Discover folk - the CRM for people-powered businesses
Wix ships beautiful sites fast. Revenue still stalls when leads land in inbox chaos. A CRM for Wix users turns every form fill, chat, and booking into a tracked deal with predictable follow ups.
Wix pages drive traffic. Sales needs a system. Without one, leads get missed, response time slows, and pipeline stays invisible. A CRM centralizes contacts, captures source context, and keeps every touchpoint tied to the same record.
Expected outcomes from the right CRM setup:
✔️ Faster lead response with automated routing and reminders
✔️ Cleaner contact data with enrichment and deduplication
✔️ Clear pipeline visibility with stages, tasks, and reporting
✔️ Better conversion from repeatable follow up sequences
What is Wix?
A drag and drop builder that makes websites feel almost too easy. Wix turns a blank page into a live brand presence with templates, hosting, and built in marketing pieces, all in one place.
Wix targets solopreneurs, local businesses, creators, and SMB teams that need speed without engineering overhead. Core capabilities include a visual editor, theme and layout controls, domain and hosting, SEO settings, blog and content modules, and a full ecommerce stack.
Wix also bundles lead capture and commerce signals through features such as:
→ Forms, chat, and automations for inquiries
→ Bookings for appointments and services
→ Invoices and payments for checkout
→ Email marketing and basic customer touchpoints
→ App marketplace integrations for add ons
Does Wix have a CRM?
Yes. Wix includes built in CRM capabilities that automatically collect leads and customer interactions from Wix sites, so contact details and conversations stay linked to the same record.
In practice, this covers the essentials for lightweight relationship management: storing contacts, viewing interaction history, and handling messages and follow ups inside the Wix environment.
The gap shows up when sales processes get more serious. Advanced pipelines, structured deal stages, team workflows, deeper reporting, strict permissions, and scalable outbound automation usually require a dedicated CRM beyond what a website builder provides.
Why Wix Users Need a CRM?
Wix can generate leads. It cannot run a disciplined revenue engine on its own. A dedicated CRM keeps every inquiry, quote request, booking, and checkout signal in one pipeline, with clear ownership and next steps.
Without a CRM, lead handling stays reactive. Messages scatter across inboxes and chat threads, response time drifts, and high intent prospects cool off. A CRM adds structure: automatic capture, consistent qualification, and follow up that happens on time, every time.
What a CRM changes for Wix based acquisition:
✔️ Captures every lead automatically from forms and key site events
✔️ Centralizes conversations so context never gets lost
✔️ Assigns ownership and next action per lead or deal
✔️ Tracks stages and conversion so pipeline becomes visible
✔️ Automates follow ups to reduce drop off and no shows
✔️ Enriches and deduplicates contacts to keep data usable
✔️ Improves handoffs between marketing, sales, and delivery
7 Best CRMs for Wix Users in 2026
1. folk CRM
Rating
⭐⭐⭐⭐⭐ (G2)
Overview
folk is an AI CRM dedicated lean teams that need clean data and fast follow ups without heavy admin. Email and calendar sync keep timelines tied to real conversations, while flexible views and pipelines make it easy to track leads from first touch to closed won.
For Wix based acquisition, folk fits when leads come from forms, bookings, chat, or ecommerce events and need a structured pipeline plus consistent follow up. Automations through workflow tools can route new Wix leads into folk, assign owners, trigger enrichment, and create next step tasks so every lead gets handled on time.
Pros
- Fast setup, low friction UI, easy adoption for small teams
- Strong contact management with enrichment, deduping, and AI fields
- Email, calendar, and WhatsApp sync keeps context close to conversations
- Sales ready pipelines with clean collaboration and visibility
Cons
- No free plan
Pricing
- Standard: $17.5 per member per month billed yearly
- Premium: $35 per member per month billed yearly
- Custom: $70 per member per month billed yearly
- Free trial: 14 days (Premium features during trial)
2. HubSpot
Rating
⭐⭐⭐⭐⭐ (G2)
Overview
HubSpot CRM is a widely adopted platform that combines contact management, deal pipelines, and sales engagement on one system. It suits Wix users who want a strong “capture to close” workflow, especially when leads come from forms, chat, bookings, or ecommerce events and need structured follow ups plus reporting.
For Wix centric stacks, HubSpot works best when the website is the acquisition layer and HubSpot is the revenue layer, with automations creating contacts, assigning owners, and moving deals based on lifecycle events.
Pros
- Excellent all in one ecosystem for sales, marketing, and service growth
- Strong pipeline visibility, reporting, and automation at scale
- Large integration marketplace and mature workflows
Cons
- Costs can rise quickly as seats, hubs, and advanced features are added
- Setup complexity increases once multiple teams, pipelines, and permissions are involved
Pricing
- Free CRM tools: $0
- Sales Hub Starter: from $20 per seat per month
- Sales Hub Professional: from $100 per seat per month
- Sales Hub Enterprise: from $150 per seat per month
3. Pipedrive
Rating
⭐⭐⭐⭐ (G2)
Overview
Pipedrive is a deal focused CRM built around visual pipelines and fast execution. It fits Wix users who want a straightforward pipeline, clear next steps, and lightweight automation without turning the CRM into a full marketing suite.
For Wix based lead gen, Pipedrive works well when new form submissions or booking requests need to land in a pipeline with an owner, a due date, and a repeatable follow up process, then move stage by stage until close.
Pros
- Strong pipeline UX with easy stage management and activity tracking
- Good reporting and forecasting for sales led teams
- Flexible setup for SMB workflows and simple sales processes
Cons
- Advanced marketing automation often requires add ons or external tools
- Costs increase once add ons and higher tiers become necessary
Pricing
- Lite: $14 per seat per month (billed annually)
- Growth: $39 per seat per month (billed annually)
- Premium: $49 per seat per month (billed annually)
- Ultimate: $79 per seat per month (billed annually)
- Free trial: 14 days
4. Salesforce Sales Cloud
Rating
⭐⭐⭐⭐ (G2)
Overview
Salesforce Sales Cloud is an enterprise grade CRM built for complex pipelines, large data volumes, and multi team revenue operations. It fits Wix users when the website acts as the acquisition layer, while Sales Cloud runs lead routing, forecasting, and process governance across teams.
For Wix driven growth, Sales Cloud works best with structured lead capture, strict ownership rules, and advanced reporting needs. It supports deep customization through objects, fields, permissions, and automation, but setup typically requires an admin or implementation partner.
Pros
- Powerful customization for complex sales processes and large teams
- Advanced reporting, forecasting, and permissions governance
- Huge ecosystem for integrations and extensions
Cons
- Heavier setup and administration than SMB focused CRMs
- Total cost rises fast with editions, add ons, and services
Pricing
- Starter Suite: $25 per user/month (billed monthly or annually)
- Pro Suite: $100 per user/month (billed annually)
- Enterprise: $175 per user/month (billed annually)
- Unlimited: $350 per user/month (billed annually)
- Agentforce 1 Sales: $550 per user/month (billed annually)
5. Freshsales (Freshworks)
Rating
⭐⭐⭐⭐ (G2)
Overview
Freshsales is a sales CRM designed for SMB teams that want a clean pipeline, fast follow ups, and less admin. Contact and deal records stay practical and action oriented, with built in tools that support daily execution instead of complex configuration.
For Wix based acquisition, Freshsales works when leads come from forms, chat, bookings, or ecommerce events and need instant routing into a pipeline. New leads can trigger owner assignment, task creation, and stage placement, so response time stays tight and no lead slips through.
Pros
- Strong pipeline and activity management for sales execution
- Automation supports consistent follow up and lead handling
- Scales from small teams without enterprise level complexity
- Clear reporting for pipeline health and rep performance
Cons
- Deep customization stays more limited than enterprise CRMs
- Advanced governance and complex RevOps setups can feel restrictive
- Some capabilities require higher tiers as needs grow
Pricing
- Free: $0 (up to 3 users)
- Growth: $9 per user/month (billed annually)
- Pro: $39 per user/month (billed annually)
- Enterprise: $59 per user/month (billed annually)
6. Close
Rating
⭐⭐⭐⭐⭐ (G2)
Overview
Close is a sales CRM built for speed. It focuses on pipelines, calling, email, and workflows that help reps follow up faster, with fewer tabs and fewer distractions. It fits Wix users who run high volume inbound leads and need a CRM that keeps outreach and deal tracking in the same place.
For Wix based acquisition, Close works best when leads need to be contacted quickly, qualified on a call, and moved through stages with clear next actions. Automations can create leads from Wix submissions, then trigger sequences and tasks so follow up stays consistent.
Pros
- Sales execution focused UX that keeps reps moving fast
- Strong calling and email workflows for high velocity teams
- Solid automation for follow ups and pipeline hygiene
- Great fit for inbound heavy service businesses
Cons
- Less “relationship first” than contact centric CRMs
- Marketing suite features are limited compared to all in one platforms
- Reporting depth can feel lighter for complex RevOps needs
Pricing
- Startup: $99 per seat/month (billed annually)
- Professional: $299 per seat/month (billed annually)
- Enterprise: $699 per seat/month (billed annually)
7. Nimble
Rating
⭐⭐⭐⭐⭐ (G2)
Overview
Nimble is a relationship CRM for small teams that live in inboxes and need a single place to track contacts, conversations, and follow ups. It emphasizes contact context and social enrichment, so every record carries more than a name and an email.
For Wix based acquisition, Nimble works well when leads arrive from forms and site interactions, then require fast qualification, consistent follow up, and lightweight pipeline tracking without enterprise complexity.
Pros
- Strong contact enrichment and context for relationship driven sales
- Clean pipeline and task flow for day to day follow ups
- Simple pricing model, easy to onboard small teams
- Works well for service businesses and consultative selling
Cons
- Advanced reporting and deep customization stay limited vs enterprise CRMs
- Some power features depend on add ons and workflows outside the core plan
- Not designed for highly complex multi team RevOps governance
Pricing
- Nimble Business: $24.90 per seat/month (billed annually)
- Nimble Business: $29.90 per seat/month (billed monthly)
- Free trial: 14 days
7 Best CRMs for Wix Users: Quick Recap
Conclusion
Wix builds the storefront. A CRM runs the revenue engine behind it. When leads come in through forms, bookings, chat, or ecommerce, the difference between growth and leakage is simple: speed, structure, and follow up discipline.
folk is the strongest fit for Wix users who want clean data, fast follow ups, and a pipeline that stays close to real conversations, without heavy admin. HubSpot and Salesforce make sense when an all in one suite or enterprise governance is required. Pipedrive, Freshsales, Close, and Nimble are solid picks for teams that prioritize execution, simplicity, or relationship driven selling.
The next step is not switching tools. It is building one reliable flow from Wix lead capture to a tracked pipeline, with ownership and next actions assigned automatically.
Discover folk CRM
Like the sales assistant your team never had
