Discover folk - the CRM for people-powered businesses
ActiveCampaign automates emails. Revenue still leaks when contacts, deals, and follow ups live in five places.
A CRM for ActiveCampaign fixes the gap between marketing automation and sales execution. Clean contact data, clear ownership, and a pipeline that moves on time turn campaigns into closed revenue instead of “engaged but lost.”
The right CRM keeps context close to real conversations, syncs the right fields, and triggers next steps when ActiveCampaign signals intent. Less admin. Faster handoffs. Better conversion from nurturing to revenue.
What is ActiveCampaign?
👉 ActiveCampaign is a marketing automation platform for SMB and mid market teams that want lifecycle campaigns without enterprise complexity. It focuses on automated messaging, segmentation, and intent driven workflows that move contacts from first touch to conversion and retention.
Core capabilities typically include email marketing, automation flows, segmentation and tagging, lead scoring, landing pages and forms, and multi channel messaging options depending on plan and add ons. It also includes a built in deals pipeline and sales automation features, designed to connect marketing engagement to sales follow ups.
Common use cases:
→ Nurture sequences for lead gen and inbound demand
→ Behavior based automations that trigger on site and email activity
→ List hygiene, segmentation, and personalization at scale
→ Basic deal pipeline management tied to engagement signals
Is ActiveCampaign a CRM?
❌ ActiveCampaign is not a full CRM. It is a marketing automation platform with a lightweight sales layer.
The built in deals pipeline can track opportunities, stages, and basic tasks. It works for simple motions where marketing engagement needs a place to land.
A full CRM goes further: account and stakeholder management, ownership rules, pipeline governance, forecasting, reporting, and a timeline that stays usable across sales and customer success. ActiveCampaign’s CRM features are not designed to replace that system of record.
Why ActiveCampaign Users Need a CRM?
ActiveCampaign can create demand. A CRM is needed to capture it!
Marketing automation tracks engagement. Revenue teams still need a system to manage ownership, qualification, follow ups, and deal progress without relying on spreadsheets and manual tagging. Without a CRM, the handoff breaks: hot leads get contacted late, outreach duplicates, and pipeline reports become guesswork.
A CRM turns ActiveCampaign signals into sales execution. It keeps contact and company records clean, ties activity to accounts, and makes next steps explicit. It also prevents automation overload by deciding what matters: the right fields synced, the right triggers, and the right workflow when a lead crosses an intent threshold.
A CRM is needed to:
✔️ Centralize contacts, companies, and stakeholders beyond email lists
✔️ Track ownership, next steps, and qualification consistently
✔️ Run pipelines, renewals, and forecasting with reliable reporting
✔️ Trigger tasks when ActiveCampaign signals intent or lead score changes
✔️ Keep sales context close to real conversations, not campaign logs
8 Best CRMs for ActiveCampaign Users in 2026
1. folk CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
folk is an AI CRM built for teams that want clean data and fast follow ups without heavy admin. It centralizes people, companies, and pipelines, then keeps context fresh with email and calendar sync, enrichment, and flexible views. For ActiveCampaign users, folk fits as the sales layer: qualify engaged leads, assign ownership, and move deals forward while ActiveCampaign runs automation.
Pros
- Fast adoption with low CRM overhead
- Clean contact data with enrichment and AI fields
- Email and calendar sync keeps deal context close to real conversations
- Works well with automation connectors to turn engagement into tasks and pipeline moves
Cons
- No free plan
- Advanced controls and collaboration features sit in higher tiers
Pricing
- Standard: $17.50 per member/month (billed yearly)
- Premium: $35 per member/month (billed yearly)
- Custom: from $70 per member/month (billed yearly)
- Free trial: 14 days
2. ActiveCampaign Sales CRM
Rating
⭐⭐⭐⭐(G2)
Overview
ActiveCampaign includes a lightweight CRM layer built around Deals, pipelines, tasks, and sales automations. It fits teams that want marketing automation and basic deal tracking in one place, with lead scoring and workflows triggering actions when contacts hit intent thresholds.
For ActiveCampaign users, this option works when the sales motion stays simple and the goal is “good enough CRM” tied tightly to campaigns, without introducing a separate system of record.
Pros
- Native fit with automations, tags, and lead scoring
- Fast setup for simple pipelines and task follow ups
- Marketing engagement can trigger deal creation and routing
- One platform reduces integration surface area
Cons
- Limited CRM depth for complex account based selling
- Reporting, governance, and customization stay lighter than full CRMs
- Sales and CS workflows can outgrow the pipeline model
- CRM and user scaling can become expensive as list size grows
Pricing
- Plans start at $15/month (billed annually, contact based)
- Sales CRM capabilities depend on plan configuration and add ons
- Free trial: 14 days
3. Close CRM
Rating
⭐⭐⭐⭐(G2)
Overview
Close is a sales execution CRM built for teams that live in outbound and need speed. It combines pipeline management with built in calling, SMS, and email, so follow ups happen without jumping between tools. For ActiveCampaign users, Close fits when marketing automation runs nurture and scoring, then sales needs a high velocity workspace to qualify, call, and close.
Pros
- Built in calling and messaging supports fast lead response
- Simple pipeline workflow that keeps reps focused on next actions
- Strong fit for outbound and high activity sales motions
- Easy to trigger tasks and outreach based on ActiveCampaign intent via automation connectors
Cons
- Less “marketing and sales in one suite” than platform CRMs
- Can feel sales heavy when deep account management is the priority
- Advanced workflow needs may push teams toward heavier CRMs over time
Pricing
- Solo: $9 per user/month (billed annually)
- Essentials: $35 per user/month (billed annually)
- Growth: $99 per user/month (billed annually)
- Scale: $139 per user/month (billed annually)
4. Salesflare
Rating
⭐⭐⭐⭐⭐(G2)
Overview
Salesflare is a lightweight B2B CRM built to reduce manual data entry and keep pipelines moving with automated contact updates, timelines, and reminders. For ActiveCampaign users, Salesflare works well as the sales workspace: ActiveCampaign handles nurture and scoring, then Salesflare tracks owners, next steps, and deal progress once leads become sales-ready.
Pros
- Low admin CRM with strong automation for contact and activity capture
- Clear pipeline workflow for SMB and mid market sales teams
- Strong fit for email-driven selling and fast follow ups
- Easy to connect intent signals from ActiveCampaign through automation connectors
Cons
- Less suited to complex enterprise governance and deep customization
- Some workflows require automation connectors for full flexibility
- Minimum seats can apply on higher tiers
Pricing
- Growth: $39 per user/month (billed monthly)
- Pro: $64 per user/month (billed monthly)
- Enterprise: $124 per user/month (billed monthly)
5. Copper
Rating
⭐⭐⭐⭐(G2)
Overview
Copper is a CRM built for teams that run sales from Google Workspace and want a clean pipeline without heavyweight ops. It fits ActiveCampaign users when marketing automation drives engagement and scoring, while sales needs a simple system to manage leads, opportunities, and follow ups with Gmail and Calendar context staying close.
Pros
- Strong fit for Google Workspace teams that sell through conversations
- Clean pipeline management with low setup friction
- Useful automation and reminders to keep follow ups on track
- Easy to connect ActiveCampaign engagement to CRM actions via automation connectors
Cons
- Less suited to complex customization and enterprise governance
- Advanced workflow depth can be limited compared to heavier platforms
- Costs can rise as advanced features and seats are added
Pricing
- Starter: $12 per user/month (billed annually)
- Basic: $29 per user/month (billed annually)
- Professional: $69 per user/month (billed annually)
- Business: $134 per user/month (billed annually)
6. OnePageCRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
OnePageCRM is an action focused sales CRM built to keep follow ups moving. It prioritizes next actions, simple pipelines, and contact management without heavy admin. For ActiveCampaign users, OnePageCRM fits when campaigns drive engagement and sales needs a lightweight system to qualify, schedule next steps, and close, without turning the CRM into a second job.
Pros
- Action Stream keeps follow ups disciplined and visible
- Low setup friction for small teams and straightforward sales motions
- Clean pipeline and task workflow for consistent execution
- Easy to connect ActiveCampaign triggers to tasks and deal updates via automation connectors
Cons
- Less suited to complex account based selling and enterprise governance
- Reporting and customization depth can feel limited for mature sales ops
- Advanced workflow orchestration often relies on connectors and external automation
Pricing
- Business: $19.95 per user/month (billed annually)
- Business: $29 per user/month (billed monthly)
- Professional: $9.95 per user/month (billed annually)
- Professional: $15 per user/month (billed monthly)
- Free trial: 21 days
7. Freshsales (Freshworks CRM)
Rating
⭐⭐⭐⭐(G2)
Overview
Freshsales is a sales CRM built for teams that want pipeline control, multi channel engagement, and automation without the weight of enterprise setups. It fits ActiveCampaign users when marketing runs segmentation and nurturing, while sales needs a clean system to qualify, assign ownership, and move deals forward on time.
Pros
- Strong pipeline workflow with built in sales engagement features
- Good balance between automation and ease of adoption
- Clear fit for SMB and mid market teams scaling process without heavy ops
Cons
- Full value often depends on setup and disciplined pipeline usage
- Advanced workflows and governance can still require CRM ops support
- ActiveCampaign to CRM orchestration typically uses an automation connector
Pricing
- Free: $0 (up to 3 users)
- Growth: $9 per user/month (billed annually)
- Pro: $39 per user/month (billed annually)
- Enterprise: $59 per user/month (billed annually)
8. Less Annoying CRM
Rating
⭐⭐⭐⭐⭐(G2)
Overview
Less Annoying CRM is a lightweight CRM built for small teams that want a clean place to manage contacts, notes, tasks, and a simple pipeline. It fits ActiveCampaign users when automation handles nurture and scoring, while a minimal CRM keeps ownership and follow ups clear without adding ops overhead.
Pros
- Simple setup and fast adoption
- Flat pricing with no tiers
- Clean contact management for small pipelines and straightforward sales motions
- Easy to connect ActiveCampaign triggers to tasks and record updates via automation connectors
Cons
- Limited depth for complex reporting and governance
- Not built for advanced enterprise customization
- Multi team workflows can outgrow the simplicity
Pricing
- $15 per user/month
- Free trial: 30 days
8 Best CRMs for ActiveCampaign Users: Recap Table
Conclusion
ActiveCampaign users need a CRM. Automations create demand, but a CRM is what captures ownership, qualification, and deal progress before momentum dies.
folk CRM is the best fit for most ActiveCampaign stacks: clean contact data, email and calendar context, and a lightweight pipeline that converts intent into follow ups without admin drag.
Two strong alternatives: ActiveCampaign Deals for simple motions that want one platform, and Close CRM for high velocity teams that need a sales execution workspace.
Discover folk CRM
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