Discover folk - the CRM for people-powered businesses
As a Squarespace user, you know how important it is to have a stunning, functional website that showcases your brand and attracts customers.
But a website alone isn't enough to sustain growth. To truly build long-lasting relationships and scale your business, you need a powerful Customer Relationship Management (CRM) system.
The right CRM will integrate seamlessly with Squarespace, helping you track leads, manage customer interactions, automate follow-ups, and keep your sales pipeline organized—all without disrupting your workflow. In this guide, we'll cover the best CRMs for Squarespace users, focusing on the features that help you understand your customers better, boost engagement, and drive measurable growth.
Top picks at a glance
The 3 best CRMs for Squarespace are:
What is Squarespace?
Squarespace is an all-in-one website building platform that allows users to create professional, visually appealing websites without needing coding skills.
It offers tools for blogging, e-commerce, portfolio creation, and more, making it ideal for individuals and businesses looking to establish an online presence.
A CRM complements Squarespace by helping users manage and nurture their customer relationships, track sales, and automate communications directly from their website data. By integrating a CRM with Squarespace, businesses can efficiently organize customer information, improve engagement, and drive growth through targeted marketing and personalized outreach.
👉🏼 Try folk now to centralize Squarespace form leads and automate follow-ups
How to evaluate and choose a CRM platform
There are a few things you should consider as part of your decision making process. We've rounded up some below to get you started.
A CRM helps capture every lead that comes from your Squarespace forms, email campaigns, and social channels in one place. Instead of juggling spreadsheets and inboxes, you centralize contacts, conversations, and follow-ups and avoid disorganization, missed opportunities, and inconsistent messaging.
- Capture every form submission and inquiry in one system
- Keep contact details, notes, and history together instead of spread across tools
- Make sure every new lead gets a follow-up, not just the ones you remember
Best features to look for in a Squarespace CRM
Focus on a few non-negotiables: automated processes and reminders, contact enrichment, a clear pipeline for your Leads and Customers, email sequences for follow-ups, social media integration, and analytics to guide planning and forecasting.
- Automated workflows: triggers, reminders, and tasks based on form fills and activity
- Contact enrichment: emails, roles, company info, and social profiles pulled into each record
- Pipelines and email sequences: clear stages, bulk outreach, and structured follow-ups from inside the CRM
- Social and channel integrations: import leads from LinkedIn and other sources, then track all conversations in one place
Evaluate and choose your CRM
Start by listing the features you truly need, then compare tools on budget, ROI, and scalability as your business grows. Read reviews from other Squarespace users, check the quality of support, and always test the integration, UX, and workflow during a free trial or demo.
- Clarify your must-haves (integrations, automation, pipelines, email, analytics) and your nice-to-haves
- Compare pricing against expected ROI and how easily the tool can scale with more contacts and users
- Check reviews, support, and product roadmap, then test each shortlisted CRM with a live trial or demo (e.g. with folk)
The 5 best CRMs for Squarespace in 2026
1. folk
folk is a modern CRM platform for managing contacts, workflows, and relationships, offering customizable pipelines, AI-driven tools, and integrations to enhance deal management and prospecting. For Squarespace business owners running teams of 20-50 people, folk CRM stands out as the ideal solution, providing the perfect balance of simplicity and power to manage your growing customer base without overwhelming complexity.
Key features
- Contact enrichment: Automatically enriches contact details by finding emails and LinkedIn URLs, enabling efficient outreach without manual data entry or additional costs for email services.
- Social media integration: Seamlessly import contacts from LinkedIn, Instagram, Twitter and more. Bring all your customer data into folk, and use templates for quicker, streamlined communication.
- Mail merge: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM.
- AI-powered features: AI tools assist in managing contacts and relationships, automating routine tasks, and suggesting actions to improve productivity.
- Integrations: In addition to Zapier and Make, folk provides an open API and native integrations (e.g., WhatsApp, Kaspr, Allo for calling, Salesforge for multichannel outreach, PandaDoc for contracts) to connect workflows and reduce manual data entry.
Pros
- Ease of use: folk is praised for its intuitive interface, making it accessible even to non-technical users with quick onboarding and a minimal learning curve.
- All-in-one: folk streamlines your workflow by allowing you to import contacts from LinkedIn, automatically find their emails, reach out through customizable email sequences, and track interactions in a pipeline, eliminating the need for multiple tools and saving time and money.
- Customizability: Custom fields, pipelines, automation and workflows.
- Integrations: Beyond Zapier and Make, folk includes an open API and native integrations such as Kaspr, Allo, Salesforge, and PandaDoc, enabling deeper, centralized workflows.
Cons
- Reporting: folk includes advanced analytics such as pipeline and deal stage reporting, revenue forecasting with weighted probabilities, and performance breakdowns by owner, channel, industry, region, and any custom field.
Price and plans
You can try folk for free with a 14-day free trial. After that, a monthly or annual subscription plan is as follows.
- Standard: $17.5 per user, per month.
- Premium: $35 per user, per month.
- Custom: Starts from $70 per user, per month.
2. HubSpot
HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.
Key features
- Marketing Hub: Includes email marketing, ad tracking, landing pages, and lead generation tools, perfect for capturing and nurturing leads from your Squarespace site.
- Sales Hub: Provides deal tracking, pipeline management, sales automation, and reporting, helping you convert leads into customers effectively.
- Service Hub: Offers customer service tools like ticketing, live chat, and knowledge bases, ensuring excellent customer support for your online store.
- Operations Hub: Syncs and automates business processes across different systems, streamlining your Squarespace business operations.
- Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency, making it easier to focus on high-potential customers.
Pros
- User-friendly interface: HubSpot is known for its intuitive and easy-to-use interface, making it accessible for users of all skill levels, ideal for Squarespace users.
- Comprehensive free plan: Offers a robust free version that includes essential CRM features, making it ideal for small businesses and startups using Squarespace.
- Seamless integration with marketing tools: HubSpot integrates smoothly with its marketing, sales, and service hubs, creating a unified platform for inbound marketing and customer management on Squarespace.
- Automation capabilities: Provides powerful automation tools for tasks like email marketing, lead nurturing, and sales workflows, helping businesses save time and improve efficiency.
- Extensive learning resources: HubSpot Academy offers a wealth of free courses, certifications, and resources to help users get the most out of the platform.
Cons
- High cost at higher tiers: HubSpot's pricing can become expensive as you move to higher tiers, which may be prohibitive for small businesses as they scale.
- Limited customization in free plan: The free plan and lower tiers have limited customization options, which can restrict flexibility for growing businesses.
- Complexity in advanced features: Some advanced features, such as custom reporting and workflows, have a steep learning curve and may require additional training.
- Email marketing limits: Email marketing functionality in the free plan is restricted by limits on the number of emails you can send, which can be a drawback for businesses with larger lists.
- Additional costs for add-ons: Many useful features, like advanced CRM capabilities and integrations, come as paid add-ons, increasing the overall cost.
Price and plans
Prices and plans for HubSpot's Marketing suite for an annual subscription are as follows.
- Starter plan: Starts from $15 per user, per month.
- Professional: Starts from $800 per user, per month.
- Enterprise: Starts from $3,600 per user, per month.
3. Zoho
Zoho is a CRM system with a strong sales focus. Its got features such as journey orchestration, sales process management and workflow automation. There's also something for marketing teams, including lead hurting, event management and customer segmentation.
Key features
- Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
- Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
- Customizable dashboards and reports: Allows users to create and customize dashboards and reports for in-depth analytics.
- Multi-channel communication: Integrates with email, phone, social media, and live chat to manage customer interactions.
- Workflow automation: Automates routine tasks and processes to improve efficiency and reduce manual effort.
Pros
- Affordability: Zoho CRM offers competitive pricing with various tiers, making it accessible to small and medium-sized businesses as well as larger enterprises.
- Customization: Extensive customization options allow businesses to tailor the CRM to their specific needs, including custom fields, modules, and workflows.
- Integration with Zoho Suite: Seamless integration with other Zoho products (like Zoho Books, Zoho Projects, and Zoho Campaigns) creates a comprehensive ecosystem for managing different business functions.
- Multi-channel communication: Zoho CRM supports email, phone, social media, and live chat, enabling businesses to manage all customer interactions from a single platform.
- AI-powered features: Zia, the AI assistant, provides intelligent insights, predictive analytics, and task automation, helping to improve sales and marketing efficiency.
Cons
- Steep learning curve: The extensive customization options can be overwhelming for new users, requiring a significant time investment to master the platform.
- Complex setup: Initial setup and configuration can be complex, particularly for businesses without technical expertise or dedicated IT resources.
- User interface: Some users find the interface to be outdated or cluttered compared to other modern CRM platforms, which can affect usability.
- Performance issues: Occasional reports of slow performance, especially with large datasets or complex operations, can hinder productivity.
- Limited third-party integrations: While Zoho integrates well with its own suite of products, integration with third-party applications can be limited or require additional effort.
Price and plans
Zoho's free plan is limited to three users suitable for small businesses. After that, an annual subscription plan is as follows.
- Standard: $20 per user, per month.
- Professional: $35 per user, per month.
- Enterprise: $50 per user, per month.
4. Salesforce
Salesforce is a robust CRM platform for large enterprises, offering tools for sales, marketing, service, and analytics, with extensive scalability.
Key features
- Comprehensive ecosystem: A unified platform offering CRM, marketing automation, customer service, and custom app development, suitable for the varied needs of large enterprises.
- Customization and scalability: Salesforce is highly customizable and scalable, allowing large organizations to tailor the platform to complex workflows and manage significant growth.
- Artificial Intelligence (AI) integration: Salesforce Einstein offers AI-driven analytics and automation, providing insights that help large businesses optimize their strategies.
- Extensive integration capabilities: With Salesforce's AppExchange, large companies can integrate the platform with a wide range of third-party applications, ensuring seamless operation across different business systems.
- Enterprise-grade security and compliance: Salesforce provides robust security measures and compliance features, critical for large organizations handling sensitive customer data.
Pros
- Comprehensive feature set: Salesforce offers an extensive range of features covering sales, service, marketing, and more, making it a powerful tool for managing all aspects of customer relationships.
- Highly customizable: Salesforce is highly customizable, allowing businesses to tailor the platform to their specific needs with custom fields, objects, and workflows.
- Extensive integration capabilities: Salesforce integrates with a vast array of third-party applications, as well as its own ecosystem of tools, enabling seamless data flow across platforms.
- Scalability: Salesforce is highly scalable, making it suitable for businesses of all sizes, from small startups to large enterprises, with the ability to grow with your business.
- Advanced analytics and reporting: Salesforce provides powerful analytics and reporting tools, allowing businesses to gain deep insights into their data and make informed decisions.
Cons
- High cost: Salesforce can be expensive, especially for small to medium-sized businesses, with high licensing fees and additional costs for add-ons and customization.
- Steep learning curve: Due to its extensive feature set and complexity, Salesforce often requires significant time and training for users to become proficient.
- Complex setup and customization: Initial setup and customization can be challenging and often require expert help or certified consultants, which adds to the overall cost.
- User interface: Some users find the Salesforce interface to be outdated and not as intuitive as other modern CRM platforms, which can hinder usability.
- Overwhelming for small teams: Salesforce's robust features may be overkill for smaller teams or businesses, leading to underutilization of the platform's capabilities.
Price and plans
- Starter Suite: $25/user/month provides basic CRM features for small businesses.
- Pro Suite: $100/user/month includes advanced tools for growing businesses.
- Enterprise Plan: $165/user/month offers extensive customization and automation for large companies.
- Unlimited Plan: $330/user/month provides comprehensive features for large enterprises.
- Einstein 1 Sales: $500/user/month provides AI-driven insights and advanced features for large enterprises.
5. Pipedrive
Pipedrive is a web-based CRM for small businesses, offering lead management, automation, email integration, and customizable pipelines to optimize sales.
Key features
- Lead and deal management: Centralized tools to manage leads and customer data, interactions, and sales pipelines, helping Squarespace users act quickly on opportunities.
- Sales automation: Workflow automation to handle repetitive tasks like lead routing and follow-ups, allowing Squarespace-based businesses to focus on closing deals.
- Email integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM.
- Advanced reporting and analytics: Real-time data analytics and custom reporting tools to track sales performance and gain actionable insights for your Squarespace store.
- Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect customer data.
Pros
- User-friendly interface: Known for its intuitive and visually appealing interface, making it easy for Squarespace users to navigate and manage their sales pipelines.
- Sales pipeline focus: Specifically designed for managing sales pipelines, offering a visual approach that helps track deals and activities effectively.
- Customization: Allows for a high degree of customization, enabling Squarespace users to tailor the platform to their specific sales processes with custom fields and workflows.
- Affordability: Offers competitive pricing, making it accessible to small and medium-sized businesses using Squarespace without sacrificing essential CRM features.
- Automation features: Includes automation tools that help streamline repetitive tasks, such as sending follow-up emails and moving deals through the pipeline, saving time and boosting productivity.
Cons
- Limited advanced features: Lacks some of the more advanced CRM features, such as extensive marketing automation and AI capabilities, which are available in other platforms.
- Basic reporting in lower tiers: Reporting and analytics features in the basic plans are somewhat limited, requiring upgrades to access more in-depth insights.
- No built-in email marketing: Does not include built-in email marketing features, requiring users to integrate with third-party email tools for such functionality.
- Price increases with add-ons: The cost can increase quickly when additional features or integrations are added, making it less cost-effective for growing Squarespace businesses.
Price and plans
An annual subscription plan basis is as follows.
- Essential plan: Starts from $24 per user, per month.
- Advanced plan: Starts from $44 per user, per month.
- Power plan: Starts from $79 per user, per month.
- Enterprise plan: Starts from $129 per user, per month.
How to boost your Squarespace efficiency with a CRM
Wondering how you might be able to introduce a CRM to your tech stack to complement your website? Below are a few ways it can help, especially for Squarespace businesses managing teams of 20-50 people where folk CRM excels at streamlining operations without requiring extensive training or complex setup processes.
5 Best CRMs for Squarespace Users in 2026: Recap
Conclusion
Choosing the best CRM for your Squarespace business is crucial for optimizing your operations, improving customer relationships, and boosting sales. Each CRM platform discussed—folk, HubSpot, Zoho, Salesforce, and Pipedrive—offers unique features and benefits tailored to different business needs and budgets. Whether you prioritize ease of use, advanced analytics, customization, or integration capabilities, there is a CRM solution that aligns with your Squarespace-driven goals. However, for growing Squarespace businesses with teams of 20-50 people, folk CRM emerges as the top choice, offering the perfect combination of powerful features, user-friendly design, and scalable pricing that grows with your business.
👉🏼 Try folk now to set up a customizable pipeline and never miss a follow-up
For a modern and intuitive CRM that integrates seamlessly with your workflow, consider trying folk. Its customizable pipelines, AI-driven tools, and robust integrations make it an excellent choice for managing contacts and enhancing productivity. Try folk for free here.
Need a helping hand? Use our free tool to find your perfect CRM match.
FAQ
Can you use Squarespace as a CRM?
Partially. Squarespace stores basic contacts and orders but lacks pipelines, automation, and advanced reporting. Pair it with a CRM to capture form leads, assign owners, automate follow‑ups, and track deals end to end.
How do you connect Squarespace forms to a CRM?
In Forms, set Storage to Zapier, Make, a native CRM app, or a webhook. Map fields to CRM properties, submit a test, then turn on automations for tasks and emails. New submissions will sync to the right list, owner, and pipeline stage.
Which CRM works best with Squarespace?
Best depends on needs: folk for quick setup, enrichment, and email sequences; HubSpot for deep marketing; Zoho for budget customization; Salesforce for enterprise; Pipedrive for simple pipelines.
What data should Squarespace users track in a CRM?
Track contact details and consent, source/UTM, form answers, purchase history, interactions, pipeline stage, score, owner, last activity, and next step. Use tags and reminders to segment, prioritize, and time follow‑ups.
Discover folk CRM
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