8 Best CRM for Mailchimp Users (2026)

Mailchimp runs email campaigns. Revenue work still breaks when contacts, conversations, and deals live in separate tools.

Leads get tagged, opened, and clicked, but the context stays scattered: who asked for a demo, who went cold, who needs a follow up, who is ready to buy. Teams compensate with spreadsheets, inbox searches, and manual updates. Pipeline slows down for reasons that never show up in Mailchimp reports.

A CRM closes that gap. It turns Mailchimp engagement into a system of record: one contact history, clear ownership, a pipeline that matches the sales motion, and triggers that move work forward at the right moment.

The best CRM for Mailchimp users keeps sync reliable, data structured, and workflows simple, so campaigns translate into revenue without extra admin.

What is Mailchimp?

Signal. Every open, click, and signup carries intent, but intent means little without structure around it.

Mailchimp is an email marketing and marketing automation platform that helps businesses capture leads, build audiences, run campaigns, and measure performance across email and related channels. It groups contacts into audiences, applies tags and segments, and supports automated journeys so messaging adapts to behavior instead of staying one size fits all.

5 core capabilities:

• Email campaign creation with templates and a drag and drop editor
• Audience management with tags, segments, and signup forms
• Marketing automation and customer journeys based on behavior
• Reporting and analytics for opens, clicks, deliverability, and conversions
• Landing pages and lead capture tools to grow lists

Mailchimp fits marketing teams and small to mid sized businesses that run newsletter and lifecycle campaigns, especially when email drives lead generation, ecommerce revenue, or product adoption.

Is Mailchimp a CRM?

Mailchimp includes CRM like contact management, but it does not function as a full CRM.

Mailchimp stores audience data, tracks campaign engagement, and builds contact profiles with tags, segments, and basic activity history. That works for marketing operations: list growth, segmentation, nurture, and campaign optimization.

A CRM runs sales execution. It handles pipelines, deal stages, account ownership, tasks, forecasting, and multi channel activity timelines. It also keeps one source of truth when sales and customer facing teams collaborate.

Mailchimp supports parts of the contact layer. It does not replace a CRM when revenue work depends on structured pipeline management, consistent follow ups, and shared visibility across teams.

Why Mailchimp Users Need a CRM?

Mailchimp shows engagement. It does not show what sales should do next.

Email performance metrics can look strong while revenue execution stays messy. A contact can click three campaigns, reply to a sales email, book a call, then disappear into disconnected tools. That gap creates slow follow ups, duplicate outreach, and missed handoffs between marketing and sales.

A CRM adds the missing operating system:

✔ One relationship timeline that merges Mailchimp engagement with emails, meetings, notes, and ownership

✔️ A pipeline that matches the sales motion so every lead has a clear stage and next step

✔️ Cleaner segmentation by syncing lifecycle status and attributes back into Mailchimp for sharper targeting

✔️ Faster follow ups through tasks and automation tied to real buyer signals, not guesswork

✔️ Reporting that ties activity to outcomes so campaigns can be judged by deals influenced, not clicks alone

For Mailchimp users, the right CRM is the bridge between marketing intent and revenue action.

8 Best CRMs for Mailchimp Users in 2026!

1. folk CRM

Rating

⭐⭐⭐⭐⭐ (G2)

Overview

folk CRM runs as a lightweight, AI driven relationship CRM that keeps contact data clean and actionable. It centralizes people, companies, and pipelines, then connects context through email and calendar sync, enrichment, and flexible views. For Mailchimp centric workflows, folk fits as the operational layer: it tracks lifecycle status, ownership, and next steps, while Mailchimp handles newsletters and nurture. Mailchimp connections run smoothly through Zapier or Make for subscriber sync, tagging, and journey triggers.

Pros

• Contact enrichment and AI fields reduce manual data entry
• Email and calendar sync keep records tied to real conversations
• Pipelines and views stay flexible for non linear journeys
• Built in email campaigns and sequences support outbound + nurture
• Automation friendly via Zapier and Make for Mailchimp workflows

Cons

• Mailchimp connection typically requires Zapier or Make, not a native one click sync
• Dashboards, advanced permissions, and sequences sit behind higher plans
• Custom plan pricing depends on team needs and limits

Pricing

• Standard: $17.5/member/month (billed yearly)
• Premium: $35/member/month (billed yearly)
• Custom: $70/member/month (billed yearly)

👉 Try folk CRM for free

2. HubSpot Sales Hub

Rating

⭐⭐⭐⭐ (G2)

Overview

HubSpot Sales Hub combines a CRM with sales execution: deal pipelines, activities, meeting scheduling, automation, and reporting. The Mailchimp app brings Mailchimp email activity into contact records (sends, opens, clicks, bounces) and supports contact sync from HubSpot to Mailchimp, so campaign engagement can inform pipeline work instead of living in a separate marketing silo.

Pros

• Strong pipeline management and activity tracking for sales teams
• Mailchimp email engagement visible directly in CRM timelines
• Scales from lightweight usage to advanced automation and forecasting

Cons

• Total cost rises quickly with seats and higher tiers
• Mailchimp connection relies on the Marketplace app, not a native Mailchimp module

Pricing

• Free: $0/month
• Starter: $20/seat/month (discounts may apply for new customers)
• Professional: $100/seat/month
• Enterprise: $150/seat/month

3. Pipedrive

Rating

⭐⭐⭐⭐(G2)

Overview

Pipedrive is a pipeline CRM built for teams that want a clear visual sales process, fast deal updates, and simple forecasting. It supports a Mailchimp integration that syncs selected contact fields from Pipedrive into a Mailchimp audience, making it easier to build targeted lists from CRM segments. For teams that want deeper two way sync and engagement data flowing back into the CRM, third party connectors are often used.

Pros

• Strong pipeline visibility and deal hygiene for SMB sales motions
• Fast setup and high adoption for reps who dislike heavy CRMs
• Mailchimp list building from CRM segments works well for targeted campaigns

Cons

• Native Mailchimp sync is limited compared to full two way lifecycle sync
• Advanced automation and deeper reporting require higher tiers
• Some email marketing functions sit behind add ons

Pricing

• Lite: $14/seat/month (billed annually)
• Growth: $39/seat/month (billed annually)
• Premium: $59/seat/month (billed annually)
• Ultimate: $79/seat/month (billed annually)

4. Zoho CRM

Rating

⭐⭐⭐(G2)

Overview

Zoho CRM is a full stack CRM for SMB and mid market teams that need structured pipeline management, automation, and reporting without going enterprise suite heavy. It fits Mailchimp stacks as the system of record: lifecycle stage, ownership, deal progress, and tasks live in Zoho, while Mailchimp runs newsletters and nurture. Mailchimp sync is typically handled via connectors to push CRM segments into Mailchimp audiences and trigger actions from subscriber behavior.

Pros

• Strong pipeline, forecasting, and reporting for sales teams
• Automation for routing, follow ups, and stage movement
• Flexible customization for teams with specific processes

Cons

• Setup can feel heavy without clear CRM hygiene rules
• Mailchimp sync quality depends on connector choice and field mapping
• Advanced capabilities depend on tier

Pricing

• Free: $0 (up to 3 users)
• Standard: $14/user/month (billed annually)
• Professional: $23/user/month (billed annually)
• Enterprise: $40/user/month (billed annually)
• Ultimate: $52/user/month (billed annually)

5. Close

Rating

⭐⭐⭐⭐(G2)

Overview

Close is a sales focused CRM built for fast outbound and high velocity pipelines. Calling, email, and SMS live inside the CRM, so reps work deals without bouncing between tools. For Mailchimp users, Close fits when campaign engagement drives a sales follow up motion: Mailchimp manages newsletters and nurture, while Close manages ownership, pipeline, and next steps. Mailchimp workflows typically connect through automation tools to create or update leads when someone subscribes, clicks, or hits a segment.

Pros

• Built in calling, email, and SMS keeps follow ups in one place
• Strong pipeline execution for outbound and SDR style motions
• Automation and sequences support consistent lead chasing
• Fast UI and strong adoption for sales teams

Cons

• Not designed as a marketing suite, Mailchimp remains the campaign layer
• Advanced automation and controls require higher tiers
• Reporting depth is solid for sales, lighter for marketing attribution

Pricing

• Solo: $9/seat/month (billed annually)
• Essentials: $35/seat/month (billed annually)
• Growth: $99/seat/month (billed annually)
• Scale: $139/seat/month (billed annually)

6. Freshsales

Rating

⭐⭐⭐⭐(G2)

Overview

Freshsales is a sales CRM built for teams that need pipeline clarity, clean contact records, and repeatable follow ups without heavy setup. It pairs well with Mailchimp because it keeps ownership, lifecycle status, and deal movement in the CRM, while Mailchimp stays focused on campaigns and nurture. A native Mailchimp app exists inside Freshsales integrations, with one way or two way sync options plus field mapping.

Pros

• Native Mailchimp app inside Freshsales integrations for contact syncing
• Strong pipeline basics with lifecycle stages, custom fields, and lightweight workflows
• Built in email, phone, and chat reduce tool switching
• Scales into sequences, multiple pipelines, and deeper automation on higher tiers

Cons

• Advanced automation, sequences, and governance require higher tiers
• Mailchimp sync depends on mapping discipline to avoid messy fields and duplicates

Pricing

• Free: $0
• Growth: $9/user/month (billed annually)
• Pro: $39/user/month (billed annually)
• Enterprise: $59/user/month (billed annually)

7. Copper

Rating

⭐⭐⭐⭐(G2)

Overview

Copper is a Google Workspace first CRM that stays close to Gmail and Calendar and keeps relationship management lightweight. It fits Mailchimp stacks via a native Mailchimp integration that supports one way or two way sync, field syncing (including custom fields), and Mailchimp activity logged into the CRM activity feed. The combo works well when marketing runs in Mailchimp and sales ops stays simple, fast, and email centric.

Pros

• Native Mailchimp integration with one way or two way sync options
• Strong fit for Google Workspace teams that live in Gmail and Calendar
• Clean pipeline and relationship tracking without enterprise overhead

Cons

• Less suited to complex enterprise governance and deep customization needs
• Contact limits apply on lower tiers

Pricing

• Starter: $9/seat/month (paid annually)
• Basic: $23/seat/month (paid annually)
• Professional: $59/seat/month (paid annually)
• Business: $99/seat/month (paid annually)

8. Salesforce Sales Cloud

Rating

⭐⭐⭐⭐(G2)

Overview

Salesforce Sales Cloud is an enterprise grade CRM built for complex pipelines, large datasets, and strict governance. It supports Mailchimp workflows through the Mailchimp for Salesforce integration, which can sync leads and contacts, push CRM segments into Mailchimp audiences, and surface email activity and campaign results inside Salesforce. This setup fits teams that need deep customization and reporting, and accept heavier admin and implementation work.

Pros

• Strong for complex sales processes, permissions, and customization
• Mailchimp integration supports sync plus campaign context inside CRM records
• Reporting and dashboards scale well for larger teams

Cons

• Setup and ongoing admin overhead stay high compared to lightweight CRMs
• Total cost increases quickly across editions and add ons
• Mailchimp integration quality depends on mapping discipline and process design

Pricing

• Starter Suite: $25/user/month
• Pro Suite: $100/user/month
• Sales Cloud Professional: $80/user/month
• Sales Cloud Enterprise: $165/user/month
• Sales Cloud Unlimited: $330/user/month

8 Best CRMs for Mailchimp Users: Final Recap

👉 Try folk CRM for free

Conclusion

Mailchimp runs campaigns. Revenue still depends on what happens after the click.

folk CRM is the best CRM for Mailchimp users because it keeps contact data clean, turns engagement into next steps, and stays lightweight enough to actually get used every day.

AI driven enrichment reduces manual entry and fixes incomplete records before they spread across lists. Email and calendar sync keep every contact tied to real conversations, not stale fields. Flexible pipelines and views match non linear journeys, so follow ups stay clear even when deals do not move in a straight line. Mailchimp workflows connect smoothly through Zapier or Make for subscriber sync, tagging, and journey triggers, so the stack stays consistent without heavy admin.