Discover folk - the CRM for people-powered businesses
AI CRM moves from buzzword to workflow when ChatGPT sits inside the pipeline. ⚡
ChatGPT is OpenAI’s conversational model that reads, writes, and reasons in natural language. Inside a CRM, it acts as an operator: it captures context from emails and calls, drafts first-pass outreach, enriches and cleans records, surfaces risks, and suggests next actions without leaving the deal view.
The objective of a CRM that integrates ChatGPT is simple: convert unstructured interactions into reliable data and guided execution. That means faster handoffs, clearer next steps, and a cleaner pipeline where reps spend time selling—not typing.
The best ChatGPT CRMs are:
1. folk CRM
2. Hubspot
3. Close CRM
8 Best ChatGPT CRMs Compared!
1. folk CRM
Rating: ⭐⭐⭐⭐⭐ (G2)
Best for: Agencies, startup founders, small and mid-sized sales teams
Overview
folk is an AI-first CRM with native Magic Fields for AI-generated snippets and enrichment, plus a direct ChatGPT connection. Teams can chat with their CRM inside ChatGPT to query people, companies, deals, notes, and reminders, then pull quick analyses or meeting prep without leaving ChatGPT. On-platform, AI fields generate icebreakers, email drafts, and structured data that sync back to records.
Standout ChatGPT feature
Query live CRM data from a custom GPT to get 360° overviews and action suggestions (e.g., “draft a follow-up based on last notes” or “show stalled deals this week”).
Pros
✔️ Real “chat with your CRM” workflow through ChatGPT
✔️ AI fields for personalized outreach and notes at scale
✔️ Data enrichment, templates, social media integration: Linkedin, WhatsApp, Instagram, etc.
✔️ Gmail & Outlook integration
✔️ Clean UI, fast setup, strong LinkedIn/Gmail workflows
Cons
❌ Can be too basic for small businesses
Pricing
Standard: $25/member/month billed monthly ($20 billed yearly)
Premium: $50/member/month billed monthly ($40 billed yearly)
Custom: from $100/member/month (monthly) or $80/member/month (yearly)
2. HubSpot
Rating: ⭐⭐⭐⭐ (G2)
Best for: SMBs scaling to mid-market with strong marketing-sales alignment
Overview
HubSpot connects CRM data to ChatGPT through an official connector and ships first-party AI across hubs (email writing, notes, forecasting). Breeze Assistant adds natural-language querying and prep inside HubSpot, while the connector enables permission-based analysis of records directly in ChatGPT.
Standout ChatGPT feature
Secure ChatGPT–HubSpot connector that answers plain-English questions on CRM data and suggests next steps.
Pros
✔️ Clean UX and quick time-to-value across Sales, Marketing, Service
✔️ Native AI for drafting, summarizing, and follow-ups; NL query via Breeze/connector
✔️ Large app ecosystem and templates
Cons
❌ Advanced automation/reporting gated on higher tiers and seat minimums
❌ Total cost can rise quickly as hubs and seats scale
Pricing
Sales Hub Starter from roughly $15–$20 per seat/month (annual billing typical). Pro and Enterprise add higher per-seat fees and seat minimums. Check current promos and onboarding before committing.
3. Pipedrive
Rating: ⭐⭐⭐⭐ (G2)
Best for: SMB sales teams that want a simple, visual pipeline with light AI
Overview
Pipedrive ships first-party AI (Sales Assistant, email writer/summarizer, sentiment cues) and connects to ChatGPT through no-code automation platforms (Zapier, Make, Pipedream, etc.). Typical flows: summarize long email threads to notes, draft follow-ups from deal context, or auto-update records when a rep approves an AI draft. The result is less admin and faster handoffs without heavy setup.
Standout ChatGPT feature
Automated ChatGPT workflows that read deal/contact context and return ready-to-send drafts or structured updates back into Pipedrive.
Pros
✔️ Intuitive pipeline; quick onboarding
✔️ Helpful AI nudges and drafting inside the inbox
✔️ Large app marketplace and easy automations
Cons
❌ ChatGPT connection is third-party (not a native connector)
❌ Advanced reporting/marketing often needs higher tiers or add-ons
Pricing
Lite $14/seat/month (annual). Growth $39. Premium $49. Ultimate $79. Add-ons like LeadBooster or Smart Docs priced separately.
4. Zoho CRM
Rating: ⭐⭐⭐⭐(Capterra)
Best for: Cost-conscious teams that want built-in AI + tight suite integration
Overview
Zoho CRM ships Zia, its native AI, with an optional ChatGPT connection inside the app. Zia handles drafting, proofreading, summarizing, and field clean-up across modules; the ChatGPT link improves long-form generation and natural-language prompts without leaving Zoho’s UI. Strong value for SMBs that also use other Zoho apps (Books, Campaigns, Desk).
Standout ChatGPT feature
Zia + ChatGPT inside record views to summarize emails/notes and generate contextual follow-ups that can write to fields or activities.
Pros
✔️ Native AI plus ChatGPT connection in one place
✔️ Broad app suite and aggressive pricing
✔️ Flexible customization for modules, layouts, and automation
Cons
❌ Best AI features land on higher tiers
❌ UI depth can overwhelm newcomers; marketplace apps vary in quality
Pricing (starting)
Free plan for up to 3 users. Standard ~$20/seat/month, Professional ~$35, Enterprise ~$50, Ultimate ~$52 (annual billing typical).
5. Microsoft Dynamics 365 Sales
Rating: ⭐⭐⭐(G2)
Best for: Microsoft-first enterprises that want AI copilots with tight M365 governance
Overview
Dynamics 365 Sales pairs enterprise CRM with Copilot for Sales to draft emails, summarize meetings, extract action items, and surface risks across Outlook, Teams, and the CRM. ChatGPT-style prompts can query opportunities and activities, with responses grounded in role-based permissions. Strong fit when security, auditability, and Microsoft stack alignment matter.
Standout ChatGPT feature
Natural-language Q&A on opportunities and accounts, plus auto-generated follow-ups and recap notes pushed back to records.
Pros
✔️ Deep Microsoft 365 integration (Outlook, Teams, SharePoint)
✔️ Enterprise security, DLP, RBAC, and audit logs
✔️ Copilot speeds prep, follow-ups, and pipeline hygiene
Cons
❌ Admin and change management overhead
❌ Pricing complexity across licenses and add-ons
Pricing
Tiered per-user licensing for Sales (Professional/Enterprise) with Copilot add-ons available; annual billing typical. Confirm bundles and tenant eligibility during procurement.
6. monday sales CRM
Rating: ⭐⭐⭐⭐(TechRadar)
Best for: Product-led and project-heavy teams that want CRM + work management + AI
Overview
monday sales CRM layers pipelines on top of monday.com Work OS and adds monday AI for drafting, summarizing, and field clean-up across boards. ChatGPT-style workflows connect through monday AI apps and marketplace integrations, so reps generate follow-ups, compress long threads into notes, and turn unstructured updates into structured fields—without switching tools.
Standout ChatGPT feature
Natural-language prompts in item updates that produce ready-to-send emails or recap notes, with automations to write results back to columns and trigger next steps.
Pros
✔️ Unified boards for sales and post-sale handoffs
✔️ In-line AI on items, updates, and docs + simple automation recipes
✔️ Flexible layouts and permissions for cross-functional teams
Cons
❌ Deeper CRM features (quotes, forecasts, roles) may require add-ons/customization
❌ Governance and marketplace depth lighter than enterprise CRMs
Pricing
Basic $12/user/month • Standard $17/user/month • Pro $28/user/month • Enterprise custom.
Monthly billing is higher.
7. Close CRM
Rating: ⭐⭐⭐⭐(G2)
Best for: Calling-heavy SMB teams that want fast NL search and drafting
Overview
Close ships “Close GPT,” a native ChatGPT experience to query CRM data in plain English, build filtered lists, summarize activity, and prep outreach without manual report building. ChatGPT can also be connected via no-code tools to generate drafts and log updates from email threads, calls, and notes.
Standout ChatGPT feature
Conversational filtering and Q&A on leads/contacts plus one-click list building, with options to push summaries and tasks back to records.
Pros
✔️ Built-in calling/SMS with quick search and drafting
✔️ Close GPT reduces reporting time and speeds follow-ups
✔️ Easy automations via Zapier/Make/Pipedream
Cons
❌ Fewer enterprise controls than legacy suites
❌ AI scope narrower than full marketing suites
Pricing
Solo $9/user/month (annual) or $19 monthly
Essentials $35 (annual) or $49 monthly
Growth $99 (annual) or $109 monthly
Scale $139 (annual) or $149 monthly
8. Salesflare
Rating: ⭐⭐⭐⭐(FindMyCRM)
Best for: Small B2B teams in Gmail/Outlook that want AI drafting + simple automations
Overview
Salesflare is a lightweight CRM with strong email/activity capture. Teams commonly connect ChatGPT via Make/Zapier to turn long threads into notes, generate first-pass replies, and auto-update fields from unstructured text—without heavy admin.
Standout ChatGPT feature
No-code automations that feed deal/contact context to ChatGPT and return ready-to-edit drafts or structured updates back into Salesflare (recaps, next steps, field updates).
Pros
✔️ Clean pipeline and quick setup for small teams
✔️ Reliable email sync and auto-logging
✔️ Works well with OpenAI in Make/Zapier workflows
Cons
❌ No native, first-party ChatGPT connector
❌ Fewer enterprise controls/add-ons than larger suites
Pricing
Growth $29/user/month (annual) • Pro $49/user/month (annual) • Enterprise $99/user/month (annual; 5-seat minimum). Monthly billing is higher.
8 Best ChatGPT CRMs: Quick Recap!
Conclusion
ChatGPT inside a CRM turns scattered conversations into clean data and guided action. Across the nine options, the pattern is clear: native AI helps, but the best results come when reps can query records, draft outreach, and log updates without leaving their flow.
folk CRM stands out as the most balanced choice for SMB and mid-market teams: fast setup, “chat with your CRM” inside ChatGPT, Magic Fields for enrichment and icebreakers, and strong Gmail/LinkedIn workflows at an accessible price point. It delivers the highest impact with the lowest admin overhead, so pipelines stay accurate and reps move faster.
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