Discover folk - the CRM for people-powered businesses
LinkedIn has evolved beyond a simple networking platform: It's now the largest B2B sales battlefield.
Selecting the right CRM can be the key to either conquering your pipeline or getting lost in the shuffle. In the debate between Pipedrive and Copper CRM, the crucial question extends beyond just features; it’s about which platform offers you the smartest advantage in cultivating relationships, tracking engagement, and converting LinkedIn conversations into successful deals.
While Pipedrive and Copper CRM are both excellent choices, if you're seeking a CRM specifically designed for LinkedIn workflows, folk CRM often sets a new standard.
Why a CRM for LinkedIn Is Essential in 2025
LinkedIn has transformed into the nerve center of B2B sales. By 2025, nearly every key decision-maker you aim to connect with will be active there—sharing insights, engaging with peers, and making purchasing decisions in real time. If your sales strategy isn’t tailored for LinkedIn, you’re missing out on valuable opportunities. A CRM optimized for LinkedIn is no longer just a luxury; it’s a fundamental component for effective prospecting, relationship-building, and pipeline expansion.
The true power lies in its ability to facilitate a multi-touch sales journey. Simply sending one cold email and hoping for the best is no longer sufficient. With the right CRM, you can effortlessly track, manage, and engage prospects across various channels:
- Initiate conversations on LinkedIn. Connect, comment, and establish rapport where your buyers are actively engaging.
- Follow up through email or calls. Your CRM maintains the context, ensuring each interaction is personalized.
- Foster relationships over time. By syncing LinkedIn activity, you can discern the optimal moments to engage and close.
In 2025, success will belong to the teams that meet prospects where they are online. LinkedIn is the hub of business interactions. Without a CRM designed to fully harness its capabilities, every outreach effort risks becoming slower, less focused, and increasingly challenging to scale.
What is Pipedrive?
Pipedrive is a sales-oriented CRM that prioritizes visual pipelines and user-friendliness. Its intuitive design simplifies deal tracking and activity scheduling. Additionally, automated workflows and smart contact data integrations ensure your sales process remains efficient and seamless.
What is Copper CRM?
Copper CRM is designed specifically for Google Workspace users, seamlessly integrating with Gmail and Google Calendar. It automates data entry and provides relevant contact insights directly within your inbox. With an easy setup process and clear analytics, Copper enhances relationship management significantly.
Feature comparison of Pipedrive and Copper CRM
AI Follow-ups
While Pipedrive lacks native LinkedIn profile capture, it effectively supports this function through third-party tools and extensions, which can extract essential details such as name, company, job title, and profile URL into the contact record. Although not directly built-in, this integration works seamlessly, providing a reliable solution for teams engaged in high-volume LinkedIn outreach.
On the other hand, Copper CRM allows users to capture LinkedIn profiles with a single click, but this feature is available only through third-party extensions like LinkCopper or Surfe. These officially supported tools enable users to easily add LinkedIn profiles to Copper by simply clicking a button on the profile page. While Copper doesn't offer native LinkedIn capture features, it effectively relies on these integrations to facilitate lead import workflows from social platforms.
Automated Contact Enrichment
Pipedrive does not automatically enrich contacts with LinkedIn data. While the Sales Navigator add-on allows you to view profile details such as job titles and companies, it does not sync this information into your CRM fields. To enrich records with email addresses, phone numbers, or company information, you'll need to use a separate tool like Lusha or Kaspr. This creates a manual gap in the lead qualification process for pipelines that rely heavily on LinkedIn.
Similarly, Copper does not automatically enrich contact leads with LinkedIn data. Enrichment involving job titles, profile URLs, emails, or phone numbers is solely managed by external tools like Surfe or LinkMatch. Copper’s own system utilizes data from Gmail or websites, but not from LinkedIn, meaning any enrichment based on LinkedIn will require an external integration.
Smart Fields
Pipedrive does not automatically track LinkedIn conversations. If a representative sends a direct message or InMail, it will not be logged in the CRM unless manually added. Even with the LinkedIn Sales Navigator integration, the platform only displays the contact's profile information and does not retrieve messaging history. Therefore, sales managers seeking comprehensive visibility into outreach efforts will not find it through LinkedIn activity in Pipedrive.
Similarly, Copper CRM lacks message templates for LinkedIn messaging. While it provides templates for Gmail outreach, these are unavailable for LinkedIn DMs. Additionally, there is no native overlay or personalization tool for LinkedIn messaging within Copper. As a result, you will need to write or copy messages manually for each LinkedIn contact.
AI-Powered Message & Sequence Generation
Pipedrive does not automatically track LinkedIn conversations. If a representative sends a DM or InMail, it won't be recorded in the CRM unless manually entered. Even with the LinkedIn Sales Navigator integration, the platform merely displays the contact's profile information without retrieving any messaging history. Therefore, sales managers seeking complete visibility into outreach efforts will find Pipedrive lacking when it comes to LinkedIn activity.
On the other hand, folk CRM seamlessly tracks your LinkedIn activities within the contact's timeline, providing comprehensive insight into your interactions. Whether it's a DM, a follow-up, or a re-engagement, everything is logged in one location. When combined with email and WhatsApp tracking, you obtain a consolidated engagement history for each lead, resulting in less uncertainty and greater control over your follow-up strategies.
Next Best Action
Pipedrive's official Chrome extension is designed specifically for Gmail and does not integrate with LinkedIn, lacking an overlay for LinkedIn browsing, a capture button, or messaging support. However, the Surfe Chrome extension bridges this gap by enabling representatives to capture and sync LinkedIn data directly into Pipedrive. While it's not a built-in feature, it's the sole option for accessing LinkedIn functionality directly within this CRM.
Copper’s official Chrome extension, on the other hand, operates seamlessly across the web, including LinkedIn. It provides an overlay that allows users to view and update leads, log notes, or manage deals while browsing any site, including LinkedIn. Nevertheless, it still lacks dedicated LinkedIn capture or enrichment features, which are available only through external plugins like Surfe or LinkMatch, not within Copper's native extension.
folk CRM: The Ultimate CRM Alternative for LinkedIn!
folk is the sales assistant that every team has been eagerly anticipating. Designed for simplicity, integration, and proactivity, this CRM handles repetitive tasks so your reps can concentrate on what truly matters: fostering genuine relationships on LinkedIn and beyond. With an impressive 4.5/5 rating on G2, folk stands out as one of the most reliable AI-powered CRMs for lean and ambitious teams.
Specifically tailored for startups, agencies, and sales-driven teams, folk makes AI practical, efficient, and easy to manage. It accelerates the transformation of LinkedIn connections into qualified opportunities while maintaining a seamless workflow.
1. Instant LinkedIn Prospect Capture with the folkX Extension
Prospecting on LinkedIn can be time-consuming, but folk simplifies the process. With the folkX Chrome extension, you can effortlessly capture leads from LinkedIn or Sales Navigator and add them to your CRM with just one click. Whether saving a single profile or hundreds from a filtered search, every detail—such as names, job titles, companies, and emails—is automatically imported into your database.
Say goodbye to copy-pasting and juggling multiple spreadsheets. Your entire prospect list is neatly organized in one location, fully synced with your workflows, allowing your team to act swiftly and focus on converting connections into opportunities instead of spending hours on manual data entry!
2. Smart Data Enrichment and Always-Clean Contact Profiles
Effectively reaching out to decision-makers requires complete and accurate data. folk eliminates tedious research by automatically enriching your LinkedIn contacts with verified emails, company details, phone numbers, and roles. With just one click, you gain everything needed to personalize your outreach and initiate meaningful conversations.
The platform also employs intelligent deduplication to maintain a clean and reliable database, even when multiple team members add the same contacts. Instead of struggling with messy spreadsheets or guessing lead ownership, folk ensures your data remains organized and current, making every LinkedIn outreach relevant and impactful.
3. Personalized LinkedIn Outreach with AI-Generated Message Templates
folk revolutionizes your approach to prospects on LinkedIn by offering AI-powered message templates directly within the LinkedIn inbox. When you start a conversation, smart suggestions for connection requests, follow-ups, and outreach messages tailored to your prospect’s profile and context are instantly available.
You can edit, personalize, and manually send these messages to ensure full compliance with LinkedIn’s policies. There’s no risky automation or copy-pasting between tools—everything occurs where the conversation begins, making your outreach quicker, more relevant, and significantly more natural.
Summary: folk CRM's LinkedIn Features
- Capture leads instantly using the folkX Chrome extension, importing LinkedIn and Sales Navigator profiles in one click, with all details automatically organized in your CRM.
- Effortlessly enrich contact data by obtaining verified emails, company details, and roles, while keeping your database clean and accurate through smart deduplication.
- Send smarter LinkedIn messages with AI-powered templates directly in the LinkedIn inbox, enabling faster, personalized outreach without relying on risky automation!
Conclusion
Pipedrive excels in visual deal tracking and user-friendly features, while Copper CRM offers seamless integration with Google Workspace for automated insights. However, if you're focused on optimizing LinkedIn workflows, folk CRM truly stands out. It simplifies lead capture, enriches contact data effortlessly, and provides AI-generated message templates directly in LinkedIn, enabling faster, more personalized outreach that drives successful conversions.
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