Imagine cutting your admin time in half and doubling your closed deals.

That's what the right CRM can do for your business—if you choose the right one.

What this guide covers

In this guide, we'll compare the top 10 CRM software for 2025, covering their best use cases, standout features, pros, cons, and pricing. Whether you're managing a team of 20-50 people, leading a mid-size sales team, or running a growing agency, you'll find the best CRM to streamline your workflow and grow faster.

Top 10 CRM Software: 2025 Comparison

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1. folk CRM

Best for

Teams of 20-50 people, agencies, growing sales organizations

Unique strength

Native LinkedIn extension (and other social media), ultra-personalized relationship view, easy outreach, data enrichment.

Overview

folk CRM is a lightweight, intuitive, and modern CRM designed for mid-size teams that live in their inbox and on LinkedIn. Built specifically for teams of 20-50 people, it brings a contact-first interface, enabling you to manage all your relationships—clients, partners, prospects—in one place, with zero clutter. Unlike legacy tools that become overwhelming as your team grows, folk CRM scales perfectly with growing organizations.

It integrates natively with LinkedIn through its Chrome extension, allowing users to import leads directly and trigger automated sequences. The tool is extremely flexible, with shared contact folders, personalized email campaigns, and tags that make segmentation easy. It's the top choice for B2B teams of 20-50 people looking to scale without complexity.

Pros

• Native LinkedIn contact management
• Simple UI with powerful segmentation
• Perfect pricing for mid-size teams
• Shared workspaces for team collaboration

Cons

• Fewer enterprise-grade integrations than Salesforce
• Limited if you need complex sales forecasting

Pricing

$20–$50/user/month

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2. Streak

Best for

Gmail power users

Overview

Streak integrates directly into your Gmail inbox, turning your email into a full CRM without needing another tab. You can manage pipelines, send email campaigns, and track interactions from inside Gmail. It's popular with solopreneurs and small teams who work exclusively within Google Workspace.

Pros

• Seamless Gmail experience
• Easy to use for non-technical users
• Great for basic pipelines

Cons

• No native LinkedIn integration
• Not ideal for complex sales workflows
• Can get cluttered with multiple pipelines

Pricing

$15–$129/user/month

3. Copper

Best for

Google Workspace users

Overview

Copper CRM is built for Google users. It integrates with Gmail, Google Calendar, and Drive like no other CRM. You can add leads, log emails, and automate tasks right from your inbox. Copper is best for teams who want deep G Suite integration without the bulk of Salesforce.

Pros

• Tight Google Workspace integration
• Beautiful, modern UI
• Easy onboarding

Cons

• Limited custom automation
• No direct LinkedIn integration
• Can become pricey at higher tiers

Pricing

$23–$99/user/month

4. Pipedrive

Best for

SMB sales teams

Overview

Pipedrive is known for its visual sales pipelines and ease of use. Sales reps love it for its clarity and automation capabilities. While it doesn't natively support LinkedIn, you can integrate it with Surfe or Zapier to sync data from LinkedIn profiles.

Pros

• Visual pipeline tracking
• Easy drag-and-drop UI
• Excellent email and workflow automation

Cons

• LinkedIn data import via third-party tools only
• Basic reporting unless on higher tiers

Pricing

$14.90–$99/user/month

5. HubSpot CRM

Best for

Businesses wanting an all-in-one marketing & sales suite

Overview

HubSpot CRM is powerful and feature-rich. It covers marketing automation, sales, customer service, and content—all under one roof. The free tier is generous, but advanced features get expensive fast. LinkedIn integration is available via Sales Navigator.

Pros

• Powerful free plan
• Marketing & sales under one platform
• Great learning resources

Cons

• Cost scales quickly with advanced features
• Some features require steep learning curve

Pricing

$0–$1,200+/month depending on features

6. Salesforce

Best for

Large enterprises and complex sales orgs

Overview

Salesforce is the granddaddy of CRM systems. It's extremely customizable and scalable, making it ideal for large teams with complex needs. However, it's also one of the hardest tools to set up and maintain.

Pros

• Scalable and highly customizable
• Huge ecosystem of integrations
• Rich reporting and forecasting

Cons

• Requires strong onboarding support
• Very high learning curve
• No native Chrome or LinkedIn extension

Pricing

$25–$300+/user/month

7. Zoho CRM

Best for

Budget-conscious businesses

Overview

Zoho CRM is a cost-effective solution with a strong feature set. It offers everything from automation to omnichannel communication. It's a good entry-level CRM that grows with your business.

Pros

• Great value for price
• Omnichannel support (chat, email, phone, etc.)
• Easy custom workflows

Cons

• UI feels a bit dated
• Reporting less intuitive than competitors

Pricing

$14–$52/user/month

8. Monday CRM

Best for

Teams combining CRM with project management

Overview

Monday.com recently added CRM functionality to its platform. It's ideal for businesses that want project tracking and client management in one place. However, it lacks advanced CRM-specific features.

Pros

• All-in-one work management
• Customizable pipelines
• Clean and visual interface

Cons

• CRM features still evolving
• Not ideal for large B2B sales teams

Pricing

$10–$36/user/month

9. Close CRM

Best for

Sales outreach with built-in calling features

Overview

Close is a sales-focused CRM with a built-in power dialer, SMS, email automation, and pipeline tools. It's designed to help teams close deals faster through multichannel outreach.

Pros

• Built-in calling & SMS tools
• High outbound sales performance
• Fast and responsive interface

Cons

• Limited marketing automation
• Interface can be overwhelming for beginners

Pricing

$49–$129/user/month

10. Freshsales

Best for

Fast-growing SMBs

Overview

Freshsales by Freshworks is a good mid-market CRM that balances usability with intelligent features. It includes lead scoring, email automation, and Freddy AI—a tool that suggests next best actions.

Pros

• Built-in AI assistant
• Omnichannel communication
• Clean UI

Cons

• AI is not very customizable
• Limited third-party integrations

Pricing

$15–$69/user/month

How to Choose the Right CRM for Your Business

Here's what to consider when picking your CRM:

Team Size & Structure

Mid-size teams of 20-50 people need different capabilities than small startups or large enterprises.

➤ For teams of 20-50 people: folk CRM, HubSpot

➤ For enterprise: Salesforce, HubSpot

Key Features

Look for CRM tools with:

• Email tracking
• Pipeline automation
• LinkedIn integration
• Mobile access
• Shared team access

Budget

Start with a free trial or a freemium model. Avoid committing to expensive tools unless you need advanced features.

Ease of Use

A beautiful interface is great—but clarity and usability are better. Prioritize intuitive tools that reduce onboarding time.

Scalability

Choose a CRM that can grow with your team. Some tools are great to start but become limiting over time.

Conclusion

Choosing the right CRM software for your business is crucial for scaling efficiently and managing your relationships effectively. Whether you're managing a team of 20-50 people, running a growing agency, or leading a mid-size sales organization, there's a CRM tailored to your needs.

From the relationship-centric approach of folk CRM to the powerful integrations of Salesforce, each CRM offers distinct features that can make or break your sales and marketing efforts.

Ultimately, your CRM choice should align with your team's workflow, size, and specific goals. Take your time to explore the tools that match your business model, and don't forget to leverage free trials to get hands-on experience before committing. The right CRM will be a long-term asset that drives both productivity and growth for your business.

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More Resources

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FAQ

What is a CRM in private equity?

A private equity CRM centralizes deal flow, LP relations, and portfolio contacts. It tracks interactions, manages pipelines from sourcing to exit, supports fundraising workflows, and keeps compliance-ready records so deal teams collaborate and move faster.

Which CRM is best for LinkedIn outreach?

The folk Chrome extension captures LinkedIn contacts and enriches data, then triggers email sequences. Alternatives like Pipedrive or Close need third‑party add‑ons for LinkedIn, adding cost and complexity.

How to choose a CRM for a 20–50 person team?

Prioritize easy onboarding, shared workspaces, email sequences, and LinkedIn capture. Ensure clear pipelines, role permissions, and fair per‑seat pricing. Tools like folk balance simplicity with automation for mid‑size teams.

What is the most budget-friendly CRM?

Zoho CRM is among the lowest cost with solid automation. HubSpot's free tier works for basics, but advanced features can raise costs. Compare per‑user pricing, add‑ons, and required integrations before committing.