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Contact management is the critical factor that determines whether a CRM remains functional or devolves into chaos. Streak and Attio
Social selling thrives at the intersection of your CRM and your network. If your tool struggles to keep pace with LinkedIn activities, such as comments and warm introductions, you risk losing not just visibility but also valuable deals to teams that maintain stronger connections.
Folk and Clarify both present themselves as contemporary, relationship-centric CRMs. Clarify excels in transforming unstructured interactions into organized records, while Folk offers teams a versatile, social-selling-friendly environment to manage contacts, signals, and pipelines all in one location.
This comparison will explore how each CRM facilitates genuine social selling workflows, allowing you to determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals originate not from cold emails or demo requests, but from LinkedIn comments, reposts, direct messages, or even discreet profile visits. If your CRM fails to capture these signals and link them to real individuals and pipelines, your team will be navigating in the dark while competitors cultivate relationships openly.
A social selling CRM provides a centralized hub for transforming those interactions into structured, actionable insights: identifying who engaged, where they came from, what interests them, and how close they are to making a purchase. LinkedIn shifts from being merely a “nice-to-have” awareness tool to a measurable, repeatable element of your revenue strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, turning them into follow-up opportunities
✔️ Track which prospects recognize you from content versus outbound efforts, allowing you to tailor messaging accordingly
✔️ Map relationships across accounts, champions, and influencers, rather than simply listing contacts
✔️ Report on deals influenced by social interactions instead of attributing all credit to last-click channels
What is Streak?
Streak is a streamlined CRM integrated directly within Gmail, transforming your inbox into a collaborative pipeline for sales, support, and account management. Instead of juggling multiple tabs, users can manage deals, monitor stages, and collaborate on threads all from the familiar Gmail interface. At its core, the product revolves around email, enhanced with real-time tracking and pipeline views seamlessly layered over your ongoing Gmail conversations.
What is Attio?
Attio is a versatile, data-driven CRM that empowers teams to create custom objects, views, and workflows. This makes it ideal for organizations that desire complete control over the structure of their relationships and pipelines. However, this level of customization comes with a steeper setup and learning curve when compared to more prescriptive CRMs.
Feature comparison of Streak and Attio
Profile Enrichment & Lead Insights
Streak operates seamlessly within Gmail, transforming your inbox into a comprehensive CRM without the need for additional windows or applications. Every email you send or receive is automatically logged into the appropriate pipeline and shared across your team’s workspace, providing you with a real-time timeline for each deal without the hassle of manual bcc’ing.
Attio enhances your contacts by automatically adding details such as company name, title, social media profiles, and company logo through integrations with services like Clearbit and Dun & Bradstreet. This guarantees that your lead database stays current with minimal manual effort.
Social Listening & Real-Time Alerts
Streak’s email sync operates in real time, seamlessly integrated into Gmail’s infrastructure. As soon as you send or receive a message, Streak instantly logs it to the relevant pipeline, keeping your team updated on the latest activity without any delays. There’s virtually no lag—messages and thread updates show up immediately in both your inbox and Streak’s interface. With its direct connection to Gmail, you enjoy the benefit of Google’s exceptional uptime and reliability.
In contrast, Attio does not offer real-time alerts or social activity tracking. Its primary focus is on email, contact data, and workflow management, rather than on live engagement signals.
Social Selling: Which channels?
Streak’s Mail Merge tool integrates directly with Gmail, enabling you to send personalized mass emails to hundreds of recipients in just under two minutes—no need for CSV imports or third-party applications. You can easily insert custom variables like first names, company names, and deal data straight from your pipelines, schedule automatic follow-up sequences within the same thread, and even A/B test your subject lines to enhance reply rates. Every sent message and follow-up is automatically logged in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, it's worth noting that Streak’s campaign features lack advanced analytics dashboards, meaning you won't receive detailed reports on unsubscribes or bounce handling unless you incorporate an additional tool.
Attio primarily facilitates outreach through email and Gmail workflows, but it does not offer native support for direct messaging or posting on social media platforms.
In‑Context Messaging with Templates & Sequences
Streak’s Mail Merge tool is integrated directly within Gmail, enabling you to send personalized mass emails to hundreds of recipients in under two minutes—no CSV imports or third-party apps needed. You can easily insert custom variables (such as first name, company, and deal data) from your pipelines, schedule automatic follow-up sequences in the same thread, and even conduct A/B tests on subject lines to enhance reply rates. Every sent message and follow-up is logged effortlessly in your Streak timeline, allowing you to keep track of who has opened, clicked, or replied. However, Streak's campaign features fall short in advanced analytics dashboards, meaning you won't receive detailed reports on unsubscribes or bounce handling unless you incorporate another tool.
In contrast, Attio does not support in-context messaging or templated outreach; all communication must occur through Gmail or integrations, rather than natively within the browser.
Activity & Engagement Tracking
Streak integrates a small tracking pixel and link tracker directly into Gmail, providing real-time “eye” icons that indicate when an email is opened or a link is clicked within a thread. You can hover over the green eye to access timestamps, locations, and per-link click data without leaving your inbox. Since it’s built entirely on Gmail’s API, setup is minimal and feedback is instantaneous; however, it lacks aggregated campaign dashboards or multi-link heat-mapping beyond individual message views.
Attio monitors email interactions, call logs, and contact history within the CRM. Nevertheless, it does not track social media activities or engagement metrics.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into a streamlined, repeatable process. It swiftly captures contacts, keeps conversation context readily available, and minimizes manual tasks with enrichment and smart fields, ensuring timely follow-ups.
Designed for outbound efforts driven by LinkedIn, folk enables teams to centralize leads from various sources, organize them within custom pipelines, and monitor every interaction in one consolidated location. Automatic contact enrichment fills in missing information, deduplication maintains a clean database, and shared notes and tags facilitate warm introductions and easy access to relationship histories across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through a pipeline while preserving the human context that secures deals.
Conclusion
In summary, while Streak offers seamless email integration within Gmail for straightforward pipeline management, and Attio provides extensive customization for data-driven workflows, both fall short in social engagement capabilities. Folk stands out as the premier choice for teams focused on email integration, automation, and sequencing. Its ability to efficiently capture contact details, maintain contextual conversations, and streamline social selling processes ensures that teams never miss a beat in their outreach efforts, making it the most effective CRM option for today's LinkedIn-oriented landscape.
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