Pipedrive vs HubSpot

Pipedrive vs HubSpot: Overview

Customer Relationship Management (CRM) systems are essential for managing customer interactions, tracking sales, and automating workflows. Among the most popular CRM solutions are Pipedrive and HubSpot.

Two platforms that cater to businesses looking to optimize their sales processes. In this post, we'll dive deep into what Pipedrive and HubSpot have to offer, comparing their key features, pricing, and benefits to help you decide which CRM is the right fit for your sales team of 20-50 people.

What is Pipedrive?

Pipedrive is a sales-focused CRM platform designed to help small and medium-sized businesses manage their sales pipeline effectively. It offers a visual approach to pipeline management, enabling sales teams to track deals and prioritize their activities. The platform is known for its user-friendly interface and customizability, making it a popular choice for businesses that want a straightforward solution to enhance their sales processes.

Key features

• Sales Pipeline Management: Offers a visual representation of the sales process, allowing users to drag and drop deals as they move through different stages.
• Lead Management: Provides tools for capturing, organizing, and nurturing leads.
• Activity Tracking: Keeps track of all sales activities, including calls, meetings, and tasks.
• Email Integration: Integrates with popular email services, enabling users to send, receive, and track emails directly from the CRM.
• Customizable Dashboards and Reports: Allows for the creation of custom reports to analyze sales performance.
• Mobile App: Includes a mobile app for managing sales on the go.

What is HubSpot CRM?

HubSpot is a comprehensive CRM platform that caters to businesses of all sizes. It offers a range of tools for marketing, sales, customer service, and content management, making it a versatile choice for organizations looking for an all-in-one solution. Unlike Pipedrive, HubSpot's CRM has a free-forever plan, with various paid add-ons for more advanced features. The catch? HubSpot becomes expensive once you're ready to scale, or need access to feature-rich plans.

Key features

• Sales Pipeline Management: Allows sales teams to track deals and visualize the pipeline while integrating with marketing efforts.
• Marketing Automation: Offers tools for email marketing, social media management, and lead nurturing.
• Customer Support Tools: Includes a helpdesk, ticketing system, and customer feedback features.
• Email Tracking and Templates: Enables users to track email opens and clicks and use pre-made templates for outreach.
• Analytics and Reporting: Provides in-depth analytics on website performance, sales activities, and marketing campaigns.
• Integrations and Marketplace: Supports numerous third-party integrations, allowing businesses to connect various tools.

Pipedrive vs HubSpot feature comparison

Let's take a closer look at the key features of these two popular CRM solutions.

1. Sales pipeline management

Built by sales professionals, for sales professionals – Pipedrive is known for its intuitive and visual sales pipeline management. Users can customize stages, drag and drop deals, and set up automated reminders. The visual nature of Pipedrive makes it easy to see where each deal is in the sales process so you can easily manage your leads and deals.

HubSpot also offers sales pipeline management but it allows you to integrate it more deeply with marketing and customer service efforts. This integration can be beneficial for businesses looking to align sales with other departments, but it may require more cost, setup and customization.

2. Outreach

When it comes to outreach, Pipedrive focuses on email and call tracking with built-in activity scheduling. Pipedrive's email builder has a strong focus on campaigns including newsletters, and responsive email campaigns.

HubSpot offers a more robust outreach suite, including marketing automation, email sequencing, and social media management. It's ideal for businesses that need to automate their marketing efforts in addition to sales outreach that can afford their paid plans.

3. Automation

Pipedrive excels at sales automation tools for managing workflows, such as triggering actions based on specific events such as moving a deal to a new stage. It's straightforward and easy to configure.

HubSpot excels in automation, with tools for creating complex workflows across sales, marketing, and customer service depending on the plan you go for. Access to certain automation features are capped on their free plan.

4 Analytics

In terms of analytics, Pipedrive offers customizable reporting features that help sales teams analyze performance and track KPIs. Unsurprisingly, the focus is primarily on sales metrics.

With HubSpot, you get tools for creating complex workflows across sales, marketing, and customer service. It supports conditional triggers, multi-step workflows, and advanced segmentation. However, access to the number of automated actions are gated according to the plan you're on.

5. Integrations

Pipedrive supports a variety of integrations, particularly with sales and productivity tools. Its marketplace isn't as extensive as HubSpot's but covers essential categories.

HubSpot has a vast integrations marketplace with hundreds of third-party apps, covering marketing, sales, and customer service tools. But some integrations require third-party support to install it, which will require an additional investment.

Price and plans comparison

Let's check out the price plans of both Pipedrive and HubSpot.

Pipedrive plans

Pipedrive offers the choice between a monthly or annual subscription plan. With a slight discount for the annual plan option. Their annual subscription plan basis is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Professional plan: Starts from $64 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

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HubSpot CRM

HubSpot provides a free CRM plan giving you access to basic CRM tools. Once you're ready to scale, you can choose between upgrading to their Marketing hub for marketing automation tools and a content management system, sales hub for sales forecasting tools, operations hub, and customer service hub.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month..

Introducing folk CRM: the best alternative CRM software to Pipedrive and HubSpot

Looking for an affordable alternative that perfectly serves medium-sized sales teams of 20-50 people? We suggest giving folk's CRM solution a try. Thanks to its intuitive interface, folk has earned multiple award because its loved for being an easy-to-use, plug and play solution that scales perfectly for growing sales organizations.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, X within a click thanks to folk's Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send multiple email sequences with reminders if your leads don't reply to your first emails.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Pipedrive vs HubSpot: What's the verdict?

Both Pipedrive and HubSpot offer excellent CRM solutions, but they cater to different needs. Pipedrive might be suitable for you if you're a small to medium-sized business focused on sales, and you need a simple, visual CRM to manage your pipeline. It's ideal for teams that prioritize deal tracking and don't require extensive marketing automation. HubSpot is a good solution if you're able to make do with basic CRM system and don't have any specific needs. However, for sales teams of 20-50 people looking for the perfect balance of functionality, ease of use, and cost-effectiveness, folk CRM stands out as the clear winner. Its intuitive design, powerful automation capabilities, and affordable pricing make it the ideal choice for growing sales organizations.
For companies that need a more personalized approach to relationship management, folk CRM provides a flexible alternative to these traditional CRM options, blending ease of use with customization options and multiple business use cases. Try folk today, free.

👉🏼 Try folk now to combine easy-to-use pipelines with affordable automation so your team never misses a follow-up

FAQ

What is the main difference between Pipedrive and HubSpot?

Pipedrive is a sales-focused, visual pipeline CRM with simple setup. HubSpot is an all-in-one platform for sales, marketing, and support, with deeper automation and integrations but more complexity and higher costs at scale.

Is HubSpot CRM really free?

Yes. The core CRM is free. Advanced features such as automation, sequences, reporting, service desk, and marketing tools require paid Hubs. Total cost depends on seats, feature tier, and usage limits.

Which CRM suits a 20–50 person sales team?

For focused sales workflows and predictable per-seat pricing, Pipedrive fits. For unified marketing plus sales automation and larger budgets, HubSpot works. For balanced cost, usability, and outreach automation, consider folk.

How do Pipedrive and HubSpot compare on price?

Pipedrive annual plans run about $24–$129 per user/month. HubSpot offers a free CRM; paid Hubs start low, but advanced tiers, add-ons, and extra seats can raise total cost quickly. Pricing varies by hub, tier, and billing.