Discover folk - the CRM for people-powered businesses
Contact management determines whether a CRM remains useful or devolves into chaos. Monday CRM and Pipedrive exemplify this aspect.
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn interactions, comments, and warm introductions, you risk losing not only visibility but also potential deals to teams that maintain closer connections with their relationships.
folk and Clarify both position themselves as modern, relationship-focused CRMs. Clarify specializes in transforming unstructured interactions into organized records, while folk provides teams with a flexible, social-selling-friendly workspace to track contacts, signals, and the pipeline all in one place.
This comparison will explore how each CRM facilitates genuine social selling workflows, helping you determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals initiate not with cold emails or demo requests, but through a LinkedIn comment, a repost, a direct message, or a subtle profile visit. If your CRM cannot capture these signals and connect them to real individuals and pipelines, your team is operating in the dark while competitors build relationships right before your eyes.
A social selling CRM consolidates these interactions into structured, actionable insights: identifying who engaged, their origins, their interests, and how close they are to making a purchase. Rather than viewing LinkedIn as mere “nice-to-have awareness,” it transforms into a measurable, repeatable process within your revenue strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, turning them into follow-up actions.
✔️ Differentiate which prospects are familiar with you from content versus outbound efforts and tailor messaging accordingly.
✔️ Map relationships across accounts, champions, and influencers, going beyond mere contacts in a list.
✔️ Report on deals influenced by social activity instead of attributing all credit to last-click channels.
What is Monday CRM?
monday sales CRM leverages the monday.com work management platform, providing teams with a visual tool to manage both their pipelines and projects seamlessly. The Emails & Activities app integrates with Gmail and Outlook, enabling users to send, receive, and log emails directly within boards while tracking opens and replies in real-time. Additionally, templates and automations help streamline follow-ups, ensuring that lead statuses, tasks, and email history remain synchronized.
What is Pipedrive?
Pipedrive is a CRM focused on pipeline management, designed to assist sales teams in tracking deals through an intuitive, visual interface. With an emphasis on usability, activity tracking, and straightforward reporting, it's ideal for traditional sales workflows, although it offers limited flexibility for more complex or unconventional use cases.
Feature comparison of Monday CRM and Pipedrive
Profile Enrichment & Lead Insights
Monday CRM’s Emails & Activities app seamlessly connects up to six Gmail or Outlook accounts for two-way synchronization, ensuring that sent and received emails appear as items on your boards alongside calls and tasks. Although it lacks native calendar syncing within the CRM, you can create simple automations or utilize Monday’s Calendar view to visualize your scheduled events.
While Pipedrive does not include built-in enrichment features, integrations such as Surfe or LeadCRM enable you to enhance contact details sourced from LinkedIn and other platforms, including information like job titles and company names.
Social Listening & Real-Time Alerts
Monday CRM’s Emails & Activities app automatically syncs your inbox every few minutes, checking Gmail and Outlook for new messages to convert into board items. Although this may result in a slight delay compared to push-based systems, updates typically appear within two to three minutes. If you require quicker updates, you can modify polling intervals or incorporate custom webhooks for sub-minute responsiveness.
On the other hand, Pipedrive does not offer built-in social listening features; real-time social tracking can only be achieved through third-party add-ons or tools available in its marketplace.
Social Selling: Which channels?
Monday CRM’s Emails & Activities app seamlessly integrates up to six Gmail or Outlook accounts and features a Group Emailing action for sending bulk messages to board items and contact lists. You can streamline follow-ups using monday.com automations or enhance your email marketing with Mailchimp. However, without Mailchimp or a similar tool, you won't have native campaign analytics, only basic send logs on your boards.
Pipedrive facilitates LinkedIn-based social selling through integrations, although it lacks built-in features for posting or engaging directly on social media channels.
In‑Context Messaging with Templates & Sequences
Monday CRM’s Emails & Activities app allows you to sync up to six Gmail or Outlook accounts and includes a Group Emailing feature for sending bulk messages to board items and contact lists. You can easily automate follow-ups using monday.com automations or integrate with Mailchimp for comprehensive email marketing capabilities. However, be aware that without Mailchimp (or a similar add-on), you will lack native campaign analytics beyond basic send logs available on your boards.
Pipedrive does not offer in-browser outreach or a sequence builder. Instead, templated messaging is managed through email sequences or integrations, rather than social platforms.
Activity & Engagement Tracking
Monday’s Emails & Activities app records message opens when you send emails directly from the board interface; however, it does not automatically track which links are clicked. To obtain click-through rates, you need to embed links with UTM parameters and either pull the data into your board using automations or integrate a marketing tool such as Mailchimp.
Pipedrive monitors email opens, clicks, and call logs, but social engagement tracking requires the addition of a third-party enrichment tool.
folk CRM: The Best CRM for Social Selling!
folk CRM is an innovative social selling CRM designed to transform social selling into a streamlined, repeatable workflow. It quickly captures contacts, keeps conversational context easily accessible, and minimizes manual tasks with smart fields and enrichment, ensuring timely follow-ups.
Tailored for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within custom pipelines, and monitor every interaction all in one place. Automated contact enrichment fills information gaps, deduplication maintains a tidy database, and shared notes and tags facilitate warm introductions and comprehensive relationship histories across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize engagement, set reminders, log interactions, and advance opportunities through a pipeline without sacrificing the human touch that seals deals.
Conclusion
In summary, Monday CRM excels in visual pipeline management and email integration, providing teams with useful tools for tracking communications. Pipedrive focuses on intuitive deal tracking but lacks flexibility for diverse workflows. However, for teams prioritizing email integration, automation, and effective sequencing, folk stands out as the best choice. It empowers users to streamline social selling, capture crucial leads, and maintain relationship context effortlessly. With folk, your team can optimize every interaction and drive predictable sales success.
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