Discover folk - the CRM for people-powered businesses
Contact management is the distinguishing factor that determines whether a CRM remains effective or devolves into chaos. Monday CRM and Nimble
Social selling thrives at the intersection of your CRM and your network. If your tool struggles to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility — you risk losing deals to teams that maintain closer ties with their relationships.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify excels at transforming unstructured interactions into organized records, while folk provides teams with a flexible workspace that fosters social selling, allowing them to track contacts, signals, and their pipeline all in one place.
This comparison will explore how each CRM supports genuine social selling workflows, enabling you to determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
The majority of B2B deals don't originate from cold emails or demo requests; they commence with a LinkedIn comment, a repost, a direct message, or even a subtle profile visit. If your CRM fails to capture these signals and connect them to actual people and pipelines, your team is operating in the dark while your competitors cultivate relationships in plain sight.
A social selling CRM provides a centralized hub to convert those interactions into structured, actionable insights: identifying who engaged, where they came from, what interests them, and how close they are to making a purchase. Rather than viewing LinkedIn as merely a “nice-to-have awareness,” it transforms into a measurable and repeatable process within your revenue engine.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-ups
✔️ Track which prospects connect with you through content versus outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers — not just maintain a list of contacts
✔️ Report on deals influenced by social activity, instead of attributing all credit to last-click channels
What is Monday CRM?
monday sales CRM is an innovative tool built on the monday.com work management platform, allowing teams to visually manage pipelines alongside their projects. The Emails & Activities app seamlessly integrates with Gmail and Outlook, enabling users to send, receive, and log emails directly from their boards while tracking opens and replies where their work occurs. With templates and automations, follow-ups can be standardized, ensuring that lead statuses, tasks, and email history remain in sync.
What is Nimble?
Nimble is a streamlined, socially-focused CRM that extracts context from emails and social networks. It is particularly effective for relationship-driven sellers who frequently engage in their inboxes and on social media platforms. While it offers a simpler approach compared to larger suites, it may be less suitable for managing complex pipelines or operations involving multiple teams.
Feature comparison of Monday CRM and Nimble
Profile Enrichment & Lead Insights
Monday CRM’s Emails & Activities app allows you to link up to six Gmail or Outlook accounts for seamless two-way synchronization, ensuring that both sent and received emails appear on your boards alongside calls and tasks. Although it lacks native in-CRM calendar syncing, you can create straightforward automations or utilize Monday’s Calendar view to visualize your scheduled events.
Nimble enhances your contacts by pulling publicly available social profile information—such as photos, bios, and job details—from LinkedIn, Twitter, Facebook, and email signatures.
Social Listening & Real-Time Alerts
Monday CRM’s Emails & Activities app automatically syncs your inbox every few minutes by polling Gmail and Outlook for new messages to convert into board items. Although this method introduces a minor delay compared to push-based systems, updates typically show up within two to three minutes. If you require faster updates, you can modify the polling intervals or implement custom webhooks for sub-minute responsiveness.
In contrast, Nimble does not offer real-time alerts or social listening features; instead, it prioritizes enriching contact profiles over tracking live interactions.
Social Selling: Which channels?
Monday CRM’s Emails & Activities app seamlessly integrates up to six Gmail or Outlook accounts and features a Group Emailing action for sending bulk messages to board items and contact lists. You can automate follow-ups using monday.com automations or connect with Mailchimp for comprehensive email-marketing capabilities. However, be aware that without Mailchimp (or a similar add-on), your campaign analytics will be limited to basic send logs on your boards.
Nimble captures information from LinkedIn and Twitter but does not support outreach through these platforms; its primary focus is on contact management and enrichment.
In‑Context Messaging with Templates & Sequences
Monday CRM’s Emails & Activities app can sync with up to six Gmail or Outlook accounts and features a Group Emailing action that allows you to send bulk messages to board items and contact lists. You can automate follow-ups using monday.com automations or integrate with Mailchimp for comprehensive email marketing capabilities. However, please note that without Mailchimp or a similar add-on, you will only access basic send logs on your boards, lacking native campaign analytics.
Nimble does not offer in-browser templated messaging; you will need to rely on email or external tools for structured outreach.
Activity & Engagement Tracking
Monday’s Emails & Activities app records message opens when you send emails directly from the board interface; however, it lacks native tracking for which links are clicked. To obtain click-through rates, you need to embed UTM parameters in your links and use automations to pull the data into your board or integrate with a marketing tool like Mailchimp.
Nimble keeps a record of your email and call history and provides some enrichment features, but it does not track social media engagements such as likes or comments.
folk CRM: The Best CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into a streamlined, repeatable workflow. It swiftly captures contacts, maintains conversational context, and minimizes manual tasks through intelligent enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-centric outbound strategies, folk enables teams to consolidate leads from various sources, organize them into customized pipelines, and monitor all interactions in one centralized location. Automatic contact enrichment fills in missing information, deduplication keeps your database pristine, and shared notes and tags facilitate seamless warm introductions and track relationship history across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, tailor outreach, set reminders, log interactions, and advance opportunities through the pipeline, all while preserving the human context essential for closing deals.
Conclusion
In summary, Monday CRM excels in integrating project management with seamless email capabilities, while Nimble focuses on relationship management by enriching contact profiles from social networks. However, for teams prioritizing email integration, automation, and efficient follow-ups, folk stands out as the premier choice. Its intelligent features streamline social selling, maintain context, and ensure timely engagement, making it the best alternative for those looking to enhance their LinkedIn-centric outreach efforts. 👉 Try folk CRM for free
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