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Contact management is where a CRM either remains effective or devolves into chaos. Monday CRM and Brevo
Social selling thrives in the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activity, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain closer relationships.
folk and Clarify both position themselves as modern, relationship-focused CRMs. While Clarify emphasizes converting unstructured interactions into organized records, folk provides teams with a versatile workspace that facilitates social selling by allowing them to monitor contacts, signals, and pipelines all in one location.
In this comparison, we will explore how each CRM supports genuine social selling workflows, enabling you to determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don’t initiate with a cold email or a demo request; they begin with a LinkedIn comment, a repost, a direct message, or a subtle profile visit. If your CRM isn't equipped to capture these signals and link them to real people and pipelines, your team risks operating in the dark while competitors foster relationships right in front of you.
A social selling CRM provides a centralized platform to transform these interactions into structured, actionable insights: identifying who engaged, where they originated, what interests them, and their proximity to making a purchase. Rather than viewing LinkedIn as merely a “nice-to-have,” it becomes an integral, measurable component of your revenue engine.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, converting them into follow-ups
✔️ Track which prospects are familiar with you through content versus outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just as names in a list
✔️ Report on deals influenced by social activity rather than attributing all success to last-click channels
What is Monday CRM?
Monday Sales CRM leverages monday.com’s work management platform, providing teams with a visual method to oversee pipelines alongside their projects. The Emails & Activities app seamlessly integrates with Gmail and Outlook, allowing users to send, receive, and log emails directly from boards while tracking opens and replies in real-time. With templates and automations, follow-ups can be standardized, ensuring lead statuses, tasks, and email histories remain synchronized.
What is Brevo?
Brevo, previously known as Sendinblue, is a platform that focuses on email, SMS, and marketing automation, enhanced with CRM capabilities. It's particularly appealing for businesses that prioritize campaign management and contact engagement rather than intricate sales processes. While the CRM features are adequate for basic requirements, they do not match the depth found in specialized sales CRMs.
Feature comparison of Monday CRM and Brevo
Profile Enrichment & Lead Insights
Monday CRM’s Emails & Activities app allows you to connect up to six Gmail or Outlook accounts for seamless two-way synchronization, ensuring that emails sent or received appear as items on your boards alongside calls and tasks. Although it lacks native calendar syncing within the CRM, you can create simple automations or utilize Monday’s Calendar view to visualize your scheduled events.
On the other hand, Brevo does not facilitate profile enrichment through social media, as its contact data is primarily gathered through forms or email interactions.
Social Listening & Real-Time Alerts
Monday CRM’s Emails & Activities app automatically syncs your inbox every few minutes, checking Gmail and Outlook for new messages to transform into board items. Although this method results in a slight delay compared to push-based systems, updates typically arrive within two to three minutes. For those requiring quicker updates, you can modify polling intervals or implement custom webhooks for sub-minute responsiveness.
In contrast, Brevo lacks social listening or alert features, concentrating instead on email, SMS, and transactional marketing tools.
Social Selling: Which channels?
Monday CRM’s Emails & Activities app seamlessly syncs with up to six Gmail or Outlook accounts, and includes a Group Emailing feature for sending bulk messages to board items and contact lists. You can automate follow-ups using monday.com automations or enhance your email marketing with a Mailchimp integration. However, be aware that without Mailchimp or a similar add-on, you’ll only have access to basic send logs on your boards and lack native campaign analytics.
Brevo specializes in email and SMS, but social selling features are not available or integrated into its product suite.
In‑Context Messaging with Templates & Sequences
Monday CRM’s Emails & Activities app seamlessly integrates up to six Gmail or Outlook accounts and features a Group Emailing action that allows you to send bulk messages to board items and contact lists. You can easily automate follow-ups using monday.com automations or enhance your email marketing efforts by integrating with Mailchimp. However, keep in mind that without Mailchimp or a similar add-on, you will only have access to basic send logs on your boards, lacking native campaign analytics.
It's important to note that Brevo does not offer support for templated messaging or browser-based sequences, and its campaigns are restricted to email and SMS formats.
Activity & Engagement Tracking
The Monday Emails & Activities app records message opens when you send emails directly from the board interface; however, it does not automatically track link clicks. To monitor click-through rates, you'll need to embed links with UTM parameters and either use automations to pull this data into your board or integrate a marketing tool like Mailchimp.
Engagement tracking encompasses email opens, clicks, and SMS delivery rates, but it does not capture any social activity in the contact history.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is an innovative social selling CRM that transforms social selling into an efficient, repeatable process. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outreach, folk enables teams to centralize leads from various sources, organize them within customized pipelines, and monitor every interaction in one centralized space. Automatic contact enrichment fills in missing information, deduplication keeps the database organized, and shared notes and tags facilitate smooth warm introductions and easy access to relationship histories across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline without losing the essential human context that drives deal closures.
Conclusion
In summary, while Monday CRM excels in project and pipeline visualization with solid email integration, and Brevo focuses on campaign management with basic CRM capabilities, they both fall short in social selling functionality. In contrast, folk stands out as the ultimate CRM for teams prioritizing email integration, automation, and sequencing. It enables efficient social selling with seamless contact monitoring, enrichment, and personalized outreach, ensuring no lead is overlooked. For those serious about social selling, folk is the clear choice.
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