Social selling lives in the overlap between your CRM and your network. If your tool can’t keep up with LinkedIn activity, comments, and warm intros, you don’t just lose visibility—you lose deals to teams who stay closer to their relationships.

folk and Clarify both present themselves as modern, relationship-first CRMs. Clarify focuses on turning unstructured interactions into clean records, while folk gives teams a flexible, social-selling-friendly workspace to track contacts, signals, and pipeline in one place.

In this comparison, we’ll see how each CRM supports real social selling workflows so you can decide which one actually fits the way your team builds and nurtures relationships.

Why a social selling CRM is essential in 2026?

Most B2B deals don’t start with a cold email or a demo request. They start with a LinkedIn comment, a repost, a DM, or a quiet profile visit. If your CRM can’t capture those signals and tie them to real people and pipelines, your team is flying blind while your competitors build relationships in plain sight.

A social selling CRM gives you a single place to turn those interactions into structured, actionable context: who engaged, where they came from, what they care about, and how close they are to buying. Instead of treating LinkedIn as “nice-to-have awareness,” it becomes a measurable, repeatable motion inside your revenue engine.

With a social selling CRM, your team can:

✔️ Spot buying signals from likes, comments, and profile views and turn them into follow-ups

✔️ Keep track of which prospects know you from content versus outbound, and adapt messaging

✔️ Map relationships across accounts, champions, and influencers—not just contacts in a list

✔️ Report on deals influenced by social activity instead of giving all credit to last-click channels

What is folk CRM?

folk CRM is a modern, relationship-centric CRM that combines contacts, pipelines, enrichment, AI, and the folkX Chrome extension in one workspace. It’s built for small to mid-sized teams that live in LinkedIn and email and need simple, collaborative workflows. The focus is on usability and fast adoption rather than heavy, enterprise-style complexity.

What is Clarify?

Clarify is a CRM that focuses on turning emails and meetings into structured, searchable relationship data. It’s designed for teams that live in their inbox and want automatic logging with minimal manual input. You may need to complement it with other tools if you require advanced pipelines or multi-channel outreach flows.

folk vs Clarify: Social Selling Feature Comparison

Profile Enrichment & Lead Insights

folk CRM offers native enrichment through its folkX Chrome extension. Users can auto-capture LinkedIn, Twitter/X, Instagram, and Gmail data in one click, populating fields like company, title, and email.

Clarify combines its LinkedIn integration with an enrichment engine to keep basic profile details up to date. Using the LinkedIn and Chrome Extension integrations, you can create enriched contacts in Clarify while browsing profiles, so core info is captured without manual copy-paste.

Social Listening & Real-Time Alerts

folk CRM provides real-time LinkedIn alerts when contacts change jobs, post updates, or switch roles. This allows users to act fast and tailor outreach accordingly.

Clarify does not provide classic social listening for brand mentions or comment streams on social networks. Its alerts focus on CRM activity instead: pipeline updates, record changes, and other events can be surfaced via integrations like Slack, Zapier, webhooks, or the Clarify API.

Social Selling: Which channels?

folk CRM supports social selling on LinkedIn, Twitter/X, Instagram, and Gmail. Users can launch outreach sequences or campaigns directly from contact profiles via folkX.

For social selling, Clarify is only oriented around LinkedIn plus email rather than a broad multi-network setup. A one-click LinkedIn integration and the Chrome extension let you add new contacts from LinkedIn to Clarify in seconds.

In‑Context Messaging with Templates & Sequences

folk CRM supports templated outreach on LinkedIn and Gmail. Users can send pre-written messages from the browser, and replies sync back into the CRM contact record.

Clarify positions its AI as a co-pilot for writing follow-up emails and notes from meetings and email threads, rather than as a full social sequencing engine.

Activity & Engagement Tracking

folk CRM logs every interaction—captured contact, social message, reply, sequence, or tag update—directly into the contact activity feed in real time.

Clarify tracks core sales activity by syncing email, calendar, and meetings into a single timeline for each contact, company, and deal. When Gmail or Outlook is connected, relevant messages are logged automatically so reps do not have to copy them into the CRM.

Conclusion

In the end, both folk and Clarify are solid choices if you care about relationship-driven sales. Clarify shines if your team lives almost entirely in the inbox and wants emails and meetings to auto-log with as little manual effort as possible.

But if social selling is at the center of how you win deals, folk is the stronger fit. It gives you a single, flexible workspace for capturing people from LinkedIn, turning signals into segments, collaborating on outreach, and tracking pipeline without extra admin.

If you want a CRM that feels built for modern social sellers rather than retrofitted for them, folk is the safer bet to test first!