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Contact management determines whether a CRM remains effective or becomes overwhelming noise. Clarify and HighLevel
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activity, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain stronger connections.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk offers teams a flexible, social-selling-friendly environment to monitor contacts, signals, and their pipeline all in one place.
In this comparison, we will explore how each CRM facilitates genuine social selling workflows, allowing you to determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals do not begin with a cold email or a demo request; they often start with a LinkedIn comment, a repost, a direct message, or a casual profile visit. If your CRM cannot capture these signals and connect them to real individuals and pipelines, your team is operating without visibility while your competitors cultivate relationships openly.
A social selling CRM provides a centralized platform to convert these interactions into structured, actionable insights: identifying who engaged, how they found you, what interests them, and their proximity to making a purchase. Rather than viewing LinkedIn as mere 'nice-to-have awareness,' it evolves into a measurable, repeatable process within your revenue generation strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-ups
✔️ Track which prospects are familiar with you through content versus outbound efforts and tailor messaging accordingly
✔️ Map relationships across accounts, champions, and influencers—not just maintain a list of contacts
✔️ Report on deals influenced by social activities instead of attributing all credit to last-click sources
What is Clarify?
Clarify is an AI-driven CRM designed for startups and agile sales teams, offering an integrated platform for managing emails, meetings, and deal contexts. By connecting with Google Workspace and Microsoft 365, it automatically synchronizes emails, calendars, and meeting insights, utilizing this data to create timelines and suggest follow-ups through AI. Users can compose and send emails directly from Clarify, ensuring all engagement is tracked back to contacts and deals rather than getting lost in separate inboxes.
What is HighLevel?
HighLevel is a comprehensive marketing and sales platform primarily targeted at agencies. It combines funnels, email, SMS, automation, and CRM functionalities into a single ecosystem that agencies can either resell or manage for their clients. While its extensive features are impressive, the initial interface and setup can be somewhat daunting.
Feature comparison of Clarify and HighLevel
Profile Enrichment & Lead Insights
Clarify seamlessly integrates with Google Workspace and Microsoft 365, allowing sales teams to automatically log Gmail, Outlook, calendar, and meeting activities into their CRM. Additionally, it connects with tools like Zapier, Segment, Posthog, and webhooks to facilitate the flow of customer and product usage data in and out of the database. An upcoming integration with Loops will allow Clarify events to be sent to a SaaS-focused email platform, rather than replacing it. Overall, Clarify prioritizes consolidating essential inbox and meeting data into one location, rather than providing an extensive native marketing ecosystem.
In contrast, HighLevel does not enrich contacts from social media and instead relies on form captures, manual entries, or API-based integrations.
Social Listening & Real-Time Alerts
Clarify focuses on the automatic ingestion of email and calendar data rather than requiring manual logging. Once connected to Google Workspace or Microsoft 365, it seamlessly syncs messages, events, and meeting insights in the background, linking them with the appropriate contacts, companies, and deals. The product description highlights features like “auto-capture,” “auto-sync,” and the continuous updating of the CRM, yet it doesn't provide detailed user-facing sync schedules. As a newer tool, Clarify's integrations are not as battle-tested as those of established CRMs, despite its core email and calendar sync being marketed as standard functionality.
HighLevel lacks a social listening feature, and its real-time alerts are restricted to email/SMS replies or incoming form messages.
Social Selling: Which channels?
Clarify enables representatives to send personalized follow-up emails directly from the CRM, often crafted using meeting and email context provided by its AI agent. Yet, both external reviews and Clarify’s own positioning indicate that the product still lacks comprehensive multi-channel sequences and traditional mail merge-style bulk campaigns. For nurture streams and onboarding journeys, teams are expected to utilize external tools like Loops or other marketing platforms integrated with the system. Consequently, Clarify remains dedicated to enhancing sales communication and maintaining pipeline hygiene, while more advanced CRMs manage larger campaign efforts.
HighLevel supports WhatsApp, Facebook Messenger, and Instagram DM for both inbound and outbound messaging, but does not offer support for LinkedIn or Twitter.
In‑Context Messaging with Templates & Sequences
Clarify enables reps to send personalized follow-up emails directly from the CRM, often utilizing context from meetings and emails, thanks to its AI agent. However, external reviews and Clarify’s own positioning indicate that the product currently lacks comprehensive multi-channel sequences and traditional mail merge-style bulk campaigns. Consequently, for nurturing streams and onboarding journeys, teams must turn to external tools like Loops or other marketing platforms that can be integrated. Thus, Clarify remains focused on enhancing sales communication and maintaining pipeline hygiene, while more established CRMs manage larger campaign tasks.
While sequences are available through SMS and email, support for social platforms is absent, and in-browser automation or messaging templates are currently not offered.
Activity & Engagement Tracking
Clarify positions itself around CRM email tracking, highlighting tools that monitor opens, clicks, and replies to sales emails. The goal is to capture essential engagement signals from emails sent through connected inboxes or Clarify itself and display that activity on timelines and in follow-up suggestions. This approach enables sales teams to identify who is engaging and determine the optimal time to reconnect, all without transforming Clarify into a comprehensive analytics tool. In comparison to specialized email platforms, reporting on these activities is relatively straightforward, focusing on deal workflows rather than in-depth marketing reports.
HighLevel tracks emails, SMS, calls, and web chats, but it does not log interactions from social posts or profile activities.
folk CRM: The Best CRM for Social Selling!
folk CRM is an innovative social selling CRM designed to streamline your social selling efforts into an efficient, repeatable process. It captures contacts quickly, keeps the context of conversations readily accessible, and minimizes manual tasks through intelligent enrichment and smart fields, ensuring timely follow-ups.
Tailored for outbound campaigns focused on LinkedIn, folk enables teams to consolidate leads from various sources, organize them within custom pipelines, and monitor every interaction in one centralized location. Automated contact enrichment fills in missing information, deduplication maintains a clean database, and shared notes and tags facilitate warm introductions and track relationship history effortlessly across the team.
For effective daily social selling, folk ensures consistent execution by allowing users to segment leads, personalize outreach, set reminders, log interactions, and progress opportunities through the pipeline while preserving the human touch that ultimately secures deals.
Conclusion
In conclusion, while Clarify offers seamless email integration and insightful AI-driven follow-ups, and HighLevel provides a comprehensive suite of marketing tools, neither fully captures the essence of social selling. folk stands out as the premier choice for teams prioritizing email integration, automation, and effective sequencing. With its ability to consolidate leads, maintain contextual relationships, and streamline follow-ups, folk ensures that social selling becomes a structured, repeatable process, empowering teams to thrive in today’s competitive landscape.
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