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Contact management is where a CRM either remains effective or becomes overwhelming. Clarify and Brevo
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain stronger connections with their relationships.
folk and Clarify both position themselves as modern, relationship-focused CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk offers teams a flexible, social-selling-friendly workspace to track contacts, signals, and pipelines all in one place.
In this comparison, we will explore how each CRM facilitates effective social selling workflows, helping you determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don’t begin with a cold email or demo request; they often start with a LinkedIn comment, a repost, a direct message, or even a quiet profile visit. If your CRM cannot capture these signals and link them to actual people and pipelines, your team operates without direction while competitors cultivate relationships openly.
A social selling CRM provides a centralized platform to transform those interactions into structured, actionable insights: identifying who engaged, the source of their interaction, their interests, and their proximity to making a purchase. Rather than viewing LinkedIn as merely a “nice-to-have” awareness tool, it becomes a quantifiable, repeatable process within your revenue strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-ups
✔️ Track which prospects are familiar with you from content versus outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just a list of contacts
✔️ Report on deals influenced by social activities instead of solely attributing credit to last-click channels
What is Clarify?
Clarify is an AI-native CRM designed for startups and agile sales teams seeking a unified interface for email, meetings, and deal context. It seamlessly integrates with Google Workspace and Microsoft 365, automatically syncing emails, calendars, and meeting information. This data fuels timelines and AI-driven follow-up suggestions. Users can compose and send emails directly from Clarify, ensuring that engagement is recorded with contacts and deals, rather than getting lost in separate inboxes.
What is Brevo?
Brevo, previously known as Sendinblue, focuses on email, SMS, and marketing automation, complemented by CRM features. It's particularly appealing to companies that emphasize campaigns and customer engagement rather than intricate sales processes. While the CRM functionalities cover essential needs, they may not be as comprehensive as those offered by specialized sales CRMs.
Feature comparison of Clarify and Brevo
Profile Enrichment & Lead Insights
Clarify seamlessly integrates with Google Workspace and Microsoft 365, enabling sales teams to automatically capture Gmail, Outlook, calendar, and meeting activities directly into their CRM. Additionally, it connects with tools like Zapier, Segment, Posthog, and webhooks to facilitate the movement of customer and product usage data in and out of the database. A forthcoming integration with Loops aims to channel Clarify events into a SaaS-centric email platform without replacing it. Ultimately, Clarify prioritizes consolidating essential inbox and meeting data rather than developing an extensive native marketing ecosystem.
In contrast, Brevo does not offer profile enrichment through social media; its contact data is mainly gathered via forms or email interactions.
Social Listening & Real-Time Alerts
Clarify prioritizes the automatic ingestion of email and calendar data over manual logging. Once connected to Google Workspace or Microsoft 365, it seamlessly syncs messages, events, and meeting intelligence in the background, aligning them with the appropriate contacts, companies, and deals. The product highlights features like “auto-capture,” “auto-sync,” and maintaining an up-to-date CRM, yet it does not provide detailed, user-facing sync schedules. As a relatively new tool, Clarify’s integrations are not as extensively tested as those of established CRMs, even though the core email and calendar synchronization is positioned as standard functionality.
In contrast, Brevo lacks social listening and alert features, focusing instead on email, SMS, and transactional marketing tools.
Social Selling: Which channels?
Clarify enables representatives to send personalized follow-up emails directly from the CRM, often using its AI agent to draft messages based on meeting notes and email context. However, external reviews and Clarify’s own branding indicate that the platform currently lacks full multi-channel sequences and traditional mail merge-style bulk campaigns. For nurturing streams and onboarding journeys, teams must rely on external tools like Loops or other marketing platforms through integrations. Consequently, Clarify remains focused on sales communication and pipeline management, while more established CRMs take on more complex campaign tasks.
Brevo, on the other hand, centers on email and SMS, with no offerings for social selling or integration within its product suite.
In‑Context Messaging with Templates & Sequences
Clarify enables representatives to send personalized follow-up emails directly from the CRM, often utilizing context from meetings and emails, thanks to its AI agent. However, both external reviews and Clarify’s positioning indicate that it currently lacks comprehensive multi-channel sequences and traditional mail merge-style bulk campaigns. For nurturing streams and onboarding processes, teams must rely on external tools like Loops or other marketing platforms through integrations. Consequently, Clarify maintains a strong focus on sales communication and pipeline management, while more established CRMs take on more complex campaign tasks.
On the other hand, Brevo does not support templated messaging or browser-based sequences, limiting campaigns to email and SMS formats only.
Activity & Engagement Tracking
Clarify positions itself as a leader in CRM email tracking, showcasing its capabilities in content focused on tools that monitor opens, clicks, and replies for sales emails. The goal is to capture essential engagement signals from emails sent through connected inboxes or directly from Clarify, then display that activity on timelines and in follow-up suggestions. This approach enables sales teams to identify who is engaging and determine the optimal times to reach out again, all without transforming Clarify into a comprehensive analytics platform. In comparison to dedicated email services, the reporting on these interactions remains relatively streamlined, focusing on deal workflows instead of extensive marketing reports.
Engagement tracking encompasses email opens, clicks, and SMS delivery rates, while social media activity is not included in the contact history.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into an efficient, repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outreach, folk enables teams to centralize leads from various sources, organize them in tailored pipelines, and monitor every interaction in one place. Automated contact enrichment fills gaps, deduplication keeps the database organized, and shared notes and tags facilitate warm introductions and track relationship history effortlessly across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline while retaining the essential human touch that drives successful deals.
Conclusion
In conclusion, while Clarify excels in integrating email and calendar data for streamlined communication, and Brevo offers robust marketing automation features, neither fully addresses the needs of teams focused on social selling. folk stands out as the premier choice for those prioritizing email integration, automation, and sequencing. With its ability to capture and organize social signals, maintain conversation context, and optimize follow-ups, folk ensures that teams can effectively engage in daily social selling, driving predictable success.
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