Discover folk - the CRM for people-powered businesses
A personal CRM is a dedicated tool that helps manage and strengthen relationships by centralizing contacts, tracking past interactions, and sending reminders to follow up. In a world where networking drives opportunities, the right personal CRM makes it easier to stay connected and build lasting relationships.
The 3 best personal CRMs in 2025 are:
- folk CRM: The most powerful all-in-one solution for relationship management
- Dex: Ideal for keeping personal and professional contacts organized
- Clay: Perfect for intelligent enrichment and smart reminders
This guide reviews the top personal CRMs, comparing their features, benefits, and pricing to help you choose the best fit for your needs.
What Is a Personal CRM and Who Needs One?
👉 A personal CRM (Customer Relationship Management) system helps individuals and small teams manage their contacts, communications, and follow-ups efficiently.
Whether you're a freelancer, entrepreneur, or part of a small team, a personal CRM can streamline your relationship management processes.
10 Best Personal CRMs in 2025
👉 Try folk CRM for free (14 days)
1. folk
Overview
folk is an all-in-one personal CRM designed to help individuals and small teams manage their contacts, communications, and workflows seamlessly.
Pros
- User-friendly interface
- Robust contact management features
- Seamless email integration
- Customizable workflows
Cons
- Limited third-party integrations
- No mobile app (as of now)
Pricing
- Standard: $20/user/month
- Premium: $40/user/month
- Custom: $80/user/month
Get started with folk — the personal CRM that helps you stay in touch.
2. Clay
Overview
Clay is a personal CRM that brings together your contacts from various platforms, helping you build and maintain relationships effortlessly.
Pros
- Automatic contact updates
- Integration with social media platforms
- Beautiful and intuitive design
Cons
- Limited customization options
- No team collaboration features
Pricing
- Personal Plan: $10/month
- Professional Plan: $20/month
3. Dex
Overview
Dex is designed for networkers who want to keep track of their relationships and follow-ups in a structured manner.
Pros
- Easy-to-use interface
- Integration with LinkedIn
- Custom reminders and notes
Cons
- Limited reporting features
- No mobile app support
Pricing
- Standard Plan: $12/month
4. Monica
Overview
Monica is an open-source personal CRM aimed at individuals who want to manage their personal relationships effectively.
Pros
- Free and open-source
- Customizable fields
- Privacy-focused
Cons
- No email integration
- Requires self-hosting for full control
Pricing
- Free: Open-source version
- Hosted Plan: Varies based on provider
5. Covve
Overview
Covve is a mobile-first personal CRM that helps you manage your contacts and stay in touch with your network.
Pros
- Mobile app available
- Automatic contact updates
- Business card scanning
Cons
- Limited desktop functionality
- Some features require premium subscription
Pricing
- Premium Plan: $9.99/month
6. Affinity
Overview
Affinity is a relationship intelligence platform designed for dealmakers and professionals who rely on strong networks.
Pros
- Advanced relationship tracking
- Integration with email and calendar
- AI-powered insights
Cons
- Higher pricing tier
- May be complex for individual users
Pricing
- Custom Pricing: Contact sales for details
7. Streak
Overview
Streak is a CRM built directly into Gmail, allowing users to manage their contacts and pipelines without leaving their inbox.
Pros
- Seamless Gmail integration
- Customizable pipelines
- Email tracking and mail merge
Cons
- Only works within Gmail
- Limited features outside email management
Pricing
- Solo: Free
- Pro: $15/user/month
- Pro+ (for advanced features): $49/user/month
8. Zoho Bigin
Overview
Zoho Bigin is a lightweight CRM by Zoho, tailored for small businesses and solo professionals looking for simplicity and value.
Pros
- Affordable and easy to use
- Native integration with the Zoho ecosystem
- Automation and pipeline features
Cons
- Not as visually intuitive as others
- Limited customization
Pricing
- Express Plan: $7/user/month
- Premier Plan: $12/user/month
9. Airtable
Overview
Airtable is a spreadsheet-database hybrid that can be easily turned into a flexible personal CRM with templates or custom builds.
Pros
- Highly customizable
- Free for basic use
- Visual workflows with Kanban, Gallery, Grid views
Cons
- Requires setup time and effort
- Not a dedicated CRM out of the box
Pricing
- Free Plan (suitable for light use)
- Plus: $10/user/month
- Pro: $20/user/month
10. Notion
Overview
Notion isn’t a CRM by nature, but its templates and flexibility make it a popular choice for personal CRM enthusiasts who like to build their own systems.
Pros
- Fully customizable
- Free for individuals
- Integrates with automation tools like Zapier
Cons
- Not a real CRM — no native email or contact sync
- Can become complex to manage over time
Pricing
- Personal: Free
- Plus: $10/user/month
- Business: $18/user/month
Frequently Asked Questions (FAQ)
What is a personal CRM?
A personal CRM helps individuals—like freelancers, founders, and solopreneurs—manage relationships, follow-ups, and networking without the complexity of traditional sales CRMs.
Who should use a personal CRM?
Anyone who juggles multiple relationships: consultants, startup founders, investors, creatives, or anyone building a strong professional network.
How is a personal CRM different from a business CRM?
Personal CRMs focus on simplicity, contact tracking, and relationship-building—while business CRMs are often built for sales pipelines, teams, and workflows.
Are personal CRMs worth paying for?
Yes, if you want to stay organized, follow up consistently, and maintain meaningful connections without letting contacts fall through the cracks.
Conclusion
If you're looking for the best personal CRM that combines ease of use, strong contact management, smart follow-ups, and a sleek interface — go with folk.
It’s designed for modern relationship management, whether you're a solo founder, a consultant, or a small team juggling deals, partnerships, and network growth.
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