What is a lite CRM (and why it fits 20–50-person teams)

When you're running a team of 20-50 people, you need tools that help you stay organized and efficient without overwhelming you with complexity. That's where having a lite CRM in your tech stack comes in handy—offering just the right amount of functionality to manage your customer relationships and sales processes without the heavy features and steep learning curves of more comprehensive systems.

Lite CRMs are perfect for mid-size teams that want to streamline their workflows, keep track of customer interactions, and boost productivity with minimal setup and maintenance.

In this blog post, we'll explore the best lite CRM solutions for teams of 20-50 people, highlighting those that provide essential features, ease of use, and flexibility to help you stay on top of your customer management tasks with minimal hassle.

How to boost your efficiency with a lightweight CRM

Wondering how you can optimize your efficiency with a CRM for your 20-50 person team? Below are a few ways you can make the most of one.

1. Mapping your process

A CRM can help you define and track the stages of your team's internal processes. This can be project based, or in relation to your sales cycle. A highly customizable CRM can help your growing team with the following.

• Identify key stages: Outline the critical stages in your sales and customer management process, from initial contact to closing the deal.
• Set milestones: Define specific milestones within each stage to track progress and ensure nothing falls through the cracks across your team.
• Use visual tools: Leverage the visual pipeline features of your CRM lite to map out and visualize your entire process for better clarity across all team members.
• Customize stages: Tailor the stages and milestones to fit the unique needs of your growing business and team structure.

2. Lead qualification

A CRM is also useful for assessing and qualifying your leads and customers across multiple projects and sales cycles, especially when managing the volume that comes with a 20-50 person team. Below are a few ways you can use it to qualify leads.

• Define criteria: Establish clear criteria for what constitutes a qualified lead, such as budget, authority, need, and timeline (BANT).
• Score leads: Use lead scoring features in your CRM lite to assign points based on engagement and fit.
• Segment leads: Organize leads into categories (hot, warm, cold) to prioritize follow-ups effectively across your team.
• Automate qualification: Implement automated workflows to qualify leads based on their interactions and data, reducing manual work for your team.

3.Outreach and follow-up

You can also use your CRM's mail merge feature to optimize your outreach and create campaigns to relevant segments, ensuring consistent messaging across your entire team. Below are some ways you can do so.

• Email campaigns: Set up automated email sequences to nurture leads with personalized content and offers.
• LinkedIn outreach: Use LinkedIn automation tools to send connection requests and follow-up messages to potential leads.
• Follow-up reminders: Schedule automated reminders within your CRM lite to ensure timely follow-ups with leads and customers across all team members.
• Track engagement: Monitor open rates, click-through rates, and responses to optimize your outreach strategies for your entire team.

4. Nurture existing leads and customers

A CRM is also handy for nurturing existing business relationships across your growing team. Often, there are notes features and reminders where you can keep all your notes in one place and set a reminder to ensure you follow-up at a future date.

• Personalized recommendations: Use your CRM data to offer tailored product or service recommendations to existing customers.
• Segmented campaigns: Create targeted email campaigns based on customer segments and past purchase behavior.
• Loyalty programs: Implement loyalty programs to reward repeat customers and encourage upselling.
• Feedback loops: Collect and analyze customer feedback to identify opportunities for cross-selling and improving customer satisfaction across your team.
  

How to evaluate and choose a CRM platform

With a lot of CRMs in the market to explore, it can feel a bit overwhelming if you're not familiar with the market, especially when choosing for a team of 20-50 people. Below are a few ways you can optimize your decision-making process.

1. Define your requirements

When selecting the best CRM lite for your growing team of 20-50 people, it's crucial to identify the key features that align with your business needs. Are you looking for contact management, sales tracking, or email marketing capabilities? Understanding your specific requirements will help you narrow down the options and choose a CRM that supports your team's growth without overwhelming you with unnecessary features.

2. Look for these key features

If you're looking for a lightweight CRM for your mid-size team, look out for the following features as you explore different CRMs on the market.

• Automated processes: Streamlines tasks by automating repetitive workflows, allowing your team to focus on strategic growth rather than administrative tasks.
• Contact enrichment: Automatically finds leads and customers' email addresses and contact information, enhancing efficiency and ensuring you have the most up-to-date data.
• Structured pipeline: Tracks leads and customers through defined stages, ensuring process clarity and effectiveness, which is crucial for teams of 20-50 people aiming to scale.
• Email sequences: Increases communication efficiency with follow-up templates and automated sequences, simplifying outreach and nurturing processes for your entire team.
• LinkedIn connection: Seamlessly imports leads and customers from LinkedIn and tracks conversations within the CRM, making it easier to manage professional relationships and network growth.
• Analytics: Provides essential data analysis and predictive insights for better planning, helping your team make informed decisions and strategize for future growth.

3. Budget considerations

As a growing team of 20-50 people, balancing cost and return on investment is essential. Look for affordable CRM lite options that offer essential functionalities at a reasonable price. Many CRM platforms provide tiered pricing, allowing you to start with a basic plan and upgrade as your team grows. This approach ensures you get the best CRM lite for your budget while optimizing your resources effectively.

4. Selection process

Choosing the right CRM vendor involves thorough research for teams of your size. Start by reading reviews and testimonials from other team leaders and business owners. Attend webinars or request demos to see the software in action. Additionally, consider the vendor's customer support and training resources, as these can be crucial for smooth implementation and ongoing use of the CRM lite platform across your entire team.

5. Get a demo

Before making a final decision, trial and compare different CRM platforms. Most vendors offer free trials or freemium versions, allowing you to test the software's usability and effectiveness with your team. Pay attention to user interface, ease of integration with existing tools, and scalability for teams of 20-50 people. By comparing these factors, you can confidently choose the best CRM lite that meets your team's unique needs and supports your business objectives. For instance, you can get a demo of folk to explore its capabilities and see how it can streamline your operations.

👉🏼 Try folk now to organize your team's pipelines and reminders in one lightweight CRM for 20–50-person teams

3 tips for implementing a CRM

At this point, it's all about getting to know your CRM better, highlighting its useful features to your team of 20-50 people, and finding shortcuts to optimize your time.

1. Import your data in your new CRM

Transitioning to a new CRM can be seamless if you start by importing your existing data. Most CRMs, including lite versions, allow you to import data via CSV files, making it easy to get your entire team up and running quickly.

2. Create a first pipeline

Once your data is imported, the next step is to set up your first pipeline. A pipeline in a lite CRM should be simple yet effective, with stages that reflect your sales or project process. Typical statuses might include "Lead," "Contacted," "Proposal Sent," and "Closed." Tailoring these stages to your team's needs will help you track progress and manage tasks efficiently across all 20-50 team members.

3. Onboard your team

Effective CRM implementation goes beyond just setup; you need to ensure your entire team is on board and comfortable using the new system. Conduct training sessions to familiarize them with the CRM's features and workflows. Encourage them to ask questions and provide feedback to make the transition smoother. This will not only improve adoption rates across your 20-50 person team but also maximize the CRM's potential to boost your business operations.

The 5 best CRMs for lite CRM

1. folk

folk is a modern CRM platform for managing contacts, workflows, and relationships, offering customizable pipelines, AI-driven tools, and integrations to enhance deal management and prospecting. It's specifically designed to scale with growing teams of 20-50 people, providing the perfect balance of functionality and simplicity.

Key features

• Contact enrichment: Automatically enriches contact details by finding emails and LinkedIn URLs, enabling efficient outreach without manual data entry or additional costs for email services.
• LinkedIn integration: Seamlessly import contacts from LinkedIn, track conversations within folk, and use templates for quicker, streamlined communication across your team.
• Email integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM.
• AI-powered features: AI tools assist in managing contacts and relationships, automating routine tasks, and suggesting actions to improve productivity for teams of 20-50 people.
• Integrations: folk connects via its open API and native integrations (e.g., Kaspr, Allo for calling; Salesforge for LinkedIn/multichannel outreach; PandaDoc for contracts), and also through Zapier and Make to over 6,000 apps.

Pros

• Ease of use: folk is praised for its intuitive interface, making it accessible even to non-technical team members with quick onboarding and a minimal learning curve—perfect for teams of 20-50 people.
• All-in-one: folk streamlines your workflow by allowing you to import contacts from LinkedIn, automatically find their emails, reach out through customizable email sequences, and track interactions in a pipeline, eliminating the need for multiple tools and saving time and money.
• Highly customizable dashboards: Create multiple pipelines for different business functions with folk's customizable dashboards. Choose from listicle view, Kanban-boards, create custom fields and workflows that scale with your growing team.
• Integrations: Beyond Zapier and Make, folk offers an open API and native integrations (e.g., Kaspr, Allo, Salesforge, PandaDoc) to connect workflows across your stack.

Cons

• Reporting: folk provides advanced reporting and analytics, including pipeline and stage analytics, revenue forecasting with weighted probabilities, performance breakdowns by owner/channel/industry/region/custom fields, and revenue insights.
  

Price and plans

You can try folk for free with a 14-day free trial. After that, a monthly or annual subscription plan is as follows.

• Standard: $20 per user, per month
• Premium: $40 per user, per month
• Custom: Starts from $60 per user, per month

2. HubSpot

Hubspot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features

• Marketing Hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales Hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service Hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations Hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.

Pros

• User-friendly interface: HubSpot is known for its intuitive and easy-to-use interface, making it accessible for users of all skill levels.
• Comprehensive free plan: Offers a robust free version that includes essential CRM features, making it ideal for teams starting their CRM journey.
• Seamless integration with marketing tools: HubSpot integrates smoothly with its marketing, sales, and service hubs, creating a unified platform for inbound marketing and customer management.
• Automation capabilities: Provides powerful automation tools for tasks like email marketing, lead nurturing, and sales workflows, helping teams save time and improve efficiency.
• Extensive learning resources: HubSpot Academy offers a wealth of free courses, certifications, and resources to help users get the most out of the platform.

Cons

• High cost at higher tiers: HubSpot's pricing can become expensive as you move to higher tiers, which can be costly for teams of 20-50 people.
• Limited customization in free plan: The free plan and lower tiers have limited customization options, which can restrict flexibility for growing teams.
• Complexity in advanced features: Some advanced features, such as custom reporting and workflows, have a steep learning curve and may require additional training.
• Email marketing limits: Email marketing functionality in the free plan is restricted by limits on the number of emails you can send, which can be a drawback for teams with larger lists.
• Limited reporting capabilities in lower tiers: Detailed reporting and analytics features are often locked behind higher-priced plans, limiting insights for teams on lower tiers.
  

Price and plans

Prices and plans on HubSpot's CRM suite, for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

3. Streak

Streak is a customer relationship management (CRM) tool that integrates directly with Gmail, allowing users to manage their sales pipeline and customer interactions from within their email inbox. Designed to simplify CRM tasks, Streak offers features such as email tracking, mail merge, task management, and pipeline visualization, all seamlessly embedded in Gmail's interface.

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Key features

• Shared pipelines
• Email tracking and snippets
• Contacts
• Shared contacts
• Google Workspace integrations

Pros

• Seamless Gmail integration: Streak is directly integrated into Gmail, allowing users to manage CRM activities without leaving their email inbox. This integration simplifies the user experience, especially for teams already familiar with Gmail.
• User-friendly and intuitive: Because it operates within Gmail, Streak is easy to use and requires minimal training. The familiar interface makes it accessible even to team members new to CRM software.
• Customizable pipelines: Streak allows users to create and customize pipelines to fit various workflows, such as managing leads and customers, offering flexibility across different business processes.
• Email tracking and automation: Streak includes useful features like email tracking, mail merge, and automated follow-ups, which help users manage communication more effectively and improve response rates.
• Collaboration features: Streak enables real-time collaboration, allowing team members to share pipelines, emails, and notes, improving teamwork and visibility across sales efforts.

Cons

• Limited advanced CRM features: Compared to standalone CRM platforms, Streak lacks some advanced features like detailed analytics, advanced reporting, and marketing automation, which may not meet the needs of larger teams of 20-50 people.
• Reliance on Gmail: As Streak is tied to Gmail, it may not be suitable for teams that use other email platforms. This dependency also means that any changes or issues with Gmail could directly impact Streak's functionality.
• Basic mobile experience: While Streak has a mobile app, it offers a more limited experience compared to its desktop counterpart, which might be inconvenient for team members who need comprehensive CRM access on the go.
• Integration limitations: Streak has fewer integrations with other software tools compared to more robust CRM systems, potentially limiting its effectiveness for teams that rely heavily on a variety of third-party applications.
• Potential email clutter: Since Streak operates within Gmail, managing a large volume of CRM data within an email interface can lead to clutter and make it harder to maintain a clear, organized inbox.
  

Price and plans

• Pro: Starts from $49 per user, per month.
• Pro +: Starts from $69 per user, per month.
• Enterprise: Starts from $129 per user, per month.

4. Zoho

Zoho is a CRM system with a strong sales focus. Its got features such as journey orchestration, sales process management and workflow automation. There's also something for marketing teams, including lead nurturing, event management and customer segmentation.

Key features

• Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
• Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
• Email integration: Integrates with popular email services for seamless communication and email marketing.
• Mobile CRM: Offers mobile apps for managing customer relationships on the go, with features like offline access and GPS tracking.
• Sales pipeline management: Visualizes and manages sales pipelines with drag-and-drop functionality.

Pros

• Affordability: Zoho CRM offers competitive pricing with various tiers, making it accessible to teams of different sizes.
• Customization: Extensive customization options allow teams to tailor the CRM to their specific needs, including custom fields, modules, and workflows.
• Multi-channel communication: Zoho CRM supports email, phone, social media, and live chat, enabling teams to manage all customer interactions from a single platform.
• AI-powered features: Zia, the AI assistant, provides intelligent insights, predictive analytics, and task automation, helping to improve sales and marketing efficiency.
• Mobile accessibility: Zoho CRM offers a robust mobile app, allowing users to manage customer relationships and access data on the go, with offline capabilities.

Cons

• Steep learning curve: The extensive customization options can be overwhelming for new users, requiring a significant time investment to master the platform, which can be challenging for busy teams.
• Complex setup: Initial setup and configuration can be complex, particularly for teams without technical expertise or dedicated IT resources.
• Performance issues: Occasional reports of slow performance, especially with large datasets or complex operations, can hinder productivity.
• Limited third-party integrations: While Zoho integrates well with its own suite of products, integration with third-party applications can be limited or require additional effort.
• Feature limitations in lower tiers: The lower-priced plans may lack advanced features, pushing users to upgrade to more expensive tiers for essential functionality.
  

Price and plans

Free plan limited to three users suitable for small teams. After that, an annual subscription plan is as follows.

• Standard: $20 per user, per month
• Professional: $35 per user, per month
• Enterprise: $50 per user, per month

5. Capsule CRM

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features

• 1 sales pipeline: Manage your leads and customers through a streamlined sales process.
• 30,000 contacts: Store and manage a large number of leads and customers efficiently.
• Task management: Keep track of tasks and deadlines to ensure nothing falls through the cracks.
• Workflow automation: Automate repetitive tasks to save time and improve productivity.
• Key integrations: Seamlessly integrate with essential tools like G Suite, Microsoft 365, and Mailchimp.

Pros

• User-friendly interface: Capsule CRM offers a clean and intuitive design, making it easy for users to navigate and quickly access important features. This simplicity reduces the learning curve, making it an excellent choice for teams without extensive CRM experience.
• Contact and sales management: The platform provides robust tools for managing contacts, organizing customer information, and tracking sales opportunities. This helps teams maintain a clear view of their relationships and sales pipeline.
• Customization options: Capsule CRM allows users to customize fields, tags, and pipelines to fit their specific business needs, offering flexibility in how they manage data and processes.
• Integration capabilities: Capsule integrates with various popular third-party applications, including G Suite, Microsoft 365, Mailchimp, Xero, and QuickBooks, allowing users to create a seamless workflow across their business tools.
• Affordability: Capsule CRM offers competitive pricing with a free plan for basic needs and affordable premium options, making it accessible for growing teams.

Cons

• Limited advanced features: Compared to some of its competitors, Capsule CRM lacks more advanced features such as in-depth analytics, comprehensive automation, and complex reporting capabilities. This can be a limitation for teams of 20-50 people with more complex CRM needs.
• Basic email marketing capabilities: While Capsule integrates with email marketing tools like Mailchimp, its built-in email marketing capabilities are relatively basic. Teams seeking more advanced email marketing features may need to rely on third-party integrations.
• Limited customer support: Capsule CRM primarily offers support through email and an online help center. The lack of live chat or phone support might be a downside for teams who prefer immediate assistance or more direct support options.
• No built-in phone or SMS integration: Unlike some other CRMs, Capsule does not have built-in phone or SMS functionality, which could be a disadvantage for teams that rely heavily on direct communication with clients through these channels.
• Scalability concerns: While Capsule CRM is great for smaller teams, companies with 20-50 people that are rapidly growing or have more complex CRM requirements might find the platform less scalable as they expand.
  

Price and plans

An annual subscription for Capsule CRM is as follows.

• Starter plan: Starts from $21 per user, per month.
• Growth plan: Starts from $38 per user, per month.
• Advanced plan: Starts from $60 per user, per month.
• Ultimate plan: Starts from $75 per user, per month.

Conclusion

Having the right CRM lite can significantly enhance your team's efficiency and growth, especially for teams of 20-50 people. From streamlining customer interactions to automating repetitive tasks, a well-chosen CRM lite can be a game-changer. As we've explored, options like folk CRM, HubSpot, Streak, Zoho, and Capsule each offer unique features tailored to different business needs and budgets. However, folk CRM stands out as the ideal solution for teams of your size, offering seamless LinkedIn integration, contact enrichment, customizable pipelines, and over 6,000 app integrations—all with an intuitive interface that requires minimal training. Whether you're looking for seamless integration with existing tools, advanced automation, or user-friendly interfaces, folk CRM provides the perfect balance of functionality and simplicity for teams of 20-50 people. Don't miss the opportunity to test folk CRM for free and see how it can revolutionize your customer relationship management. Try folk today.

👉🏼 Try folk now to never miss a follow-up using email sequences, contact enrichment, and LinkedIn imports

Need a helping hand? Use our free tool to find your perfect CRM match.

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FAQ

What is a lite CRM?

A lite CRM is a streamlined system for contact, pipeline, and communication management. It delivers core CRM features without heavy setup or costs, ideal for 20–50-person teams that need simplicity, speed, and easy collaboration.

What features should a lightweight CRM include?

Prioritize contact management, customizable pipelines, email sync and sequences, lead scoring, web or LinkedIn capture, task reminders, basic analytics, and integrations or API to enable fast setup, visibility, and repeatable processes.

How much does a CRM cost for a 20–50 person team?

Lite CRMs often range $20–$60 per user/month, with free trials and basic free tiers. Costs rise with advanced automation, reporting, and marketing features. Expect per-seat pricing and discounts on annual billing.

How do you implement a CRM for a 20–50 person team?

Import contacts via CSV, define custom fields, and build a simple pipeline. Enable email sync and templates, add follow-up automations, train users with clear rules, pilot with one group, refine, then roll out. See folk for an example.