Attio x Brevo: Which CRM excels at WhatsApp integration?

When WhatsApp fuels your sales strategy, choosing the right CRM can make all the difference between sealing a deal and losing a lead. With Attio vs Brevo, you’ll experience instant chat access, smooth message logging, AI-driven follow-ups, and intuitive drag-and-drop workflows — each platform, however, has its unique strengths in customization, pricing transparency, and pipeline sophistication. Meanwhile, a next-gen contender is quietly redefining what true WhatsApp integration should feel like.

Why WhatsApp CRM Integration Matters

Linking WhatsApp directly to your CRM creates a seamless connection between conversations and revenue. With automated contact syncing and message logging, you can say goodbye to manual data entry and lost leads — every interaction transforms into an actionable record.

• Accelerate response times by triggering follow-ups and reminders instantly when a customer engages.
• Enhance engagement through personalized, template-driven outreach that feels bespoke.
• Simplify workflows with a single dashboard for chats, contacts, and campaign analytics.

When your team can view every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals — converting casual chats into reliable conversions.

What is Attio?

Attio is an AI-native CRM designed for contemporary teams seeking flexibility and data-driven insights. With fully customizable fields, workflows, and views, it transforms your CRM into a tailored command center for sales, support, or operations. Its intelligent automations keep contact records up-to-date and provide real-time reporting—no spreadsheets necessary.

Attio is scalable, accommodating everyone from early-stage startups to IPO-bound enterprises, adapting to your processes rather than forcing you to conform. Although it doesn't natively support WhatsApp, you can integrate it with WhatsApp Notifications through Zapier, allowing for automated messages triggered by Attio events (like a newly created list entry) without any coding.

What is Brevo?

Previously known as Sendinblue, Brevo provides an all-in-one growth platform that seamlessly integrates email, SMS, WhatsApp, and live chat with a complimentary built-in CRM. Its Aura AI assistant generates impactful campaign copy in seconds and initiates multichannel automations to nurture leads effortlessly.

With the ability to segment contacts based on behavior or demographics, you can deliver hyper-targeted messages that drive conversions. Budget-friendly and infinitely scalable, Brevo is ideal for teams needing combined marketing and sales solutions. By utilizing the WhatsApp Business API, Brevo enables the creation of both campaign and transactional messages, boasting impressive open rates of 98% and the capacity for personalized bulk or one-on-one messages at scale.

Feature comparison of Attio and Brevo

Two-Way Messaging

Attio, the AI-native CRM designed for modern teams, offers unparalleled flexibility and data-driven insights. With fully customizable fields, workflows, and views, it transforms your CRM into a tailored command center for sales, support, or operations. Its intelligent automations consistently enhance contact records and deliver real-time reporting, eliminating the need for spreadsheets.

Built to grow with you from early-stage startups to IPO-ready enterprises, Attio adapts to your processes rather than forcing you to change. While it doesn't natively support WhatsApp, you can effortlessly connect it to WhatsApp Notifications via Zapier, automating messages triggered by Attio events—like the creation of a new list—without any coding required.

Brevo facilitates two-way WhatsApp communication through its Conversations app, allowing sales and support teams to send campaigns or messages and receive replies in a dedicated inbox. Although it isn't fully embedded within the CRM, it effectively supports real-time conversation management.

Template Management

Although Attio doesn't provide a built-in WhatsApp feature, you can enable true two-way messaging by connecting it to WhatsApp Business Cloud using low-code platforms like Kanal or Latenode. Once set up, all incoming and outgoing WhatsApp messages will be automatically logged on the contact's record in Attio, complete with timestamps and session details, ensuring you never lose context during follow-ups. This integration empowers your team to send personalized responses, share images or documents, and access the complete conversation history without switching between apps.

Brevo facilitates the creation and management of WhatsApp Business API templates through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for various marketing applications.

Automated Responses & Chatbots

By linking Attio to WhatsApp Business Cloud through platforms such as Kanal or Latenode, you can effortlessly send and receive rich media—images, videos, documents, and audio files—all directly associated with your contact records.

When a file is shared on WhatsApp, the integration captures the media object ID, retrieves the binary using the Graph API, and embeds a secure link in Attio’s timeline, including essential metadata like file name, size, and MIME type.

HighLevel provides robust native automation features, such as WhatsApp chatbots, appointment schedulers, and intelligent auto-replies. You can initiate flows based on keywords (including one-word replies), customer actions, or time-based triggers, making it an ideal solution for businesses aiming to automate routine sales and support tasks while preserving a personal connection.

Multimedia Support (Images, Videos, Files)

By integrating Attio with WhatsApp Business Cloud through platforms like Kanal or Latenode, you can seamlessly send and receive rich media—such as images, videos, documents, and audio files—linked directly to your contact records.

When a file is shared on WhatsApp, the integration captures the media object ID, retrieves the binary data via the Graph API, and embeds a secure link in Attio’s timeline, including essential metadata like file name, size, and MIME type.

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, which are displayed in the Conversations UI, allowing agents to access all content in a single view.

Contact & Lead Synchronization

Utilizing integration platforms like Latenode, Attio offers seamless two-way synchronization for contacts and leads with WhatsApp Business Cloud. Whenever a new contact is added or an existing one is updated in Attio, Latenode promptly reflects those changes in your WhatsApp Business account by mapping fields like name, phone number, and custom tags. This ensures that every message you send is based on the most accurate data available.

On the flip side, when a prospect reaches out to your WhatsApp number, Latenode retrieves their contact details—such as name, profile photo, and last seen—and updates or adds them in Attio, guaranteeing that every conversation starts with complete information.

While Brevo facilitates the syncing of WhatsApp contacts through API or automation tools, it’s important to note that contact creation isn't automatic by default and may require additional setup using Make or custom API connections.

Workflow Triggers & Notifications

Attio seamlessly integrates with platforms like Latenode, enabling you to quickly respond to any WhatsApp interaction by initiating custom workflows and real-time alerts. When a prospect messages a trigger word—such as “pricing” or “demo”—Attio can automatically generate follow-up tasks, advance deal stages, and send notifications via Slack or email, all while logging each event on the contact's timeline for complete transparency.

Workflows activated by WhatsApp activity can be accessed through API or external tools. For instance, a received message can update contact fields or trigger a CRM campaign, although the logic operates outside of Brevo’s core platform.

folk CRM: The Best CRM Connected to WhatsApp

If your sales team uses WhatsApp to engage with leads and close deals, folk CRM's WhatsApp integration is a true game-changer.

With folk's WhatsApp CRM, every conversation is seamlessly synced and logged, eliminating the need for manual copy-pasting or the risk of lost messages. You'll have complete visibility into your team's WhatsApp interactions with leads and customers, ensuring you always grasp the context behind every deal. Whether it's a follow-up or a pivotal decision point, all the information you need is right at your fingertips.

But folk goes beyond just WhatsApp.
It effortlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social interactions all in one convenient location. Import contacts from any channel and handle them efficiently within folk.

What truly sets folk apart is its AI agents, which enhance your sales process by automating workflows, revealing deal insights, and boosting productivity—liberating your team from administrative tasks so they can concentrate on closing deals.
Are you ready to transform your sales operations and drive results?

Conclusion

Both Attio and Brevo excel in their unique ways; Attio offers extensive customization and scalability, perfect for diverse organizational needs, while Brevo provides a robust all-in-one growth platform with exceptional multichannel capabilities. However, for teams looking for seamless WhatsApp integration, folk stands out as a superior alternative. With its comprehensive logging of conversations, compatibility with multiple platforms, and AI-driven automation, folk empowers sales teams to streamline their workflows and enhance customer engagement effectively.

Start your 14-day free trial or book a demo today.