Discover folk - the CRM for people-powered businesses
When WhatsApp drives your sales efforts, selecting the right CRM can be the key difference between sealing a deal and losing a lead. In the battle of Pipedrive vs Brevo, you'll find features like instant chat access, effortless message logging, AI-driven follow-ups, and user-friendly drag-and-drop workflows — however, each platform offers its unique approach regarding customization, price transparency, and pipeline sophistication. Meanwhile, a next-gen contender is stealthily redefining what true WhatsApp integration should be.
Why WhatsApp CRM Integration Matters
Integrating WhatsApp directly with your CRM bridges the gap between conversations and revenue generation. With automated contact syncing and message logging, you can eliminate manual data entry and prevent lost leads — transforming every interaction into a valuable record.
- Accelerate response times by automatically triggering follow-ups and reminders as soon as a customer engages.
- Enhance engagement with personalized, template-driven outreach that feels tailor-made.
- Simplify workflows through a unified dashboard for chats, contacts, and campaign analytics.
When your team can view every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals — turning casual conversations into reliable conversions.
What is Pipedrive?
Pipedrive transforms pipeline management into a visual delight, allowing you to easily drag deals through stages as they advance. With automated follow-ups and activity reminders, your sales reps stay on top of leads and overdue tasks. Integration with over 400 applications, including Slack, Outlook, and Zapier, ensures your data flows seamlessly. Tailored for small to midsize teams, its user-friendly mobile and desktop apps enable quick onboarding. You can also integrate WhatsApp Messenger through official or Twilio apps to automatically sync conversation history with contacts, leads, and deals, and even create new deals from chats without leaving Pipedrive.
What is Brevo?
Previously known as Sendinblue, Brevo delivers a comprehensive growth platform that integrates email, SMS, WhatsApp, and live chat, all accompanied by a free built-in CRM. Its Aura AI assistant quickly generates impactful campaign copy and automates multichannel nurturing of leads.
With the ability to segment contacts based on behavior or demographics, you can send highly targeted messages that drive conversions. As a cost-effective and infinitely scalable solution, Brevo is ideal for teams seeking to unify their marketing and sales efforts. Utilizing the WhatsApp Business API, Brevo facilitates both campaign and transactional messaging, boasting impressive average open rates of 98% and enabling personalized bulk or one-to-one messaging on a large scale.
Feature comparison of Pipedrive and Brevo
Two-Way Messaging
Pipedrive facilitates WhatsApp messaging through third-party integrations like Twilio and TimelineAI, allowing for real-time synchronization of chat messages with Pipedrive’s leads, contacts, or deal records. Although not natively integrated, these solutions provide sales teams with complete visibility of conversations within their pipeline and customer timelines.
Brevo also offers two-way WhatsApp communication through its Conversations app, enabling sales and support teams to send campaigns or messages and receive replies in a dedicated inbox. While it doesn’t fully integrate with the CRM, it effectively supports real-time conversation management.
Template Management
Managing WhatsApp templates in Pipedrive relies on the features of integrated apps such as TimelineAI or Twilio, as Pipedrive lacks a native user interface for template creation and storage. Consequently, users need to handle templates externally and import them into campaigns or workflows, which can be inconvenient for high-volume automation.
In contrast, Brevo offers robust support for creating and managing WhatsApp Business API templates directly through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them well-suited for various marketing applications.
Automated Responses & Chatbots
Using Twilio or TimelineAI, Pipedrive enables multimedia sharing through WhatsApp—allowing you to link images, PDFs, or audio clips to the timeline of the associated contact or deal. This approach ensures that all shared assets are stored in context, although media management isn’t a built-in feature of Pipedrive.
HighLevel, on the other hand, provides robust native automation capabilities, including WhatsApp chatbots, appointment scheduling, and intelligent auto-replies. You can initiate workflows based on keywords (like simple one-word responses), customer interactions, or time triggers. This makes it an excellent choice for businesses aiming to automate routine sales and support functions while preserving a personal touch.
Multimedia Support (Images, Videos, Files)
Pipedrive, through Twilio or TimelineAI, enables multimedia sharing via WhatsApp, allowing users to link images, PDFs, and audio clips to the timeline of specific contacts or deals. This feature ensures that all shared assets are contextually stored, although media handling is not inherently built into Pipedrive.
In contrast, Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are seamlessly accessible within the Conversations UI, providing agents with a comprehensive view of all content.
Contact & Lead Synchronization
TimelineAI seamlessly synchronizes WhatsApp conversations and contacts with leads, individuals, and deals, including updates on pipeline status. This functionality, however, depends on proper integration setup and the reliability of external services.
Brevo facilitates the synchronization of WhatsApp contacts through API or automation tools. Nevertheless, contact creation is not automatic by default and may necessitate configuration through Make or custom API connections.
Workflow Triggers & Notifications
Although Pipedrive doesn't support native WhatsApp-triggered workflows, users can set up automations using Zapier or TimelineAI. Activities on WhatsApp, such as new messages or conversation updates, can initiate actions like sending an email, updating a deal stage, or notifying a representative via Slack or CRM alerts.
Workflows activated by WhatsApp activity can be accessed through APIs or third-party tools. For instance, receiving a message can update contact fields or start a CRM campaign, but the underlying logic operates outside of Brevo’s core platform.
folk CRM: The Ultimate CRM Connected to WhatsApp
If your sales team uses WhatsApp to engage with leads and finalize deals, folk CRM's WhatsApp integration is a true game-changer.
With folk’s WhatsApp CRM, each conversation is automatically synced and logged, eliminating the need for manual copy-pasting or worrying about lost messages. You gain comprehensive visibility into your team’s WhatsApp interactions with leads and customers, ensuring you’re always aware of the context behind every deal. Whether it’s a follow-up or a crucial decision point, the complete picture is always at your fingertips.
However, folk offers more than just WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more, allowing you to manage emails, meetings, and social interactions all in one place. You can import contacts from any channel and manage them effortlessly within folk.
What truly distinguishes folk is its AI agents, which enhance your sales process by automating workflows, uncovering deal insights, and increasing productivity—liberating your team from administrative tasks so they can concentrate on closing deals.
Are you ready to revolutionize your sales operations and achieve remarkable results?
Conclusion
In the showdown of Pipedrive and Brevo, Pipedrive excels with its visual pipeline management and extensive app integrations, while Brevo shines with its all-in-one communication platform and robust segmentation tools. However, if you’re seeking a superior alternative, folk is the ultimate choice. With seamless WhatsApp integration, effortless syncing of conversations, AI-driven insights, and comprehensive management across multiple platforms like Gmail and LinkedIn, folk empowers sales teams to maximize their efficiency and close deals with confidence.
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Discover folk CRM - Like the sales assistant your team never had