Hubspot x Brevo: Which CRM excels at WhatsApp integration?

When WhatsApp fuels your sales strategy, selecting the right CRM can mean the difference between closing a deal and losing a lead. With Hubspot vs Brevo, you gain instant chat access, seamless message logging, AI-driven follow-ups, and user-friendly drag-and-drop workflows. However, each platform has its unique approach to customization, pricing transparency, and pipeline sophistication. Meanwhile, a next-gen competitor is quietly transforming the standards for true WhatsApp integration.

Why WhatsApp CRM Integration Matters

Integrating WhatsApp with your CRM effectively connects conversations to revenue. Automated contact syncing and message logging eliminate the need for manual data entry and prevent lost leads, ensuring that every interaction is captured as an actionable record.

• Accelerate response times by initiating follow-ups and reminders as soon as a customer engages.
• Enhance engagement with personalized, template-based outreach that feels tailored to each recipient.
• Simplify workflows through a single dashboard that consolidates chats, contacts, and campaign analytics.

By allowing your team to view every WhatsApp message alongside emails, calls, and deals, they can spend less time searching for context and more time closing deals, transforming casual chats into reliable conversions.

What is Hubspot?

HubSpot offers a free CRM that consolidates all your contacts, deals, and tasks in a user-friendly interface—no credit card needed. It comes equipped with live chat, email tracking, meeting scheduling, and ticketing tools right out of the box. The robust integrations with Marketing Hub and Service Hub enable seamless automation of team handoffs. Plus, as part of HubSpot's ecosystem, you can easily upgrade to paid plans whenever you require advanced automation or detailed reporting. With HubSpot's native WhatsApp integration, you can send and receive messages directly in the shared inbox, automate notifications through workflows, and engage in two-way customer conversations at scale.

What is Brevo?

Previously known as Sendinblue, Brevo provides an all-in-one growth platform that integrates email, SMS, WhatsApp, and live chat with a complimentary built-in CRM. Its Aura AI assistant generates impactful campaign copy in seconds and initiates multichannel automations to nurture leads effortlessly.

With the ability to segment contacts based on behavior or demographics, you can send highly targeted messages that drive conversions. Brevo is both affordable and infinitely scalable, making it ideal for teams that require unified marketing and sales solutions. The platform utilizes the WhatsApp Business API to create both campaigns and transactional messages, achieving impressive open rates of 98% and enabling personalized bulk or one-to-one messaging at scale.

Feature comparison of Hubspot and Brevo

Two-Way Messaging

HubSpot’s native WhatsApp integration, available on Professional and Enterprise Service Hub plans, seamlessly incorporates two-way messaging into your shared conversations inbox. This allows agents to respond to customer inquiries with text, images, or videos directly from HubSpot. Incoming messages automatically create a new thread linked to the appropriate contact, company, deal, or ticket record, while both outbound template and free-form messages initiate 24-hour sessions to keep the conversation going. You’ll have complete visibility into session limits and conversation counts, ensuring you stay within your monthly quotas without unexpected surprises. Additionally, workflows can trigger business-initiated template messages for re-engagement or reminders, logging every interaction as a timeline event.

Brevo facilitates two-way WhatsApp communication through its Conversations app, enabling sales and support teams to send campaigns or messages and receive replies in a dedicated inbox. Although it isn't fully integrated into the CRM, it allows for real-time conversation management.

Template Management

HubSpot’s WhatsApp integration, available on the Professional and Enterprise Service Hub, provides a synchronized template manager directly within your CRM. Once you connect your WhatsApp Business account, all approved templates from Meta automatically sync to HubSpot’s CRM under the Templates > WhatsApp tab, allowing you to filter by status (Ready to use, Needs personalization, Rejected), language, and category (promotional, transactional, OTP).

Similarly, Brevo enables the creation and management of WhatsApp Business API templates through its dashboard or API. After receiving Meta's approval, these templates can be utilized in campaigns or transactional messages, making them perfect for various marketing use cases.

Automated Responses & Chatbots

HubSpot’s native WhatsApp integration (available in Service Hub Professional and Enterprise) enables users to send and receive various media attachments—such as images, videos, audio, stickers, and documents up to 15 MB—directly from the conversations inbox or contact record.

When media messages arrive, they generate timeline events complete with thumbnails and download links, allowing sales and support teams to easily view or forward assets without needing to switch apps.

HighLevel boasts robust native automation capabilities, featuring WhatsApp chatbots, appointment schedulers, and intelligent auto-replies. You can initiate workflows based on keywords (including single-word responses), customer actions, or timed triggers, making it an ideal choice for businesses seeking to automate routine sales and support tasks while preserving a personal touch.

Multimedia Support (Images, Videos, Files)

HubSpot’s WhatsApp integration (available in Service Hub Professional and Enterprise) allows users to send and receive media attachments—including images, videos, audio, stickers, and documents up to 15 MB—directly from the conversations inbox or contact record.

Incoming media messages trigger timeline events that showcase thumbnails and download links, enabling sales and support teams to view or forward assets seamlessly without the need to switch apps.

Brevo’s WhatsApp integration also fully supports multimedia messages, such as images, videos, and documents, which are displayed in the Conversations UI, allowing agents to access all content in a single view.

Contact & Lead Synchronization

HubSpot’s native WhatsApp integration, available on the Professional and Enterprise Service Hub, seamlessly syncs every new WhatsApp conversation with the corresponding contact record in your CRM, either creating or updating the contact based on their phone number.

Once you connect your WhatsApp Business account, only new messages will initiate this sync (historical chats will remain in WhatsApp), and every incoming thread generates a new timeline event linked to that contact or associated deal. For channels that necessitate lead capture—such as click-to-WhatsApp ads—you can automate contact creation from form submissions, enabling you to continue the conversation via WhatsApp, all while keeping track in HubSpot.

Brevo also facilitates the syncing of WhatsApp contacts through API or automation tools; however, contact creation is not automatic by default and may require setup using Make or custom API connections.

Workflow Triggers & Notifications

HubSpot’s Service Hub integrates with WhatsApp through certified partners, allowing you to capture events such as new messages, template sends, or delivery failures directly in its workflow engine. This functionality enables you to trigger downstream automations—like converting high-priority conversations into deals or support tickets and sending alerts to your team—ensuring that every WhatsApp interaction is transformed into an actionable signal within your CRM.

Workflows activated by WhatsApp activity can be accessed via API or external tools. For instance, a received message can update contact fields or initiate a CRM campaign, although the underlying logic operates outside of Brevo’s core platform.

folk CRM: The Best CRM Connected to WhatsApp

If your sales team leverages WhatsApp to connect with leads and finalize deals, folk CRM's WhatsApp integration is a true game-changer.

With folk's WhatsApp CRM, every conversation is automatically synced and logged, eliminating the need for manual copy-pasting and reducing the risk of lost messages. You’ll have complete visibility into your team’s WhatsApp interactions with leads and customers, ensuring that you always grasp the context of every deal. Whether it’s a follow-up or a critical decision point, everything you need is right at your fingertips.

However, folk offers more than just WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social interactions all in one place. Import contacts from any channel and manage them effortlessly within folk.

What truly sets folk apart is its AI agents, which elevate your sales process by automating workflows, uncovering deal insights, and enhancing productivity—liberating your team from administrative tasks so they can focus on closing deals.
Are you ready to transform your sales operations and drive results?

Conclusion

In the realm of CRM solutions, HubSpot excels with its robust integrations and extensive automation capabilities, while Brevo shines with its all-in-one growth platform and affordable pricing. Both provide valuable WhatsApp functionalities to streamline customer engagement. However, for those seeking a truly integrated experience, folk stands out as a superior alternative, effortlessly syncing WhatsApp interactions, automating workflows, and enhancing team productivity across multiple channels—all while maintaining an intuitive user experience.

Start your 14-day free trial or book a demo today.