Hubspot x Brevo: Which CRM excels at WhatsApp integration?

When WhatsApp fuels your sales efforts, choosing the right CRM can mean the difference between securing a deal and losing a lead. With Hubspot vs Brevo, you'll find features like instant chat access, seamless message logging, AI-driven follow-ups, and drag-and-drop workflows — each platform, however, has its distinct approach to customization, pricing transparency, and pipeline sophistication. Yet, in the background, a next-gen contender is quietly transforming the standards for true WhatsApp integration.

Why WhatsApp CRM Integration Matters

Linking WhatsApp directly to your CRM creates a seamless connection between conversations and revenue. With automated contact syncing and message logging, you can eliminate manual data entry and prevent lost leads — turning every interaction into an actionable record.

• Accelerate response times by automatically triggering follow-ups and reminders as soon as a customer engages.
• Enhance engagement through personalized, template-driven outreach that feels tailored just for them.
• Simplify workflows with a unified dashboard that consolidates chats, contacts, and campaign analytics.

With your team able to view every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals — converting casual chats into reliable conversions.

What is Hubspot?

HubSpot's free CRM effortlessly consolidates all your contacts, deals, and tasks into a sleek, user-friendly interface—no credit card necessary. Enjoy features like live chat, email tracking, meeting scheduling, and ticketing tools right from the start. Robust integrations with Marketing Hub and Service Hub facilitate seamless automation for team handoffs. Plus, as part of HubSpot's comprehensive ecosystem, you can easily upgrade to paid plans whenever you require more advanced automation or reporting capabilities. With HubSpot's native WhatsApp integration, you can send and receive messages directly from the shared inbox, automate template notifications through workflows, and engage in two-way conversations with customers at scale.

What is Brevo?

Previously known as Sendinblue, Brevo provides an all-in-one growth platform that integrates email, SMS, WhatsApp, and live chat with a complimentary built-in CRM. Its Aura AI assistant quickly generates impactful campaign copy and initiates multichannel automations for nurturing leads effortlessly.

With the ability to segment contacts based on behavior or demographics, you can send highly-targeted messages that drive conversions. Affordable and infinitely scalable, Brevo is ideal for teams seeking a unified marketing and sales solution. By utilizing the WhatsApp Business API, Brevo enables the creation of both campaign and transactional messages, boasting impressive average open rates of 98% and the capacity to send personalized bulk or one-on-one messages efficiently.

Feature comparison of Hubspot and Brevo

Two-Way Messaging

HubSpot’s native WhatsApp integration, available on Professional and Enterprise Service Hub plans, seamlessly incorporates two-way messaging into your shared conversations inbox. This allows agents to respond to customer inquiries using text, images, or videos directly within HubSpot. Incoming messages automatically create a new thread linked to the appropriate contact, company, deal, or ticket record, while outbound messages—whether templates or free-form—open 24-hour sessions to keep the conversation going. You’ll have complete visibility into session limits and conversation counts, ensuring you stay within your monthly quotas without surprises. Additionally, workflows can trigger business-initiated template messages for re-engagement or reminders, with every interaction logged as a timeline event.

Brevo also facilitates two-way WhatsApp communication through its Conversations app. Sales and support teams can send campaigns or messages and receive replies in a dedicated inbox, enabling real-time conversation management, even though it isn’t fully integrated into the CRM.

Template Management

HubSpot’s WhatsApp integration, available on the Professional and Enterprise Service Hub, provides a seamless template manager directly within your CRM. Once you connect your WhatsApp Business account, all approved templates from Meta automatically sync to HubSpot’s CRM under the Templates > WhatsApp tab, allowing you to filter by status (Ready to use, Needs personalization, Rejected), language, and category (promotional, transactional, OTP).

Brevo also facilitates the creation and management of WhatsApp Business API templates through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for various marketing applications.

Automated Responses & Chatbots

HubSpot’s native WhatsApp integration, available in Service Hub Professional and Enterprise, allows users to send and receive media attachments—including images, videos, audio, stickers, and documents up to 15 MB—from the conversations inbox or contact record.

Incoming media messages generate timeline events that feature thumbnails and download links, enabling sales and support teams to easily view or forward assets without needing to switch between apps.

HighLevel boasts robust native automation capabilities, including WhatsApp chatbots, appointment schedulers, and intelligent auto-replies. You can initiate flows based on keywords (such as one-word responses), customer actions, or time-based triggers, making it an excellent choice for businesses aiming to automate routine sales and support tasks while still retaining a personal touch.

Multimedia Support (Images, Videos, Files)

HubSpot’s native WhatsApp integration (available in Service Hub Professional and Enterprise) allows users to seamlessly send and receive media attachments—such as images, videos, audio, stickers, and documents up to 15 MB—directly from the conversations inbox or contact record.

When media messages arrive, they generate timeline events that feature thumbnails and download links, enabling sales and support teams to view or forward these assets without the need to switch applications.

Similarly, Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are displayed in the Conversations UI, providing agents with easy access to all content in a single view.

Contact & Lead Synchronization

HubSpot’s native WhatsApp integration, available on the Professional and Enterprise Service Hub, seamlessly syncs every new WhatsApp conversation directly to the corresponding contact record in your CRM, creating or updating the contact based on their phone number.

Once you link your WhatsApp Business account, only new messages will trigger this sync, meaning historical chats will remain in WhatsApp. Each incoming thread generates a new timeline event associated with that contact or related deal. For channels that necessitate lead capture, such as click-to-WhatsApp ads, you can automate contact creation from form submissions and continue the conversation through WhatsApp, all while being tracked in HubSpot.

On the other hand, Brevo enables syncing of WhatsApp contacts through API or automation tools; however, contact creation is not automatic by default and may require setup via Make or custom API connections.

Workflow Triggers & Notifications

HubSpot’s Service Hub seamlessly connects to WhatsApp through certified partners, allowing it to capture events such as new messages, template sends, or delivery failures directly within its workflow engine. This enables you to initiate downstream automations—like transforming high-priority conversations into deals or support tickets and sending alerts to your team—ensuring that every WhatsApp interaction becomes a valuable actionable signal in your CRM.

Workflows activated by WhatsApp activities are accessible via API or external tools. For instance, receiving a message can update contact fields or trigger a CRM campaign, although the underlying logic operates outside of Brevo’s core platform.

folk CRM: The Ultimate CRM Linked with WhatsApp

If your sales team uses WhatsApp to connect with leads and finalize deals, folk CRM's WhatsApp integration is a revolutionary tool.

With folk’s WhatsApp CRM, every conversation is automatically synced and recorded in your CRM—eliminating the hassle of manual entry or lost messages. Enjoy complete visibility into your team’s WhatsApp interactions with leads and customers, ensuring you always grasp the context of every deal. Whether you're following up or facing a crucial decision, the complete overview is readily available.

However, folk goes beyond just WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social engagements all in one platform. Effortlessly import contacts from any source and manage them effectively within folk.

What truly distinguishes folk is its AI agents, which enhance your sales process by automating workflows, revealing deal insights, and increasing productivity—allowing your team to concentrate on closing deals instead of administrative tasks.
Are you ready to revolutionize your sales operations and achieve remarkable results?

Conclusion

In summary, HubSpot excels with its user-friendly interface and robust integration capabilities, while Brevo offers a versatile all-in-one platform with impressive automation features. Both CRMs enhance WhatsApp communications through seamless two-way messaging and template management. However, folk stands out as an exceptional alternative, providing effortless WhatsApp integration alongside features like comprehensive contact synchronization, AI-driven automation, and multi-channel support, all designed to streamline your sales processes and foster stronger customer relationships.

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