Brevo x Pipedrive: Which CRM excels at WhatsApp integration?

When WhatsApp propels your sales strategy, selecting the right CRM can be the key differentiator between sealing a deal and losing a lead. With Brevo vs Pipedrive, you gain access to instant chat, effortless message logging, AI-driven follow-ups, and intuitive drag-and-drop workflows; however, each platform offers a unique approach to customization, pricing transparency, and pipeline sophistication. Meanwhile, a next-gen contender is subtly redefining what exceptional WhatsApp integration should truly entail.

Why WhatsApp CRM Integration Matters

Linking WhatsApp directly to your CRM bridges conversations and revenue. Automated contact syncing and message logging eliminate manual data entry and prevent lost leads, transforming every interaction into an actionable record.

• Accelerate response times by initiating follow-ups and reminders as soon as a customer interacts.
• Enhance engagement with personalized, template-based outreach that feels tailor-made.
• Optimize workflows using a single dashboard for chats, contacts, and campaign analytics.

With your team able to view every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals—converting casual chats into reliable conversions.

What is Brevo?

Previously known as Sendinblue, Brevo is an all-in-one growth platform that seamlessly integrates email, SMS, WhatsApp, and live chat with a complimentary built-in CRM. Its Aura AI assistant generates impactful campaign copy in seconds and triggers multichannel automations to nurture leads automatically.

With the ability to segment contacts based on behavior and demographics, you can send hyper-targeted messages that truly convert. Affordable and highly scalable, Brevo is an ideal solution for teams seeking to unify their marketing and sales efforts. By utilizing the WhatsApp Business API, Brevo facilitates both campaign and transactional messaging, achieving impressive open rates of 98% and allowing personalized bulk or one-to-one messages to be sent at scale.

What is Pipedrive?

Pipedrive offers an engaging visual approach to pipeline management, enabling you to simply drag deals across stages as they progress. Automated follow-ups and activity reminders ensure that your representatives never overlook a lead or an overdue task. With seamless integration across more than 400 applications—including Slack, Outlook, and Zapier—your data is accessible wherever needed. Tailored for small to midsize teams, its intuitive mobile and desktop applications allow for quick onboarding. You can also integrate WhatsApp Messenger via official or Twilio apps, syncing conversation history with contacts, leads, and deals, and even create new deals from chats without leaving Pipedrive.

Feature comparison of Brevo and Pipedrive

Two-Way Messaging

Brevo facilitates two-way WhatsApp communication through its Conversations app, allowing sales and support teams to send messages and campaigns while managing replies in a dedicated inbox. Although it isn't fully integrated into the CRM, it effectively supports real-time conversation management.

Pipedrive offers WhatsApp messaging via third-party integrations such as Twilio and TimelineAI. These solutions provide real-time synchronization of chat messages with Pipedrive's leads, contacts, or deal records. While not natively integrated, this setup ensures that sales teams have complete visibility of conversations within their pipeline and customer timelines.

Template Management

Brevo allows for the creation and management of WhatsApp Business API templates through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for marketing purposes.

In Pipedrive, WhatsApp template management relies on the features of integrated apps such as TimelineAI or Twilio, as Pipedrive does not provide a built-in interface for creating or storing templates. Consequently, users are required to manage templates externally and import them into campaigns or workflows, which can be less convenient for high-volume automation.

Automated Responses & Chatbots

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all accessible in the Conversations UI. This provides agents with a comprehensive view of all content.

While Pipedrive does not offer built-in chatbot functionality, users can achieve partial automation using tools like Twilio or TimelineAI. These platforms enable the configuration of basic auto-responses and the creation of workflows to guide leads through various stages. For more advanced automation or conversational AI features, however, external services are necessary.

Multimedia Support (Images, Videos, Files)

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are easily accessible within the Conversations UI, allowing agents to view all content in a single glance.

While Pipedrive facilitates multimedia sharing through WhatsApp via Twilio or TimelineAI—linking images, PDFs, and audio clips to the timeline of the associated contact or deal—the platform itself does not natively handle media.

Contact & Lead Synchronization

Brevo enables the synchronization of WhatsApp contacts through API or automation tools, but it's important to note that contact creation isn't automatic by default and may necessitate setup via Make or custom API connections.

TimelineAI facilitates the syncing of WhatsApp conversations and contacts to leads, persons, and deals while providing updates on pipeline status. However, this functionality depends on the correct setup of integrations and the reliability of external services.

Workflow Triggers & Notifications

Workflows activated by WhatsApp activity can be accessed via API or third-party tools. For instance, receiving a message can lead to updates in contact fields or initiate a CRM campaign, though the underlying logic is managed outside of Brevo’s core platform.

Although Pipedrive does not support native workflows triggered by WhatsApp, users can set up automations using Zapier or TimelineAI. Activities on WhatsApp—such as new messages or updates in conversations—can prompt actions like sending an email, modifying a deal stage, or alerting a representative through Slack or CRM notifications.

folk CRM: The Ultimate CRM Integrated with WhatsApp

If your sales team uses WhatsApp to connect with leads and finalize deals, folk CRM's WhatsApp integration is a revolutionary tool.

With folk’s WhatsApp CRM, every chat is automatically synced and recorded in your CRM—eliminating the need for manual data entry and preventing lost messages. Enjoy complete visibility into your team’s WhatsApp interactions with leads and customers, ensuring you always grasp the context of every deal. From follow-ups to critical decision points, the entire picture is readily available.

However, folk extends beyond WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social interactions all from one platform. You can easily import contacts from any channel and manage them efficiently within folk.

What truly distinguishes folk is its AI agents, which enhance your sales process by automating workflows, revealing deal insights, and increasing productivity—liberating your team from administrative tasks so they can concentrate on closing deals.
Are you ready to elevate your sales operations and achieve impressive results?

Conclusion

In summary, Brevo excels with a robust all-in-one platform for marketing communications, featuring AI-driven automations and strong WhatsApp integration. Pipedrive provides a visual pipeline management experience, emphasizing user-friendly deal tracking and third-party integration capabilities. However, for those seeking a comprehensive CRM solution that natively integrates WhatsApp with advanced AI features, folk stands out as a superior alternative. It offers seamless communication across multiple platforms while automating workflows to drive sales efficiency and enhance team productivity.

Start your 14-day free trial or book a demo today.