Brevo x Hubspot: Which CRM excels at WhatsApp integration?

When WhatsApp fuels your sales strategy, choosing the right CRM can be pivotal in securing a deal or losing a lead. With Brevo vs Hubspot, you'll find features like instant chat access, seamless message logging, AI-driven follow-ups, and drag-and-drop workflows, yet each platform offers its unique approach to customization, pricing transparency, and pipeline sophistication. Meanwhile, a next-gen contender is stealthily redefining the standards of authentic WhatsApp integration.

Why WhatsApp CRM Integration Matters

Directly connecting WhatsApp to your CRM eliminates the divide between conversations and revenue. With automated contact syncing and message logging, you can say goodbye to manual data entry and lost leads — every interaction becomes a valuable record.

• Accelerate response times by triggering follow-ups and reminders as soon as a customer engages.
• Enhance engagement with personalized, template-driven outreach that appears tailor-made.
• Simplify workflows using a single dashboard to manage chats, contacts, and campaign analytics.

When your team can view every WhatsApp message in conjunction with emails, calls, and deals, they spend less time searching for context and more time closing deals — transforming casual conversations into reliable conversions.

What is Brevo?

Formerly known as Sendinblue, Brevo is an all-in-one growth platform that seamlessly integrates email, SMS, WhatsApp, and live chat, along with a complimentary built-in CRM. Its Aura AI assistant generates compelling campaign copy in seconds and initiates multichannel automations to effortlessly nurture leads.

With the capability to segment contacts based on behavior or demographics, you can deliver hyper-targeted messages that drive conversions. Affordable and highly scalable, Brevo is ideal for teams seeking a unified marketing and sales solution. By leveraging the WhatsApp Business API, Brevo facilitates both campaigns and transactional messages, boasting impressive average open rates of 98% and the ability to send personalized bulk or one-on-one messages at scale.

What is HubSpot?

HubSpot offers a free CRM that consolidates all your contacts, deals, and tasks into a single, intuitive interface—no credit card required. Features like live chat, email tracking, meeting scheduling, and ticketing tools are available right from the start. With robust integrations to Marketing Hub and Service Hub, you can automate team handoffs seamlessly. Plus, as part of HubSpot's ecosystem, you can easily upgrade to paid plans whenever you require advanced automation or reporting. HubSpot’s native WhatsApp integration allows you to send and receive messages directly in the shared inbox, automate template-based notifications through workflows, and manage two-way customer conversations at scale.

Feature comparison of Brevo and Hubspot

Two-Way Messaging

Brevo facilitates two-way WhatsApp communication through its Conversations app, allowing sales and support teams to send campaigns or messages and receive replies in a dedicated inbox. Although it isn't fully integrated into the CRM, it effectively supports real-time conversation management.

HubSpot's native WhatsApp integration, available with Professional and Enterprise Service Hub plans, seamlessly incorporates two-way messaging into your shared conversations inbox. This enables agents to respond to customer inquiries using text, images, or videos directly within HubSpot. Incoming messages automatically generate a new thread linked to the appropriate contact, company, deal, or ticket record. Outbound template or free-form messages initiate 24-hour sessions to maintain the conversation flow. You’ll have complete visibility into session limits and conversation counts, ensuring you stay within your monthly quotas without any surprises. Additionally, workflows can trigger business-initiated template messages for re-engagement or reminders, logging every interaction as a timeline event.

Template Management

Brevo enables the creation and management of WhatsApp Business API templates through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for various marketing applications.

HubSpot’s WhatsApp integration, available on the Professional and Enterprise Service Hub, offers a seamless template management experience directly within your CRM. After linking your WhatsApp Business account, all your approved templates in Meta will automatically sync to HubSpot’s CRM under the Templates > WhatsApp tab, where you can easily filter by status (Ready to use, Needs personalization, Rejected), language, and category (promotional, transactional, OTP).

Automated Responses & Chatbots

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all visible in the Conversations UI for easy access to content in one place.

With HubSpot’s WhatsApp integration available on Service Hub Professional and Enterprise, you can set up workflows to send automated messages—such as welcome sequences, abandoned cart reminders, and delivery updates—directly as WhatsApp template notifications.

Although HubSpot lacks a native chatbot builder for WhatsApp, you can seamlessly integrate external chatbot platforms through Zapier or respond.io. This enables conversation flows to feed into HubSpot’s shared inbox and customer records, allowing chatbots to qualify leads or address common inquiries before escalating to a live agent, all within your existing workflow.

Multimedia Support (Images, Videos, Files)

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are displayed in the Conversations UI for easy access by agents.

HubSpot’s native WhatsApp integration (available in Service Hub Professional and Enterprise) allows users to send and receive media attachments—such as images, videos, audio, stickers, and documents up to 15 MB—directly from the conversations inbox or contact record.

When media messages are received, they generate timeline events that feature thumbnails and download links, enabling sales and support teams to view or forward assets seamlessly without needing to switch applications.

Contact & Lead Synchronization

Brevo enables the syncing of WhatsApp contacts using either an API or automation tools. However, please note that contact creation is not automatic by default and may necessitate setup through Make or custom API connections.

HubSpot’s native WhatsApp integration, available on the Professional and Enterprise Service Hub, automatically syncs each new WhatsApp conversation to the relevant contact record in your CRM, creating or updating the contact based on their phone number.

Once you connect your WhatsApp Business account, only new messages will trigger this sync—historical chats remain in WhatsApp. Additionally, every incoming thread generates a new timeline event linked to that contact or associated deal. For channels that need lead capture, such as click-to-WhatsApp ads, you can automate contact creation from form submissions and seamlessly continue the conversation via WhatsApp, all while keeping everything tracked in HubSpot.

Workflow Triggers & Notifications

Workflows activated by WhatsApp interactions can be accessed through API or third-party tools. For instance, receiving a message can update contact fields or initiate a CRM campaign, though the logic operates outside Brevo’s core system.

HubSpot’s Service Hub connects with WhatsApp through certified partners, allowing events like new messages, template sends, or delivery failures to be integrated directly into its workflow engine. This enables you to trigger downstream automations—such as escalating critical conversations into deals or support tickets and sending alerts to your team—ensuring that every WhatsApp interaction serves as an actionable signal within your CRM.

folk CRM: The Ultimate CRM Integrated with WhatsApp

If your sales team uses WhatsApp to connect with leads and close deals, folk CRM's WhatsApp integration is a game-changer.

With folk’s WhatsApp CRM, every interaction is automatically synced and logged, eliminating the need for manual copy-pasting or worrying about lost messages. You’ll have complete visibility into your team’s WhatsApp conversations with leads and customers, ensuring you have the context needed for every deal. Whether it’s a follow-up or a pivotal decision, the entire picture is always at your fingertips.

However, folk is not limited to WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and many others—allowing you to manage emails, meetings, and social interactions from a single platform. Import contacts from any source and manage them effortlessly within folk.

What truly sets folk apart is its AI agents, which enhance your sales process by automating workflows, uncovering deal insights, and boosting productivity—enabling your team to focus on closing deals rather than administrative tasks.
Are you ready to revolutionize your sales operations and achieve remarkable results?

Conclusion

Both Brevo and HubSpot excel in providing robust WhatsApp integration, with Brevo offering advanced automation and multichannel capabilities, ideal for scalable marketing, while HubSpot delivers a unified interface with seamless contact management and two-way messaging. Yet, for those seeking a truly integrated solution, folk stands out as a superior alternative. It not only syncs WhatsApp conversations effortlessly but also consolidates interactions across various platforms, enhances productivity with AI agents, and streamlines the sales process, making it the ultimate choice for sales teams.

Start your 14-day free trial or book a demo today.