Brevo x HighLevel: Which CRM excels at WhatsApp integration?

When WhatsApp fuels your sales strategy, selecting the right CRM can mean the difference between sealing a deal and losing a lead. In the battle of Brevo vs HighLevel, you’ll find instant chat access, seamless message logging, AI-driven follow-ups, and intuitive drag-and-drop workflows; however, each platform has its unique approach to customization, pricing transparency, and pipeline sophistication. Meanwhile, a next-gen contender is quietly reshaping the standards for true WhatsApp integration.

Why WhatsApp CRM Integration Matters

Linking WhatsApp directly to your CRM creates a smooth connection between conversations and revenue. With automated contact syncing and message logging, manual data entry and lost leads become a thing of the past — every interaction transforms into an actionable record.

• Accelerate response times by initiating follow-ups and reminders the instant a customer engages.
• Enhance engagement through personalized, template-driven outreach that feels bespoke.
• Simplify workflows with a single dashboard for chats, contacts, and campaign analytics.

When your team can view every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals — turning casual conversations into reliable conversions.

What is Brevo?

Previously known as Sendinblue, Brevo provides a comprehensive growth platform that integrates email, SMS, WhatsApp, and live chat, all supported by a free built-in CRM. Its Aura AI assistant generates compelling campaign copy in seconds and activates multichannel automations to seamlessly nurture leads.

You can categorize contacts based on behaviors or demographics, enabling the delivery of hyper-targeted messages that drive conversions. Cost-effective and highly scalable, Brevo is ideal for teams seeking a unified marketing and sales solution. By utilizing the WhatsApp Business API, Brevo crafts both campaigns and transactional messages, achieving impressive open rates of 98% and facilitating personalized bulk or one-to-one messaging at scale.

What is HighLevel?

HighLevel serves as an all-in-one marketing and sales platform tailored for agencies and expanding teams. It centralizes leads, campaigns, and customer data, eliminating the need to manage multiple tools.

By incorporating WhatsApp into its workflow builder, HighLevel automates message sequences based on buyer behavior, including appointment reminders and post-purchase follow-ups. Its intuitive drag-and-drop campaign editor allows you to quickly create broadcasts or follow-up funnels without the need for coding.

Though it offers robust triggers and reporting dashboards, some users may find customization options limited, and telecom fees can accumulate quickly. Nevertheless, for agencies looking for a cohesive hub that integrates WhatsApp with email, ads, and SMS, HighLevel provides a comprehensive solution.

Feature comparison of Brevo and HighLevel

Two-Way Messaging

Brevo allows for two-way WhatsApp communication through its Conversations app, enabling sales and support teams to send campaigns and receive replies in a dedicated inbox. While it isn't fully integrated into the CRM, it facilitates real-time conversation management.

HighLevel offers seamless two-way WhatsApp messaging within a single unified inbox. Thanks to native Twilio integration, messages, templates, and replies are synced in real time, allowing your sales team to manage leads without switching between tools. Whether handling inbound inquiries or conducting outbound nurturing, conversations remain rich in context and are tracked within the CRM, accelerating deal cycles.

Template Management

Brevo enables the creation and management of WhatsApp Business API templates through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for marketing purposes.

With HighLevel, you can create and manage reusable WhatsApp templates that feature buttons, images, and quick replies. These templates seamlessly integrate into your automated workflows, empowering teams to send consistent messages for promotions, follow-ups, or transactional updates. The streamlined approval process simplifies scaling outbound communications.

Automated Responses & Chatbots

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all of which are easily accessible in the Conversations UI, allowing agents to view all content in a single interface.

HighLevel provides robust native automation capabilities, featuring WhatsApp chatbots, appointment schedulers, and intelligent auto-replies. You can initiate flows based on keywords (even one-word responses), customer behavior, or time-based triggers. This makes it an excellent choice for businesses aiming to streamline common sales and support tasks while still offering a personal touch.

Multimedia Support (Images, Videos, Files)

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, which are easily visible in the Conversations UI, allowing agents to view all content in a single interface.

This integration offers complete multimedia messaging capabilities, enabling sales reps to send and receive images, files, videos, and voice notes through WhatsApp templates or chats. All assets are logged and readily available in the conversation history, ensuring teams can track documents and visual content without any confusion.

Contact & Lead Synchronization

Brevo enables the synchronization of WhatsApp contacts using API or automation tools. However, creating contacts isn't automatic by default; it may necessitate setup through Make or custom API connections.

Conversations initiated on WhatsApp are automatically logged and linked to the corresponding contact or deal. HighLevel automatically generates new leads or updates existing records, keeping your pipeline current in real time. This eliminates the need for manual entry, streamlining your sales process.

Workflow Triggers & Notifications

Workflows activated by WhatsApp activity can be accessed via API or third-party tools. For instance, receiving a message can update contact fields or initiate a CRM campaign, although the underlying logic operates outside of Brevo’s core platform.

WhatsApp events, such as incoming messages or clicks on template buttons, can trigger robust workflow automations in HighLevel. From a single customer interaction, you can send internal notifications, launch campaigns, update deal stages, or schedule follow-ups.

folk CRM: The Ultimate CRM Linked to WhatsApp

If your sales team uses WhatsApp to connect with leads and finalize deals, folk CRM's WhatsApp integration is a revolutionary asset.

With folk’s WhatsApp CRM, every interaction is automatically synced and recorded in your CRM—eliminating the hassle of manual copy-pasting and the risk of lost messages. You gain complete visibility into your team’s WhatsApp conversations with leads and customers, ensuring you always grasp the context behind each deal. Whether it’s a follow-up or a crucial decision moment, the entire picture is readily available to you.

However, folk offers much more than just WhatsApp integration.
It seamlessly connects with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social interactions all in one platform. Effortlessly import contacts from any channel and manage them smoothly within folk.

What truly distinguishes folk is its AI agents, which enhance your sales process by automating workflows, revealing deal insights, and increasing productivity—liberating your team from administrative tasks so they can focus on closing deals.
Are you ready to elevate your sales operations and achieve remarkable results?

Conclusion

In comparing Brevo and HighLevel, both provide robust WhatsApp integration, with Brevo focusing on multichannel marketing and AI-assisted campaigns, while HighLevel excels in automated workflows and centralization for agencies. However, folk stands out as an exceptional alternative, offering seamless WhatsApp integration along with connections to Gmail, LinkedIn, and more. Its automated workflows and AI-enhanced insights empower teams to streamline operations, ensuring every conversation contributes to closing deals effectively.

Start your 14-day free trial or book a demo today.