Brevo x Attio: Which CRM excels at WhatsApp integration?

When WhatsApp fuels your sales efforts, choosing the right CRM can significantly influence whether a deal closes or a lead goes cold. In the comparison of Brevo vs Attio, you’ll discover features like instant chat access, seamless message logging, AI-driven follow-ups, and drag-and-drop workflows; however, each platform offers distinct approaches to customization, pricing transparency, and pipeline sophistication. Meanwhile, a next-gen contender is quietly redefining what true WhatsApp integration should encompass.

Why WhatsApp CRM Integration Matters

Integrating WhatsApp directly with your CRM closes the loop between conversations and revenue. With automated contact syncing and message logging, you eliminate manual data entry and the risk of lost leads — transforming every interaction into an actionable record.

• Accelerate response times by initiating follow-ups and reminders as soon as a customer interacts.
• Enhance engagement with personalized, template-based outreach that feels tailored to each recipient.
• Simplify workflows with a single dashboard that consolidates chats, contacts, and campaign analytics.

When your team can access every WhatsApp message alongside emails, calls, and deals, they spend less time searching for context and more time closing deals — converting casual conversations into consistent sales.

What is Brevo?

Formerly known as Sendinblue, Brevo is an all-in-one growth platform that seamlessly integrates email, SMS, WhatsApp, and live chat while offering a free built-in CRM. Its Aura AI assistant generates impactful campaign copy in seconds and activates multichannel automations to automatically nurture leads.

With the ability to segment contacts based on behavior or demographics, you can send hyper-targeted messages that drive conversions. Affordable and infinitely scalable, Brevo is ideal for teams looking to consolidate marketing and sales efforts. By leveraging the WhatsApp Business API, Brevo not only builds campaigns but also sends transactional messages, boasting an impressive average open rate of 98% and enabling personalized bulk or one-to-one messaging at scale.

What is Attio?

Attio is an AI-native CRM designed for modern teams seeking flexibility and data-driven insights. Every field, workflow, and view is customizable, transforming your CRM into a tailored command center for sales, support, or operations. Its intelligent automations continuously enrich contact records and provide real-time reporting, eliminating the need for spreadsheets.

Attio is built to scale from early-stage startups to IPO-bound enterprises, adapting to your processes rather than forcing you to conform. Although Attio does not natively support WhatsApp, you can automate message notifications via Zapier, allowing you to trigger messages based on Attio events (such as new list entries) without any coding required.

Feature comparison of Brevo and Attio

Two-Way Messaging

Brevo facilitates two-way WhatsApp communication through its Conversations app, allowing sales and support teams to send campaigns or messages and receive replies in a dedicated inbox. Although it's not fully integrated into the CRM, it effectively supports real-time conversation management.

Attio, the AI-native CRM designed for modern teams, offers unparalleled flexibility and data-driven insights. Each field, workflow, and view is customizable, transforming your CRM into a tailored command center for sales, support, or operations. Its intelligent automations continuously enrich contact records and provide real-time reporting—no spreadsheets necessary.

Built to scale from early-stage startups to IPO-bound enterprises, Attio adapts to your processes instead of forcing you to adapt to it. While it doesn't natively support WhatsApp, you can seamlessly connect Attio to WhatsApp Notifications through Zapier, automating messages triggered by Attio events (like list entry creation) without any coding required.

Template Management

Brevo facilitates the creation and management of WhatsApp Business API templates through its dashboard or API. These templates, once approved by Meta, can be utilized in both campaigns and transactional messages, making them perfect for various marketing applications.

Although Attio doesn't have a built-in WhatsApp feature, you can achieve true two-way messaging by connecting it to WhatsApp Business Cloud via low-code platforms like Kanal or Latenode. Once set up, all incoming and outgoing WhatsApp messages are automatically logged into the contact’s record in Attio, complete with timestamps and session details, ensuring you always maintain context for follow-ups. This integration empowers your team to send personalized responses, share images or documents, and access the entire conversation history seamlessly, without the need to switch between apps.

Automated Responses & Chatbots

Brevo’s WhatsApp integration fully supports multimedia messages, including images, videos, and documents, all accessible in the Conversations UI, allowing agents to view all content in a single glance.

Attio utilizes no-code automations through platforms like Pipedream or Zapier to generate instant replies whenever a WhatsApp message is received. By mapping incoming message events to your Attio workflows, you can dispatch either predefined or dynamic responses—ranging from appointment confirmations to FAQ answers and even transferring to a human agent when needed.

For enhanced chatbot experiences, you can integrate AI engines, such as Dialogflow, via Pipedream, ensuring that complex queries are directed to the appropriate handler without leaving your CRM.

Multimedia Support (Images, Videos, Files)

Brevo’s WhatsApp integration seamlessly supports multimedia messages, including images, videos, and documents, all displayed within the Conversations UI for agents to access content in a single view.

By linking Attio to WhatsApp Business Cloud through platforms like Kanal or Latenode, you can effortlessly send and receive rich media—such as images, videos, documents, and audio files—directly associated with your contact records.

When a file is shared on WhatsApp, the integration captures the media object ID, retrieves the binary data via the Graph API, and embeds a secure link in Attio’s timeline, complete with essential metadata like file name, size, and MIME type.

Contact & Lead Synchronization

Brevo enables the syncing of WhatsApp contacts through API or automation tools; however, automatic contact creation is not enabled by default, necessitating setup via Make or custom API connections.

By utilizing integration platforms like Latenode, Attio achieves genuine two-way contact and lead synchronization with WhatsApp Business Cloud. When a new contact is added or updated in Attio, Latenode promptly pushes those changes to your WhatsApp Business account, aligning fields such as name, phone number, and custom tags, so every message you send is based on the latest dataset.

On the flip side, when a prospect messages your WhatsApp number, Latenode captures the incoming contact details—such as name, profile photo, and last seen—and upserts them into Attio, ensuring that every conversation begins with relevant information.

Workflow Triggers & Notifications

Workflows initiated by WhatsApp activity can be accessed via API or third-party tools. For instance, when a message is received, it can update contact fields or launch a CRM campaign, although the logic operates outside of Brevo’s core platform.

Attio’s integrations with platforms such as Latenode allow you to swiftly respond to any WhatsApp interaction by initiating custom workflows and real-time notifications. When a prospect sends a message that includes a trigger word—such as “pricing” or “demo”—Attio can automatically generate follow-up tasks, progress deal stages, and send alerts through Slack or email, while also recording each event on the contact’s timeline to ensure complete visibility.

folk CRM: The Best CRM Connected to WhatsApp

If your sales team uses WhatsApp to engage with leads and close deals, folk CRM's WhatsApp integration is a true game-changer.

With folk’s WhatsApp CRM, every conversation syncs automatically, eliminating the need for manual copy-pasting or fear of lost messages. This gives you complete visibility into your team’s WhatsApp interactions with leads and customers, ensuring you always grasp the context behind every deal. Whether you’re following up or navigating a critical decision, every detail is readily accessible.

However, folk isn’t limited to WhatsApp.
It seamlessly integrates with Gmail, Outlook, LinkedIn, Google Meet, Instagram, Facebook, X (formerly Twitter), and more—allowing you to manage emails, meetings, and social interactions all in one platform. Import contacts from any channel and handle them effortlessly within folk.

What truly sets folk apart is its AI agents, which supercharge your sales process by automating workflows, revealing deal insights, and enhancing productivity—allowing your team to focus on closing deals instead of getting bogged down in administrative tasks.
Are you ready to transform your sales operations and drive meaningful results?

Conclusion

In comparing Brevo and Attio, Brevo excels with its all-in-one growth platform featuring robust WhatsApp integration and powerful automation tools. Attio offers exceptional customization and scalability, making it a fit for data-driven teams. However, folk stands out as a superior alternative, effortlessly syncing WhatsApp conversations while integrating with various platforms like Gmail and LinkedIn. With AI-driven insights and streamlined workflows, folk transforms sales processes, ensuring your team can focus on nurturing valuable customer relationships.

Start your 14-day free trial or book a demo today.