Discover folk - the CRM for people-powered businesses
Contact management is crucial; it can either enhance the usability of a CRM or lead to confusion. In this context, Attio and Nimble shine.
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activity, comments, and warm introductions, you not only lose visibility but also risk losing deals to teams that maintain closer relationships.
folk and Clarify both position themselves as modern, relationship-focused CRMs. Clarify emphasizes converting unstructured interactions into organized records, while folk offers teams a flexible, social-selling-friendly workspace for tracking contacts, signals, and pipelines all in one place.
In this comparison, we’ll explore how each CRM facilitates effective social selling workflows, helping you determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don’t originate from a cold email or a demo request; they begin with a LinkedIn comment, a repost, a direct message, or a subtle profile visit. If your CRM cannot capture these signals and connect them to real people and pipelines, your team will be operating in the dark while competitors forge relationships right before your eyes.
A social selling CRM provides a centralized platform to transform those interactions into structured, actionable insights: who engaged, where they came from, what interests them, and how close they are to making a purchase. Rather than viewing LinkedIn as a simple awareness tool, it becomes a measurable, repeatable process within your revenue engine.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, turning them into follow-up actions
✔️ Track which prospects are familiar with you through content versus outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just a list of contacts
✔️ Report on deals influenced by social activity, rather than solely attributing success to last-click channels
What is Attio?
Attio is a contemporary, customizable CRM designed as a collaborative workspace, allowing teams to centralize contacts, companies, and deals within a single, live database. It seamlessly integrates with Gmail and Microsoft 365 to automatically sync emails and calendar events, ensuring every conversation aligns with the appropriate contact or opportunity timeline. Users can send emails directly from their connected inboxes within Attio, utilize templates, and monitor engagement all within the CRM.
What is Nimble?
Nimble is a streamlined, socially-oriented CRM that gathers context from emails and social networks. It is particularly effective for relationship-driven sellers who frequently engage in their inboxes and on social media platforms. While it offers simplicity compared to extensive CRM suites, it may not fully support complex pipelines or multi-team operations.
Feature comparison of Attio and Nimble
Profile Enrichment & Lead Insights
Attio does not feature a built-in inbox or calendar plugin; instead, it utilizes Zapier’s Email by Zapier or Pipedream to capture both inbound and outbound emails, seamlessly integrating them into Attio’s contact timelines. You can easily set up triggers like “New Email Received” or “Send Email,” mapping relevant fields such as subject, body, and attachments to corresponding Attio properties.
Nimble enhances contacts by pulling publicly available social profile information (such as photos, bios, jobs, etc.) from platforms like LinkedIn, Twitter, Facebook, and email signatures.
Social Listening & Real-Time Alerts
Attio, on the other hand, utilizes Zapier or Pipedream to capture email and calendar events, meaning the sync frequency is contingent on the plan of your chosen automation platform.
In contrast, Nimble lacks both real-time alerts and social listening features; its primary focus is on enriching contact profiles instead of tracking live interactions.
Social Selling: Which channels?
Unfortunately, Attio lacks a native mail-merge or campaign module, so you'll need to subscribe to an automation tool like Zapier.
While Nimble can capture data from LinkedIn and Twitter, it doesn't facilitate outreach through these platforms; its main focus is on contact management and enrichment.
In‑Context Messaging with Templates & Sequences
Regrettably, Attio lacks a built-in mail-merge or campaign feature, so you'll need to rely on an automation tool like Zapier.
Similarly, Nimble does not offer in-browser templated messaging, requiring you to utilize email or external tools for organized outreach.
Activity & Engagement Tracking
Attio lacks built-in open or click tracking; instead, email events are captured through Zapier or Pipedream triggers. This requires you to create your own pixel-and-webhook workflows to track opens and clicks and associate them with contacts. While this approach offers maximum flexibility, it also means there is no straightforward analytics dashboard—you'll have to create custom reports using your automation platform or BI tool.
Nimble, on the other hand, records email and call history and provides some enrichment features, but it does not monitor social engagements, such as likes or comments.
folk CRM: The Best CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM designed to transform your approach into an efficient, repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and intelligent fields, ensuring timely follow-ups.
Tailored for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, arrange them in personalized pipelines, and monitor every interaction in one centralized space. Automatic contact enrichment fills in missing information, while deduplication keeps the database organized. Shared notes and tags facilitate smooth warm introductions and track relationship history across the team.
For effective daily social selling, folk promotes consistent practices: segment leads, tailor outreach, set reminders, log interactions, and advance opportunities through the pipeline without losing the essential human context that drives successful deals.
Conclusion
In summary, Attio excels in customizable contact management and collaboration, making it ideal for teams seeking a centralized workspace, while Nimble offers a streamlined approach for socially-driven sellers. However, when it comes to email integration, automation, and efficient sequencing, folk stands out as the premier choice. Its comprehensive features enable faster lead capture, intelligent enrichment, and a seamless workflow that enhances daily social selling efforts. For teams prioritizing relationship-building, folk is the ultimate CRM solution.
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