Discover folk - the CRM for people-powered businesses
Effective contact management is crucial for a CRM to remain functional rather than becoming overwhelming noise. Attio and Brevo
Social selling thrives in the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you risk not just losing visibility but also losing deals to teams that maintain closer connections with their relationships.
folk and Clarify both position themselves as modern, relationship-oriented CRMs. Clarify is dedicated to transforming unstructured interactions into organized records, while folk provides teams with a flexible, socially-oriented workspace to monitor contacts, signals, and pipelines all in one place.
In this comparison, we'll explore how each CRM facilitates genuine social selling workflows, helping you determine which one aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don’t begin with a cold email or a demo request; they initiate with a LinkedIn comment, a repost, a direct message, or a discreet profile visit. If your CRM cannot capture these signals and connect them to real individuals and pipelines, your team is operating in the dark while your competitors cultivate relationships right before your eyes.
A social selling CRM provides a centralized platform to transform those interactions into structured, actionable insights: who engaged, where they originated from, what their interests are, and how close they are to making a purchase. Rather than viewing LinkedIn as merely a “nice-to-have” for awareness, it evolves into a measurable, repeatable process within your revenue generation strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, turning them into follow-ups
✔️ Track which prospects became aware of you through content versus outbound efforts, enabling tailored messaging
✔️ Map relationships across accounts, champions, and influencers—not just a list of contacts
✔️ Report on deals influenced by social activity instead of attributing all credit to last-click channels
What is Attio?
Attio is a contemporary, customizable CRM designed as a collaborative workspace where teams can consolidate contacts, companies, and deals into a single live database. It seamlessly integrates with Gmail and Microsoft 365 to automatically synchronize emails and calendar events, ensuring that every conversation is linked to the appropriate contact or opportunity timeline. Users can send emails directly from their connected inboxes within Attio, utilize templates, and monitor engagement all without exiting the CRM.
What is Brevo?
Brevo, previously known as Sendinblue, is a platform that focuses on email, SMS, and marketing automation while incorporating CRM functionalities. It appeals to businesses that emphasize campaigns and contact engagement rather than extensive sales processes. While its CRM capabilities meet basic needs effectively, they may not match the depth of dedicated sales CRMs.
Feature comparison of Attio and Brevo
Profile Enrichment & Lead Insights
Attio lacks a built-in inbox or calendar plugin; it instead utilizes Zapier’s Email by Zapier or Pipedream to capture incoming and outgoing emails, seamlessly integrating them into Attio’s contact timelines. You only need to set up triggers like “New Email Received” or “Send Email” and map relevant fields, such as subject, body, and attachments, to the corresponding Attio properties.
Brevo, on the other hand, does not offer profile enrichment from social media sources. Instead, it primarily gathers contact data through forms or email interactions.
Social Listening & Real-Time Alerts
Attio utilizes Zapier or Pipedream to track email and calendar events, meaning the sync frequency is determined by your chosen automation platform’s plan.
In contrast, Brevo lacks social listening and alert features, concentrating instead on email, SMS, and transactional marketing tools.
Social Selling: Which channels?
Unfortunately, Attio lacks a native mail-merge or campaign module, so you'll need to subscribe to an automation tool like Zapier.
Brevo primarily focuses on email and SMS; social selling features are not available or integrated into its product suite.
In‑Context Messaging with Templates & Sequences
Unfortunately, Attio lacks a native mail-merge or campaign module, so you'll need to utilize an automation tool like Zapier.
Additionally, Brevo does not offer templated messaging or browser-based sequences; its campaigns are restricted to email and SMS formats.
Activity & Engagement Tracking
Attio lacks built-in open or click tracking—email events are integrated through Zapier or Pipedream triggers. Consequently, you must establish your own pixel-and-webhook workflows to monitor opens and clicks and associate them with contacts. While this approach offers maximum flexibility, it also means there's no straightforward analytics dashboard; you'll need to create custom reports using your automation platform or BI tool.
Engagement tracking encompasses email opens, clicks, and SMS delivery rates, but contact history does not capture any social activity.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into a streamlined, repeatable process. It quickly captures contacts, keeps conversation context handy, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Designed specifically for LinkedIn-driven outreach, folk enables teams to consolidate leads from various platforms, organize them in customizable pipelines, and track every interaction in one centralized location. Automatic contact enrichment fills in missing information, deduplication maintains a clean database, and shared notes and tags facilitate warm introductions and easy access to relationship history across the team.
For effective daily social selling, folk ensures consistent performance: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline—all while preserving the human touch that ultimately closes deals.
Conclusion
In conclusion, while Attio excels in collaborative workspace features and integration with email platforms, it falls short in social selling capabilities. Brevo focuses on email and marketing automation but lacks depth in social engagement. In contrast, folk stands out as the premier choice for teams relying on email integration, automation, and sequencing. Its comprehensive features streamline social selling processes, ensuring timely follow-ups and enriched relationships, making it the ideal CRM for today’s dynamic sales environment.
Start your 14-day free trial or book a demo today.
Discover folk CRM
Like the sales assistant your team never had
