October 30, 2023

Which CRM is the right one for you: Bitrix24 vs HubSpot

Discover folk - the CRM for people-powered businesses

Having the right CRM system in your tech stack can be game-changing for both small businesses and large corporations. Especially when you need to manage your customer data efficiently.

A good CRM can help organize and automate your workflow process for sales,  marketing, and customer service processes. However, with so many options in the market, choosing the best CRM can be a daunting task.

In this blog post, we will compare Bitrix24 and Hubspot and introduce an alternative CRM called folk. We'll also explore their unique features, pros and cons, and pricing plans, to help you make an informed decision.

Introducing Bitrix24

Bitrix24 is a cloud-based CRM that helps businesses manage their customers, leads, sales, and more. Some key features include contact management, sales automation, project management, and customer support. They offer a free plan for small businesses with limited features and premium plans for larger companies with additional functionality. Bitrix24 integrates with other tools such as email clients, calendars, social media, and other CRMs.

Introducing HubSpot

HubSpot is a popular CRM solution with products designed for marketing, sales, customer service, operations, commerce and CMS.  It's well known for its marketing automation software and live chat feature. However, new users face a steep learning curve and have to block out time to understand how to use the platform fully.

HubSpot's pricing plans can be costly for small businesses. It offers monthly or annual payment option starting at $20 per month or $18 when paying annually for the sales, marketing and customer service hub. The CRM suite starts from $50 per month.

Introducing folk

folk's CRM is easy to use as a personal CRM, and to collaborate with your team with.  It's loved by users for its Notion-like features. You can easily import your whole LinkedIn network and sort contacts into different groups manually, or make use of a new feature that does this automatically for you. If you like keeping your contacts organized but hate the manual and time-consuming approach this often requires, you can look forward to folk's automatic deduplicating feature, and contact enrichment feature that helps fill in any missing information.  To streamline your workflow, they designed a handy Chrome extension, folkX which allows you to add contacts from your social media accounts or any website in moments.  

Comparison of Bitrix24 vs HubSpot

Let's take a closer look into Bitrix24 vs HubSpot CRM and folk.

folk Bitrix24 Hubspot
Contact Management ★★★★★ ★★★ ★★★
Integrations ★★★★★ ★★★★ ★★★★★
Pipeline ★★★★★ ★★★ ★★★
Mail Merge ★★★★★ ★★★★ ★★★
Ease of use and user experience ★★★★★ ★★
Pricing ★★★★★ ★★★
Customer Support ★★★★★ ★★★ ★★★★★


Contact Management

All three CRM systems offer solid contact management features. However, it's worth noting that some have a steeper learning curve than others.

Bitrix24 Contact Management

Bitrix24's approach to contact management is comprehensive, enabling the creation of custom fields, and provides a history of interactions with each contact. However, the initial setup process is complex and not very user-friendly.

HubSpot Contact Management

HubSpot offers contact management software that allows users to create contact records, log sales activities and look at previous interactions. It also has automation features which update contact records automatically.

folk Contact Management

folk's contact management system provides a more flexible and intuitive user experience. Users can easily add custom fields, import/export contacts, and create groups, making it easier to manage sales and marketing efforts. If you don't have time to do that, you can simply get folk to automatically detect contacts that can be grouped together, then suggest a group for them. If you find that you're missing certain contact details, you can simply use the contact enrichment feature to fill in the blank in moments.


When it comes to integrations, the best ones are simple to set up. Anything too complicated often incurs a higher price.

Bitrix24 Integrations

Bitrix24 offers standard connections with email services, calendars, and even some social media platforms. This means you can link up your Gmail or Outlook, your Google Calendar or iCal, and your Facebook or Instagram accounts. If you're expecting a wide array of third-party apps or unique software integrations, you might find Bitrix24 a bit lacking.

HubSpot Integrations

HubSpot's CRM lets users integrate with 1000s of popular third-party tools. While many of these integrations are native, some of them require someone to develop an API integration that can only be accessed via HubSpot's CRM consultants. Making the process expensive time-consuming, and inaccessible to small businesses.

folk Integrations

folk keeps it simple and accessible by giving users access to integrations by their favourite tools so that they can easily sync and import their contacts in moments. You also have the option of connecting folk with Zapier to have access to 1000s of integrations to truly customize your experience with your favourite tools.

User Experience

A good user experience should be easy to use from day one. It shouldn't require users to worry about blocking time for an anticipated steep learning curve.

Bitrix24 User Experience

Bitrix24 has a steep learning curve initially, but its complexity may be better suited for those requiring advanced functionality.  It has a traditional design and is built specifically for power users who need access to a lot of features. Users should be prepared to spend some time getting comfortable with the system, as there are many sections and settings that may take some adjustment.

HubSpot User Experience

HubSpot's CRM is powerful but is known to be complicated for new users to navigate. New users often complain about a steep learning curve.

folk User Experience

Unlike Bitrix24 and HubSpot, folk offers a straightforward and intuitive interface. Their Notion-like user experience has been designed to save time and minimize clutter, making it easy for users to find the feature they need, even if they've never used a CRM before.

folk is a CRM loved for their Notion-like user experience

Mail Merge

Mail merge is an essential feature for businesses that want to send emails to their contacts and keep them up to date in one platform.

Bitrix24 Mail Merge

Bitrix24 has a sophisticated setup that brings in all your communication channels into what they call a 'Contact Center'. This gives you access to communicate with your clients via mail, live chat, and social media platforms like Instagram and Facebook. However, customers can only get access to all the features of the contact center through their enterprise plan.

HubSpot Mail Merge

HubSpot's email marketing tool allows users to design emails and create conversion-ready sequences. Users also have the option to schedule emails in advance and analyze their email campaigns. They offer this feature on their free plan, but users often face a steep learning curve before they're able to fully utilize it.

folk Mail Merge

folk's email marketing feature is easy to use and packed with some powerful tools. You get an all-in-one messaging solution that comes with analytics and can help you send ultra-personalized emails to multiple recipients. They also have a powerful AI feature called 'Magic Field, ' which can help you create custom prompts that tell the AI what data to pull out from your database so that you can save time.

With folk you can use AI to send ultra-personalized emails to multiple recipients

Customer Support

Getting access to good customer support can be game-changing. Especially if you're trying to overcome a stressful hurdle with your product.

Bitrix24 Customer Support

Bitrix24 offers a blend of support channels including phone, email, and live chat. For those who prefer to troubleshoot issues themselves, Bitrix24 provides a detailed knowledge base and an active community forum but it's worth noting that you're not guaranteed a quick response. While many users have reported a positive experience with Bitrix24's support, some have encountered difficulties, often linked to the complexity of the platform and its myriad of features.

HubSpot Customer Support

HubSpot offers a variety of free options when it comes to customer support. This includes local user groups, learning resources through their dedicated blog and certified solutions partners. You also get access to high-tier support options based on your premium plan. Free users get community support, but access to their email support and live chat start from the starter plan, and only professional and enterprise customers get access to their hotline.

folk Customer Support

For those who want to troubleshoot their problems themselves, folk have resources to suit different learning styles. This includes a help centre full of technical step-by-step guides and a resource centre packed with how-to video guides. Premium plan users get access to different levels of customer support. All paid users get a dedicated migration service, priority support and a dedicated customer support manager. Beyond Limit plan users get access to personalized support through a dedicated Slack channel and dedicated point of contact to help with onboarding, data migration, and any issues.

Pricing and Plans

When it comes to pricing and plans, you might be after something that doesn't break the bank but offers you access to the right features.

Bitrix24 Pricing and Plans

Bitrix24 offers various pricing plans to cater to a range of business sizes and needs. The free plan is a great starting point for startups and small businesses, offering basic CRM features, document sharing, and task management. The first tier of their paid plans, the Start+ plan, is priced at $24 per month and offers additional features, such as a larger storage capacity and access for up to 2 users.

HubSpot Pricing and Plans

HubSpot have a generous free trial, but their price plan is expensive. There are separate plans for the CRM solution, as well as for marketing automation software, sales support features like lead management, customer service, CMS, operations, or commerce products.

For their CRM suite, HubSpot offers a choice of either a Professional plan or Enterprise plan which are $19201 or $60000 on an annual basis. Both come with marketing, sales, customer service, CMS, and operations software.

A monthly payment plan is available starting from $1781 a month for the Professional plan, and goes up to $5000 a month for the Enterprise. Both also come with the above software.

folk Pricing and Plans

With different plans designed to accommodate businesses of all sizes, folk is a more accessible option for small businesses and startups.

Their annual price plans start from $18 a month per user for access to unlimited contacts, bulk emailing, AI integration and more. This goes up to $29 a month per user for more advanced features such as migration services, priority support, and ability to send emails from multiple domains.

There are monthly payment options that start from $24 a month per user and $39 a month per user, respectively. As well as the option of a tailored price plan for customers who are after more advanced features such as a dedicated point of contact.


Bitrix24 and Hubspot are excellent CRM systems with unique features. However, both have steep learning curves and price plans and can be somewhat confusing. After comparing the CRM systems, folk emerges as the best CRM system.  

With their all-in-one solution with an intuitive interface, flexible integrations, responsive customer support, and affordable pricing. folk has something to offer everyone.

The software is designed to maximize efficiency and minimize clutter, making it the ideal CRM system for businesses of all sizes and industries. Try folk today, free.