Best CRMs for Twitter/X for 20–50 Person Sales Teams

Today, social media continues to play a vital role in how businesses engage with their customers and build brand loyalty, with platforms like Twitter (now known as X) being central to these efforts. For growing sales teams of 20-50 people looking to effectively manage interactions, track mentions, and nurture leads from Twitter/X and other social selling platforms, you need a CRM system specifically designed to handle the unique demands of social media at scale.
In this blog post, we'll explore the best CRMs in the market that will complement your social media efforts and help your medium-sized sales team maximize Twitter/X opportunities.

Key takeaways

• 📣 CRM for social media prevents disorganization, missed leads, and inconsistent outreach across X/Twitter and LinkedIn for teams of 20-50 sales professionals.
• 🧩 Key features: enrichment, structured pipelines, email sequences, LinkedIn import, and actionable analytics designed for medium-sized sales teams.
• 🚀 Boost efficiency: map stages, qualify leads, automate outreach, and nurture customers with targeted follow-ups across your entire sales team.
• 🧪 How to choose: define needs for teams of 20-50, weigh budget vs ROI, test demos/trials, and check integrations and support scalability.
• ⭐ Consider folk CRM for enrichment, email sync, LinkedIn imports, and sequences perfectly tailored to medium-sized sales teams using social selling.

Why you need a CRM

Having a CRM is crucial for effectively managing your social media efforts, especially for sales teams of 20-50 people working across platforms like X, Instagram, LinkedIn and more. At this scale, manual processes become impossible to sustain.

Challenges without a CRM

Without a suitable CRM, it's nearly impossible for medium-sized sales teams to leverage the contacts you can make in social media for business growth. Teams of 20-50 people are particularly vulnerable to these challenges when working without proper systems in place.

• Disorganization: With 20-50 team members manually tracking interactions across multiple Twitter accounts, information gets misplaced and connections are missed.
• Missed opportunities: Without centralized lead tracking, your growing sales team will inevitably overlook high-potential Twitter leads and critical follow-ups.
• Inefficient processes: Time-consuming manual tasks compound exponentially across medium-sized teams, drastically reducing productivity and revenue potential.
• Lack of insight: Inadequate data analytics make it impossible for sales managers to understand team performance and customer behavior patterns from Twitter engagement.
• Inconsistent communication: Without a unified system, maintaining consistent messaging across 20-50 sales professionals becomes virtually impossible.

Benefits of a CRM

With a suitable CRM designed for teams your size, you can expect transformational benefits that scale with your 20-50 person sales organization.

• Centralized information: All customer interactions and Twitter data are stored in one accessible place, enabling seamless collaboration across your entire sales team.
• Enhanced efficiency: Automate repetitive tasks and streamline workflows across all 20-50 team members for dramatically improved productivity.
• Improved customer relationships: Track Twitter interactions and personalize communications at scale to build stronger connections across your entire customer base.
• Better decision-making: Use comprehensive data analytics to gain insights and make informed decisions that optimize your team's Twitter strategy.
• Increased sales: Identify and nurture Twitter leads more effectively across your medium-sized team to boost conversions significantly.
• Consistent communication: Ensure uniform messaging across all 20-50 team members and channels to maintain brand integrity and professional standards.
  

Key features of a CRM for social media

With numerous CRMs available, we've identified essential features specifically important for sales teams of 20-50 people managing Twitter/X engagement.

• Automated processes: Streamlines tasks by automating repetitive workflows across your entire medium-sized sales team.
• Contact enrichment: Automatically finds Twitter leads' email addresses and contact information, enhancing efficiency for every team member.
• Structured pipeline: Tracks Twitter leads through defined stages with visibility for managers overseeing 20-50 sales professionals.
• Email sequences: Increases communication efficiency with follow-up templates and automated sequences that work consistently across your entire team.
• Strong LinkedIn connection: Seamlessly imports leads from LinkedIn and tracks conversations within the CRM, essential for social selling teams.
• Analytics: Provides essential data analysis and predictive insights for better planning and performance management across medium-sized teams.
  

How you can boost your social media efficiency with a CRM

There are several proven ways medium-sized sales teams can streamline their social media efforts with the right CRM system.

1. Map your process

Define and track the stages of your social media engagement process across all 20-50 team members by creating a clear, standardized roadmap. Identify key milestones like initial contact, engagement, conversion, and follow-up that work consistently for your entire sales team. Use CRM tools to automate these stages, ensuring no team member misses an opportunity to connect with Twitter/X prospects, or other platforms like LinkedIn, Instagram and Facebook.

2. Lead qualification

Assess and qualify leads systematically by leveraging CRM analytics across your entire sales organization. Track interactions, measure engagement levels, and score leads based on their Twitter/X activity using consistent criteria. This helps sales managers prioritize high-potential leads and distribute them effectively across 20-50 team members, ensuring your efforts are focused on prospects most likely to convert.

3. Outreach and follow-up

Automate your outreach and follow-up campaigns across your medium-sized team with CRM-integrated tools. Schedule and send personalized messages, tweets, and direct messages on X/Twitter using consistent templates that maintain your brand voice. Use sequences and workflows that ensure every team member follows the same proven process, dramatically increasing the likelihood of engagement and conversion.

4. Nurture existing leads and customers

Implement scalable strategies for upselling and cross-selling by using CRM data to identify existing customers' needs and preferences across your entire customer base. Enable your 20-50 person sales team to tailor X/Twitter content and outreach based on these insights, offering relevant products and services that enhance customer experience and encourage repeat business.

How to evaluate and choose a CRM platform

With numerous CRMs available, sales teams of 20-50 people need specific criteria to help shortlist the most suitable solution for your organization's scale and Twitter/X requirements.

1. Define your requirements

When selecting the best CRM for X/Twitter in 2024 for your medium-sized sales team, start by identifying features that work at scale. Do you need advanced analytics to track engagement across all team members, or robust automation tools to handle customer interactions consistently? Understanding your specific requirements for managing 20-50 sales professionals will help you narrow down options that align with your business goals and social media strategies.

2. Budget considerations

Balancing cost and return on investment becomes critical when choosing a CRM for a 20-50 person sales team using Twitter. Evaluate different pricing models and consider how each CRM platform can enhance your entire team's social media marketing efforts. Look for solutions that offer the right balance of essential features and scalability without breaking your budget, remembering that the right CRM should provide measurable value that justifies its cost across your entire organization.

3. Selection process

Researching and choosing the right CRM vendor requires careful evaluation for medium-sized teams. Start by reading reviews and testimonials from other sales organizations with similar team sizes who have utilized CRMs for social media management. Attend webinars or demos to see how the CRM handles the complexity of managing 20-50 users. Additionally, consider the vendor's customer support capabilities and integration options with other tools your sales team currently uses for marketing and operations.

4. Evaluating and making the decision

Before finalizing your decision, trial different CRM platforms to compare their features and usability for teams your size. Most vendors offer free trials or demo versions, allowing you to test their functionality with your Twitter accounts and sales processes. Evaluate how each platform handles engagement, analytics, and automation across multiple users. This hands-on experience will help you identify the best CRM for your medium-sized team's social media strategy.

5. Get a demo

Before committing to a CRM for your 20-50 person sales team, it's crucial to see how it integrates with your X/Twitter strategy at scale. A demo can provide hands-on experience, showcasing features tailored to social media engagement and analytics that work for medium-sized organizations. This helps you understand how the CRM aligns with your goals and workflow across your entire team. Get a demo of folk to see how it can optimize your Twitter interactions and drive growth for sales teams of your size.

👉🏼 Try folk now to never miss a follow-up on X/Twitter across your entire sales team

Tips for implementing a CRM

Once you've selected your CRM, there are several important considerations for successfully implementing it across your 20-50 person sales team.

1. Import your data in your new CRM

Transitioning to a new CRM doesn't mean starting from scratch, especially with the volume of data a 20-50 person sales team generates. Export your existing Twitter engagement data as CSV files from your current systems, or leverage professional data migration services. This ensures all your contacts, interactions, and historical Twitter activity are seamlessly integrated into your new system, maintaining continuity in your social media engagement across all team members.

2. Create a first pipeline

Developing a standardized pipeline tailored to your team's X/Twitter activities is essential for consistency across 20-50 sales professionals. Start by defining stages that reflect your social media strategy, such as 'New Twitter Followers,' 'Engaged Users,' 'Qualified Leads,' and 'Converted Customers.' This helps in tracking and managing interactions systematically, ensuring no opportunity slips through the cracks regardless of which team member is handling the prospect.

3. Onboard your team

Effective CRM implementation requires all 20-50 team members to be properly trained and aligned. Conduct comprehensive training sessions to familiarize everyone with the new system, focusing on features that enhance Twitter engagement and analytics. Establish clear protocols and best practices that ensure everyone can leverage the CRM to its full potential, driving better results and fostering a cohesive approach to social media management across your entire sales organization.

The 5 best CRMs for X/Twitter

1. folk

folk is the ideal modern CRM platform for sales teams of 20-50 people managing Twitter/X engagement, offering customizable pipelines, AI-driven tools, and seamless integrations specifically designed for medium-sized sales organizations focused on social selling.

Key features

• Contact enrichment: Automatically enriches contact details by finding emails and LinkedIn URLs for Twitter prospects, enabling efficient outreach across your entire sales team without manual data entry or additional costs.
• Email integration: Full email sync, templates, and tracking features perfect for medium-sized teams, enabling all 20-50 users to manage communications directly from the CRM.
• AI-powered features: AI tools assist in managing contacts and relationships at scale, automating routine tasks and suggesting actions to improve productivity across your entire sales organization.
• Integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing medium-sized teams to centralize workflow and reduce manual data entry across all platforms.
• LinkedIn integration: Seamlessly import contacts from LinkedIn, track conversations within folk, and use templates for quicker, streamlined communication perfect for social selling teams.

Pros

• Ease of use: folk is specifically designed for medium-sized sales teams, with an intuitive interface that makes onboarding 20-50 users quick and seamless with minimal learning curve.
• All-in-one solution: Perfect for sales teams of 20-50 people, folk streamlines workflow by allowing you to import Twitter contacts, automatically find emails, execute customizable sequences, and track interactions in pipelines, eliminating multiple tools and reducing costs.
• LinkedIn integration: Seamlessly import contacts from LinkedIn, track conversations within folk, and use templates - ideal for social selling teams managing Twitter and LinkedIn simultaneously.
• Customizability: Custom fields, pipelines, and workflows that scale perfectly with medium-sized sales organizations focused on social media engagement.
• Integrations: Over 6,000 app integrations including Gmail, Zapier, and Make, allowing sales teams to centralize workflow and reduce manual data entry across all platforms.

Cons

• Reporting and analytics: folk provides advanced analytics, including pipeline and deal stage reporting, revenue forecasting with weighted probabilities, performance breakdowns by owner, channel, industry, region, or any custom field, plus revenue insights for better forecasting.

Price and plans

You can try folk for free with a 14-day free trial, perfect for testing with your entire sales team. After that, monthly or annual subscription plans are designed for teams like yours:

• Standard: $20 per user, per month - ideal for growing teams of 20-50 people,
• Premium: $40 per user, per month - perfect for established medium-sized sales teams,
• Custom: Starts from $80 per user, per month - designed for enterprise-level social selling operations.

2. Pipedrive

Pipedrive is a CRM designed for small to medium businesses, offering lead management, automation, email integration, and customizable pipelines, though it requires more manual setup for Twitter integration compared to specialized solutions.

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Key features

• Lead and deal management: Centralized tools to manage customer data and interactions, helpful for teams tracking Twitter engagements, though requires manual input for social media data.
• Sales automation: Workflow automation for repetitive tasks and email sequences, allowing medium-sized sales teams to focus on closing deals, though Twitter integration requires third-party tools.
• Zapier integration: Connect your Pipedrive account with your X account through Zapier, though this adds complexity for teams of 20-50 people.
• Email integration: Email sync, templates, and tracking features for managing communications, though lacking the seamless social media integration that medium-sized sales teams need.
• Advanced reporting and analytics: Data analytics and custom reporting tools, though limited insights specifically for Twitter campaigns compared to specialized social selling CRMs.
• Customization and security: Customizable pipelines and user permissions with robust security, though setup complexity increases for social media workflows.

Pros

• User-friendly interface: Known for its intuitive interface, making it accessible for sales teams, though requires additional setup for Twitter integration.
• Sales pipeline focus: Designed for managing sales pipelines with visual tracking, helpful for managing deals, though not specifically optimized for social media leads.
• Customization: High degree of customization available, though implementing Twitter-specific workflows requires significant configuration.
• Automation features: Includes automation tools for email follow-ups and pipeline management, though limited for social media-specific tasks.
• Reporting and analytics: Solid reporting tools for sales performance, though lacking specialized analytics for Twitter engagement and social selling metrics.

Cons

• Limited social media integration: Lacks native Twitter/X integration, requiring third-party tools and additional complexity for social selling teams.
• Basic social features in lower tiers: Limited social media management capabilities, particularly challenging for teams of 20-50 people focused on Twitter engagement.
• No built-in contact enrichment: Lacks automatic email finding and contact enrichment features that social selling teams need for Twitter prospects.
• Setup complexity for social selling: Requires significant configuration and third-party integrations to work effectively for Twitter-focused sales teams.
• Limited LinkedIn integration: No seamless LinkedIn import capabilities, requiring manual data entry for social selling workflows.

Price and plans

Annual subscription pricing for teams of 20-50 people:

• Essential plan: Starts from $14 per user, per month.
• Advanced plan: Starts from $29 per user, per month.
• Power plan: Starts from $64 per user, per month.
• Enterprise plan: Starts from $99 per user, per month.

3. Salesforce

Salesforce is a comprehensive CRM platform for large enterprises, offering extensive tools for sales, marketing, and analytics, though it may be overly complex and expensive for medium-sized sales teams focused on Twitter engagement.

Key features

• Comprehensive ecosystem: Extensive platform offering CRM, marketing automation, and customer service, though potentially overwhelming for teams of 20-50 people focused on Twitter engagement.
• Customization and scalability: Extensive customization options available, though requiring significant technical expertise and time investment for social media workflows.
• Artificial Intelligence (AI) integration: Salesforce Einstein provides AI-driven analytics, though complex to implement and optimize for Twitter-specific use cases.
• Extensive integration capabilities: Integrates with various third-party applications, though setup complexity increases significantly for medium-sized teams.
• Enterprise-grade security and compliance: Robust security measures for data protection, though this enterprise focus may be excessive for medium-sized sales teams.

Pros

• Comprehensive feature set: Extensive capabilities covering sales, service, and marketing, though many features remain unused by medium-sized Twitter-focused teams.
• Highly customizable: Extensive customization options available, though requiring dedicated technical resources that 20-50 person teams may lack.
• Scalability: Suitable for large enterprises, though this scalability comes with unnecessary complexity for medium-sized teams.
• Advanced analytics and reporting: Sophisticated analytics capabilities, though setup and configuration require significant expertise.

Cons

• Prohibitive cost for medium-sized teams: Extremely expensive for teams of 20-50 people, especially when factoring in customization and integration costs for Twitter workflows.
• Overwhelming complexity: Steep learning curve and complex setup that can overwhelm medium-sized sales teams focused on social selling.
• Requires technical expertise: Implementation and customization typically require dedicated IT resources or expensive consultants.
• Overkill for Twitter focus: Extensive enterprise features are unnecessary for teams primarily focused on Twitter engagement and social selling.
• Long implementation timeline: Complex setup process can take months, delaying your team's ability to capitalize on Twitter opportunities.

Price and plans

Annual subscription pricing (often prohibitive for medium-sized teams):

• Starter Suite: $25/user/month - basic features insufficient for Twitter engagement
• Pro Suite: $100/user/month - better features but still complex for medium-sized teams
• Enterprise Plan: $165/user/month - extensive features mostly unnecessary for Twitter-focused sales
• Unlimited Plan: $330/user/month - prohibitively expensive for teams of 20-50 people
• Einstein 1 Sales: $500/user/month - enterprise-level pricing unsuitable for medium-sized organizations

4. HubSpot

HubSpot CRM offers integrated tools for sales and marketing with some social media capabilities, though pricing becomes expensive for medium-sized teams and lacks specialized Twitter engagement features.

Key features

• Marketing Hub: Email marketing, ad tracking, and landing page tools, useful for Twitter campaigns but requiring higher-tier plans for medium-sized teams.
• Sales Hub: Deal tracking and pipeline management capabilities, though lacking specialized features for Twitter lead management.
• Service Hub: Customer service tools including ticketing and live chat, helpful but not specifically designed for social media customer queries.
• Lead scoring: Predictive scoring to prioritize leads, though limited customization for Twitter-specific engagement metrics.
• Social media management: Basic social media tools included, though Twitter integration requires higher-tier plans and lacks advanced social selling features.

Pros

• User-friendly interface: Intuitive design that's accessible for sales teams, though social media features are limited in lower tiers.
• Free plan available: Basic CRM features at no cost, though severely limited for teams of 20-50 people managing Twitter engagement.
• Marketing integration: Unified platform for sales and marketing, though Twitter-specific features require expensive upgrades.
• Automation capabilities: Workflow automation available, though social selling automation is limited compared to specialized solutions.
• Social media tools: Basic social media management included, though lacks advanced Twitter engagement and lead enrichment features.

Cons

• Expensive for medium-sized teams: Pricing escalates quickly for teams of 20-50 people, especially when accessing necessary Twitter features in higher tiers.
• Limited free plan features: Free plan inadequate for medium-sized teams focused on social selling and Twitter engagement.
• Restricted email marketing: Email limits in lower plans problematic for teams managing large Twitter followings and lead nurturing.
• Complex pricing structure: Multiple tiers and add-ons make cost prediction difficult for medium-sized sales teams.
• Limited contact enrichment: Lacks automatic email finding and LinkedIn integration features essential for social selling teams.

Price and plans

Annual subscription pricing (can become expensive for teams of 20-50 people):

• ‍Starter plan: Starts from $15 per user, per month - limited features for Twitter engagement.‍
• Professional: Starts from $800 per user, per month - significant cost increase for medium-sized teams‍
• Enterprise: Starts from $3,600 per user, per month - prohibitively expensive for most 20-50 person organizations.

5. Zoho

Zoho is a CRM system with sales focus and marketing features including lead nurturing and customer segmentation, though it has a steep learning curve and limited Twitter-specific capabilities for medium-sized sales teams.

Key features

• Sales automation: Automates basic sales tasks and lead tracking, though requires manual setup for Twitter-specific workflows.
• Lead and contact management: Manages customer information and segments contacts, though lacks specialized features for social media lead enrichment.
• Multi-channel communication: Integrates email, phone, and basic social media, though Twitter integration is limited and requires additional configuration.
• Basic social media integration: Some social media capabilities included, though far less sophisticated than specialized social selling platforms.
• Customizable reporting: Allows custom dashboards and reports, though setup complexity can overwhelm medium-sized teams without technical resources.

Pros

• Competitive pricing: Affordable tiers available, though advanced features needed for Twitter engagement require higher-cost plans.
• Extensive customization: Customization options available, though complexity can overwhelm teams of 20-50 people without dedicated technical resources.
• Multi-channel support: Supports various communication channels, though social media integration lacks sophistication for serious Twitter engagement.
• AI features: Zia AI assistant provides some automation, though limited compared to specialized social selling solutions.
• Mobile accessibility: Mobile app available for on-the-go access, though social media features are limited on mobile platforms.

Cons

• Steep learning curve: Complex customization options overwhelm medium-sized teams, requiring significant time investment to master effectively.
• Complex initial setup: Setup and configuration challenging for teams without technical expertise, potentially requiring external consultation.
• Performance issues: Occasional slow performance with large datasets, problematic for active Twitter engagement and lead management.
• Limited third-party integrations: Integration challenges with specialized social media tools, requiring workarounds for Twitter-focused workflows.
• No built-in contact enrichment: Lacks automatic email finding and LinkedIn integration features essential for effective social selling.

Price and plans

Free plan limited to three users (insufficient for teams of 20-50 people). Annual subscription pricing:

• Standard: $14 per user, per month
• Professional: $23 per user, per month
• Enterprise: $40 per user, per month

👉🏼 Try folk now to organize Twitter leads and automate outreach across your 20–50 person sales team

Conclusion

Choosing the best CRM for X/Twitter in 2024 for your sales team of 20-50 people depends on finding the right balance of features, ease of use, and value specifically designed for social selling at your scale. For medium-sized sales teams leveraging Twitter for business growth, folk CRM stands out as the clear winner, offering seamless Twitter integration, automatic contact enrichment, LinkedIn import capabilities, and email sequences specifically tailored for social selling teams your size. While platforms like Pipedrive, Salesforce, HubSpot, and Zoho offer various features, they either lack specialized social media capabilities, require complex setup, or become prohibitively expensive for teams of 20-50 people. Evaluate your options carefully, take advantage of free trials, and select a CRM that aligns perfectly with your team's Twitter strategy and budget constraints to optimize your social media engagement and drive measurable business success. Try folk for free here to see why it's the top choice for medium-sized sales teams focused on Twitter engagement.

Need a helping hand? Use our free tool to find your perfect CRM match.

FAQ

Which CRM works best with Twitter/X?

For 20–50 person teams, folk CRM offers enrichment, pipelines, email sequences, and LinkedIn imports. Alternatives like Pipedrive, HubSpot, Salesforce, and Zoho require more setup. Compare integrations, usability, and total cost.

How do you connect Twitter/X to a CRM?

Use native social integrations if available; otherwise connect via Zapier/Make or the API. Sync mentions, DMs, forms, or ads to auto-create contacts, tag source, and trigger tasks or sequences. Ensure consent and follow platform policies.

What features should a Twitter/X CRM include?

Contact enrichment, social interaction logging, customizable pipelines, email sequences, team permissions, analytics, and automation. Strong LinkedIn import plus Zapier/Make support keeps activity flowing without manual entry for 20–50 user teams.

How much does a CRM for Twitter/X cost?

Typical ranges: entry $14–$25 per user/month, mid-tier $40–$100, enterprise $165+ per user. Factor add-ons, integrations, and setup. Pricing varies by billing term and region.