Discover folk - the CRM for people-powered businesses
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Why your La Growth Machine team needs a CRM
As a La Growth Machine user, you're already leveraging powerful automation tools to streamline your multi-channel outreach and scale your sales efforts.
But to maximize your results, your team of 20-50 people needs a CRM that complements your strategies by seamlessly integrating with La Growth Machine and providing robust features for managing contacts, tracking interactions, and analyzing performance.
Having the right CRM in your tech stack can help your mid-sized team organize data efficiently, nurture leads more effectively, and convert prospects into customers at scale. In this blog post, we'll explore the best CRM options specifically tailored for teams like yours, ensuring you have the perfect tools to enhance your growth strategies and achieve your sales goals without overwhelming your growing organization.
What is La Growth Machine?
La Growth Machine is a sales automation tool designed to help medium-sized businesses and sales teams streamline their outreach efforts across multiple communication channels. It allows your 20-50 person team to automate prospecting and lead generation processes by creating personalized, multi-channel campaigns that engage potential customers through email, LinkedIn, and Twitter.
With features like automated messaging sequences, contact management, and detailed analytics, La Growth Machine helps sales professionals in growing organizations save time and increase efficiency by automating repetitive tasks, nurturing leads, and optimizing engagement across your entire team.

How to boost your La Growth Machine efforts with a CRM
A CRM can help your medium-sized team optimize the leads you generate through La Growth Machine in several key ways, particularly important for organizations with 20-50 team members who need coordinated lead management.
1. Centralized contact management
With a CRM designed for teams your size, you can maintain a comprehensive, organized database of all your contacts, including leads, prospects, and customers. This allows your entire sales team to track every interaction and engagement that La Growth Machine automates, ensuring no potential customer slips through the cracks across multiple team members. A CRM helps you segment your contacts based on specific criteria, enabling more targeted and effective outreach campaigns that your whole team can execute consistently.
2. Enhanced personalization and segmentation
A CRM provides detailed insights into each contact's history, preferences, and behavior that your entire team can access. By syncing this data with La Growth Machine, your sales representatives can create highly personalized messaging and automate sequences that resonate more with your audience. You can segment your lists more precisely, tailoring your campaigns to different audience groups and improving engagement rates across your growing organization.
3. Streamlined lead tracking and nurturing
By integrating your CRM with La Growth Machine, your team can automatically track where each lead is in the sales funnel, ensuring visibility across all 20-50 team members. The CRM allows you to set up automated follow-ups, reminders, and tasks based on the activity recorded by La Growth Machine, ensuring that your growing team nurtures leads effectively and moves them through the funnel efficiently without overlap or missed opportunities.
4. Automated workflow integration
A CRM can automate various administrative tasks associated with sales and marketing, such as data entry, scheduling follow-up emails, and assigning tasks among your team members. By integrating these capabilities with La Growth Machine, you can create seamless workflows that automate repetitive tasks, allowing your medium-sized team to focus more on building relationships and closing deals while maintaining coordination across all departments.
How to evaluate and choose a CRM platform
Wondering how to shortlist a CRM for your growing team? Consider introducing these steps in your decision making process to make sure you get one that aligns with your organization's needs and can scale with your 20-50 person team.
1. Define your requirements
When choosing the best CRM for La Growth Machine, start by identifying the key features your medium-sized team needs. Does your organization require advanced analytics, automated email marketing, or seamless integration with existing tools? Understanding these specifics will help you narrow down options that align with your business goals and can accommodate your team size. To get you started, look out for the following features in any CRM you want to consider.
Key features of a CRM for La Growth Machine
- Automated processes: Streamlines tasks by automating repetitive workflows across your entire team.
- Contact enrichment: Automatically finds leads and customers' email addresses and contact information, enhancing efficiency for your sales team.
- Structured pipeline: Tracks leads and customers through defined stages, ensuring process clarity and effectiveness across all team members.
- Email sequences: Increases communication efficiency with follow-up templates and automated sequences that your team can standardize.
- LinkedIn connection: Seamlessly imports leads and customers from LinkedIn and tracks conversations within the CRM for team visibility.
- Analytics: Provides essential data analysis and predictive insights for better planning and team performance tracking.
2. Budget considerations
Balancing cost and return on investment is crucial for any growth-focused organization with 20-50 employees. Look for a CRM that offers scalable pricing plans that make sense for your team size, ensuring you can start at an appropriate level and expand as your business grows. Affordable CRM solutions can provide robust features without breaking the bank, making them ideal for medium-sized teams looking to optimize their budget allocation.
3. Selection process
Researching CRM vendors involves more than just reading reviews, especially for teams your size. Engage in free trials, attend webinars, and reach out to customer support to gauge responsiveness. Look for vendors with a strong track record in supporting medium-sized organizations and growth-focused initiatives that can accommodate your team's collaborative needs.
4. Get a demo
Trialing different CRM platforms is essential for finding the best fit for La Growth Machine and your team size. Compare features, user experience, and customer support with your specific use case in mind. Use trial periods to test core functionalities and ensure the CRM can handle your organization's unique needs and team collaboration requirements. Make an informed decision based on comprehensive evaluation and alignment with your growth objectives. For instance, you can get a demo of folk to explore its functionalities tailored for La Growth Machine and medium-sized teams.
👉🏼 Try folk now to sync La Growth Machine campaigns with a shared pipeline and never miss a follow-up
3 tips for implementing a CRM
Once you're ready to implement your CRM across your 20-50 person team, make sure you consider the following tips for your implementation stage.
1. Import your data in your new CRM
Transitioning to a new CRM can be seamless if you properly import your existing data across your entire organization. Start by exporting your data as a CSV file from your current CRM or lead management system. This step ensures you have all your contacts and historical data ready for use in your new system, maintaining continuity for your growing team's ongoing campaigns.
2. Create your first pipeline
Setting up your first pipeline is a critical step in optimizing your CRM for La Growth Machine and your team size. Design your pipeline with stages that reflect your sales or growth process and can accommodate multiple team members working simultaneously. For example, you might include stages like "Lead Captured," "Contacted," "Qualified," and "Closed." Tailoring these stages to your specific workflow will help you track progress and identify bottlenecks effectively across your entire organization.
3. Onboard your team
Once your CRM is set up, it's essential to onboard your entire 20-50 person team efficiently. Ensure everyone understands how to use the CRM, its benefits, and best practices for collaboration. Conduct training sessions and provide resources to help your team get up to speed quickly. A well-onboarded team will leverage the CRM to its full potential, driving growth and efficiency for your medium-sized organization while maintaining consistency across all departments.
The 5 best CRMs for La Growth Machine
1. folk
folk is a modern CRM platform perfectly designed for managing contacts, workflows, and relationships in medium-sized teams, offering customizable pipelines, AI-driven tools, and integrations to enhance deal management and prospecting for organizations with 20-50 employees.

Key features
- Contact enrichment: Automatically enriches contact details by finding emails and LinkedIn URLs, enabling efficient outreach for your entire team without manual data entry or additional costs for email services.
- LinkedIn integration: Seamlessly import contacts from LinkedIn, track conversations within folk, and use templates for quicker, streamlined communication across your team.
- Email integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM with team visibility.
- AI-powered features: AI tools assist in managing contacts and relationships, automating routine tasks, and suggesting actions to improve productivity for medium-sized teams.
- Integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing teams to centralize their workflow and reduce manual data entry across departments.

Pros
- Perfect for medium-sized teams: folk is specifically designed for teams of 20-50 people, offering the right balance of features and simplicity without overwhelming complexity or enterprise bloat.
- All-in-one efficiency: folk streamlines your team's workflow by allowing you to import contacts from LinkedIn, automatically find their emails, reach out through customizable email sequences, and track interactions in a pipeline, eliminating the need for multiple tools and saving significant costs for growing organizations.
- Superior LinkedIn integration: Seamlessly import contacts from LinkedIn, track conversations within folk, and use templates for quicker, streamlined communication that your entire team can leverage consistently.
- Team-friendly customizability: Custom fields, pipelines, and workflows that can be standardized across your organization while remaining flexible for different departments.
- Comprehensive integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing teams to centralize their workflow and reduce manual data entry, perfect for organizations that need multiple tools to work together.
Cons
- Reporting and analytics: folk includes advanced analytics such as pipeline and deal stage reports, weighted revenue forecasting, and performance breakdowns by owner, channel, region, and any custom field.
Price and plans
You can try folk for free with a 14-day free trial, perfect for testing with your team. After that, pricing is very reasonable for teams of 20-50 people with monthly or annual subscription plans as follows.
- Standard: $20 per user, per month
- Premium: $40 per user, per month
- Custom: Starts from $60 per user, per month
2. HubSpot
Hubspot CRM is a comprehensive platform offering integrated tools for managing sales, marketing, customer service, and operations, though it can become complex and expensive for medium-sized teams.

Key features
- Marketing Hub: Includes email marketing, ad tracking, landing pages, and lead generation tools, essential for capturing and nurturing leads but can be overwhelming for smaller teams.
- Sales Hub: Provides deal tracking, pipeline management, sales automation, and reporting, though complexity increases significantly with team size.
- Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency, though setup can be complex for medium-sized teams.
- Automation capabilities: Automate repetitive tasks such as email marketing and lead nurturing, but requires significant time investment to configure properly.
- Customizable dashboard and reports: Create customized dashboards and reports to track metrics, though advanced features require expensive upgrades.

Pros
- User-friendly interface: HubSpot is known for its intuitive interface, though it can become overwhelming as you scale to more advanced features.
- Comprehensive free plan: Offers a robust free version, but limitations become apparent quickly for growing teams of 20-50 people.
- Seamless integration with marketing tools: Integrates well with its marketing and sales hubs, but this integration comes at a premium cost.
- Automation capabilities: Provides automation tools, though they require significant setup time and expertise.
- Scalability: Highly scalable but pricing scales dramatically, making it less cost-effective for medium-sized teams.
Cons
- Rapidly increasing costs: HubSpot's pricing becomes prohibitive quickly for teams of 20-50 people, with Professional plans starting at $450 per month.
- Limited customization in affordable plans: The features needed by medium-sized teams require expensive upgrades, limiting flexibility.
- Complexity in advanced features: Advanced features have a steep learning curve and may require dedicated training for your team.
- Email marketing limits: Free and lower-tier plans have restrictive limits that growing teams quickly outgrow.
- Additional costs for essential add-ons: Many features useful for La Growth Machine integration come as expensive paid add-ons.
Price and plans
- Starter: $15 per user, per month.
- Professional: $450 per user, per month.
- Enterprise: $1,500 per user, per month.
3. Pipedrive
Pipedrive is a web-based CRM focused on pipeline management, offering lead management, automation, and email integration, though it lacks some advanced features needed by growing teams.

Key features
- Lead and deal management: Centralized tools to manage customer data and sales pipelines, though lacking advanced contact enrichment features.
- Sales automation: Workflow automation for basic tasks, though less comprehensive than what medium-sized teams typically need.
- Email integration: Basic email sync and templates, but lacking the advanced email sequence capabilities that complement La Growth Machine.
- Advanced reporting and analytics: Available in higher tiers, but limited in affordable plans suitable for medium-sized teams.
- Customization options: Some customization available, though not as flexible as solutions designed specifically for growing organizations.

Pros
- User-friendly interface: Intuitive design that's easy for teams to adopt quickly.
- Sales pipeline focus: Strong visual pipeline management that works well for sales-focused teams.
- Basic customization: Some ability to tailor the platform to specific sales processes.
- Automation features: Basic automation tools for common sales tasks.
- Lead management: Decent lead tracking capabilities for standard sales processes.
Cons
- Limited advanced features: Lacks contact enrichment, advanced LinkedIn integration, and other features that complement La Growth Machine effectively.
- Basic reporting in affordable tiers: Teams of 20-50 people often need more comprehensive analytics than lower-tier plans provide.
- No built-in email marketing: Requires additional tools for email marketing, creating more complexity for your tech stack.
- Costs increase quickly: Adding necessary features and integrations significantly increases pricing for growing teams.
- Limited project management: Lacks collaborative features needed by medium-sized organizations with multiple departments.
Price and plans
An annual subscription plan basis is as follows.
- Essential plan: Starts from $24 per user, per month.
- Advanced plan: Starts from $44 per user, per month.
- Power plan: Starts from $79 per user, per month.
- Enterprise plan: Starts from $129 per user, per month.
4. Salesforce
Salesforce is a comprehensive CRM platform designed for large enterprises, offering extensive tools for sales, marketing, service, and analytics, but it's often overly complex and expensive for teams of 20-50 people.

Key features
- Comprehensive ecosystem: Extensive platform with CRM, marketing automation, and customer service, though often more than medium-sized teams need.
- Enterprise-level customization: Highly customizable but requires significant technical expertise to implement properly.
- Artificial Intelligence integration: Salesforce Einstein provides AI-driven insights, though setup and optimization require dedicated resources.
- Extensive integrations: Integrates with many applications, but complexity often requires professional implementation services.
- Enterprise-grade security: Robust security measures designed for large organizations, though this comes with enterprise-level complexity.

Pros
- Comprehensive feature set: Extensive capabilities for large-scale operations, though often excessive for medium-sized teams.
- Highly customizable: Extensive customization options, but requires dedicated technical resources to implement.
- Enterprise integrations: Integrates with many enterprise applications, though complexity can be overwhelming.
- Scalability: Can grow with very large organizations, but starting point is often too complex for growing teams.
- Advanced analytics: Powerful reporting tools, but requires significant expertise to configure and use effectively.
Cons
- Prohibitive cost for medium teams: Pricing is designed for large enterprises, making it extremely expensive for teams of 20-50 people.
- Overwhelming complexity: Requires significant time, training, and often dedicated administrators, making it impractical for medium-sized teams.
- Complex setup requirements: Implementation often requires expensive consultants and lengthy setup periods.
- Outdated interface: User interface is less intuitive than modern CRM solutions designed for growing teams.
- Overkill for most teams: Features are designed for enterprise-level complexity that most medium-sized organizations don't need.
Price and plans
- Starter Suite: $25/user/month provides basic CRM features for small businesses
- Pro Suite: $100/user/month includes advanced tools for growing businesses
- Enterprise Plan: $165/user/month offers extensive customization and automation for large companies
- Unlimited Plan: $330/user/month provides comprehensive features for large enterprises
- Einstein 1 Sales: $500/user/month provides AI-driven insights and advanced features for large enterprises
5. Zoho
Zoho is a CRM system with sales and marketing features including journey orchestration, sales process management and workflow automation, though it can be complex to set up and customize for medium-sized teams.

Key features
- Sales automation: Automates various sales tasks, though setup can be time-consuming for medium-sized teams.
- Lead and contact management: Manages customer information and interactions, but lacks advanced contact enrichment features.
- Workflow automation: Automates routine processes, though complexity increases significantly with customization needs.
- Multi-channel communication: Integrates various communication channels, but coordination across team members can be challenging.
- Customizable dashboards and reports: Allows customization, though extensive configuration is often required to meet team needs.

Pros
- Competitive pricing: Reasonable pricing tiers, though costs can increase with necessary add-ons for growing teams.
- Extensive customization: Many customization options, but often requires significant time investment to configure properly.
- Integration with Zoho Suite: Works well with other Zoho products, though this may lock you into their ecosystem.
- Multi-channel communication: Supports various communication channels, though management across team members requires coordination.
- AI-powered features: Zia AI assistant provides insights, though effectiveness varies and requires configuration.
Cons
- Steep learning curve: Complex customization options can overwhelm teams trying to implement quickly.
- Complex setup requirements: Initial configuration often requires technical expertise that medium-sized teams may not have in-house.
- Performance issues: Can experience slowdowns with larger datasets, which growing teams often encounter.
- Limited third-party integrations: While it integrates well within Zoho ecosystem, connections to other tools can be limited.
- Feature limitations in affordable tiers: Teams of 20-50 people often need features that require expensive upgrades.
Price and plans
Free plan limited to three users, insufficient for medium-sized teams. After that, an annual subscription plan is as follows.
- Standard: $20 per user, per month
- Professional: $35 per user, per month
- Enterprise: $50 per user, per month
Conclusion
Choosing the best CRM for La Growth Machine is crucial for any medium-sized team of 20-50 people aiming to streamline processes, enhance efficiency, and drive sustainable growth. After evaluating platforms like folk CRM, Hubspot, Pipedrive, Salesforce, and Zoho, folk CRM clearly emerges as the superior choice for teams your size. Folk CRM stands out with its perfect balance of powerful features and user-friendly design, specifically tailored for growing organizations. Its seamless LinkedIn integration, automatic contact enrichment, and AI-powered tools complement La Growth Machine perfectly, while its pricing remains reasonable for medium-sized teams. Unlike enterprise-focused solutions like Salesforce that overwhelm with unnecessary complexity, or basic tools like Pipedrive that lack advanced features, folk CRM provides exactly what teams of 20-50 people need to scale effectively. The platform's intuitive interface ensures quick team adoption, while its comprehensive integrations eliminate the need for multiple tools, saving both time and money for your growing organization. Try folk for free here.
👉🏼 Try folk now to import LinkedIn contacts and enrich them automatically for more effective outreach
Need a helping hand? Use our free tool to find your perfect CRM match.
FAQ
Is La Growth Machine a CRM?
No. It's a multichannel sales automation tool for outreach and enrichment. Pair it with a CRM to store contacts, track deals, log activity, and report performance across the team.
Why use a CRM with La Growth Machine?
To centralize contacts and conversations, segment audiences, sync activity, assign tasks, and move leads through a shared pipeline. This prevents duplicates, ensures follow-ups, and provides reporting and forecasts.
How do you integrate La Growth Machine with a CRM?
Connect via native integration or tools like Zapier/Make. Map fields, set triggers to create or update contacts and deals, sync messages, and automate tasks. Test with a few leads, then deploy to all campaigns.
What is the best CRM for teams using La Growth Machine?
For 20–50 person teams, folk offers LinkedIn import, contact enrichment, email sequences, pipelines, and analytics. Pricing starts at $20/user/month with a 14-day free trial.
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