The Ultimate Sales Stack for Agencies in 2025

Wasting hours switching between tools? Clients chasing faster ROI? Reps logging data instead of closing deals?

The right sales stack for agencies isn’t just about having tools — it’s about having a scalable system that turns leads into long-term revenue. A high-performing sales stack can cut admin time by 20%, boost pipeline velocity, and make your team look like heroes in front of clients.

The Best Sales Stack for Agencies: Comparison and Reviews

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Best CRM for Agencies

1. folk CRM

Best Features

• Spreadsheet-like interface with AI-powered "Magic Fields" for automated enrichment
• Customizable views and pipelines for each client
• Built-in collaboration: shared views, comments, reminders, task delegation
• Tagging system for organizing contacts by campaign, industry, or priority
• Real-time activity tracking and timeline views for accountability
• Collaborative inbox for email tracking across teams
• Smart follow-up suggestions based on deal stage or inactivit
• Designed for agencies: manage multiple clients and projects in one workspace

Пример использования

Perfect for agencies juggling multiple clients. Offers collaborative pipelines, smart reminders, and contact tagging. Reduces manual work and centralizes all communication.

Ценообразование

• Standard: $20/user/month (annually)
• Premium: $40/user/month (annually)
• Custom: From $80/user/month (annually)

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2. HubSpot CRM

Best Feature

Comprehensive suite with marketing, sales, and service tools.

Пример использования

Agencies needing an all-in-one CRM with strong automation and segmentation features.

Ценообразование

• Free Plan
• Starter: $20/user/month
• Pro: From $500/month

3. Pipedrive

Best Feature

Visual deal pipeline and activity-based selling.

Пример использования

For agencies that want a highly visual and easy-to-use CRM to track sales performance.

Ценообразование

• Essential: $24/user/month
• Advanced: $49/user/month

Social Platform

1. LinkedIn

LinkedIn remains the goldmine for B2B agencies. It’s where decision-makers consume content, evaluate vendors, and respond to personalized outreach. Posting consistently, engaging with prospects, and leveraging Sales Navigator makes it a core social asset.

Best Feature

Organic reach + prospect visibility.

Пример использования

Build thought leadership, distribute content, and fuel warm outreach.

Ценообразование

Free. Sales Navigator starts at ~$99/month.

Call Recording Tools

1. Fathom

Fathom is an AI-powered call recorder that transcribes and summarizes meetings in real-time. It generates shareable notes, timestamps, and highlights, ideal for agencies running client calls, demos, or onboarding sessions.

Best Feature

AI summaries and searchable transcripts.

Пример использования

Replace manual note-taking and keep records of client meetings.

Ценообразование

Freemium. Paid from ~$19/month.

2. Grain

Grain is designed for capturing, editing, and sharing key moments from client meetings. It enables real-time collaboration and highlights that can be shared instantly via links or integrated into Slack or Notion.

Best Feature

Highlight and share meeting moments instantly.

Пример использования

Agencies that want to turn client feedback into action points or internal documentation.

Ценообразование

Free for individuals. Team plans start at $15/user/month.

3. Fireflies.ai

Fireflies.ai records, transcribes, and analyzes calls with AI. It can auto-log meetings into CRMs, identify talk-to-listen ratios, and extract key action items. Ideal for agencies managing a large sales team or many client conversations.

Best Feature

CRM integrations + AI action item detection.

Пример использования

Automate call tracking and insight extraction across the agency.

Ценообразование

Free plan available. Business plans from $18/user/month.

Enrichment Providers

1. Kaspr

Kaspr extracts GDPR-compliant emails and phone numbers directly from LinkedIn profiles. Perfect for agencies doing targeted outreach, it also offers enrichment via API or CSV bulk processing.

Best Feature

Chrome extension + real-time LinkedIn enrichment.

Пример использования

Boost outbound prospecting campaigns with verified contact data.

Ценообразование

From €30/month.

2. Dropcontact

Dropcontact automates contact enrichment directly within your CRM or workflow. It validates emails, deduplicates contacts, and enriches them with roles and LinkedIn profiles — all GDPR-compliant and without storing any data.

Best Feature

Native enrichment + deduplication directly inside CRM.

Пример использования

Agencies wanting always-clean databases and enriched fields for personalization.

Ценообразование

From €24/month (for 1,000 credits/month).

3. Apollo

Apollo combines prospecting with enrichment at scale. It offers over 265M B2B contacts with verified emails, direct dials, and job change alerts. Enrichment works in real time or in bulk.

Best Feature

Massive database + auto-enrichment during outreach.

Пример использования

Scalable outbound with pre-enriched data — ideal for SDR teams.

Ценообразование

Free plan available. Paid plans from $49/month.

Email & Calendar Tools

1. Superhuman

Superhuman isn’t just another email client — it’s optimized for speed and focus. With split inboxes, shortcuts, snooze/follow-up logic, and AI prioritization, it’s perfect for busy founders or reps juggling hundreds of conversations.

Best Feature

Fast keyboard navigation + email triage features.

Пример использования

High-volume email senders who value UX and response speed.

Ценообразование

$30/month.

2. Gmail

Google Workspace’s Gmail remains the default for many agencies. With integrated calendar, Google Meet, and Workspace apps, it’s an all-in-one tool for communications, especially paired with CRM extensions.

Best Feature

Native calendar + third-party CRM integration.

Пример использования

Centralized inbox and calendar for lean sales teams.

Ценообразование

Free (personal), Business plans from $6/month.

3. Outlook

Outlook by Microsoft is ideal for agencies embedded in the Office 365 ecosystem. It offers integrated email, calendar, task management, and MS Teams access with a familiar interface.

Best Feature

Outlook + Teams + Microsoft 365 native stack.

Пример использования

For agencies already using Microsoft tools and collaboration suites.

Ценообразование

Office 365 plans start at $6/user/month.

Lead Capture

1. Typeform

Typeform makes forms feel like conversations. Its UX is clean, mobile-first, and customizable. With logic jumps, embeds, and integrations, it’s ideal for agencies collecting leads via quizzes, feedback forms, or qualification flows.

Best Feature

Interactive, personalized form experience.

Пример использования

Improve conversion on landing pages or qualify leads.

Ценообразование

Free plan available. Paid starts at $25/month.

LinkedIn Sequences

1. Лемлист

Lemlist lets agencies create omnichannel outreach sequences that combine LinkedIn, email, and video. You can personalize every touchpoint and use smart triggers based on opens, clicks, and replies.

Best Feature

Multi-touch sequences with video, LinkedIn, and personalization.

Пример использования

Run client or in-house outbound campaigns with high deliverability.

Ценообразование

From $59/month.

2. LaGrowthMachine

LaGrowthMachine automates outreach across LinkedIn, email, and Twitter while mimicking human behavior. It allows you to build scenarios, set fallback messages, and keep everything GDPR-compliant.

Best Feature

Human-like automation across 3 channels.

Пример использования

Set-and-forget sequences that maintain personalization and relevance.

Ценообразование

From €80/month.

Newsletter Tools

1. Beehiv

Beehiv is a fast-growing newsletter platform offering clean design, analytics, and even monetization options. Agencies can use it for content campaigns or client communications. It’s more modern and conversion-focused than legacy tools.

Best Feature

Newsletter builder + referral + monetization in one.

Пример использования

Build and manage newsletters with branded templates.

Ценообразование

Free up to 2,500 subscribers. Paid from $42/month.

2. Mailchimp

Mailchimp is one of the most established players for email marketing. It offers templates, segmentation, A/B testing, and integrations with almost every CMS and CRM.

Best Feature

All-in-one campaign builder + automation.

Пример использования

Agencies managing large client lists or running ecommerce campaigns.

Ценообразование

Free plan up to 500 contacts. Paid from $13/month.

3. Brevo (ex Sendinblue)

Brevo is a European alternative to Mailchimp focused on privacy and ease of use. It’s ideal for transactional emails, automated newsletters, and SMS campaigns — all from one platform.

Best Feature

Email + SMS automation under one roof.

Пример использования

Agencies with GDPR-sensitive clients or hybrid communication workflows.

Ценообразование

Free plan. Paid starts at €19/month.

Contract Management Tools

1. DocuSign

DocuSign sets the standard for e-signatures with enterprise-grade compliance and security. It allows agencies to send, sign, and store contracts with audit trails and automation.

Best Feature

Legally binding e-signatures + integrations (Salesforce, HubSpot).

Пример использования

Speed up client onboarding and proposals with secure signatures.

Ценообразование

Plans start at $25/month.

2. Yousign

Yousign is a European e-signature solution fully GDPR compliant, with legally binding digital signatures and easy workflows. It’s simpler and more affordable than DocuSign.

Best Feature

Lightweight UX + EU compliance.

Пример использования

Agencies working with EU clients who need fast, compliant signatures.

Ценообразование

From €9/month.

3. PandaDoc

PandaDoc combines e-signature, document creation, and analytics. You can create branded proposals, get e-signatures, and track engagement all in one platform.

Best Feature

Proposals + e-signature + analytics in one.

Пример использования

Agencies that want more control and visibility over their sales docs.

Ценообразование

From $19/user/month.

Заключение

Agencies don’t need more tools — they need a coherent sales stack that scales with them. With the right CRM (start with folk), prospecting, outreach, scheduling, and document tools, your team can streamline workflows, reduce churn, and boost client ROI.

Now, audit your stack. Upgrade what’s slow. Cut what’s redundant. Scale what works.

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