Freshsales ou Zoho CRM : quel est le meilleur logiciel CRM pour vous ?

If you're in the market for a new shiny CRM, you're in luck. There are a lot of customer relationship management (CRM) systems to choose from.

But with so many options to consider, picking the perfect one for your business can be a bit of a challenge.

In this post, we'll be taking a deep dive into two popular sales-focused CRM systems, Zoho and Freshsales. We'll also introduce folk, which can be used for sales and more.

Quick pick: which CRM fits you?

• Choose Freshsales if you want a sales-first CRM with pipeline automation and built-in sales insights.
• Choose Zoho CRM if you need broad enterprise features and extensive integrations with a data-driven approach.
• Choose folk if you want an intuitive, all-in-one CRM that scales for teams of 20–50 and supports cross-functional workflows.

Présentation de Freshsales CRM

Freshsales is a sales-focused CRM designed by Freshworks, who have also designed separate CRMs specifically for customer service and marketing.

• User-friendly interface designed for sales teams
• Pipeline and stage tracking with sales insights
• Workflow automation to reduce manual tasks
• Rich integrations within the Freshworks ecosystem

Presentation of Zoho CRM

Similar to Freshsales, Zoho CRM is a CRM system with a strong sales focus. Its got features such as journey orchestration, sales process management and workflow automation. There's also something for marketing teams, including lead hurting, event management and customer segmentation.

Présentation du folklore

folk is an all-in-one CRM that helps nurture business relationships across sales, recruiting, fundraising, partnerships, investing and more. You can choose to use it as a personal CRM, or to give your team access to important contact lists and create a more collaborative workflow across your sales and marketing teams. For sales teams of 20-50 people, folk CRM offers the perfect balance of powerful features and user-friendly design that scales with growing sales organizations. folk is also well loved for its Chrome extension, folkX that lets you import contact information from anywhere on the web, including search lists from LinkedIn.

👉🏼 Try folk now to import LinkedIn contacts and streamline your outreach

Comparison of the CRMs and their key features

Let's take a closer look at the features these CRMs have to offer.

Gestion des contacts

All three of the CRM systems offer advanced contact management tools. Let's take a closer look at each one.

Gestion des contacts Freshsales

On top of individual contact cards,  Freshsales' contact management is focused on providing sales insights. You can see exactly which part of the sales cycle each contact is at and automate parts of your workflow.

Gestion des contacts Zoho

Zoho CRM Contact Management is data-driven. Its main goal is to provide a dashboard for sales and support teams to collaborate from. Teams can get real-time notifications from customers, keep an eye on the support tickets that come through and refine their email communication with customers.

Gestion des contacts populaires

folk's Contact Management system is loved by users for its Notion-like design. You can choose to organize your contacts as a pipeline view which is built on a Kanban board system, or as a listicle with clear tags and groups to help you keep it organized and clean. It also helps automate manual tasks such as deduplication that can get rather tedious if you've got a large contact list to go through. There is also a contact enrichment feature that automatically helps you fill in missing data.

Intégrations

Integrations come in handy if you're after something that is easy to use and truly personalized according to your workflow.

Intégrations Freshsales

Freshsales offers a large integrations library built specifically for each Freshworks product. There are categories specifically for Freshsales users, as well as for enhanced productivity, featured apps and popular apps.

Zoho CRM Integrations

Zoho offers a huge range of integrations that are categorized by location and use. There are integrations that are specifically for shipping carriers, payment gateways, marketing, analytics, accounting and taxes, CRM and productivity.

Intégrations folkloriques

folk offers seamless integrations with Outlook and Google, syncing to your account so that all your contacts, emails, and calendar events are visible in one platform. If you're after something a little more personalized, you also have the option of connecting folk to thousands of apps with custom Zaps through Zapier.

Expérience utilisateur

If you're after an easy-to-use CRM, user experience and design can make a huge difference.

Expérience utilisateur Freshsales

The Freshsales platform is tailored specifically for sales teams, so it might not be for you if you do not have sales-driven goals for your CRM. If you do, it is pretty handy thanks to the Kanban board system, and content-scoring AI feature that helps you get a deeper level of understanding when it comes to customer behaviour.

Expérience utilisateur Zoho

Like Freshsales, Zoho's user experience is specifically designed for sales teams across small businesses and enterprises. It is data-driven, and easy to understand if you have a sales background. If sales is something you've just started learning, you might struggle and have a steep learning curve as it requires you to have expert knowledge about the sales cycle, forecasting and pipeline.

Expérience utilisateur folk

folk is well-loved for their Notion-like design that makes it intuitive to use. This is rather rare in the world of complicated CRMs that often require steep learning curves. Unlike Zoho and Freshsales, people from sales teams, and people in other business functions can use folk. It's built for personal user and team collaboration with powerful features at your disposal such as artificial intelligence that helps you send personalized messages to multiple recipients, email templates all designed to save you time, improve performance, get adequate insights and streamline your processes. Medium-sized sales teams particularly appreciate this balance of sophistication and simplicity when managing complex sales processes.

Fusion et publipostage

Having access to email marketing tools and your contact lists in one platform can streamline your workflow. Let's take a look at how these email marketing features compare.  

Fusion de courrier Freshsales

The Freshsales CRM has a handy workflow setup designed for sales teams to save time by automating repetitive tasks. However, setup time can be consuming as you have to create a When + Condition (+ scheduled actions) formula to automate these tasks.

Zoho Mail Merge

Zoho's CRM uses something called Zia which they describe as a built-in sales assistant. Zia helps you to predict sale, and write emails by crawling the web to get customer information. Customers also get access to email parsers that helps collect leads, analytics, and custom email-sharing preferences.

fusion de courrier folk

folk provides an all-in-one messaging solution that comes with analytics and can help you send ultra-personalized emails to multiple recipients without leaving the platform. You can save time and write personalized emails effortlessly with their AI feature 'Magic Field' by creating prompts to tell it what data to pull from your notes.

Service clientèle

Customer support is often overlooked or gated behind a steep price plan. Let's see how the three compare.

Assistance clientèle Freshsales

Freshsales customers have access to self-learning video library through what they call 'Product Tours'. These videos are more of a showcase for best practices and tips on how to use their CRM. Customers also get 24/5 support.

Assistance clientèle Zoho

Zoho has an extensive range of customer support resources. You can choose from training videos, tutorials and live webinars. For more technical issues, there is the option of user and admin documents, FAQs and e-books.

Service clientèle folk

folk also provides an extensive range of customer support resources to choose from. There is a help centre full of useful technical step-by-step guides on top of a resource centre loaded with how-to video guides. For those who need a little more support, premium plan users get access to a dedicated migration service, priority support and a dedicated customer support manager. Beyond Limit plan users get access to personalized support through a dedicated Slack channel and dedicated point of contact to help with onboarding, data migration, and any issues.

Tarifs et forfaits

Tarifs et forfaits Freshsales

Freshsales have a lot of price plans for you to choose from. These are split into two categories: Freshsales, and Freshsales Suite. Both have pay monthly or annual options. A Freshsales CRM plan starts from $9 a month per user, and goes up to $59 for their Enterprise plan. Freshsales Suite plans are identical.

Zoho Pricing and Plans

Zoho have a few price plans to choose from that can be paid monthly or annually. For those after a bit more, there's also the option of choosing some bundles. The annual standard price plan starts from $14.55 a month per user, and goes up to $51 a month per user. There are four options to choose from depending on what your goal is. Bundles are a more advanced option for those who want full integration and comes in two different tieres. The premium bundle comes in at a steep price of $57 a month per user.

Tarifs et forfaits

folk provides affordable price plans that can cater to businesses and teams of all sizes. It's an accessible option for small businesses and startups. You can try folk for free with a 14 day free trial. After that, a monthly or annual subscription plan is as follows.

• Standard : 20 $ par utilisateur et par mois
• Premium : 40 $ par utilisateur et par mois
• Personnalisé : à partir de 60 $ par utilisateur et par mois

Conclusion

The CRM system that suits you best depends on your unique business needs and budget. But after comparing the three CRMs, folk CRM emerges as the best option available, especially for sales teams of 20-50 people who need a CRM that combines powerful functionality with ease of use. Its pricing structure's affordability, customer service, and combination of contact management, integrations, and efficient Mail Merge make it the smartest choice for freelancers, small businesses and large organizations. Try folk today, free.

👉🏼 Try folk now to start a 14-day free trial and migrate your contacts effortlessly

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FAQ

What is the difference between Freshsales CRM and Zoho CRM?

Freshsales is sales-first with visual pipelines, lead scoring, and workflow automation. Zoho is broader and highly customizable, with deep integrations and analytics across sales, marketing, and support.

Which CRM is easier to use: Freshsales, Zoho, or folk?

folk is most intuitive, with a Notion-like interface for sales and cross-functional teams. Freshsales and Zoho are powerful but can be complex for non-sales users and require more setup.

How do pricing plans compare for Freshsales, Zoho, and folk?

Freshsales: $9–$59 per user/month. Zoho: $14.55–$51 per user/month (annual pricing). folk: $20–$40 per user/month; Custom from $60. 14-day free trial available.

What is a good alternative to Freshsales and Zoho?

Consider folk for an intuitive, all-in-one CRM with flexible pipelines, contact enrichment, AI-assisted mail merge, and Google/Outlook sync. Scales well for teams of 20–50.