Discover folk - the CRM for people-powered businesses
Effective contact management is crucial for a CRM to remain functional rather than becoming overwhelming noise. Streak and Brevo exemplify this balance.
Social selling thrives at the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activities, comments, and warm introductions, you risk losing visibility and, ultimately, deals to teams that maintain closer connections with their relationships.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify aims to convert unstructured interactions into organized records, while folk provides teams with a flexible, social-selling-friendly workspace to track contacts, signals, and pipelines all in one place.
This comparison will explore how each CRM facilitates genuine social selling workflows, helping you determine which tool best aligns with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B transactions don't originate from cold emails or demo requests; they begin with a LinkedIn comment, a repost, a direct message, or even a subtle profile visit. If your CRM can't capture these signals and link them to actual individuals and pipelines, your team will be operating in the dark while competitors forge relationships right in front of them.
A social selling CRM provides a centralized hub to transform those interactions into structured, actionable insights: identifying who engaged, their sources, their interests, and their buying readiness. Instead of viewing LinkedIn as merely a 'nice-to-have awareness,' it becomes a quantifiable and repeatable process within your revenue strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile visits to facilitate follow-ups
✔️ Track which prospects recognize you from content versus outbound efforts and tailor messaging accordingly
✔️ Map relationships across accounts, champions, and influencers—beyond just a list of contacts
✔️ Report on deals influenced by social activity rather than attributing all credit to last-click channels
What is Streak?
Streak is a lightweight CRM integrated directly into Gmail, transforming your inbox into a collaborative pipeline for sales, support, and account management. Users can manage deals, track stages, and collaborate on threads without toggling between tabs, all from the familiar Gmail interface. At the heart of the product is email, enhanced with real-time tracking and pipeline views that overlay your existing Gmail conversations.
What is Brevo?
Brevo, formerly known as Sendinblue, is an email, SMS, and marketing automation platform with integrated CRM capabilities. It appeals to businesses that emphasize campaigns and contact engagement rather than complex sales processes. While its CRM features are sufficient for basic requirements, they may not be as sophisticated as those found in dedicated sales CRMs.
Feature comparison of Streak and Brevo
Profile Enrichment & Lead Insights
Streak integrates seamlessly with Gmail, transforming your inbox into a comprehensive CRM, eliminating the need for extra windows or apps. Every email you send or receive is automatically logged into the appropriate pipeline and shared across your team's workspace, providing you with a real-time timeline of each deal without the hassle of manual bcc’ing.
In contrast, Brevo lacks support for profile enrichment from social media, focusing instead on contact data gathered through forms or email interactions.
Social Listening & Real-Time Alerts
Streak’s email sync operates in real time, seamlessly integrated within Gmail’s infrastructure. The moment you send or receive a message, Streak instantly logs it in the relevant pipeline, ensuring your team is always updated without any delays. There’s virtually no lag—messages and thread updates appear immediately in both your inbox and Streak’s interface. Directly connecting with Gmail allows you to leverage Google’s exceptional uptime and reliability.
In contrast, Brevo lacks social listening features and real-time alerts, as its tools are primarily centered around email, SMS, and transactional marketing.
Social Selling: Which channels?
Streak’s Mail Merge tool is conveniently embedded within Gmail, enabling you to send personalized mass emails to hundreds of recipients in just two minutes—no need for CSV imports or third-party applications. You can easily insert custom variables like first name, company, and deal data from your pipelines, schedule automatic follow-up sequences within the same thread, and even conduct A/B tests on subject lines to enhance reply rates. Each sent message and follow-up is seamlessly logged in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, Streak’s campaign features lack advanced analytics dashboards, meaning you won't receive detailed reports on unsubscribes or bounce handling without incorporating another tool.
On the other hand, Brevo specializes in email and SMS, but it does not offer social selling or integrate it into its product suite.
In‑Context Messaging with Templates & Sequences
Streak’s Mail Merge tool is integrated directly within Gmail, enabling you to send personalized mass emails to hundreds of recipients in under two minutes—no need for CSV imports or third-party applications. You can easily insert custom variables such as first name, company, and deal data straight from your pipelines, schedule automatic follow-up sequences within the same thread, and even conduct A/B tests on subject lines to enhance reply rates. Every sent message and follow-up is seamlessly logged in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, it's important to note that Streak’s campaign features lack advanced analytics dashboards, meaning you won't have access to detailed reports on unsubscribes or bounce handling unless you incorporate an additional tool.
In contrast, Brevo does not offer templated messaging or browser-based sequences, and its campaigns are restricted to email and SMS formats.
Activity & Engagement Tracking
Streak integrates a discreet tracking pixel and link tracker directly within Gmail, providing real-time 'eye' icons that indicate whenever an email is opened or a link is clicked in a specific thread. By hovering over the green eye, you can access timestamps, locations, and detailed per-link click data without ever leaving your inbox. Since it's entirely built on Gmail's API, there's minimal setup required and you receive instant feedback; however, you won't find aggregated campaign dashboards or multi-link heat mapping beyond individual message views.
Engagement tracking encompasses email opens, clicks, and SMS delivery rates, but it does not record any social activity in contact history.
folk CRM: The Ultimate CRM for Social Selling!
folk CRM is a contemporary CRM designed for social selling, transforming it into a streamlined, repeatable process. It swiftly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring timely follow-ups.
Tailored for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within customized pipelines, and monitor every interaction in one unified platform. Automatic contact enrichment fills information gaps, while deduplication ensures a clean database, and shared notes and tags facilitate easy warm introductions and relationship tracking across the team.
For effective daily social selling, folk encourages consistent execution: segment leads, personalize outreach, set reminders, log interactions, and navigate opportunities through a pipeline without losing the personal touch that closes deals.
Conclusion
In conclusion, while Streak excels in email integration within Gmail and Brevo offers solid marketing automation, neither fully captures the essence of social selling. folk stands out as the ideal choice for teams focused on email integration, automation, and sequencing. With its emphasis on relationship management, automatic contact enrichment, and streamlined workflows, folk ensures that every interaction is meaningful and actionable. For teams that prioritize effective social selling, folk delivers a seamless experience that drives results.
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