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Contact management is crucial for determining whether a CRM remains effective or becomes cumbersome. Streak and Nimble exemplify this balance.
Social selling thrives at the intersection of your CRM and your network. If your tool can't keep pace with LinkedIn interactions, comments, and warm introductions, you risk losing visibility—and ultimately, deals—to teams that actively nurture their relationships.
Folk and Clarify both position themselves as modern, relationship-oriented CRMs. Clarify specializes in transforming unstructured interactions into organized records, whereas Folk provides teams with a flexible workspace that enhances social selling by enabling them to track contacts, signals, and pipelines all in one location.
In this comparison, we'll explore how each CRM facilitates effective social selling workflows, helping you determine which solution aligns best with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don't originate from cold emails or demo requests; they typically begin with a LinkedIn comment, a repost, a direct message, or even a subtle profile visit. If your CRM fails to capture these signals and connect them to real people and pipelines, your team is navigating without a map while competitors strengthen their relationships openly.
A social selling CRM serves as a centralized hub to transform these interactions into structured, actionable insights: identifying who engaged, where they originated, what interests them, and their proximity to making a purchase. Instead of considering LinkedIn a mere “nice-to-have awareness,” it becomes a measurable, repeatable component of your revenue generation strategy.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile visits and convert them into follow-ups
✔️ Differentiate prospects based on whether they engaged with your content or through outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers—moving beyond a simple contact list
✔️ Analyze deals influenced by social activity rather than attributing all credit to last-click channels
What is Streak?
Streak is a user-friendly CRM integrated directly within Gmail, transforming your inbox into a collaborative pipeline for sales, support, and account management. Users can manage deals, monitor stages, and collaborate on emails without the hassle of switching tabs. With email at its core, Streak offers real-time tracking and pipeline views seamlessly layered over your existing Gmail conversations.
What is Nimble?
Nimble is a lightweight, socially-driven CRM that gathers context from emails and social media. Ideal for relationship-focused sellers who spend considerable time in their inboxes and on social networks, it offers simplicity compared to larger suites, though it may lack the depth needed for complex pipelines or multi-team operations.
Feature comparison of Streak and Nimble
Profile Enrichment & Lead Insights
Streak seamlessly integrates within Gmail, transforming your inbox into a comprehensive CRM—no additional windows or applications needed. Every email sent or received is automatically recorded in the appropriate pipeline and shared within your team's workspace, providing you with a current timeline for each deal without the hassle of manual bcc’ing.
Nimble enhances your contacts by pulling in publicly available social profile information, such as photos, bios, and job details, from LinkedIn, Twitter, Facebook, and email signatures.
Social Listening & Real-Time Alerts
Streak’s email sync operates in real time as it is integrated within Gmail’s infrastructure. The moment you send or receive a message, Streak immediately logs it into the relevant pipeline, ensuring your team is always updated with the latest activity without any delays. There’s virtually no lag—messages and thread updates appear instantaneously in both your inbox and Streak’s interface. By connecting directly to Gmail, you benefit from Google’s exceptional uptime and reliability.
In contrast, Nimble does not offer real-time alerts or social listening features. Instead, it concentrates on enhancing contact profiles rather than tracking live interactions.
Social Selling: Which channels?
Streak’s Mail Merge tool is conveniently integrated within Gmail, enabling you to send personalized mass emails to hundreds of recipients in less than two minutes—no need for CSV imports or third-party applications. You can easily insert custom variables like first names, company names, and deal data directly from your pipelines, schedule automatic follow-up sequences within the same thread, and even A/B test subject lines to enhance reply rates. Each sent message and follow-up is logged smoothly in your Streak timeline, ensuring you maintain visibility over who has opened, clicked, or responded. However, Streak's campaign features do not include advanced analytics dashboards, meaning you won't receive detailed reports on unsubscribes or bounce handling without integrating another tool.
Nimble can capture contacts from LinkedIn and Twitter, but it doesn’t support outreach through these platforms. Its primary focus is on contact management and enrichment.
In‑Context Messaging with Templates & Sequences
Streak’s Mail Merge tool integrates directly within Gmail, enabling you to send personalized mass emails to hundreds of recipients in under two minutes—without the need for CSV imports or third-party applications. You can easily insert custom variables (such as first name, company, and deal data) from your pipelines, schedule automated follow-up sequences right in the same thread, and A/B test subject lines to enhance reply rates. Every sent message and follow-up is seamlessly logged in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, it’s worth noting that Streak’s campaign features lack advanced analytics dashboards, meaning you won't receive detailed reporting on unsubscribes or bounce handling unless you incorporate an additional tool.
In contrast, Nimble does not offer in-browser templated messaging; instead, you must rely on email or external tools for structured outreach.
Activity & Engagement Tracking
Streak integrates a small tracking pixel and link tracker directly into Gmail, allowing you to see real-time “eye” icons whenever an email is opened or a link is clicked within a specific thread. By hovering over the green eye, you can access timestamps, locations, and detailed per-link click data—all without leaving your inbox. Since it operates solely on Gmail’s API, setup is minimal and feedback is instantaneous; however, it lacks aggregated campaign dashboards and multi-link heat mapping beyond individual message views.
Nimble records email and call history and provides some enrichment features, but it does not track social engagements such as likes or comments.
folk CRM: The Best CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM designed to streamline your social selling process into a seamless and repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and smart fields, ensuring that follow-ups occur promptly.
Tailored for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within custom pipelines, and monitor every interaction from a single location. Automatic contact enrichment fills in missing information, deduplication keeps your database tidy, and shared notes and tags facilitate warm introductions and easy access to relationship histories across the team.
For effective daily social selling, folk fosters consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline while preserving the human context that truly closes deals.
Conclusion
In summary, while Streak excels in email integration within Gmail, providing a real-time, user-friendly interface, and Nimble enhances contact profiles through social insights, they both fall short in comprehensive workflows. On the other hand, folk shines as a versatile CRM that seamlessly captures and organizes critical social selling signals. With smart automation, enriched contact data, and a focus on context and follow-ups, folk is the ideal choice for teams prioritizing email integration and effective social selling practices.
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