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Contact management is the key to a CRM's effectiveness; it can either remain useful or devolve into chaos. Streak and Clarify exemplify this principle.
Social selling thrives at the intersection of your CRM and your professional network. If your tool struggles to keep pace with LinkedIn activities, comments, and warm introductions, you risk not only losing visibility but also missing out on deals to teams that maintain closer relationships.
folk and Clarify both position themselves as modern, relationship-centric CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk offers teams a flexible workspace that promotes social selling by tracking contacts, signals, and pipelines all in one place.
In this comparison, we will explore how each CRM supports authentic social selling workflows, helping you determine which one better aligns with your team’s approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals do not begin with a cold email or a demo request; they often start with a LinkedIn comment, a repost, a direct message, or even a quiet profile visit. If your CRM is unable to capture these signals and connect them to real people and pipelines, your team will be navigating in the dark while competitors cultivate relationships openly.
A social selling CRM provides a centralized platform to convert these interactions into structured, actionable insights: identifying who engaged, their origins, interests, and their readiness to buy. Rather than viewing LinkedIn as merely a source of 'nice-to-have' awareness, it becomes a measurable and repeatable component of your revenue generation process.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views, turning them into actionable follow-ups.
✔️ Differentiate between prospects who know you through content and those reached via outbound efforts, allowing for tailored messaging.
✔️ Map relationships across accounts, champions, and influencers, rather than simply maintaining a list of contacts.
✔️ Report on deals influenced by social activity, rather than attributing all credit to last-click channels.
What is Streak?
Streak is a user-friendly CRM integrated directly within Gmail, transforming your inbox into a collaborative pipeline for sales, support, and account management. Rather than juggling multiple tabs, users can handle deals, monitor progress, and collaborate on email threads seamlessly within the familiar Gmail environment. The platform centers around email, enriching it with real-time tracking and pipeline views embedded in your existing conversations.
What is Clarify?
Clarify is a CRM designed to convert emails and meetings into structured, searchable relationship data. It caters to teams that predominantly operate within their inbox, offering automatic logging with minimal manual effort. However, if you need more advanced pipelines or multi-channel outreach capabilities, you may need to integrate it with additional tools.
Feature comparison of Streak and Clarify
Profile Enrichment & Lead Insights
Streak seamlessly integrates with Gmail, transforming your inbox into a comprehensive CRM without the hassle of extra windows or applications. Every email you send or receive is automatically recorded in the appropriate pipeline and shared within your team’s workspace, providing you with an always-current timeline for each deal—no need for manual bcc’ing.
Clarify enhances its LinkedIn integration with an enrichment engine to keep essential profile information up to date. With the LinkedIn and Chrome Extension integrations, you can easily create enriched contacts in Clarify while browsing profiles, capturing key details without the tedious manual copy-paste.
Social Listening & Real-Time Alerts
Streak offers real-time email synchronization by operating directly within Gmail’s infrastructure. As soon as you send or receive a message, Streak instantly logs it to the appropriate pipeline, ensuring your team is always updated with the latest activity without any delays. There’s virtually no lag—messages and thread updates appear immediately in both your inbox and Streak’s interface. By integrating directly with Gmail, you also benefit from Google’s exceptional uptime and reliability.
On the other hand, Clarify does not provide traditional social listening for tracking brand mentions or comment streams on social media. Instead, its alerts concentrate on CRM activities, highlighting pipeline updates, record changes, and other significant events through integrations like Slack, Zapier, webhooks, or the Clarify API.
Social Selling: Which channels?
Streak’s Mail Merge tool is integrated directly into Gmail, allowing you to send personalized mass emails to hundreds of recipients in under two minutes—no need for CSV imports or third-party applications. You can easily insert custom variables such as first name, company, and deal data from your pipelines, schedule automatic follow-up sequences within the same thread, and even A/B test subject lines to enhance reply rates. All sent messages and follow-ups are logged seamlessly in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, Streak’s campaign features lack advanced analytics dashboards, meaning you won't receive detailed reports on unsubscribes or bounce management unless you incorporate an additional tool.
When it comes to social selling, Clarify focuses solely on LinkedIn and email instead of offering a wide-ranging multi-network setup. With a one-click LinkedIn integration and a Chrome extension, you can quickly add new contacts from LinkedIn to Clarify in just seconds.
In‑Context Messaging with Templates & Sequences
Streak’s Mail Merge tool, integrated directly within Gmail, allows you to send personalized mass emails to hundreds of recipients in less than two minutes—eliminating the need for CSV imports or third-party applications. You can easily insert custom variables (such as first name, company, and deal data) straight from your pipelines, schedule automatic follow-up sequences within the same thread, and even conduct A/B tests on subject lines to enhance reply rates. Every sent message and follow-up is logged effortlessly in your Streak timeline, ensuring you maintain visibility on who has opened, clicked, or replied. However, Streak’s campaign features do not include advanced analytics dashboards, meaning you won’t receive detailed reports on unsubscribes or bounce handling unless you incorporate an additional tool.
Clarify positions its AI as a writing co-pilot for crafting follow-up emails and notes from meetings and email threads, rather than as a comprehensive social sequencing engine.
Activity & Engagement Tracking
Streak integrates a small tracking pixel and link tracker directly into Gmail, enabling real-time “eye” icons that indicate each time an email is opened or a link is clicked within a specific thread. Simply hover over the green eye to view timestamps, locations, and detailed per-link click data—all without leaving your inbox. Since it’s entirely based on Gmail’s API, there’s minimal setup required and you receive instant feedback; however, keep in mind that this tool does not provide aggregated campaign dashboards or multi-link heat mapping beyond individual message views.
Clarify centralizes essential sales activities by synchronizing email, calendar events, and meetings into a cohesive timeline for every contact, company, and deal. Once connected to Gmail or Outlook, relevant messages are automatically logged, allowing representatives to focus on their work without the need to manually input them into the CRM.
folk CRM: The Best CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM designed to transform social selling into a streamlined, repeatable workflow. It quickly captures contacts, maintains conversation context, and minimizes manual effort with automated enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outbound strategies, folk enables teams to centralize leads from various sources, organize them into customized pipelines, and track every interaction in one consolidated place. Automatic contact enrichment fills in missing information, deduplication keeps your database tidy, and shared notes and tags facilitate warm introductions and accessible relationship histories across the team.
For effective daily social selling, folk promotes consistent execution: segment leads, personalize outreach, set reminders, log interactions, and progress opportunities through the pipeline while preserving the human context that truly secures deals.
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Conclusion
In conclusion, Streak excels in integrating email management within Gmail, making it a user-friendly option for teams focused on seamless communication. Clarify shines in transforming emails and meetings into structured data but lacks broader outreach capabilities. For teams prioritizing email integration, automation, and sequencing, folk stands out as the top choice. It streamlines social selling with automated enrichment, organized pipelines, and shared context, ensuring teams maintain momentum and capitalize on every opportunity. Don't compromise; choose folk for superior social selling efficiency.
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