HubSpot vs Freshsales

HubSpot vs. Freshsales at a glance

HubSpot and Freshsales are two CRM platforms offering comprehensive tools for managing customer relationships and driving sales, each with a distinct focus.

HubSpot provides an all-in-one platform with robust features for sales, marketing, and customer service, making it ideal for businesses seeking scalability across multiple functions.

Freshsales, by contrast, emphasizes AI-driven insights, sales automation, and integrated communication tools, catering to teams that prioritize data-driven sales processes.

In this blog post, we'll compare their key features to help you decide which CRM suits your needs – or if folk might offer a more balanced alternative with user-friendly contact management and customization options, particularly for growing sales teams of 20-50 people.

Qu'est-ce que HubSpot ?

HubSpot CRM est une plateforme conviviale et évolutive qui offre des outils intégrés permettant de gérer efficacement les ventes, le marketing, le service client et les opérations.

Key features of HubSpot

• Centre marketing : comprend le marketing par e-mail, le suivi des publicités, les pages de destination et les outils de génération de prospects.
• Centre de vente : assure le suivi des transactions, la gestion du pipeline, l'automatisation des ventes et la création de rapports.
• Service Hub : propose des outils de service client tels que la gestion des tickets, le chat en direct et les bases de connaissances.
• Centre opérationnel : synchronise et automatise les processus métier entre différents systèmes.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

Qu'est-ce que Freshsales ?

Freshsales is a CRM platform by Freshworks designed to help businesses streamline their sales processes with AI-powered tools and automation. It provides features like lead scoring, deal tracking, email and call management, and workflow automation to enhance efficiency and drive conversions. Freshsales also integrates communication and sales in one place, offering tools for personalized outreach and detailed insights to improve sales strategies. With its focus on reducing manual tasks and delivering actionable insights, Freshsales caters to teams looking for a smarter way to manage customer relationships and close deals faster.

Key features of Freshsales

• AI-powered insights: Freshsales leverages AI to provide recommendations, predict deal outcomes, and offer actionable insights to improve sales strategies.
• Lead scoring: Automatically prioritizes leads based on their engagement and likelihood to convert, helping sales teams focus on high-value opportunities.
• Deal tracking: Provides a visual sales pipeline to track deals through various stages and monitor progress in real time.
• Email and call management: Integrates email and phone communication, allowing users to manage interactions directly from the platform.
• Workflow automation: Automates repetitive tasks like sending follow-up emails or updating deal statuses, reducing manual work and improving efficiency.

HubSpot vs. Freshsales: Feature Comparison

Let's break down the key features of HubSpot and Freshsales and take a closer look at their sales automation, email marketing tools, user experience, and more. For medium-sized sales teams evaluating these platforms, understanding these differences is crucial for making the right choice.

1. Gestion du pipeline commercial

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process.
Freshsales' pipeline feature offers a visual sales pipeline that helps you track deals through various stages in real time. The drag-and-drop functionality allows you to easily move deals between stages, providing a clear overview of your progress. While the pipeline is designed for simplicity, it's heavily focused on sales workflows, which may limit its flexibility for teams requiring broader project or task tracking capabilities.

2. Facilité d'utilisation

HubSpot is renowned for its intuitive interface, making it user-friendly for both beginners and experienced users. Freshsales also offers a straightforward user experience but may require a bit more time to navigate due to its extensive features tailored for sales-centric activities.

3. Enrichissement des contacts

HubSpot's Breeze Intelligence streamlines data collection with features like form shortening, automatically populating known information to enhance user experience. Freshsales does not currently offer a similar built-in data enrichment feature, focusing more on CRM functionalities.

4. Sensibilisation

HubSpot offers a versatile email marketing tool with drag-and-drop capabilities for building campaigns, A/B testing, and personalization. Freshsales provides a comprehensive outreach suite with email, phone, and chat tools, focusing on sales communication but may lack the depth of dedicated marketing platforms.

5. Automatisation

HubSpot excels with robust automation for marketing, sales, and customer service, streamlining tasks like lead nurturing and follow-ups. Freshsales offers automation for repetitive tasks and complex sales processes, but setting up advanced workflows may require time and system familiarity.

6. Intégration

HubSpot's App Marketplace boasts over 1,500 integrations, offering extensive connectivity options to enhance CRM functionality, catering to diverse business needs. Freshsales integrates with tools like Google Workspace, Microsoft 365, and Mailchimp, as well as Freshworks products such as Freshdesk and Freshchat, to streamline workflows. These integrations support email, calendar, marketing, and customer support, enhancing the platform's functionality.

7. Intelligence artificielle

HubSpot leverages AI for optimizing sales and marketing through automated tasks, insights, and chatbots. Freshsales' Freddy AI provides predictive analytics and lead scoring, enhancing decision-making but may require understanding AI-driven workflows for optimal use.

Comparaison des prix et des forfaits

Let's take a closer look at the price and plans of both HubSpot and Freshsales.

HubSpot prices

Depending on the product hub you're after, HubSpot provides a few price plans. This overview is focused on HubSpot's sales hub.

• Starter: $20 per user, per month.
• Professional: $100 per user, per month.
• Enterprise: $150 per user, per month.

Freshsales prices

There are two separate plans for Freshsales, and something else called Freshsales Suite where you can get sales-only, or sales and marketing features respectively. The following is an overview of Freshsales' annual price plans.

• Croissance : à partir de 9 $ par utilisateur et par mois.
• Avantage : À partir de 39 $ par utilisateur et par mois.
• Entreprise : à partir de 49 $ par utilisateur et par mois.

Introducing folk CRM: the best alternative to HubSpot and Freshsales

Looking for an affordable alternative that's perfect for medium-sized sales teams of 20-50 people? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk CRM can support multiple business functions including sales, marketing, recruitment, and more. This makes it the ideal solution for growing sales teams that need a comprehensive yet manageable CRM without the complexity and high costs of enterprise solutions. You can also use folk as a solopreneur, small to mid-size business, or large enterprise.

👉🏼 Try folk now to compare folk with HubSpot and Freshsales and organize contact enrichment and email sequences for 20–50 person sales teams

Caractéristiques principales

• Gestion des contacts : rassemblez tous vos contacts en un seul endroit, depuis les réseaux sociaux tels que LinkedIn, Instagram et X jusqu'aux différentes boîtes de réception, notamment Gmail et Outlook.
• Notes et rappels : ajoutez des notes directement au profil d'un contact dans folk et accédez-y où que vous soyez. Assignez des rappels pour savoir exactement quand effectuer un suivi.
• Tableau de bord du pipeline commercial : gérez l'ensemble de votre cycle commercial et vos prospects grâce à un tableau de bord hautement personnalisable, disponible sous forme de tableau Kanban ou de liste.
• Facilité d'utilisation et personnalisation : personnalisez facilement les pipelines, les tableaux de bord, l'automatisation et les séquences d'e-mails afin de pouvoir les utiliser tout au long de votre cycle de vente et de la gestion de votre pipeline, ainsi que pour d'autres fonctions commerciales telles que le recrutement, le marketing, etc.
• Intégration des réseaux sociaux : importez des personnes et des entreprises depuis LinkedIn, Sales Navigator, Instagram et X en un seul clic grâce à l'extension Google Chrome de folk.
• Synchronisation des contacts depuis Gmail et Outlook : synchronisation complète des e-mails permettant aux utilisateurs de gérer toutes leurs communications directement depuis le CRM.
• Trouvez des adresses e-mail en un clic : enrichissement des contacts optimisé par Apollo et Dropcontact pour vous permettre de compléter les données manquantes en un seul clic.
• Séquences d'e-mails : envoyez des séquences d'e-mails avec des rappels si vos prospects ne répondent pas à vos premiers e-mails. Cette fonctionnalité inclut une intégration IA qui vous permet de personnaliser vos e-mails à grande échelle.

Prix et forfaits

folk propose un essai gratuit de 14 jours. Passé ce délai, vous pouvez souscrire à des abonnements mensuels ou annuels à des tarifs abordables. Le tarif de l'abonnement annuel est le suivant.

• Forfait standard : 20 $ par utilisateur et par mois.
• Premium : 40 $ par utilisateur et par mois.
• Personnalisé : à partir de 80 $ par utilisateur et par mois.

HubSpot vs. Freshsales: What's the verdict?

In the comparison between HubSpot and Freshsales, it's apparent that both CRMs offer robust features tailored to different business needs, with HubSpot excelling in integrated marketing tools and Freshsales providing strong sales automation. However, for sales teams of 20-50 people seeking a more personalized approach, folk CRM emerges as the clear winner. Its ease of use, customization, and integration capabilities make it the best choice for medium-sized sales teams looking to enhance their CRM experience without the complexity of enterprise platforms or breaking the bank.

👉🏼 Try folk now to manage contact-based reminders and customizable pipelines when switching from HubSpot or Freshsales

FAQ

What is the main difference between HubSpot and Freshsales?

HubSpot is an all-in-one platform for marketing, sales, and service. Freshsales is sales-first, emphasizing AI insights, lead scoring, and built-in email/phone. Pick HubSpot for multi-hub needs; Freshsales for streamlined, data-driven sales.

How do HubSpot and Freshsales pricing compare?

HubSpot Sales Hub: Starter $20/user/mo, Professional $100, Enterprise $150. Freshsales (annual): Growth from $9/user/mo, Pro $39, Enterprise $49. Actual costs vary by seats, add-ons, and billing term.

Which CRM is easier to use for a mid-sized sales team?

HubSpot is known for an intuitive UI and quick onboarding across teams. Freshsales is also user-friendly but its sales-focused depth can take longer to master. Teams seeking simple, cross-function setup often ramp faster on HubSpot.

What is a good alternative to HubSpot and Freshsales?

folk offers customizable pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80, with a 14-day free trial.