Salesforce vs ActiveCampaign

Salesforce vs. ActiveCampaign: Overview

For busy teams that need to optimize their time, choosing the right Customer Relationship Management (CRM) platform is crucial.

Salesforce and ActiveCampaign are two prominent CRM solutions, each offering distinct features tailored to different business needs. Salesforce is renowned for its comprehensive tools and scalability, ideal for large enterprises, while ActiveCampaign focuses on marketing automation and customer engagement, appealing to small and medium-sized businesses.

This article compares their key features, pricing, and benefits to help you make an informed decision for your organization. Additionally, we'll introduce folk. A popular alternative that has proven particularly effective for sales teams of 20-50 people seeking streamlined CRM solutions.

¿Qué es Salesforce?

Salesforce es una sólida plataforma CRM para grandes empresas que ofrece herramientas para ventas, marketing, servicio y análisis, con una amplia escalabilidad.

Características principales de Salesforce

• Ecosistema integral: una plataforma unificada que ofrece CRM, automatización de marketing, servicio al cliente y desarrollo de aplicaciones personalizadas, adecuada para las diversas necesidades de las grandes empresas.
• Personalización y escalabilidad: Salesforce es altamente personalizable y escalable, lo que permite a las grandes organizaciones adaptar la plataforma a flujos de trabajo complejos y gestionar un crecimiento significativo.
• Integración de inteligencia artificial (IA): Salesforce Einstein ofrece análisis y automatización basados en IA, proporcionando información que ayuda a las grandes empresas a optimizar sus estrategias.
• Amplias capacidades de integración: con AppExchange de Salesforce, las grandes empresas pueden integrar la plataforma con una amplia gama de aplicaciones de terceros, lo que garantiza un funcionamiento fluido entre diferentes sistemas empresariales.
• Seguridad y cumplimiento normativo de nivel empresarial: Salesforce ofrece sólidas medidas de seguridad y funciones de cumplimiento normativo, fundamentales para las grandes organizaciones que manejan datos confidenciales de los clientes.
  

¿Qué es ActiveCampaign?

Active Campaign es una plataforma de automatización de marketing diseñada para ayudar a empresas de todos los tamaños a gestionar las interacciones con los clientes e impulsar el crecimiento a través de comunicaciones personalizadas y automatizadas.

Características principales de ActiveCampaign

• Marketing por correo electrónico: cree campañas de correo electrónico personalizadas con plantillas de arrastrar y soltar, segmentación avanzada y secuencias automatizadas para atraer a su público de manera eficaz.
• Automatización del marketing: Automatiza los flujos de trabajo para correos electrónicos, SMS y mensajes del sitio web, basándote en el comportamiento de los usuarios y en activadores personalizados, mejorando así la interacción y la retención de los clientes.
• Automatización de ventas: integra un CRM con herramientas de automatización para optimizar el proceso de ventas, realizar un seguimiento de los clientes potenciales, gestionar las transacciones y automatizar los seguimientos.
• Función CRM: CRM centrado en las ventas para realizar un seguimiento y gestionar los procesos mediante la automatización.

Salesforce vs. ActiveCampaign: Feature Comparison

Analicemos las características principales de dos soluciones de software CRM y examinemos más detenidamente sus herramientas de automatización de ventas, marketing por correo electrónico y gestión de contactos.

1. Gestión del proceso de ventas

Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.

2. Facilidad de uso

Salesforce can be complex due to its extensive features, requiring more training and customization. ActiveCampaign is user-friendly, with an intuitive interface that allows users to quickly navigate and implement marketing strategies without extensive training.

3. Enriquecimiento de contactos

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. ActiveCampaign does not appear to have a contact enrichment feature.

4. Divulgación

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. ActiveCampaign's outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic.

5. Automatización

Salesforce offers robust automation features designed to streamline business processes. Its automation capabilities include workflow rules and flow builders, approval processes, and AI automation through Einstein AI. ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes.

6. Integración

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Artificial intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. It helps automate tasks such as lead scoring, opportunity forecasting, and data entry, while also offering natural language processing for customer sentiment analysis. ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging.

Comparación de precios y planes

Let's take a closer look at the price and plans of both Salesforce and ActiveCampaign.

Precios de Salesforce

Salesforce's sales cloud pricing plans are as follows.

• Starter suite: $25/user/month provides basic CRM features for small businesses.
• Pro suite: $80/user/month includes advanced tools for growing businesses.
• Enterprise plan: $165/user/month offers extensive customization and automation for large companies.
• Unlimited plan: $330/user/month provides comprehensive features for large enterprises.
• Einstein 1 Ventas: 500 $/usuario/mes proporciona información basada en IA y funciones avanzadas para grandes empresas.

Precios de ActiveCampaign

Los planes de precios de ActiveCampaign se basan en el número de contactos que tengas. Lo siguiente se basa en un plan para 1000 contactos.

• Starter: A partir de 15 $ al mes.
• Además: desde 49 $ al mes.
• Ventaja: A partir de 79 $ al mes.
• Empresa: A partir de 145 $ al mes.

Introducing folk CRM: the best alternative to Salesforce and ActiveCampaign

Looking for an affordable alternative? We recommend folk. There is a reason why folk CRM has become the preferred choice for sales teams of 20-50 people who need a powerful yet intuitive CRM solution that doesn't require extensive training or complex customization like larger enterprise platforms.

👉🏼 Try folk now to migrate contacts from Salesforce or ActiveCampaign and keep your deals organized

Características principales

• Facilidad de uso y personalización: personaliza fácilmente los procesos, los paneles de control, la automatización y las secuencias de correo electrónico para que puedas utilizarlos en todo tu ciclo de ventas y gestión de procesos, así como en otras funciones empresariales, como la contratación, el marketing y mucho más.
• Integración con redes sociales: importa personas y empresas desde LinkedIn, Sales Navigator, Instagram y X con un solo clic gracias a la extensión de Google Chrome de Folk.
• Sincronización de contactos desde Gmail y Outlook: sincronización completa del correo electrónico que permite a los usuarios gestionar todas las comunicaciones directamente desde el CRM.
• Encuentre direcciones de correo electrónico con un solo clic: enriquecimiento de contactos con tecnología de Apollo y Dropcontact para que pueda completar los datos que faltan con un solo clic.
• Secuencias de correo electrónico: envía secuencias de correo electrónico con recordatorios si tus clientes potenciales no responden a tus primeros correos electrónicos. Incluye una integración de IA que te permite personalizar el correo electrónico a gran escala.
• Notas y recordatorios: adjunte notas directamente al perfil de un contacto en folk y acceda a ellas desde cualquier lugar. Asigne recordatorios para saber exactamente cuándo realizar el seguimiento.

Precio y planes

folk ofrece una prueba gratuita de 14 días. Después, hay planes de suscripción mensuales o anuales asequibles. El plan de suscripción anual es el siguiente.

• Estándar: 20 $ por usuario al mes.
• Premium: 40 $ por usuario al mes.
• Personalizado: desde 80 $ por usuario al mes.

Salesforce vs. ActiveCampaign: What's the verdict?

Between Salesforce and ActiveCampaign, it's clear that each has its strengths: Salesforce excels in scalability and customization for large enterprises, while ActiveCampaign offers robust marketing automation for small to mid-sized businesses. However, for mid-sized sales teams of 20-50 people seeking the perfect balance of functionality and simplicity, folk CRM emerges as the clear winner. It delivers enterprise-grade features without the complexity and cost overhead, making it ideal for growing sales organizations that need powerful relationship management tools without the steep learning curve.

👉🏼 Try folk now to automate follow-ups so your team never misses a reply when switching from Salesforce or ActiveCampaign

Preguntas frecuentes

Salesforce vs ActiveCampaign: what is the main difference?

Salesforce is an enterprise-grade CRM with deep customization, AI, and a vast app ecosystem. ActiveCampaign is automation-first with a lightweight CRM for SMBs. Choose Salesforce for complex, scalable workflows; ActiveCampaign for email-led automation.

¿ActiveCampaign es un CRM o solo una herramienta de automatización de marketing?

ActiveCampaign includes a built-in sales CRM, but its strength is marketing automation (email, SMS, site messaging). It suits teams needing simple deal tracking plus powerful campaigns rather than complex, highly customizable CRM workflows.

Does ActiveCampaign integrate with Salesforce?

Yes. ActiveCampaign offers a Salesforce integration to sync contacts, leads, deals, and activities. It can trigger automations from Salesforce updates and pass engagement data back. Enable it in ActiveCampaign Integrations and connect your Salesforce org.

What is a good alternative to Salesforce and ActiveCampaign?

folk CRM is a simple, customizable alternative with pipelines, enrichment, and email sequences. Annual pricing: Standard $20/user/mo, Premium $40, Custom from $80. Try a 14-day free trial at folk.