HubSpot vs Capsule CRM

Overview: HubSpot vs. Capsule at a glance

Choosing the right CRM is crucial for managing customer relationships and driving business growth. HubSpot and Capsule are two popular options that cater to different needs.

HubSpot offers a comprehensive, all-in-one platform that integrates marketing, sales, and customer service tools, making it a favorite among businesses looking for robust automation and analytics.

Capsule, on the other hand, focuses on simplicity and ease of use, offering a streamlined solution for small businesses that need efficient contact and sales management without the complexity. In this blog post, we'll compare HubSpot and Capsule to help you decide which CRM best aligns with your business goals. We'll also introduce folk – a popular option that is easy to implement thanks to its intuitive interface. Let's dive in.

👉🏼 Try folk now to manage customizable pipelines for mid-size sales teams

¿Qué es HubSpot?

HubSpot CRM es una plataforma fácil de usar y escalable que ofrece herramientas integradas para gestionar de forma eficiente las ventas, el marketing, el servicio al cliente y las operaciones.

Key features of HubSpot:

• Centro de marketing: incluye marketing por correo electrónico, seguimiento de anuncios, páginas de destino y herramientas de generación de clientes potenciales.
• Centro de ventas: proporciona seguimiento de operaciones, gestión del proceso de ventas, automatización de ventas y generación de informes.
• Centro de servicios: ofrece herramientas de atención al cliente como tickets, chat en vivo y bases de conocimientos.
• Centro de operaciones: sincroniza y automatiza los procesos empresariales entre diferentes sistemas.
• Puntuación de clientes potenciales: prioriza los clientes potenciales con puntuaciones predictivas para mejorar la eficiencia de las ventas.

¿Qué es Capsule CRM?

• Capsule CRM es una plataforma de gestión de relaciones con los clientes fácil de usar, diseñada para pequeñas y medianas empresas. Ofrece una interfaz limpia e intuitiva que ayuda a los usuarios a gestionar las relaciones con los clientes, realizar un seguimiento de los procesos de ventas y organizar las tareas y las comunicaciones de manera eficiente.

Key features of Capsule CRM:

• Sales pipeline: Provides a visual overview of sales opportunities, helping users track progress and manage deals more effectively.
• Activity reporting: Offers insights into sales performance and team activities, allowing businesses to monitor key metrics and trends.
• Integrations: Connects with various third-party tools like Google Workspace, Xero, and Mailchimp to enhance functionality and streamline workflows.
• Task management: Enables users to create, assign, and track tasks to ensure important activities are completed on time.
• Task reminders: Sends automatic reminders for tasks and follow-ups, helping users stay on top of deadlines and customer interactions.

HubSpot vs. Capsule CRM: Feature Comparison

When evaluating CRM platforms, HubSpot and Capsule CRM stand out for their robust feature sets. Here, we delve into their offerings in sales pipeline management, email marketing tools, and contact management to help you make an informed decision.

1. Gestión del proceso de ventas

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. Its intuitive interface and automation capabilities streamline the sales workflow, making it an ideal choice for businesses looking to enhance productivity. On the other hand, Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard, which provides flexibility in how you manage and visualize your sales data. Capsule's simplicity and ease of use make it suitable for small to medium-sized businesses seeking straightforward CRM solutions. For medium-sized sales teams of 20-50 people, folk CRM stands out as the best solution by combining the visual clarity of HubSpot with the simplicity of Capsule, offering the perfect balance for growing sales organizations. Ultimately, the choice between HubSpot and Capsule CRM will depend on your specific needs for customization, automation, and user interface preferences.

2. Fácil de usar

HubSpot CRM offers an intuitive interface with a user-friendly design, making it accessible for users of all experience levels. Capsule CRM is also praised for its simplicity, providing a straightforward and clean interface that facilitates easy navigation and quick onboarding for new users.

3. Enriquecimiento de contactos

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features including form shortening to streamline data collection by automatically populating known information.

4. Divulgación

HubSpot has an email marketing tool that allows you to build campaigns using a drag and drop method. You can use it to A/B test subject lines, design and personalize emails. Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts.

5. Automatización

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Its workflow automation allows users to set up triggers for actions based on changes in sales pipelines or customer status.

6. Integración

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform. Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero.

7. Artificial intelligence

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks such as data entry, lead scoring, and email personalization. Its AI-powered tools provide insights for sales forecasting, recommend content based on customer behavior, and assist with chatbots to enhance customer service. Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. However, it supports integrations with third-party tools that offer AI functionalities.

Comparación de precios y planes

Let's take a closer look at the price and plans of both HubSpot and Capsule CRM.

Precios de HubSpot

Prices and plans on the Sales Hub for an annual subscription are as follows.

• Starter: $29 per user, per month.
• Profesional: 100 $ por usuario al mes.
• Empresa: 150 $ por usuario al mes.

Precios de Capsule CRM

• Plan inicial: desde 21 $ por usuario al mes.
• Plan de crecimiento: desde 38 $ por usuario al mes.
• Plan avanzado: desde 60 $ por usuario al mes.
• Plan Ultimate: desde 75 $ por usuario al mes.

Introducing folk CRM: the best alternative to HubSpot and Capsule CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that has proven to be the best solution for sales teams of 20-50 people who need a balance of powerful features without overwhelming complexity.

Características principales

• Facilidad de uso y personalización: personaliza fácilmente los procesos, los paneles de control, la automatización y las secuencias de correo electrónico para que puedas utilizarlos en todo tu ciclo de ventas y gestión de procesos, así como en otras funciones empresariales, como la contratación, el marketing y mucho más.
• Integración con redes sociales: importa personas y empresas desde LinkedIn, Sales Navigator, Instagram y X con un solo clic gracias a la extensión de Google Chrome de Folk.
• Sincronización de contactos desde Gmail y Outlook: sincronización completa del correo electrónico que permite a los usuarios gestionar todas las comunicaciones directamente desde el CRM.
• Encuentre direcciones de correo electrónico con un solo clic: enriquecimiento de contactos con tecnología de Apollo y Dropcontact para que pueda completar los datos que faltan con un solo clic.
• Secuencias de correo electrónico: envía secuencias de correo electrónico con recordatorios si tus clientes potenciales no responden a tus primeros correos electrónicos. Incluye una integración de IA que te permite personalizar el correo electrónico a gran escala.

Precio y planes

folk ofrece una prueba gratuita de 14 días. Después, hay planes de suscripción mensuales o anuales asequibles. El plan de suscripción anual es el siguiente.

• Estándar: 20 $ por usuario al mes.
• Premium: 40 $ por usuario al mes.
• Personalizado: desde 80 $ por usuario al mes.

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HubSpot vs. Capsule CRM: What's the verdict?

Both HubSpot and Capsule CRM offer robust features tailored to different business needs. HubSpot excels in providing a comprehensive suite for larger enterprises with its extensive marketing and sales tools, while Capsule CRM offers a more streamlined, user-friendly experience ideal for small to medium-sized businesses. However, for sales teams of 20-50 people, folk CRM emerges as the clear winner, providing the perfect middle ground with enterprise-level features at affordable pricing, making it the best solution for medium-sized sales organizations seeking scalable CRM capabilities.

👉🏼 Try folk now to never miss a follow-up by syncing Gmail and Outlook in one place

Preguntas frecuentes

What is the difference between HubSpot and Capsule CRM?

HubSpot is an all-in-one platform for marketing, sales, and service with advanced automation and analytics. Capsule focuses on simple contact and pipeline management for SMBs, with lighter automation and integrations.

Which is easier to use, HubSpot or Capsule?

Capsule is simpler and faster to onboard, ideal for small teams. HubSpot is intuitive but broader, so setup and training take longer, especially with advanced hubs and workflows.

How do HubSpot and Capsule pricing compare?

HubSpot Sales Hub (annual): Starter $29/user/mo, Professional $100, Enterprise $150. Capsule (annual): Starter $21, Growth $38, Advanced $60, Ultimate $75 per user/month. Pricing may vary by region and billing.

What is a good alternative to HubSpot and Capsule?

folk CRM offers customizable pipelines, email sequences, enrichment, and easy onboarding for mid-sized teams. Plans (annual): Standard $20/user/mo, Premium $40, Custom from $80. 14-day trial at folk.