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Capsule vs Instantly: Overview
When choosing the right CRM and outreach tools for your business, Capsule and Instantly offer two distinct approaches. Capsule is a simple, user-friendly CRM designed to help small and medium-sized businesses manage contacts, tasks, and sales pipelines with ease.
Instantly, on the other hand, focuses on automating cold email outreach and lead generation, making it a powerful tool for businesses looking to scale their outreach efforts quickly.
In this blog, we'll compare Capsule and Instantly, exploring their key features to help you determine which platform best suits your business needs. Additionally, we'll introduce folk as a popular alternative that has proven especially effective for sales teams of 20-50 people looking to balance CRM functionality with outreach capabilities.
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¿Qué es Capsule CRM?
Capsule CRM es una plataforma de gestión de relaciones con los clientes fácil de usar, diseñada para pequeñas y medianas empresas. Ofrece una interfaz limpia e intuitiva que ayuda a los usuarios a gestionar las relaciones con los clientes, realizar un seguimiento de los procesos de ventas y organizar las tareas y las comunicaciones de manera eficiente.
Características principales de Capsule CRM
- Simple contact management: Capsule provides an intuitive way to organize and manage contacts, helping businesses keep track of customer information and interactions effortlessly.
- Sales pipeline tracking: It allows you to easily manage sales opportunities and monitor deals at each stage of the pipeline, providing clear visibility into the sales process.
- Task management: Capsule includes task management features to help you stay on top of follow-ups, deadlines, and important to-dos.
- Customizable reports: Generate and customize reports to gain insights into sales performance, customer activity, and team productivity.
¿Qué es Instantly?
Instantly es un nuevo actor en el mercado que se centra en la automatización y la difusión por correo electrónico, ayudando a los equipos a enviar grandes volúmenes de correos electrónicos personalizados y a realizar un seguimiento de las respuestas. Instantly CRM está más orientado a las empresas que buscan maximizar la generación de clientes potenciales y las campañas de difusión por correo electrónico, y suele ser utilizado por equipos de ventas y profesionales del marketing.
Características principales de Instantly
- Automatización del envío de correos electrónicos: una de las características más destacadas de Instantly es la capacidad de automatizar y enviar miles de correos electrónicos personalizados a gran escala.
- Precalentamiento avanzado del correo electrónico: garantiza al instante que tus correos electrónicos lleguen a las bandejas de entrada en lugar de al spam, proporcionando herramientas de precalentamiento del correo electrónico y gestión de la reputación.
- Información basada en IA: utilice análisis basados en IA para obtener información sobre el éxito de su campaña de divulgación y optimizar futuras campañas.
- Gestión de múltiples cuentas: gestiona varias cuentas de correo electrónico y campañas de forma fluida desde un único panel de control.
- Seguimiento del rendimiento: realice un seguimiento de las tasas de apertura, las tasas de clics y otras métricas clave para medir el rendimiento de la campaña en tiempo real.
- Integraciones: Instantly CRM se integra con herramientas como Zapier, Google Sheets y otras aplicaciones de productividad para ayudar a optimizar los flujos de trabajo.
Capsule CRM vs. Instantly: Feature Comparison
Analicemos las características principales de dos soluciones de software CRM y examinemos más detenidamente sus herramientas de automatización de ventas, marketing por correo electrónico y gestión de contactos.
1. Gestión del proceso de ventas
Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. Instantly, on the other hand, doesn't have a clear kanban of all your deals. You can view your leads' status with the email campaigns, and there isn't a clear pipeline management view.


2. Facilidad de uso
Capsule CRM is known for its intuitive interface, making it easy for users to navigate and manage customer relationships efficiently. Instantly, on the other hand, emphasizes a straightforward setup process and user-friendly dashboard, enabling users to quickly launch and manage outreach campaigns.
3. Enriquecimiento de contactos
Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans.
4. Divulgación
Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Instantly provides a robust cold outreach solution, allowing unlimited email connections and rotations to ensure high deliverability, tailored for outreach at scale.
5. Automatización
Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Instantly CRM focuses on automating email outreach and follow-up processes, enabling users to send personalized bulk emails and schedule automatic follow-ups based on recipient behavior, optimizing engagement.
6. Integración
Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. Instantly CRM integrates with various third-party applications primarily through Zapier, enabling connections with tools for email marketing, lead management, and productivity, such as Google Workspace, Slack, and Salesforce, available from their Hypergrowth plan.
7. Artificial intelligence
Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Instantly CRM integrates AI to optimize email outreach by automating tasks such as email personalization, scheduling, and follow-up sequencing based on recipient engagement patterns, enabling more effective targeting and engagement strategies.
Comparación de precios y planes
Let's take a closer look at the price and plans of both Capsule CRM and Instantly.
Precios de Capsule CRM
- Plan inicial: desde 21 $ por usuario al mes.
- Plan de crecimiento: desde 38 $ por usuario al mes.
- Plan avanzado: desde 60 $ por usuario al mes.
- Plan Ultimate: desde 75 $ por usuario al mes.

Precios instantáneos
Instantly offers a few types of plans depending on whether or not you're after its CRM product, leads generator, or outreach campaign product. Their CRM price plan comes as either a monthly or annual subscription. Their yearly subscription plan is as follows.
- Growth CRM: Desde 37,90 $ por usuario al mes.
- Hyper CRM: Desde 77,60 $ por usuario al mes.

Introducing folk CRM: the best alternative to Capsule CRM and Instantly
Looking for an affordable alternative that perfectly serves medium-sized sales teams? We recommend folk CRM as the best solution for teams of 20-50 people who need both robust CRM functionality and effective outreach capabilities. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales organizations.
👉🏼 Try folk now to organize your pipeline and outreach in one place


Características principales
- Facilidad de uso y personalización: personaliza fácilmente los procesos, los paneles de control, la automatización y las secuencias de correo electrónico para que puedas utilizarlos en todo tu ciclo de ventas y gestión de procesos, así como en otras funciones empresariales, como la contratación, el marketing y mucho más.
- Integración con redes sociales: importa personas y empresas desde LinkedIn, Sales Navigator, Instagram y X con un solo clic gracias a la extensión de Google Chrome de Folk.
- Sincronización de contactos desde Gmail y Outlook: sincronización completa del correo electrónico que permite a los usuarios gestionar todas las comunicaciones directamente desde el CRM.
- Encuentre direcciones de correo electrónico con un solo clic: enriquecimiento de contactos con tecnología de Apollo y Dropcontact para que pueda completar los datos que faltan con un solo clic.
- Secuencias de correo electrónico: envía secuencias de correo electrónico con recordatorios si tus clientes potenciales no responden a tus primeros correos electrónicos. Incluye una integración de IA que te permite personalizar el correo electrónico a gran escala.
- Notes and reminders: Create notes directly on someone's profile and assign reminders so you know exactly when to follow-up, even if it is six months down the line.
Precio y planes
folk ofrece una prueba gratuita de 14 días. Después, hay planes de suscripción mensuales o anuales asequibles. El plan de suscripción anual es el siguiente.
- Estándar: 20 $ por usuario al mes.
- Premium: 40 $ por usuario al mes.
- Personalizado: desde 80 $ por usuario al mes.

Capsule CRM vs. Instantly: What's the verdict?
When comparing Capsule CRM and Instantly, each platform offers unique strengths: Capsule excels in managing customer relationships with its user-friendly interface, while Instantly is ideal for businesses focused on email outreach and automation. However, for sales teams of 20-50 people seeking the best CRM solution that combines comprehensive relationship management with powerful outreach capabilities, folk CRM emerges as the clear winner. With its robust features, extensive customization options, and competitive pricing designed specifically for medium-sized sales teams, folk CRM is the optimal choice for businesses looking to optimize their CRM strategy and drive sales growth.
👉🏼 Try folk now to never miss a follow-up when switching from Capsule or Instantly
Preguntas frecuentes
What is the main difference between Capsule CRM and Instantly?
Capsule is a full CRM for contact, task, and pipeline management. Instantly specializes in cold email outreach and lead generation, with limited deal pipeline features.
Is Instantly good for cold emails?
Yes. Instantly focuses on cold outreach with high-volume sending, warm‑up, rotation across multiple inboxes, and performance tracking to improve deliverability and replies.
How much do Capsule and Instantly cost?
Capsule: $21–$75 per user/month. Instantly CRM (annual billing): $37.90–$77.60 per user/month. Prices vary by plan and billing term.
What is a good alternative to Capsule and Instantly for sales teams?
folk CRM offers a customizable pipeline, contact enrichment, and email sequences. Annual plans: Standard $20, Premium $40, Custom from $80 per user/month. 14‑day free trial: folk.
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