Discover folk - the CRM for people-powered businesses
When WhatsApp fuels your sales strategy, selecting the right CRM can mean the difference between winning a deal and losing a lead. With folk CRM vs Brevo, you'll find instant chat access, effortless message logging, AI-driven follow-ups, and intuitive drag-and-drop workflows — yet each platform offers a unique approach to customization, pricing transparency, and pipeline sophistication. Meanwhile, an emerging contender is quietly setting new standards for what true WhatsApp integration should deliver.
Why WhatsApp CRM Integration Matters
Directly linking WhatsApp to your CRM closes the gap between conversations and revenue. With automated contact syncing and message logging, you can eliminate manual data entry and prevent lost leads — transforming every interaction into an actionable record.
- Accelerate response times by initiating follow-ups and reminders as soon as a customer engages.
- Enhance engagement through personalized, template-based outreach that feels custom-made.
- Optimize workflows with a single dashboard for chats, contacts, and campaign analytics.
By allowing your team to view every WhatsApp message alongside emails, calls, and deals, you reduce the time spent searching for context and increase the time devoted to closing deals — turning casual conversations into reliable conversions.
What is folk CRM?
folk CRM takes care of your heavy lifting—automatically importing every WhatsApp chat into your pipeline, creating or updating contact records as soon as a message arrives. Say goodbye to manual logging and lost leads.
With the folkX browser extension, enrich profiles instantly—capture data from LinkedIn, Instagram, or X, pull in emails, and add custom fields to track what truly matters. Visual pipelines, built-in reminders, and AI-powered follow-up suggestions keep your leads on track. Additionally, hundreds of native connectors (along with Zapier for over 1,000 more) ensure your entire sales stack is synchronized, transforming WhatsApp into a genuine revenue powerhouse.
What is Brevo?
Previously known as Sendinblue, Brevo is an all-encompassing growth platform that integrates email, SMS, WhatsApp, and live chat with a complimentary built-in CRM. Its Aura AI assistant generates compelling campaign copy in seconds and initiates multichannel automations to nurture leads effortlessly.
Segment your contacts based on behavior or demographics and send highly-targeted messages that drive conversions. Affordable and infinitely scalable, Brevo suits teams seeking to centralize marketing and sales. Utilizing the WhatsApp Business API, Brevo crafts both campaigns and transactional messages, boasting average open rates of 98% and enabling personalized bulk or one-to-one messaging at scale.
Feature comparison of folk CRM and Brevo
Two-Way Messaging
Folk CRM provides one-click WhatsApp messaging directly from each contact card. Messages are automatically synced and shown in the contact's timeline, allowing you to view all conversations and context in real-time without leaving the CRM.
Brevo facilitates two-way WhatsApp communication through its Conversations app, where sales and support teams can send campaigns or messages and receive replies in a dedicated inbox. Although it isn't fully integrated into the CRM, it effectively supports real-time conversation management.
Template Management
Currently, folk CRM lacks native support for WhatsApp template management. As a result, messages are managed either manually or through saved chat snippets, making it more appropriate for personalized one-on-one communication rather than mass campaigns.
In contrast, Brevo offers robust WhatsApp Business API template creation and management through its dashboard or API. Once approved by Meta, these templates can be utilized in both campaigns and transactional messages, making them perfect for various marketing applications.
Automated Responses & Chatbots
All WhatsApp media—images, documents, and more—exchanged through folk CRM is recorded in the contact's thread, ensuring that every interaction is documented, even when multiple team members engage with the same contact.
HighLevel provides robust native automation tools, featuring WhatsApp chatbots, appointment schedulers, and intelligent auto-replies. You can initiate flows based on keywords (such as one-word responses), customer actions, or time-triggered events. This makes it an ideal solution for businesses aiming to automate routine sales and support tasks while still preserving a personal touch.
Multimedia Support (Images, Videos, Files)
Every media exchange, including images and documents, via folk CRM is recorded within the contact's thread. This guarantees that all interactions are documented, providing clarity even when several team members work on the same contact.
Brevo’s WhatsApp integration fully supports multimedia messages, such as images, videos, and documents. These are easily accessible in the Conversations UI, allowing agents to view all content in a single interface.
Contact & Lead Synchronization
folk CRM seamlessly creates or associates contacts and leads at the onset of a WhatsApp conversation. This synchronization encompasses deal assignment, reminders, and tagging, ensuring that representatives never overlook critical follow-ups.
Brevo enables the syncing of WhatsApp contacts through API or automation tools; however, contact creation isn't automatic by default and may necessitate configuration using Make or custom API connections.
Workflow Triggers & Notifications
WhatsApp events can initiate Zapier workflows linked to folk CRM, enabling actions like tagging a contact, updating a deal stage, or alerting a team member. While native automations are under development, they haven't been released yet.
Workflows activated by WhatsApp activity can be accessed via API or external tools. For instance, receiving a message can update contact fields or trigger a CRM campaign, though the underlying logic operates outside of Brevo’s core platform.
Conclusion
Brevo excels with its multi-channel automation and robust template management for WhatsApp, while folk CRM shines with seamless contact synchronization, AI-driven follow-ups, and a focus on real-time messaging. For those seeking an efficient and user-friendly CRM that integrates WhatsApp directly into their sales workflow, folk stands out as a remarkable alternative, ensuring no lead is ever lost and every conversation is actionable.
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