HubSpot vs Zoho

When choosing a CRM platform, HubSpot and Zoho stand out as top contenders, each offering distinct features tailored to enhance business operations, customer engagement, and sales growth. HubSpot is renowned for its user-friendly interface and integrated tools across marketing, sales, and service, while Zoho excels in sales automation and customization capabilities. This article will explore the strengths, pricing, and benefits of both platforms to guide you in selecting the best CRM for your business needs. Additionally, we will introduce folk as a viable alternative worth considering for sales teams of 20-50 people.

¿Qué es HubSpot?

HubSpot CRM es una plataforma fácil de usar y escalable que ofrece herramientas integradas para gestionar de forma eficiente las ventas, el marketing, el servicio al cliente y las operaciones.

Key features of HubSpot:

• Centro de marketing: incluye marketing por correo electrónico, seguimiento de anuncios, páginas de destino y herramientas de generación de clientes potenciales.
• Centro de ventas: proporciona seguimiento de operaciones, gestión del proceso de ventas, automatización de ventas y generación de informes.
• Centro de servicios: ofrece herramientas de atención al cliente como tickets, chat en vivo y bases de conocimientos.
• Centro de operaciones: sincroniza y automatiza los procesos empresariales entre diferentes sistemas.
• Puntuación de clientes potenciales: prioriza los clientes potenciales con puntuaciones predictivas para mejorar la eficiencia de las ventas.

¿Qué es Zoho?

Zoho es un sistema CRM con un fuerte enfoque en las ventas. Cuenta con funciones de coordinación de procesos, gestión de procesos de ventas y automatización de flujos de trabajo. También ofrece herramientas para equipos de marketing, como gestión de eventos y segmentación de clientes.

Key features of Zoho:

• Automatización de ventas: automatiza tareas de ventas como la gestión de clientes potenciales, el seguimiento de acuerdos y las acciones de seguimiento.
• Paneles y informes personalizables: permite a los usuarios crear y personalizar paneles e informes para realizar análisis en profundidad.
• Comunicación multicanal: se integra con el correo electrónico, el teléfono, las redes sociales y el chat en vivo para gestionar las interacciones con los clientes.
• Gestión de clientes potenciales y contactos: gestiona la información de los clientes, realiza un seguimiento de las interacciones y segmenta los contactos para campañas específicas.
• Automatización del flujo de trabajo: automatiza las tareas y los procesos rutinarios para mejorar la eficiencia y reducir el esfuerzo manual.
• Asistente de ventas con tecnología de inteligencia artificial (Zia): proporciona análisis predictivos, automatización de tareas y sugerencias inteligentes para mejorar el rendimiento de las ventas.
• Custom modules and fields: Allows for the customization of CRM fields, modules, and layouts to fit specific business needs.
• Integración con el correo electrónico: se integra con los servicios de correo electrónico más populares para facilitar la comunicación y el marketing por correo electrónico.
• Inventory management: Manages products, price books, and vendor details directly within the CRM.
• CRM móvil: Ofrece aplicaciones móviles para gestionar las relaciones con los clientes sobre la marcha, con funciones como acceso sin conexión y seguimiento por GPS.
• Gestión del proceso de ventas: Visualiza y gestiona los procesos de ventas con la función de arrastrar y soltar.
• Customer portals: Provides customers with a self-service portal for accessing their information and interacting with the business.
• API and integrations: Supports integration with third-party applications and services via APIs.
• Marketing automation: Integrates with Zoho Campaigns and other marketing tools for automated campaigns and lead nurturing.
• Security and privacy controls: Provides robust security features including role-based access, data encryption, and GDPR compliance.
• Social media integration: Integrates with social media platforms to capture leads and engage with customers directly.
• Gamification: Uses game-like elements to motivate and enhance sales team performance.
• Sandbox environment: Offers a testing environment to try out new features and customizations without affecting the live system.
• Advanced analytics and BI: Provides advanced analytics tools, including predictive analytics, to gain deeper insights into business performance.
• Subscription management: Manages recurring billing, subscriptions, and usage-based pricing models.
• Territory management: Helps in organizing and managing sales territories for better team coordination.

HubSpot vs. Zoho: Feature Comparison

Analicemos las características principales de dos soluciones de software CRM y examinemos más detenidamente sus herramientas de automatización de ventas, marketing por correo electrónico y gestión de contactos.

1. Gestión del proceso de ventas

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. On the other hand, Zoho CRM's pipeline management feature offers a similar visual overview, enabling users to track deals at various stages and manage the flow of opportunities effectively. Both platforms offer intuitive interfaces that help sales teams streamline their processes, but HubSpot tends to emphasize automation and customization, which can be particularly beneficial for businesses looking to tailor their sales workflows. In contrast, Zoho focuses on providing a straightforward and effective way to manage deal flow, which can be ideal for teams seeking simplicity and ease of use. For medium-sized sales teams looking for the perfect balance of simplicity and customization, folk CRM emerges as the superior choice for teams of 20-50 people, offering the best of both worlds without the complexity. Ultimately, the choice between HubSpot and Zoho for pipeline management may come down to the specific needs of your sales team and how much emphasis you place on customizability versus simplicity.

2. Facilidad de uso

HubSpot is renowned for its intuitive interface, making it user-friendly for businesses of all sizes. Zoho, while feature-rich, may require a steeper learning curve for new users due to its extensive customization options and capabilities.

3. Enriquecimiento de contactos

HubSpot's Breeze Intelligence enhances contact enrichment by automatically populating known information, streamlining data collection and reducing form length. This feature simplifies the user experience and improves data accuracy.

4. Divulgación

HubSpot offers a drag-and-drop email marketing tool for creating campaigns, A/B testing subject lines, and personalizing emails. Zoho CRM supports multichannel outreach, allowing businesses to engage leads via email, social media, and more, with AI-driven sentiment analysis for prioritizing responses.

5. Automatización

HubSpot excels in automation by streamlining marketing, sales, and customer service tasks like lead nurturing and follow-ups. Zoho CRM offers robust automation through workflows, including Blueprint for sales processes and Zia AI for predictive automation, enhancing efficiency and productivity.

6. Integración

HubSpot's App Marketplace provides over 1,500 integrations, ensuring seamless connectivity with its CRM. Zoho integrates with popular tools like Google Workspace and Microsoft Office, along with accounting software like QuickBooks, to extend its functionality.

7. Artificial intelligence

HubSpot utilizes AI to automate tasks such as data entry and lead scoring, offering insights for sales forecasting and content recommendations. Zoho's AI assistant, Zia, enhances productivity with predictive analytics, anomaly detection, and optimal engagement timing based on past interactions.

Comparación de precios y planes

Let's take a closer look at the price and plans of both HubSpot and Zoho.

Precios de HubSpot

Los precios y planes de la suite CRM para una suscripción anual son los siguientes.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

<

Precios de Zoho

• Zoho offers a Free plan limited to three users suitable for small businesses. After that, an annual subscription plan is as follows:some text
  • Estándar: 20 $ por usuario al mes.
  • Professional: $35 per user, per month
  • Enterprise: $50 per user, per month

Introducing folk CRM: the best alternative to HubSpot and Zoho

Looking for an affordable alternative? We recommend folk. There is a reason why folk CRM stands out as the ultimate solution for sales teams of 20-50 people, offering a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that perfectly scales with medium-sized sales organizations.

👉🏼 Try folk now to organize your pipelines and never miss a follow-up when switching from HubSpot or Zoho

Características principales

• Facilidad de uso y personalización: personaliza fácilmente los procesos, los paneles de control, la automatización y las secuencias de correo electrónico para que puedas utilizarlos en todo tu ciclo de ventas y gestión de procesos, así como en otras funciones empresariales, como la contratación, el marketing y mucho más.
• Integración con redes sociales: importa personas y empresas desde LinkedIn, Sales Navigator, Instagram y X con un solo clic gracias a la extensión de Google Chrome de Folk.
• Sincronización de contactos desde Gmail y Outlook: sincronización completa del correo electrónico que permite a los usuarios gestionar todas las comunicaciones directamente desde el CRM.
• Encuentre direcciones de correo electrónico con un solo clic: enriquecimiento de contactos con tecnología de Apollo y Dropcontact para que pueda completar los datos que faltan con un solo clic.
• Secuencias de correo electrónico: envía secuencias de correo electrónico con recordatorios si tus clientes potenciales no responden a tus primeros correos electrónicos. Incluye una integración de IA que te permite personalizar el correo electrónico a gran escala.

Precio y planes

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows:

• Estándar: 20 $ por usuario al mes.
• Premium: 40 $ por usuario al mes.
• Personalizado: desde 80 $ por usuario al mes.

HubSpot vs. Zoho: What's the verdict?

When comparing HubSpot and Zoho, both offer comprehensive CRM solutions with unique strengths. HubSpot excels in its user-friendly interface and integrated marketing tools, making it ideal for businesses focused on inbound marketing. Zoho, on the other hand, provides extensive customization and affordable pricing, catering well to companies seeking flexibility and budget-friendliness. However, for sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with customization specifically designed for medium-sized sales organizations.

👉🏼 Try folk now to manage contact-based reminders with your team while comparing HubSpot and Zoho

Preguntas frecuentes

What is the difference between HubSpot and Zoho?

HubSpot offers an intuitive, all-in-one suite spanning marketing, sales, and service with strong automation. Zoho emphasizes deep customization, robust sales workflows, and broad features at a lower cost. Choice depends on usability needs vs flexibility.

Which is easier to use: HubSpot or Zoho?

HubSpot is generally easier to get started with thanks to a clean UI and presets. Zoho is powerful but has a steeper learning curve due to extensive customization and settings.

Is Zoho cheaper than HubSpot?

At comparable tiers, Zoho's pricing is typically lower, and it offers a free plan for small teams. HubSpot can become costlier as features and seats scale. Always compare current tiers and required add-ons.

What is a good alternative to HubSpot and Zoho for mid-sized teams?

For sales teams of 20–50, folk offers customizable pipelines, contact enrichment, Gmail/Outlook sync, and email sequences in an easy, plug-and-play CRM, with a 14-day trial and affordable plans.