Discover folk - the CRM for people-powered businesses
Imagine cutting your admin time in half and doubling your closed deals.
That’s what the right CRM can do for your business—if you choose the right one.
In this guide, we’ll compare the top 10 CRM software for 2025, covering their best use cases, standout features, pros, cons, and pricing. Whether you're a startup founder, sales rep, or B2B marketer, you'll find the best CRM to streamline your workflow and grow faster.
Top 10 CRM Software: 2025 Comparison
1. folk CRM
Best for
Startups, sales teams, agencies, small teams
Unique strength
Native LinkedIn extension (and other social media), ultra-personalized relationship view, easy outreach, data enrichment.
Overview
folk CRM is a lightweight, intuitive, and modern CRM designed for teams that live in their inbox and on LinkedIn. Unlike legacy tools, it brings a contact-first interface, enabling you to manage all your relationships—clients, partners, prospects—in one place, with zero clutter.
It integrates natively with LinkedIn through its Chrome extension, allowing users to import leads directly and trigger automated sequences. The tool is extremely flexible, with shared contact folders, personalized email campaigns, and tags that make segmentation easy. It’s a favorite among B2B teams looking to scale without complexity.
Pros
- Native LinkedIn contact management
- Simple UI with powerful segmentation
- Affordable pricing for lean teams
- Shared workspaces for collaboration
Cons
- Fewer enterprise-grade integrations than Salesforce
- Limited if you need complex sales forecasting
Pricing
$20–$50/user/month
2. Streak
Best for
Gmail power users
Overview
Streak integrates directly into your Gmail inbox, turning your email into a full CRM without needing another tab. You can manage pipelines, send email campaigns, and track interactions from inside Gmail. It’s popular with solopreneurs and small teams who work exclusively within Google Workspace.
Pros
- Seamless Gmail experience
- Easy to use for non-technical users
- Great for basic pipelines
Cons
- No native LinkedIn integration
- Not ideal for complex sales workflows
- Can get cluttered with multiple pipelines
Pricing
$15–$129/user/month
3. Copper
Best for
Google Workspace users
Overview
Copper CRM is built for Google users. It integrates with Gmail, Google Calendar, and Drive like no other CRM. You can add leads, log emails, and automate tasks right from your inbox. Copper is best for teams who want deep G Suite integration without the bulk of Salesforce.
Pros
- Tight Google Workspace integration
- Beautiful, modern UI
- Easy onboarding
Cons
- Limited custom automation
- No direct LinkedIn integration
- Can become pricey at higher tiers
Pricing
$23–$99/user/month
4. Pipedrive
Best for
SMB sales teams
Overview
Pipedrive is known for its visual sales pipelines and ease of use. Sales reps love it for its clarity and automation capabilities. While it doesn’t natively support LinkedIn, you can integrate it with Surfe or Zapier to sync data from LinkedIn profiles.
Pros
- Visual pipeline tracking
- Easy drag-and-drop UI
- Excellent email and workflow automation
Cons
- LinkedIn data import via third-party tools only
- Basic reporting unless on higher tiers
Pricing
$14.90–$99/user/month
5. HubSpot CRM
Best for
Businesses wanting an all-in-one marketing & sales suite
Overview
HubSpot CRM is powerful and feature-rich. It covers marketing automation, sales, customer service, and content—all under one roof. The free tier is generous, but advanced features get expensive fast. LinkedIn integration is available via Sales Navigator.
Pros
- Powerful free plan
- Marketing & sales under one platform
- Great learning resources
Cons
- Cost scales quickly with advanced features
- Some features require steep learning curve
Pricing
$0–$1,200+/month depending on features
6. Salesforce
Best for
Large enterprises and complex sales orgs
Overview
Salesforce is the granddaddy of CRM systems. It’s extremely customizable and scalable, making it ideal for large teams with complex needs. However, it’s also one of the hardest tools to set up and maintain.
Pros
- Scalable and highly customizable
- Huge ecosystem of integrations
- Rich reporting and forecasting
Cons
- Requires strong onboarding support
- Very high learning curve
- No native Chrome or LinkedIn extension
Pricing
$25–$300+/user/month
7. Zoho CRM
Best for
Budget-conscious businesses
Overview
Zoho CRM is a cost-effective solution with a strong feature set. It offers everything from automation to omnichannel communication. It’s a good entry-level CRM that grows with your business.
Pros
- Great value for price
- Omnichannel support (chat, email, phone, etc.)
- Easy custom workflows
Cons
- UI feels a bit dated
- Reporting less intuitive than competitors
Pricing
$14–$52/user/month
8. Monday CRM
Best for
Teams combining CRM with project management
Overview
Monday.com recently added CRM functionality to its platform. It’s ideal for businesses that want project tracking and client management in one place. However, it lacks advanced CRM-specific features.
Pros
- All-in-one work management
- Customizable pipelines
- Clean and visual interface
Cons
- CRM features still evolving
- Not ideal for large B2B sales teams
Pricing
$10–$36/user/month
9. Close CRM
Best for
Sales outreach with built-in calling features
Overview
Close is a sales-focused CRM with a built-in power dialer, SMS, email automation, and pipeline tools. It’s designed to help teams close deals faster through multichannel outreach.
Pros
- Built-in calling & SMS tools
- High outbound sales performance
- Fast and responsive interface
Cons
- Limited marketing automation
- Interface can be overwhelming for beginners
Pricing
$49–$129/user/month
10. Freshsales
Best for
Fast-growing SMBs
Overview
Freshsales by Freshworks is a good mid-market CRM that balances usability with intelligent features. It includes lead scoring, email automation, and Freddy AI—a tool that suggests next best actions.
Pros
- Built-in AI assistant
- Omnichannel communication
- Clean UI
Cons
- AI is not very customizable
- Limited third-party integrations
Pricing
$15–$69/user/month
How to Choose the Right CRM for Your Business
Here’s what to consider when picking your CRM:
Team Size & Structure
Small startups won’t need the same power (or pricing) as enterprise sales teams.
➤ For startups: folk CRM, Pipedrive
➤ For enterprise: Salesforce, HubSpot
Key Features
Look for CRM tools with:
- Email tracking
- Pipeline automation
- LinkedIn integration
- Mobile access
- Shared team access
Budget
Start with a free trial or a freemium model. Avoid committing to expensive tools unless you need advanced features.
Ease of Use
A beautiful interface is great—but clarity and usability are better. Prioritize intuitive tools that reduce onboarding time.
Scalability
Choose a CRM that can grow with your team. Some tools are great to start but become limiting over time.
FAQ
What is the best CRM for sales teams?
folk CRM, Pipedrive, and Close are great options due to their focus on sales engagement, automation, and performance.
Which CRM is best for LinkedIn outreach?
folk CRM offers the best LinkedIn-native experience, while other tools like Pipedrive and Close require third-party integrations like Surfe.
What is the most budget-friendly CRM?
Zoho CRM offers strong functionality at a low cost, making it a solid choice for small businesses.
What's the best CRM for agencies?
folk CRM is excellent for agencies thanks to its flexible contact management and shared workspaces.
Can I use HubSpot for free?
Yes, HubSpot offers a generous free CRM plan. However, features are limited without paid upgrades.
Conclusion
Choosing the right CRM software for your business is crucial for scaling efficiently and managing your relationships effectively. Whether you're a startup, SMB, or enterprise, there’s a CRM tailored to your needs.
From the relationship-centric approach of folk CRM to the powerful integrations of Salesforce, each CRM offers distinct features that can make or break your sales and marketing efforts.
Ultimately, your CRM choice should align with your team's workflow, size, and specific goals. Take your time to explore the tools that match your business model, and don’t forget to leverage free trials to get hands-on experience before committing. The right CRM will be a long-term asset that drives both productivity and growth for your business.
More Resources
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