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Close CRM vs. Freshsales: Features, Pricing, and Best Alternative (folk)
Close CRM and Freshsales are two platforms designed to support sales teams in managing customer relationships, each offering unique tools to streamline workflows.
Close CRM focuses on optimizing sales processes with features like call tracking, email automation, and visual pipeline management, catering to fast-paced sales environments.
Freshsales, on the other hand, integrates AI-driven insights, sales automation, and communication tools, providing a data-focused approach to sales management.
In this blog post, we'll compare their key features to help you determine which CRM best suits your needs—or if Folk might provide a more flexible alternative with user-friendly contact management and customization options perfect for medium-sized sales teams of 20-50 people.
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O que é o Close CRM?
Close CRM is a sales-focused platform designed to eliminate the complexity of traditional CRMs, offering a streamlined and user-friendly experience tailored for small businesses with ambitious growth goals. Known for its intuitive design, Close provides robust features like automation to reduce manual work, built-in communication tools for faster follow-ups, and powerful integrations to fit seamlessly into any tech stack. Whether you're managing leads, collaborating with a team, or scaling sales efforts, Close is built to save time and help small businesses succeed.
Key features of Close CRM
- Fast setup: Simple and quick to implement, allowing teams to start using the platform without delay.
- Intuitive interface: Easy-to-navigate dashboard tailored for speed and productivity.
- Built-in communication: Integrated calling, email, and SMS tools for seamless interaction with leads and clients.
- Automation tools: Includes workflows, smart views, and task automation to streamline repetitive tasks.
- Powerful reporting: Customizable sales and activity reporting for actionable insights into team performance and revenue trends.
- Team collaboration: Features like shared inboxes and task assignments to keep teams aligned and efficient.
- Secure and scalable: Designed with robust security and scalability for growing businesses.
- Integrations: Offers over 100 native integrations and Zapier compatibility to sync seamlessly with existing tools.
O que é o Freshsales?
Freshsales is a CRM platform by Freshworks designed to help businesses streamline their sales processes with AI-powered tools and automation. It provides features like lead scoring, deal tracking, email and call management, and workflow automation to enhance efficiency and drive conversions. Freshsales also integrates communication and sales in one place, offering tools for personalized outreach and detailed insights to improve sales strategies.
Principais funcionalidades do Freshsales
- Informações baseadas em IA: a Freshsales utiliza IA para fornecer recomendações, prever resultados de negócios e oferecer informações úteis para melhorar as estratégias de vendas.
- Pontuação de leads: prioriza automaticamente os leads com base no seu envolvimento e probabilidade de conversão, ajudando as equipas de vendas a concentrarem-se em oportunidades de alto valor.
- Acompanhamento de negócios: fornece um funil de vendas visual para acompanhar os negócios em várias etapas e monitorar o progresso em tempo real.
- Gestão de e-mails e chamadas: integra a comunicação por e-mail e telefone, permitindo que os utilizadores gerenciem as interações diretamente da plataforma.
- Automação do fluxo de trabalho: automatiza tarefas repetitivas, como enviar e-mails de acompanhamento ou atualizar o estado das negociações, reduzindo o trabalho manual e melhorando a eficiência.
Close CRM vs. Freshsales: Feature Comparison
Vamos analisar as principais funcionalidades de duas soluções de software CRM e examinar mais de perto a sua automação de vendas, ferramentas de marketing por e-mail e gestão de contactos.
1. Gestão do pipeline de vendas
Close CRM's pipeline offers a streamlined, visual approach to managing sales processes, making it easy to track deals from start to finish. The Powerful Pipeline View provides a clear snapshot of all active opportunities, enabling teams to focus on what matters most. With features like drag-and-drop deal management, users can effortlessly update the status of leads.
Freshsales' pipeline feature offers a visual sales pipeline that helps you track deals through various stages in real time. The drag-and-drop functionality allows you to easily move deals between stages, providing a clear overview of your progress. Integrated tools like lead scoring and AI insights further enhance your deal management by identifying priorities and predicting outcomes. While the pipeline is designed for simplicity, it's heavily focused on sales workflows, which may limit its flexibility for teams requiring broader project or task tracking capabilities. For medium-sized sales teams of 20-50 people who need a more flexible and customizable pipeline solution, folk CRM offers superior adaptability with its highly customizable sales dashboard that can be tailored to specific team workflows.


2. Facilidade de utilização
Close CRM offers a user-friendly interface designed for quick adoption, ensuring sales teams can focus on selling rather than learning complex systems. Freshsales also emphasizes ease of use, with intuitive navigation and customizable dashboards, making it accessible for both new and experienced users, though setup might take time.
3. Enriquecimento de contactos
Close CRM does not provide its own contact enrichment feature. You can only access this using a third-party application, which might incur an additional cost. Freshsales, on the other hand, offers built-in contact enrichment, providing detailed insights and reducing the need for external tools.
4. Divulgação
Close CRM's outreach features integrate built-in calling, email, and SMS tools, enabling seamless multi-channel outreach without external apps. Freshsales includes outreach tools for managing communication through email, phone, and chat, with personalized campaigns and engagement tracking, though it may lack the depth found in dedicated marketing platforms.
5. Automação
Close CRM's automation features streamline workflows by automating tasks like updating deal statuses and assigning leads. Freshsales offers similar automation for repetitive tasks and complex processes, enhancing efficiency, though setting up advanced automations may require familiarity with the system's configuration options.
6. Integração
Close CRM offers integrations with various tools to enhance sales workflows and streamline data management. Freshsales also provides extensive integrations, allowing seamless connection with other business tools to enhance functionality and data flow.
7. Inteligência Artificial
Close CRM does not appear to have an AI integration. Freshsales includes AI integration through its Freddy AI, offering predictive analytics, lead scoring, and insights to prioritize opportunities and forecast sales, though maximizing its effectiveness may require familiarity with AI-driven workflows.
Comparação de preços e planos
Let's take a closer look at the price and plans of both Close CRM and Freshsales.
Close CRM prices
Close CRM offers a monthly and annual payment option. The annual subscription plan is as follows.
- Startup: $49/user/month.
- Professional: $99/user/month.
- Enterprise: $139/user/month.

Preços Freshsales
Through Freshworks, Freshsales provides a few price plans. The following is focused on the Freshsales product.
- Crescimento: A partir de US$ 9/utilizador/mês.
- Prós: A partir de US$ 39/usuário/mês.
- Enterprise: Starts from $59/user/month.

Introducing folk CRM: the best alternative to Close CRM and Freshsales
Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform specifically designed for teams of 20-50 people and loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, and more. You can use folk as a solopreneur, small to mid-size team, or large enterprise. Allowing it to scale with you as your business grows, making it the ideal choice for medium-sized sales teams looking for flexibility and growth potential.
👉🏼 Experimente o folk agora para nunca perder um acompanhamento

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Principais características
- Gestão de contactos: Reúna todos os seus contactos num único local, desde plataformas de redes sociais como LinkedIn, Instagram e X até várias caixas de entrada, incluindo Gmail e Outlook.
- Notas e lembretes: anexe notas diretamente ao perfil de um contacto no folk e aceda-as em qualquer lugar. Atribua lembretes para saber exatamente quando fazer o acompanhamento.
- Painel do pipeline de vendas: gerencie todo o seu ciclo de vendas e leads com um painel do pipeline de vendas altamente personalizável que pode ser usado na visualização do quadro Kanban ou em lista.
- Facilidade de utilização e personalização: personalize facilmente os pipelines, painéis, automação e sequências de e-mail, para que possa utilizá-los em todo o seu ciclo de vendas e gestão de pipeline, além de outras funções comerciais, como recrutamento, marketing e muito mais.
- Integração com redes sociais: importe pessoas e empresas do LinkedIn, Sales Navigator, Instagram e X com um clique, graças à extensão do Google Chrome da folk.
- Sincronização de contactos do Gmail e Outlook: sincronização completa de e-mails, permitindo aos utilizadores gerir todas as comunicações diretamente a partir do CRM.
- Encontre endereços de e-mail com um clique: enriquecimento de contactos com tecnologia Apollo e Dropcontact para que possa preencher os dados em falta com um clique.
- Sequências de e-mail: envie sequências de e-mail com lembretes se os seus leads não responderem aos seus primeiros e-mails. Inclui uma integração de IA que permite personalizar e-mails em grande escala.
Preço e planos
O folk oferece um período de teste gratuito de 14 dias. Depois disso, há planos de assinatura mensais ou anuais acessíveis. O plano de assinatura anual é o seguinte.
- Padrão: US$ 20 por utilizador, por mês.
- Premium: US$ 40 por utilizador, por mês.
- Personalizado: a partir de US$ 80 por utilizador, por mês.

Close CRM vs. Freshsales: What's the verdict?
When it comes to choosing between Close CRM and Freshsales, it's apparent that both platforms offer robust features tailored to different business needs. Close CRM shines with its intuitive design and sales-focused tools, making it ideal for small businesses aiming for growth. Freshsales, on the other hand, provides a comprehensive suite for managing customer relationships with advanced analytics. However, for companies seeking a more personalized and flexible CRM solution, especially medium-sized sales teams of 20-50 people, folk CRM stands out as the clear winner. With its unmatched ease of use, superior customization capabilities, and affordable pricing structure perfectly scaled for growing teams, folk CRM blends seamlessly into various business functions while providing the flexibility that both Close CRM and Freshsales lack.
👉🏼 Experimente o folk agora para gerir lembretes baseados em contactos com a sua equipa
Perguntas frequentes
What is the key difference between Close CRM and Freshsales?
Close centers on built-in calling, email/SMS, and simple automation for fast sales teams. Freshsales adds AI, lead scoring, and broader workflow automation. Both provide visual pipelines and many integrations.
How much do Close CRM and Freshsales cost?
Close (annual): Startup $49/user/mo, Professional $99, Enterprise $139. Freshsales: Growth from $9/user/mo, Pro $39, Enterprise $59. Pricing may vary by billing and options.
Does Close CRM have AI or contact enrichment?
Close lacks built-in AI and contact enrichment; these need third-party tools. Freshsales includes AI (Freddy) and native enrichment to score leads and surface insights.
What is a good alternative to Close CRM and Freshsales?
A strong option is folk, with a customizable pipeline, enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14-day free trial.
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