Clay CRM vs Brevo: comparação detalhada de funcionalidades e preços

Clay CRM vs. Brevo at a glance

Searching for a CRM? Clay and Brevo are two popular platforms designed to enhance customer engagement and relationship management. Clay CRM stands out for its simplicity as an advanced super address book. Brevo, offers a more diverse toolkit, including email marketing, SMS, and CRM features, geared towards multi-channel engagement and communication.

In this post, we'll examine key features, ease of use, pricing, and more.

But, if you're looking for a balanced solution that combines user-friendly functionality with strong contact management, we'll show you why folk CRM might just be the better alternative for sales and marketing teams of 20-50 people.

What is Clay CRM?

Clay CRM is a customer relationship management tool designed to help users organize and manage contact information and interactions, with a focus on automation and contact enrichment.

Key features of Clay CRM

• Contact management: The platform allows users to organize and manage contacts by consolidating information in one place. Users can add custom fields, notes, and tags to categorize and track interactions with each contact, making it easier to manage customer relationships.
• Automation: Clay CRM includes automation tools that handle repetitive tasks like contact updates and reminders, helping users streamline their communication and workflow processes.
• Search and filtering: The platform provides advanced search and filtering functionality, allowing users to segment their contact database based on various criteria such as engagement history, tags, or custom fields.
• Real-time updates: The platform provides real-time updates for contact records and tasks, ensuring that users have the latest information on their contacts and projects at all times.

O que é o Brevo?

A Brevo, anteriormente conhecida como Sendinblue, é uma plataforma abrangente de gestão de relacionamento com o cliente (CRM) e marketing por e-mail, adaptada para pequenas e médias empresas. A Brevo oferece uma ampla gama de ferramentas, incluindo marketing por e-mail e SMS, chat, CRM e automação de marketing para ajudar as empresas a interagir de forma eficaz com o seu público em vários canais.

Principais características do Brevo

• Plataforma de marketing: fornece ferramentas para campanhas por e-mail, SMS e WhatsApp, bem como automação de marketing para melhorar o envolvimento em campanhas multicanais e otimizar os esforços de marketing.
• Plataforma de vendas: ajuda a gerir pipelines e acompanhar atividades de vendas com ferramentas como acompanhamento automatizado de negócios, agendamento de reuniões e gravação de chamadas, facilitando para as equipas acompanharem leads e fecharem negócios.
• Plataforma de conversas: permite que as empresas ofereçam suporte ao cliente por meio de chat ao vivo, caixa de entrada partilhada e soluções de comunicação multicanal, garantindo uma interação perfeita com o cliente.
• Plataforma de dados do cliente: permite que as empresas unifiquem, gerenciem e analisem dados de clientes em várias plataformas com um modelo de dados multitabela, biblioteca de sourcing e análise de clientes, melhorando as decisões baseadas em dados.
• API de mensagens: fornece APIs para o envio de e-mails, SMS e mensagens do WhatsApp, com funcionalidades para e-mails transacionais, análise de mensagens recebidas e integrações com outras aplicações para comunicação personalizada.

Clay CRM vs. Brevo: Feature Comparison

Vamos analisar as principais funcionalidades de duas soluções de software CRM e examinar mais de perto a sua automação de vendas, ferramentas de marketing por e-mail e gestão de contactos.

1. Gestão do pipeline de vendas

Clay CRM does not offer a dedicated pipeline management feature as part of its core functionality. While users can organize contacts and tasks, the platform lacks specific tools for tracking deals or leads through stages in a sales pipeline.
Brevo's Pipeline feature is designed to help manage the sales process by offering custom deal pipelines. It enables teams to track deals across various stages and organize tasks for follow-ups and meetings. Users can customize deal stages to match their sales cycle and automate some repetitive tasks.

For sales and marketing teams of 20-50 people who need robust pipeline management without the complexity, folk CRM provides an ideal solution with customizable sales pipelines that can scale with your growing team.

👉🏼 Try folk now to manage a customizable sales pipeline and never miss a follow-up.

2. Facilidade de utilização

Clay CRM offers a user-friendly interface with straightforward navigation, making it accessible for users with varying technical skills. Brevo provides a more integrated experience across its platforms, which may require a learning curve but offers extensive features for comprehensive customer engagement.

3. Enriquecimento de contactos

Clay CRM's contact enrichment feature automatically gathers additional data from sources like LinkedIn to build more comprehensive contact profiles. This allows users to have a deeper understanding of their contacts without manual data entry. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile.

4. Divulgação

Clay CRM does not have a dedicated outreach feature, focusing instead on tracking interactions and setting reminders for individual follow-ups. Brevo excels in outreach with its Marketing Platform, offering tools for email, SMS, and WhatsApp marketing, along with automation options for a cohesive multi-channel strategy.

5. Automação

Clay CRM includes automation to streamline tasks like updating contact info and sending follow-up reminders. Brevo offers extensive automation across its platforms, including marketing automation for campaigns and AI-powered personalization, enhancing both marketing and sales processes.

6. Integração

Clay CRM supports integrations with various third-party tools, allowing users to connect external applications for enhanced functionality. This flexibility helps users tailor their CRM experience to specific business needs. Brevo offers extensive integration options, connecting with over 150 digital tools, including CRM, CMS, e-commerce, and analytics platforms. This allows businesses to easily sync data across systems, streamlining workflows and enhancing the functionality of their existing tech stack.

7. Inteligência Artificial

Clay CRM does not currently offer dedicated AI integration. Brevo, however, integrates AI into its Marketing Platform, focusing on enhancing email marketing with AI-driven personalization and optimization to boost engagement.

Comparação de preços e planos

Let's take a closer look at the price and plans of both Clay CRM and Brevo.

Clay CRM prices

Clay has a free plan for personal use, for up to 1,000 contacts. After that premium plans are as follows on an annual subscription.

• Pro: $10 per user, per month.
• Team: $40 per user, per month.
• Empresa: Não divulgado.

Brevo prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. As well as other features. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month. And, the number of contacts. The following is an overview of their annual plan.

• Inicial: a partir de US$ 8,08/mês.
• Negócios: A partir de US$ 16,17/mês.
• Empresa: Não divulgado.

Introducing folk CRM: the best alternative to Clay CRM and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk CRM is specifically designed for medium-sized sales and marketing teams of 20-50 people, offering the perfect balance of advanced features and simplicity. folk can support multiple business functions including sales, marketing, recruitment and more. You can also use folk as a solopreneur, small to mid-size team, and large enterprise.

Principais características

• Gestão de contactos: Reúna todos os seus contactos num único local, desde plataformas de redes sociais como LinkedIn, Instagram e X até várias caixas de entrada, incluindo Gmail e Outlook.
• Notas e lembretes: anexe notas diretamente ao perfil de um contacto no folk e aceda-as em qualquer lugar. Atribua lembretes para saber exatamente quando fazer o acompanhamento.
• Painel do pipeline de vendas: gerencie todo o seu ciclo de vendas e leads com um painel do pipeline de vendas altamente personalizável que pode ser usado na visualização do quadro Kanban ou em lista.
• Facilidade de utilização e personalização: personalize facilmente os pipelines, painéis, automação e sequências de e-mail, para que possa utilizá-los em todo o seu ciclo de vendas e gestão de pipeline, além de outras funções comerciais, como recrutamento, marketing e muito mais.
• Integração com redes sociais: importe pessoas e empresas do LinkedIn, Sales Navigator, Instagram e X com um clique, graças à extensão do Google Chrome da folk.
• Sincronização de contactos do Gmail e Outlook: sincronização completa de e-mails, permitindo aos utilizadores gerir todas as comunicações diretamente a partir do CRM.
• Encontre endereços de e-mail com um clique: enriquecimento de contactos com tecnologia Apollo e Dropcontact para que possa preencher os dados em falta com um clique.
• Sequências de e-mail: envie sequências de e-mail com lembretes se os seus leads não responderem aos seus primeiros e-mails. Inclui uma integração de IA que permite personalizar e-mails em grande escala.

Preço e planos

O folk oferece um período de teste gratuito de 14 dias. Depois disso, há planos de assinatura mensais ou anuais acessíveis. O plano de assinatura anual é o seguinte.

• Padrão: US$ 20 por utilizador, por mês.
• Premium: US$ 40 por utilizador, por mês.
• Personalizado: a partir de US$ 80 por utilizador, por mês.

Clay CRM vs. Brevo: What's the verdict?

When choosing between Clay CRM and Brevo, it's apparent that the decision ultimately depends on your business's specific needs. Clay CRM excels with automation and real-time updates, ideal for those prioritizing contact management and streamlined workflows. Meanwhile, Brevo offers a robust marketing platform with multi-channel communication, perfect for businesses focused on comprehensive customer engagement. However, for sales and marketing teams of 20-50 people seeking a more personalized approach to relationship management, folk CRM provides the superior alternative to these traditional CRM options, blending ease of use with customization perfectly suited for medium-sized teams.

👉🏼 Try folk now to centralize contact enrichment, email sequences, and automated follow-ups in one place.

Perguntas frequentes

Is Clay.com a CRM?

No. Clay.com is a sales prospecting and data enrichment platform, not a full CRM. It helps find and enrich leads and often connects to CRMs. Clay CRM at clay.earth is a separate contact‑management app focused on organizing contacts and interactions.

Does Clay CRM have a sales pipeline?

No. Clay CRM lacks a dedicated pipeline. It manages contacts and tasks but does not support stage‑based deal tracking or a visual pipeline board.

Is Brevo a CRM or an email marketing tool?

Both. Brevo combines CRM with email, SMS, WhatsApp, chat, and marketing automation for multi‑channel engagement.

What is a good alternative to Clay CRM and Brevo?

folk CRM is an easy, customizable alternative with pipelines, contact enrichment, email sequences, and automation. Annual plans: Standard $20/user/mo, Premium $40, Custom from $80. 14‑day free trial. Learn more at folk.