Streak vs ActiveCampaign

Streak vs ActiveCampaign: Overview

Streak and ActiveCampaign are two CRM options that cater to different business needs. Streak, built directly within Gmail, is ideal for users seeking a simple, integrated tool for managing pipelines, emails, and contacts within their inbox. ActiveCampaign, on the other hand, combines CRM functionalities with powerful marketing automation and outreach tools, offering a more robust solution for businesses focused on customer engagement and multi-channel communication.

This comparison will explore their key features, helping you decide which platform better suits your approach to customer relationship management. We'll also introduce folk, a popular alternative that has become the go-to choice for sales teams of 20–50 people thanks to its flexibility and ease-of-use.

Streakとは何ですか？

Streak is a customer relationship management (CRM) tool that integrates directly with Gmail, allowing users to manage their sales pipeline and customer interactions from within their email inbox. Designed to simplify CRM tasks, Streak offers features such as email tracking, mail merge, task management, and pipeline visualization, all seamlessly embedded in Gmail's interface.

Streakの主な機能

• メール追跡：Streakのメール追跡機能により、ユーザーは自身のメールが開封された日時や開封の有無を確認でき、受信者のエンゲージメントに関する基本的なインサイトを提供します。
• スニペット: スニペット機能により、ユーザーは頻繁に使用するメールコンテンツの再利用可能なテンプレートを作成でき、コミュニケーションの効率化に役立ちます。
• リンク追跡：Streakのリンク追跡機能は、受信者がメール内のリンクをクリックしたかどうかを監視し、特定のコンテンツとの関与に関するデータを提供します。
• 連絡先: Streakの連絡先管理機能は、Gmail内で直接、個々の連絡先とのやり取りを整理・追跡します。
• Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.
• External integrations: Streak supports integrations with various third-party tools, allowing users to extend its functionality beyond Gmail and Google Workspace.
  

ActiveCampaignとは何ですか？

Active Campaignは、あらゆる規模の企業が顧客とのやり取りを管理し、パーソナライズされた自動化されたコミュニケーションを通じて成長を促進することを支援するために設計されたマーケティングオートメーションプラットフォームです。

ActiveCampaignの主な機能

• メールマーケティング：ドラッグ＆ドロップ式テンプレート、高度なセグメンテーション、自動化されたシーケンスを活用し、パーソナライズされたメールキャンペーンを作成して、効果的に顧客を惹きつけましょう。
• マーケティングオートメーション：ユーザーの行動やカスタムトリガーに基づいて、メール、SMS、サイトメッセージのワークフローを自動化し、顧客エンゲージメントとリテンションを向上させます。
• 営業自動化：CRMと自動化ツールを統合し、営業プロセスの効率化、見込み客の追跡、商談の管理、フォローアップの自動化を実現します。
• CRM機能：自動化を活用したプロセス追跡・管理を実現する営業特化型CRM。

Streak vs. ActiveCampaign: Feature Comparison

2つのCRMソフトウェアソリューションの主要機能を分析し、販売自動化、メールマーケティングツール、および連絡先管理について詳しく見ていきましょう。

1. 営業パイプライン管理

Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. This integration makes it easy for users who rely heavily on Gmail for communication, providing a seamless experience without switching platforms.
On the other hand, ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. ActiveCampaign offers a more robust set of automation tools, making it ideal for businesses looking to enhance their sales workflow efficiency. Both platforms provide visual pipeline management, but while Streak focuses on simplicity and Gmail integration, ActiveCampaign offers greater flexibility and automation capabilities, catering to diverse business needs. However, medium-sized sales teams of 20-50 people often find that folk CRM strikes the perfect balance with intuitive pipeline management that's both powerful and easy to customize without overwhelming complexity.

👉🏼 Try folk now to manage pipelines and automate follow-ups for 20–50 person sales teams

2. 使いやすさ

Streak CRM is embedded within Gmail, offering a familiar interface that makes it easy for users to adapt and manage customer relationships seamlessly. ActiveCampaign, while intuitive, requires users to navigate a separate platform, which may involve a steeper learning curve for those unfamiliar with standalone CRM systems.

3. コンタクトエンリッチメント

Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions. The system can populate fields with details like company logos, profile pictures, and social media links. ActiveCampaign does not appear to have a contact enrichment feature.

4. アウトリーチ

Streak CRM's outreach solution is designed around email communication directly within Gmail, leveraging its integration to manage sales and customer engagement. It allows users to send personalized mass emails, track email opens and replies, and set automated follow-up sequences. ActiveCampaign offers multi-channel communication, including email and SMS, with automation for follow-ups, though its SMS functionality is basic.

5. 自動化

Streak CRM, integrated directly within Gmail, offers automation features that streamline workflow by automating tasks such as email tracking, follow-ups, and pipeline updates. ActiveCampaign's automation features allow users to create workflows using a visual drag-and-drop builder, supporting a range of triggers like contact behavior or form submissions.

6. 統合

Streak CRM integrates with various third-party applications to extend its functionality, particularly through its deep integration with Google Workspace, including Gmail, Google Drive, and Google Calendar. It also connects with tools like Zapier to provide access to more applications. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. 人工知能

Streak CRM has limited native AI integrations, focusing on essential features within Gmail rather than advanced AI-driven functionalities. ActiveCampaign integrates AI features to enhance its platform, offering tools like predictive sending and content optimization to improve email marketing and automation efforts.

価格とプランの比較

Let's take a closer look at the price and plans of both Streak and ActiveCampaign.

連続価格

Streak offers a monthly and annual subscription plan. The following is a high level overview of their annual subscription.

• プロ：ユーザーあたり月額49ドルから。
• Pro +:ユーザーあたり月額69ドルから。
• エンタープライズ:ユーザーあたり月額129ドルから。

ActiveCampaignの料金

ActiveCampaign's price plans are based on the number of contacts you have. The following plan is based on a database of 1,000 contacts.

• スターター：月額15ドルから。
• プラス：月額49ドルから。
• プロプラン：月額79ドルから。
• エンタープライズプラン：月額145ドルから。

Introducing folk CRM: the best alternative to Streak and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. For sales teams of 20-50 people who need more flexibility than Streak but don't want the complexity of ActiveCampaign, folk CRM offers the perfect solution with scalable features designed specifically for growing medium-sized teams.

主な特徴

• 使いやすさとカスタマイズ性：パイプライン、ダッシュボード、自動化、メールシーケンスを簡単にカスタマイズできるため、営業サイクルやパイプライン管理はもちろん、採用、マーケティングなど他の業務機能にも幅広く活用できます。
• ソーシャルメディア連携：folkのGoogle Chrome拡張機能により、LinkedIn、Sales Navigator、Instagram、Xからワンクリックで人物や企業をインポートできます。
• GmailおよびOutlookからの連絡先同期：完全なメール同期により、ユーザーはCRMから直接すべての通信を管理できます。
• ワンクリックでメールアドレスを検索：ApolloとDropcontactによる連絡先情報補完機能で、不足しているデータポイントをワンクリックで入力可能。
• メールシーケンス：見込み客が最初のメールに返信しない場合、リマインダー付きのメールシーケンスを送信します。AI統合機能により、大規模なメールパーソナライゼーションを実現します。
• メモとリマインダー： folkでは連絡先のプロフィールに直接メモを添付でき 、外出先でもアクセス可能です。リマインダーを設定すれば、フォローアップのタイミングを正確に把握できます。

価格とプラン

folkは14日間の無料トライアルを提供しています。その後は、手頃な月額または年額サブスクリプションプランが利用可能です。年額サブスクリプションプランは以下の通りです。

• スタンダードプラン：1ユーザーあたり月額20ドル。
• プレミアム：ユーザー1人あたり月額40ドル。
• カスタムプラン：ユーザー1人あたり月額80ドルから。

Streak vs. ActiveCampaign: What's the verdict?

Between Streak and ActiveCampaign, it's clear that both platforms offer robust CRM solutions with unique strengths. Streak excels in seamless Gmail integration and user-friendly features, while ActiveCampaign shines with its powerful automation capabilities. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM provides the ideal solution, blending ease of use with customization while offering better value and features specifically designed for growing teams.

👉🏼 Try folk now to centralize contact enrichment and never miss a follow-up

よくある質問

What is the key difference between Streak and ActiveCampaign?

Streak is a Gmail-embedded CRM focused on simple pipelines and email tools. ActiveCampaign combines CRM with advanced marketing automation for email and SMS, offering broader workflows and multi-channel outreach.

How should a sales team choose between Streak and ActiveCampaign?

Choose Streak for teams working in Gmail that want a lightweight CRM. Pick ActiveCampaign if automation depth, multi-channel outreach, and customizable workflows are priorities. Medium teams may prefer a balance of flexibility and simplicity.

How do Streak and ActiveCampaign pricing models compare?

Streak is per user (annual: Pro $49, Pro+ $69, Enterprise $129 per user/month). ActiveCampaign is contact-based (for 1,000 contacts: Starter $15, Plus $49, Pro $79, Enterprise $145/month). Features and billing terms affect totals.

What is a good alternative to Streak and ActiveCampaign?

folk offers customizable pipelines, contact enrichment, email sequences, and automation for teams of 20–50. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial available.