最終更新日
11月18、2025
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Pipedrive vs. Nutshell: In-Depth CRM Comparison

Discover folk - 人材主導型ビジネス向けCRM

Quick overview

Pipedrive and Nutshell are two CRM solutions tailored for small to mid-sized businesses, each bringing a unique focus to customer relationship management.

Pipedrive is a sales-focused CRM that emphasizes deal tracking and pipeline visibility, making it ideal for teams looking to streamline their sales process.

Nutshell, on the other hand, combines CRM with built-in email marketing and sales automation, providing an integrated approach to managing both customer relationships and outreach.

In this blog post, we'll compare their key features to help you decide which CRM suits your business needs. For teams of 20-50 people seeking a more flexible alternative, folk CRM offers superior contact management and customization options that scale perfectly with growing sales teams.

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主なポイント
  • 🧭 Pipedrive targets deal tracking; Nutshell blends CRM + email marketing for B2B teams.
  • 📊 Pipeline management: Pipedrive uses Kanban; Nutshell offers board/list/map/chart views with custom stages.
  • ✉️ Outreach & automation: Pipedrive has an email builder and workflows; Nutshell adds built‑in campaigns.
  • 🔌 Integrations & AI: Pipedrive offers 300+ apps and a Sales Assistant; Nutshell adds GWS/M365/Slack and AI summaries.
  • 🚀 Consider folk CRM for customizable pipelines, contact sync/enrichment, and AI sequences.

What is Pipedrive?

Pipedriveは中小企業向けのウェブベースCRMで、リード管理、自動化、メール連携、カスタマイズ可能なパイプラインを提供し、営業活動を最適化します。

Pipedriveの主な機能

  • リードおよび案件管理:顧客データ、インタラクション、販売パイプラインを一元管理するツールにより、チームが迅速に機会に対応できるよう支援します。
  • 営業自動化:ワークフロー自動化により、リードの振り分け、フォローアップ、メールシーケンスなどの反復作業を処理し、営業チームが成約に集中できるようにします。
  • メール連携:完全なメール同期、テンプレート、追跡機能により、ユーザーはCRMから直接すべてのコミュニケーションを管理できます。
  • 高度なレポートと分析:販売実績の追跡、収益予測、実用的なインサイトの獲得を実現するリアルタイムデータ分析とカスタムレポートツール。
  • Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

  • Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
  • Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
  • Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
  • Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
  • Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Pipedrive vs. Nutshell: Feature Comparison

2つのCRMソフトウェアソリューションの主要機能を分析し、販売自動化、メールマーケティングツール、および連絡先管理について詳しく見ていきましょう。

1. 営業パイプライン管理

Pipedrive offers a user-friendly Kanban-board interface that aligns closely with traditional sales pipeline management processes. Its visual approach allows sales teams to easily track deals through customizable stages, providing clarity and efficiency in managing sales activities. On the other hand, Nutshell's pipeline management feature provides a variety of views including board, list, map, and chart views, offering flexibility in how users track leads and deals. The pipeline is highly customizable, enabling users to organize and prioritize leads according to their workflow needs. Nutshell also includes features like hot lead identification and customizable lead cards, which enhance visibility into deal statuses and priorities. These tools aim to support sales teams in managing and visualizing their sales processes without unnecessary complexity. Both platforms offer robust pipeline management capabilities, but the choice between them may depend on whether a team prefers Pipedrive's straightforward Kanban style or Nutshell's versatile viewing options.

👉🏼 Try folk now to manage customizable pipelines and deal stages with ease

Pipedrive CRM Pipeline
Pipedrive sales pipeline dashboard
Nutshell  CRM Pipeline
Nutshell's sales pipeline dashboard

2. 使いやすさ

Pipedrive offers an intuitive interface with a visual sales pipeline, making it easy for users to manage deals and track progress. Nutshell, provides a straightforward and user-friendly dashboard with basic sales features that simplifies navigation and ensures quick access to essential features.

3. コンタクトエンリッチメント

Pipedrive's contact enrichment feature integrates with tools, automatically pulling additional information from external sources to populate fields with data such as job titles, company information, and social media profiles. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. アウトリーチ

Pipedrive's email builder is designed for responsive campaigns like newsletters. In contrast, Nutshell's outreach feature includes built-in email marketing and automation, allowing users to create and send campaigns directly, with basic tracking and engagement metrics.

👉🏼 Try folk now to send personalized email sequences and never miss a follow-up

5. 自動化

Pipedrive's automation streamlines sales by automating tasks like data entry and follow-ups. Nutshell focuses on basic sales and marketing automation, supporting follow-up emails, task reminders, and email marketing automation for drip campaigns and customer engagement.

6. 統合

Pipedrive offers over 300 integrations, enabling users to connect with various third-party tools across different categories, including marketing automation and email platforms. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. 人工知能

Pipedrive integrates AI through its Sales Assistant, offering actionable insights and recommendations. Nutshell's AI tools enhance productivity with features like timeline summarization, summarizing past interactions and activities for quick reference.

価格とプランの比較

Let's take a closer look at the price and plans of both Pipedrive and Nutshell.

Pipedrive prices

Pipedrive offers two types of plans, both for their CRM product. It comes as either a monthly or an annual subscription basis. Their annual subscription plan is as follows.

  • Essential plan: Starts from $24 per user, per month.
  • Advanced plan: Starts from $44 per user, per month.
  • Power plan: Starts from $79 per user, per month.
  • Enterprise plan: Starts from $129 per user, per month.
Pipedrive prices and plans

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

  • Foundation: $16 per user, per month.
  • Pro: $42 per user, per month.
  • Power AI: $52 per user, per month.
  • Enterprise: $67 per user, per month.
Nutshell  prices and plans

Introducing folk CRM: the best alternative to Pipedrive and Nutshell

Looking for an affordable alternative perfect for teams of 20-50 people? We recommend folk CRM. A multiple award-winning CRM platform specifically designed for medium-sized sales teams that need room to grow. folk CRM scales seamlessly with expanding teams of 20-50 members, supporting sales, marketing, recruitment and investor relations without the complexity that comes with enterprise solutions.

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folk's sales pipeline dashboard is highly customizable, allowing you to manage your entire sales cycle and leads in one platform.
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folk can also automate your follow-up messages and outreach, and provide you with a detailed analytics report so you don't have to switch context and do it all from your CRM.
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主な特徴

  • 連絡先管理:LinkedIn、Instagram、Xなどのソーシャルメディアプラットフォームから、GmailやOutlookを含む複数の受信箱まで、すべての連絡先をシームレスに一箇所に集約します。
  • メモとリマインダー: folkでは連絡先のプロフィールに直接メモを添付でき 、外出先でもアクセス可能です。リマインダーを設定すれば、フォローアップのタイミングを正確に把握できます。
  • 営業パイプラインダッシュボード:カンバンボード表示またはリスト形式で利用可能な、高度にカスタマイズ可能な営業パイプラインダッシュボードで、営業サイクル全体とリードを管理します。
  • 使いやすさとカスタマイズ性:パイプライン、ダッシュボード、自動化、メールシーケンスを簡単にカスタマイズできるため、営業サイクルやパイプライン管理はもちろん、採用、マーケティングなど他の業務機能にも幅広く活用できます。
  • ソーシャルメディア連携:folkのGoogle Chrome拡張機能により、LinkedIn、Sales Navigator、Instagram、Xからワンクリックで人物や企業をインポートできます。
  • GmailおよびOutlookからの連絡先同期:完全なメール同期により、ユーザーはCRMから直接すべての通信を管理できます。
  • ワンクリックでメールアドレスを検索:ApolloとDropcontactによる連絡先情報補完機能で、不足しているデータポイントをワンクリックで入力可能。
  • メールシーケンス:見込み客が最初のメールに返信しない場合、リマインダー付きのメールシーケンスを送信します。AI統合機能により、大規模なメールパーソナライゼーションを実現します。

価格とプラン

folkは14日間の無料トライアルを提供しています。その後は、手頃な月額または年額サブスクリプションプランが利用可能です。年額サブスクリプションプランは以下の通りです。

  • スタンダードプラン:1ユーザーあたり月額20ドル。
  • プレミアム:ユーザー1人あたり月額40ドル。
  • カスタムプラン:ユーザー1人あたり月額80ドルから。

Pipedrive vs. Nutshell: What's the verdict?

By comparing Pipedrive and Nutshell, it's apparent both CRMs offer robust features tailored for small to medium-sized businesses, with Pipedrive excelling in sales automation and Nutshell providing comprehensive B2B solutions. However, for medium-sized sales teams of 20-50 people seeking the perfect balance of functionality and scalability, folk CRM presents the superior choice. With features like social media integration, contact sync, and customizable pipelines that grow with your team, folk CRM stands out as the ideal solution for expanding sales organizations.

よくある質問

What is Pipedrive used for?

Pipedrive is a sales CRM for managing deals and pipelines. Teams use it to track opportunities, automate follow-ups, sync email, and report on performance to improve sales forecasting and win rates.

Does Nutshell include email marketing?

Yes. Nutshell has built-in email campaigns with basic automation for follow-ups and drip sequences, plus engagement tracking.

How much do Pipedrive and Nutshell cost?

Pipedrive (annual): Essential $24, Advanced $44, Power $79, Enterprise $129 per user/month. Nutshell (annual): Foundation $16, Pro $42, Power AI $52, Enterprise $67 per user/month. Pricing may change.

What is a good alternative to Pipedrive and Nutshell?

folk offers customizable pipelines, contact sync and enrichment, and email sequences with AI personalization. Annual plans: Standard $20/user/month, Premium $40, Custom from $80. 14-day free trial.

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