Pipedrive vs Attio: Which CRM is the best?

The wrong CRM doesn't just slow you down—it quietly kills deals, buries context in inboxes, and makes every follow-up harder than it should be.

The right one becomes your team's operating system for every conversation, pipeline, and relationship.

Two CRM philosophies: pipeline-first vs data-model-first

Pipedrive vs Attio is really a choice between two philosophies: Pipedrive is pipeline-first and familiar to classic sales teams, while Attio is data-model-first, built for those who want to design their own flexible workspace. Both can work—but they won't fit the same type of company or workflow.

In this comparison, we'll break down how Pipedrive and Attio stack up on usability, automation, and collaboration so you can see which one matches your reality. And if you want something more modern and lightweight than Pipedrive, but less complex than Attio, we'll also show you why folk is a strong alternative.

Attio vs Pipedrive: Take the test!

👉🏼 今すぐfolkを試してリマインダーを整理し、フォローアップを逃さないようにしましょう

Pipedriveとは何ですか？

Pipedriveは中小企業向けのウェブベースCRMで、リード管理、自動化、メール連携、カスタマイズ可能なパイプラインを提供し、営業活動を最適化します。

Pipedriveの主な機能

• リードおよび案件管理：顧客データ、インタラクション、販売パイプラインを一元管理するツールにより、チームが迅速に機会に対応できるよう支援します。
• 営業自動化：ワークフロー自動化により、リードの振り分け、フォローアップ、メールシーケンスなどの反復作業を処理し、営業チームが成約に集中できるようにします。
• メール連携：完全なメール同期、テンプレート、追跡機能により、ユーザーはCRMから直接すべてのコミュニケーションを管理できます。
• 高度なレポートと分析：販売実績の追跡、収益予測、実用的なインサイトの獲得を実現するリアルタイムデータ分析とカスタムレポートツール。
• カスタマイズとセキュリティ：パイプライン、フィールド、ユーザー権限をカスタマイズするオプションと、データを保護する堅牢なセキュリティ対策。

アティオとは何ですか？

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Attio CRM is a customizable platform designed for flexibility in managing customer relationships and workflows. It's new on the market and allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

アティオの主な特徴

• カスタマイズ可能なパイプライン：Attioでは、ユーザーが営業パイプラインを完全にカスタマイズでき、特定の業務プロセスに合致する取引段階を作成できます。
• 連絡先と企業管理：連絡先と企業データを一元管理し、メール、メモ、タスクを自動追跡することで、やり取りの全体像を把握します。
• ワークフロー自動化：ユーザーは特定のトリガーに基づいてデータ入力やフォローアップなどのタスクを自動化でき、効率性を向上させます。
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.

Pipedrive vs. Attio: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management. For sales teams of 20-50 people evaluating these options, understanding how each platform handles day-to-day workflows and team collaboration is crucial.

1. 営業パイプライン管理

Pipedrive offers a user-friendly Kanban-board interface that closely aligns with traditional sales pipeline management processes, making it easy for teams to track and manage deals visually. Its straightforward design helps users focus on deal progression and prioritize tasks effectively. On the other hand, Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. This flexibility enables teams to adapt the CRM to their unique workflows, enhancing overall efficiency.

Attio also supports a Kanban-style view for visualizing deal progression, but it goes a step further by including automation triggers at each stage. These triggers help streamline repetitive tasks, ensuring that crucial follow-ups and updates are not missed, ultimately boosting productivity. Both CRMs offer robust tools for visualizing and managing sales pipelines, but Attio's customization and automation capabilities may provide an edge for businesses looking for a more tailored and automated approach to pipeline management.

2. 使いやすさ

Pipedrive is designed with a user-friendly interface that simplifies navigation for sales teams, while Attio offers a sleek and intuitive design that emphasizes ease of use for managing customer interactions efficiently.

3. コンタクトエンリッチメント

Pipedrive's contact enrichment feature works by integrating with third party tools to pull additional information from external sources, automatically populating fields with relevant data such as job titles, company information, and social media profiles. Attio automates the contact enrichment process.

4. アウトリーチ

Pipedrive's email builder is more geared towards campaigns such as newsletters, and more responsive email marketing campaigns. Attio has an Outreach integration that allows users to trigger responses to email sequences. You can also connect your inbox to Attio to send messages directly from the platform.

5. 自動化

Pipedrive's automation feature streamlines sales processes by automating repetitive tasks, such as data entry, follow-ups, and lead assignment. Attio's automation feature allows users to streamline workflows by automating routine tasks such as data entry, follow-ups, and triggering actions based on customer interactions or deal stages, helping teams save time and improve efficiency.

6. 統合

Pipedrive offers over 300 integrations, allowing users to connect the CRM with various third-party tools across different categories, including marketing automation and email platforms.

7. 人工知能

Pipedrive integrates AI primarily through its Sales Assistant, which provides actionable insights and recommendations to optimize sales activities. Attio CRM integrates AI to enhance multiple areas of customer relationship management. Its AI features allow users to automate complex tasks, such as classifying unstructured data, generating summaries, and qualifying leads.

価格とプランの比較

Let's take a closer look at the price and plans of both Pipedrive and Attio.

Pipedriveの価格

Pipedriveは、CRM製品向けに2種類のプランを提供しています。いずれも月額または年額サブスクリプション形式です。年額サブスクリプションプランは以下の通りです。

• 基本プラン：ユーザー1人あたり月額24ドルから。
• アドバンスプラン：ユーザーあたり月額44ドルから。
• 料金プラン：ユーザーあたり月額79ドルから。
• エンタープライズプラン：ユーザーあたり月額129ドルから。

アティオ価格

アティオには月額3ユーザーまで利用可能な無料プランがあります。それ以降は、年間サブスクリプションは以下の通りです。

• プラス：月額34ドル／席
• プロ版：月額69ドル／ユーザー
• エンタープライズ: 119ドル/ユーザー/月 。

folk CRM: the best alternative to Pipedrive and Attio

Looking for an affordable alternative? For sales teams of 20-50 people who need a balance of simplicity and power, folk CRM emerges as the ideal solution. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system that scales perfectly with growing sales teams.

主な特徴

• 使いやすさとカスタマイズ性：パイプライン、ダッシュボード、自動化、メールシーケンスを簡単にカスタマイズできるため、営業サイクルやパイプライン管理はもちろん、採用、マーケティングなど他の業務機能にも幅広く活用できます。
• ソーシャルメディア連携：folkのGoogle Chrome拡張機能により、LinkedIn、Sales Navigator、Instagram、Xからワンクリックで人物や企業をインポートできます。
• GmailおよびOutlookからの連絡先同期：完全なメール同期により、ユーザーはCRMから直接すべての通信を管理できます。
• ワンクリックでメールアドレスを検索：ApolloとDropcontactによる連絡先情報補完機能で、不足しているデータポイントをワンクリックで入力可能。
• メールシーケンス：見込み客が最初のメールに返信しない場合、リマインダー付きのメールシーケンスを送信します。AI統合機能により、大規模なメールパーソナライゼーションを実現します。
• Notes and reminders: Attach notes directly to a contact's profile in folk so you can pick up where you left off, and assign reminders so you know exactly when to follow-up.

価格とプラン

folkは14日間の無料トライアルを提供しています。その後は、手頃な月額または年額サブスクリプションプランが利用可能です。年額サブスクリプションプランは以下の通りです。

• スタンダード：1ユーザーあたり月額17.5ドル。
• プレミアム：月額35ドル（ユーザーあたり）
• カスタムプラン：ユーザーあたり月額70ドルから。

Pipedrive vs. Attio: What's the verdict?

👉🏼 今すぐfolkを試して、チームでコンタクトベースのリマインダーを管理しましょう

In conclusion, both Pipedrive and Attio offer robust CRM solutions with unique features tailored to different business needs. Pipedrive excels in sales automation and reporting, making it ideal for sales-focused teams, while Attio provides a modern interface with flexible customization options. However, for medium-sized sales teams of 20-50 people that need a more personalized approach to relationship management, folk CRM stands out as the best solution, blending ease of use with customization and offering superior value at a lower cost per user.

よくある質問

What is the key difference between Pipedrive and Attio?

Pipedrive is pipeline-first with familiar deal stages and simple reporting. Attio is data-model-first, offering deep customization of objects and views but requires more setup and ongoing configuration.

Which CRM is easier to set up and adopt?

Pipedrive is typically quicker for classic sales teams to adopt. Attio can feel heavier and suits teams willing to design and maintain a custom schema. For fast team-wide adoption, consider a lighter tool like folk.

How much do Pipedrive and Attio cost?

Pipedrive (annual): Essential $24/user/mo, Advanced $44, Power $79, Enterprise $129. Attio (annual): Plus $34/user/mo, Pro $69, Enterprise $119; free plan for up to 3 seats. Pricing may vary by region and term.

What is a good alternative to Pipedrive and Attio?

folk is a modern, lightweight CRM with pipelines, email sync, enrichment, AI, and a Chrome extension for LinkedIn capture. Annual plans from $17.5/user/mo with a 14-day free trial.