Discover folk - 人材主導型ビジネス向けCRM
Contact management is crucial for a CRM’s usability; it can either enhance your operations or create unnecessary clutter. Close CRM and HubSpot
Social selling thrives at the intersection of your CRM and your network. If your tool struggles to keep pace with LinkedIn activities like comments and warm introductions, you risk losing visibility—and ultimately, deals—to teams that maintain closer ties to their relationships.
folk and Clarify both position themselves as modern, relationship-focused CRMs. Clarify emphasizes transforming unstructured interactions into organized records, while folk offers teams a flexible, social-selling-friendly workspace to manage contacts, signals, and pipelines seamlessly.
In this comparison, we will explore how each CRM facilitates genuine social selling workflows, enabling you to determine which tool best aligns with how your team fosters and nurtures relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don't originate from a cold email or a demo request; they begin with a LinkedIn comment, a repost, a direct message, or even a quiet profile visit. If your CRM fails to capture these signals and connect them to real individuals and pipelines, your team will be operating in the dark while competitors cultivate relationships openly.
A social selling CRM provides a unified platform to convert these interactions into structured, actionable insights: identifying who engaged, their origins, interests, and proximity to making a purchase. Instead of viewing LinkedIn as merely a “nice-to-have awareness” tool, it becomes an integral, measurable component of your revenue engine.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile visits, converting them into follow-ups
✔️ Differentiate which prospects are familiar with you through content versus outbound efforts, allowing for tailored messaging
✔️ Map relationships across accounts, champions, and influencers, rather than merely listing contacts
✔️ Report on deals influenced by social activity, rather than attributing all credit to last-click channels
What is Close CRM?
Close CRM is a dynamic sales platform tailored for high-velocity inside sales teams, integrating calling, SMS, and email into one seamless experience. Featuring built-in two-way email sync, sales representatives can effortlessly send, receive, and track messages from within Close, with every interaction automatically associated with the appropriate contact and opportunity. Advanced features like bulk emails, sequences, and performance reporting transform email into a structured outreach tool rather than a mere isolated inbox.
What is HubSpot?
HubSpot is a comprehensive CRM and marketing platform that unifies contact management, email, automation, and content tools within a single suite. It's particularly favored by growing companies that seek a close integration between sales and marketing. However, as more contacts, users, and advanced features are added, costs and complexity may rise.
Feature comparison of Close CRM and HubSpot
Profile Enrichment & Lead Insights
Close’s email integration is incredibly straightforward: simply connect your Gmail or Outlook account, authenticate using OAuth, and every message with a matched contact will automatically populate Close’s timeline. Although Close doesn’t natively sync calendar events, you can seamlessly bridge meetings back into the CRM using Zapier or Google Calendar integration, ensuring your schedule is in sync with your sales pipeline.
HubSpot’s Intelligence features gather enrichment data from various connected sources, including company details, job titles, industry, and social media links, enabling reps to engage with leads fully informed.
Social Listening & Real-Time Alerts
Close's email integration ensures instant two-way sync using OAuth connections with Gmail and Outlook. When a contact emails you, Close logs it immediately—no need for polling intervals or manual BCC. Outbound emails sent from Close are reflected in your email provider in real time, and the same applies for incoming messages. For calendar events, you can integrate Google Calendar via Zapier for automatic updates, though these triggers run every few minutes based on your Zapier plan.
HubSpot's Social tool offers real-time monitoring for mentions, likes, shares, and comments across LinkedIn, Facebook, and X (formerly Twitter). Set alerts for keywords or brand mentions to respond swiftly.
Social Selling: Which channels?
Close doesn't provide a traditional mail merge interface, but it enables you to create multi-step drip campaigns through its Workflows engine, integrating email, calls, and SMS into a single sequence. You can enroll leads, personalize messages using templates, and let Close automatically dispatch steps at your preferred pace, all while logging every interaction in its unified Inbox. However, Close does lack a visual campaign builder and detailed email campaign analytics, meaning you won't find open-rate trends or A/B testing insights available in the interface.
On the other hand, HubSpot offers native publishing and engagement tools for LinkedIn, Facebook, Instagram, and X (formerly Twitter). You can respond, post, and analyze performance seamlessly within the platform.
In‑Context Messaging with Templates & Sequences
While Close doesn't feature a traditional mail merge UI, it enables you to create multi-step drip campaigns through its Workflows engine, seamlessly integrating email, calls, and SMS within a single sequence. You can enroll leads, personalize messages using templates, and allow Close to automatically dispatch steps at your preferred cadence, all while logging every interaction in its unified Inbox. However, Close does lack a visual campaign builder and comprehensive email campaign analytics, meaning you won't find open-rate trends or A/B testing insights in the interface.
On the other hand, HubSpot does not support social messaging sequences directly in the browser; instead, email sequences and templates are managed through the Sales Hub rather than the LinkedIn UI.
Activity & Engagement Tracking
Close automatically monitors email opens from its unified Inbox, displaying open counts and timestamps for each message.
HubSpot offers extensive activity tracking, encompassing emails, calls, meetings, and social interactions, ensuring that engagement metrics from social media posts are linked to contacts whenever feasible.
folk CRM: The Best CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into a streamlined, repeatable process. It swiftly captures contacts, maintains conversation context, and minimizes manual tasks through enrichment and intelligent fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, organize them within customized pipelines, and monitor every interaction in one centralized location. Automatic contact enrichment fills in gaps, deduplication keeps the database tidy, and shared notes and tags facilitate seamless warm introductions and relationship tracking across the team.
For effective daily social selling, folk promotes consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through the pipeline—all while preserving the essential human context that secures deals.
結論
In summary, Close CRM excels with its seamless email integration and real-time synchronization, making it ideal for fast-paced sales teams. HubSpot provides a comprehensive suite that connects sales and marketing but can become complex as teams grow. Conversely, folk stands out as the optimal choice for teams focused on social selling, offering unparalleled email integration, streamlined automation, and an intuitive approach to sequencing. For those prioritizing relationship management and timely follow-ups, folk is the definitive CRM solution.
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