Clay CRM vs Nutshell

Clay CRM vs. Nutshell: Overview

Clay CRM and Nutshell are two CRM options designed to support customer outreach and relationship management.

Clay CRM is a super advanced address book, that can bring all your contacts into one place.

Nutshell, combines CRM with built-in email marketing and sales automation, offering a more integrated approach to managing both customer relationships and outreach campaigns. In this blog post, we'll explore their key features to help you decide which CRM best meets your needs—or if folk CRM might provide a more flexible alternative with user-friendly contact management and customization options specifically designed for sales teams of 20-50 people.

What is Clay CRM?

Clay CRM is a customer relationship management tool designed to help users organize and manage contact information and interactions, with a focus on automation and contact enrichment.

Key features of Clay CRM

• Contact management: The platform allows users to organize and manage contacts by consolidating information in one place. Users can add custom fields, notes, and tags to categorize and track interactions with each contact, making it easier to manage customer relationships.
• Automation: Clay CRM includes automation tools that handle repetitive tasks like contact updates and reminders, helping users streamline their communication and workflow processes.
• Search and filtering: The platform provides advanced search and filtering functionality, allowing users to segment their contact database based on various criteria such as engagement history, tags, or custom fields.
• Real-time updates: The platform provides real-time updates for contact records and tasks, ensuring that users have the latest information on their contacts and projects at all times.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Clay CRM vs. Nutshell: Feature Comparison

2つのCRMソフトウェアソリューションの主要機能を分析し、販売自動化、メールマーケティングツール、および連絡先管理について詳しく見ていきましょう。

1. 営業パイプライン管理

When it comes to sales pipeline management, Clay CRM does not offer a dedicated feature for tracking deals or leads through various stages. Users can organize contacts and tasks, but the platform lacks specific tools for a structured sales pipeline. However, Nutshell excels in this area with its comprehensive pipeline management feature. It provides tools for tracking leads and deals through different stages using various views such as board, list, map, and chart views.

👉🏼 Try folk now to manage customizable pipelines for 20–50 person teams

2. 使いやすさ

Both Clay CRM and Nutshell are designed with user-friendliness in mind, offering intuitive interfaces that simplify navigation and task management. Nutshell provides a streamlined experience with its built-in features, reducing the need for extensive customization, which might appeal to users seeking immediate functionality. While Clay CRM's user experience is reminiscent of a super advanced address book.

3. コンタクトエンリッチメント

Clay CRM's contact enrichment feature automatically gathers additional data from sources like social media and public databases to build more comprehensive contact profiles, enhancing the richness and accuracy of your contact information. Nutshell's contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. アウトリーチ

Clay CRM does not have a dedicated outreach feature specifically for managing customer communication. In contrast, Nutshell offers built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, complete with basic tracking and engagement metrics.

👉🏼 Try folk now to never miss a follow-up with automated email sequences

5. 自動化

Clay CRM includes automation features for streamlining tasks like updating contacts and sending reminders. Nutshell extends these capabilities with sales and marketing automation, including email campaigns and drip sequences, enabling more comprehensive workflow management.

6. 統合

Clay CRM supports basic integrations with various third-party tools, allowing users to connect external applications for enhanced functionality, providing flexibility in extending CRM capabilities including connecting with social media platforms like LinkedIn. Similarly, Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. 人工知能

Clay CRM does not currently offer dedicated AI integration. Nutshell, however, enhances productivity with AI-driven features like timeline summarization, aiding users in efficiently navigating past interactions.

価格とプランの比較

Let's take a closer look at the price and plans of both Clay CRM and Nutshell.

Clay CRM prices

Clay has a free plan for personal use, for up to 1,000 contacts. After that premium plans are as follows on an annual subscription.

• Pro: $10 per user, per month.
• Team: $40 per user, per month.
• Enterprise: Undisclosed.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Clay CRM and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform that stands out as the best solution for medium-sized sales teams of 20-50 people. folk CRM combines ease-of-use with powerful customization options, making it ideal for growing sales teams who need both simplicity and sophisticated pipeline management. You can also use folk as a solopreneur, growing team or at enterprise level thanks to its ability to scale with you.

主な特徴

• 連絡先管理：LinkedIn、Instagram、Xなどのソーシャルメディアプラットフォームから、GmailやOutlookを含む複数の受信箱まで、すべての連絡先をシームレスに一箇所に集約します。
• メモとリマインダー： folkでは連絡先のプロフィールに直接メモを添付でき 、外出先でもアクセス可能です。リマインダーを設定すれば、フォローアップのタイミングを正確に把握できます。
• 営業パイプラインダッシュボード：カンバンボード表示またはリスト形式で利用可能な、高度にカスタマイズ可能な営業パイプラインダッシュボードで、営業サイクル全体とリードを管理します。
• 使いやすさとカスタマイズ性：パイプライン、ダッシュボード、自動化、メールシーケンスを簡単にカスタマイズできるため、営業サイクルやパイプライン管理はもちろん、採用、マーケティングなど他の業務機能にも幅広く活用できます。
• ソーシャルメディア連携：folkのGoogle Chrome拡張機能により、LinkedIn、Sales Navigator、Instagram、Xからワンクリックで人物や企業をインポートできます。
• GmailおよびOutlookからの連絡先同期：完全なメール同期により、ユーザーはCRMから直接すべての通信を管理できます。
• ワンクリックでメールアドレスを検索：ApolloとDropcontactによる連絡先情報補完機能で、不足しているデータポイントをワンクリックで入力可能。
• メールシーケンス：見込み客が最初のメールに返信しない場合、リマインダー付きのメールシーケンスを送信します。AI統合機能により、大規模なメールパーソナライゼーションを実現します。

価格とプラン

folkは14日間の無料トライアルを提供しています。その後は、手頃な月額または年額サブスクリプションプランが利用可能です。年額サブスクリプションプランは以下の通りです。

• スタンダードプラン：1ユーザーあたり月額20ドル。
• プレミアム：ユーザー1人あたり月額40ドル。
• カスタムプラン：ユーザー1人あたり月額80ドルから。

Clay CRM vs. Nutshell: What's the Verdict?

It's clear that both Clay CRM and Nutshell offer robust features tailored to different business needs. Clay CRM excels with its automation and real-time updates, making it ideal for those seeking streamlined contact management. On the other hand, Nutshell provides comprehensive tools for B2B sales teams, with strong pipeline and email marketing capabilities. However, for sales teams of 20-50 people that need the perfect balance of functionality and ease-of-use, folk CRM emerges as the clear winner. Its combination of customizable pipelines, seamless integrations, and affordable pricing makes it the optimal choice for medium-sized sales teams looking to scale their operations effectively.

よくある質問

Does Clay CRM have a sales pipeline?

No. Clay CRM focuses on contact management and enrichment, but it lacks stage-based deal tracking and a visual pipeline.

Does Nutshell include email marketing and automation?

Yes. Nutshell offers built-in email campaigns, drip sequences, and basic tracking, plus sales automation to manage outreach in one platform.

How much do Clay CRM and Nutshell cost?

Clay: free up to 1,000 contacts; Pro $10/user/mo, Team $40, Enterprise undisclosed (annual). Nutshell: Foundation $16/user/mo, Pro $42, Power AI $52, Enterprise $67 (annual). Prices may vary.

What is a good alternative to Clay CRM and Nutshell?

Consider folk: a customizable CRM with pipelines, contact enrichment, email sequences, and automation. Plans from $20/user/mo with a 14-day free trial.