Discover folk - 人材主導型ビジネス向けCRM
Effective contact management can determine whether a CRM remains functional or descends into chaos. Freshsales and Zoho CRM
Social selling resides in the intersection of your CRM and your network. If your tool fails to keep pace with LinkedIn activity, comments, and warm introductions, you risk not only losing visibility but also missing out on deals that competitors seize by nurturing their relationships more effectively.
folk and Clarify both position themselves as modern, relationship-first CRMs. While Clarify specializes in transforming unstructured interactions into organized records, folk provides teams with a flexible, social-selling-friendly workspace to monitor contacts, signals, and pipeline all in one place.
This comparison will explore how each CRM supports authentic social selling workflows, enabling you to choose the one that best aligns with your team's approach to building and nurturing relationships.
Why is a social selling CRM essential in 2026?
Most B2B deals don’t initiate with a cold email or a demo request; they often begin with a LinkedIn comment, a repost, a direct message, or a discreet profile visit. If your CRM can't capture these interactions and connect them to real individuals and pipelines, your team operates in the dark while competitors cultivate relationships in plain sight.
A social selling CRM consolidates these interactions into structured, actionable insights: who engaged, where they originated from, what interests them, and their proximity to making a purchase. Rather than viewing LinkedIn as merely a “nice-to-have” awareness tool, it transforms into a measurable, repeatable action within your revenue framework.
With a social selling CRM, your team can:
✔️ Identify buying signals from likes, comments, and profile views and convert them into follow-ups
✔️ Differentiate which prospects know you from content versus outbound efforts and tailor your messaging accordingly
✔️ Map relationships across accounts, champions, and influencers—not just maintain a list of contacts
✔️ Track deals influenced by social activity instead of attributing all credit to last-click channels
What is Freshsales?
Freshsales is the sales CRM from Freshworks tailored for small to mid-sized teams that seek an intuitive interface paired with robust automation features. Users can easily integrate their Gmail or Microsoft 365 accounts, opting for either one-way or two-way sync, ensuring that email threads remain consistent between their mailbox and the CRM. With the addition of templates, bulk emailing capabilities, and activity timelines, email becomes a vital tool for representatives as they manage leads and opportunities.
What is Zoho CRM?
Zoho CRM is a comprehensive platform known for its extensive features and competitive pricing, making it ideal for businesses that desire a versatile toolkit for sales, marketing, and support within a unified system. However, its interface and configuration options can feel overwhelming, particularly for smaller teams.
Feature comparison of Freshsales and Zoho CRM
Profile Enrichment & Lead Insights
Freshsales provides native plugins for Gmail and Outlook that display email threads, scheduling tools, and relevant contact information directly in your inbox. After connecting, Freshsales automatically scans incoming emails for recognized contact addresses and logs conversations, helping you maintain a tidy workspace by allowing you to select which folders to sync.
Zoho CRM enhances profiles through third-party tools such as Clearbit and Zoho DataPrep, providing valuable enrichment that includes names, titles, companies, social handles, and more.
Social Listening & Real-Time Alerts
Freshsales seamlessly integrates through native plugins, maintaining a constant connection to your Gmail or Outlook account while syncing emails and calendar events in real time. Incoming messages from known leads appear within seconds, and any outgoing emails logged in the CRM are instantly reflected in your email thread. Calendar events are also updated immediately, ensuring that meetings scheduled in Freshsales promptly appear in your personal calendar.
For social alerts and listening, Zoho Social takes charge, separate from the CRM core. Users need to connect the two to receive real-time updates from social platforms.
Social Selling: Which channels?
Freshsales offers a comprehensive Marketing Campaigns module—simply navigate to Campaigns > Email to create email blasts or automated Journeys based on user behaviors. The platform features drag-and-drop templates, dynamic segments, and analytics dashboards that track delivery rates, opens, clicks, and unsubscribes. Built-in retry logic and ISP throttling enhance deliverability. However, keep in mind that advanced features such as heat-map click analysis and AI-driven send-time optimization require an upgrade to Freshmarketer.
Zoho enables outreach on LinkedIn, Facebook, and Instagram through Zoho Social, although this functionality operates separately from the main CRM interface.
In‑Context Messaging with Templates & Sequences
Freshsales offers a comprehensive Marketing Campaigns module—simply navigate to Campaigns > Email to create targeted blasts or automated Journeys linked to user behaviors. With user-friendly drag-and-drop templates, dynamic segments, and analytics dashboards, you can track delivery rates, opens, clicks, and unsubscribes. Built-in retry logic and ISP throttling enhance deliverability. However, keep in mind that advanced features like heat-map click analysis and AI-driven send-time optimization are only available with an upgrade to Freshmarketer.
In contrast, the Zoho CRM extension does not support messaging templates or social sequences; outreach must be managed separately through Zoho Social.
Activity & Engagement Tracking
With Freshsales, you can easily enable “Track opens and clicks” in Settings > Email Settings, ensuring that every email sent through the native plugin records open events and link clicks in the contact timeline. You'll find delivery, open, and click metrics displayed in both the Deal dashboard and the Campaigns module. Keep in mind that open tracking depends on image-based pixels—if recipients block images or view links in preview panes, the stats may be underreported.
In contrast, Zoho automatically logs email, call, and calendar activities, but social engagement is only recorded if you have integrated Zoho Social.
folk CRM: The Best CRM for Social Selling!
folk CRM is a cutting-edge social selling CRM that transforms social selling into a streamlined, repeatable process. It swiftly captures contacts, maintains conversation context, and minimizes manual effort through enrichment and smart fields, ensuring timely follow-ups.
Designed for LinkedIn-driven outreach, folk enables teams to consolidate leads from various sources, arrange them in customized pipelines, and monitor every interaction in one central location. Automated contact enrichment fills in missing information, deduplication keeps the database tidy, and shared notes and tags facilitate warm introductions and easy access to relationship histories across the team.
For effective daily social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and guide opportunities through a pipeline without losing the human touch that truly drives deal closures.
結論
In summary, Freshsales excels with its email integration and automation features tailored for small to mid-sized teams, while Zoho CRM offers a comprehensive toolkit but can overwhelm smaller users. Clarify focuses on organizing unstructured interactions, yet folk stands out as the ideal choice for teams immersed in social selling. With its streamlined email integration, automated enrichment, and customizable pipelines, folk ensures consistent follow-ups and maintains relationship context, making social selling efficient and actionable. For true email-centric social selling, folk is your best bet.
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