Freshsales vs Brevo：ソーシャルセリングに最適なCRMはどちらか？

Contact management determines whether a CRM is effective or becomes just background noise. Freshsales and Brevo

Social selling thrives at the intersection of your CRM and your network. If your tool cannot keep pace with LinkedIn activity, comments, and warm introductions, you risk losing visibility — and ultimately, deals to teams that maintain closer relationships.

Folk and Clarify both position themselves as modern, relationship-first CRMs. Clarify specializes in transforming unstructured interactions into organized records, while Folk provides teams with a flexible, social-selling-friendly workspace to track contacts, signals, and pipelines all in one place.

This comparison will explore how each CRM facilitates genuine social selling workflows, enabling you to determine which one aligns with how your team fosters and nurtures relationships.

Why is a social selling CRM essential in 2026?

Most B2B deals originate not from cold emails or demo requests, but rather from LinkedIn comments, reposts, direct messages, or even quiet profile visits. If your CRM fails to capture these signals and link them to real people and pipelines, your team operates without visibility while your competitors cultivate relationships right before your eyes.

A social selling CRM provides a centralized platform to convert these interactions into structured, actionable context: who engaged, their origins, interests, and proximity to making a purchase. Instead of viewing LinkedIn as merely 'nice-to-have awareness,' it transforms into a measurable, repeatable process within your revenue engine.

With a social selling CRM, your team can:

✔️ Identify buying signals from likes, comments, and profile views, converting them into follow-ups

✔️ Track which prospects are familiar with you from content versus outbound efforts, allowing for tailored messaging

✔️ Map relationships across accounts, champions, and influencers — going beyond just contacts in a list

✔️ Report on deals influenced by social activity instead of attributing all credit to last-click channels

What is Freshsales?

Freshsales is Freshworks’ sales CRM tailored for small to mid-sized teams seeking an intuitive interface paired with robust automation. Users can integrate Gmail or Microsoft 365, opting for either one-way or two-way sync to ensure seamless alignment between their mailbox and the CRM. With features like templates, bulk emails, and activity timelines, email becomes a fundamental tool for representatives engaging with leads and opportunities.

What is Brevo?

Brevo, previously known as Sendinblue, is a platform focused on email, SMS, and marketing automation, enhanced with CRM features. It appeals to businesses that emphasize campaigns and customer engagement rather than intricate sales processes. While its CRM capabilities effectively meet basic needs, they may not match the sophistication offered by dedicated sales CRMs.

Feature comparison of Freshsales and Brevo

Profile Enrichment & Lead Insights

Freshsales provides native plugins for Gmail and Outlook that display email threads, scheduling tools, and relevant contact information directly in your inbox. After connecting, Freshsales automatically scans incoming emails for recognized contact addresses, logging conversations while allowing you to select which folders to sync, thus minimizing clutter.

In contrast, Brevo lacks support for profile enrichment through social media. Instead, it primarily gathers contact data via forms or email engagement.

Social Listening & Real-Time Alerts

Freshsales integrates seamlessly with native plugins for Gmail and Outlook, creating a continuous connection that syncs your email and calendar events in real time. Incoming messages from recognized leads are displayed within seconds, while outgoing emails logged in the CRM instantly appear in your email thread. Calendar events are updated immediately, ensuring that meetings scheduled in Freshsales are reflected in your personal calendar without delay.

Conversely, Brevo lacks social listening and alert features, concentrating instead on email, SMS, and transactional marketing tools.

Social Selling: Which channels?

Freshsales offers a comprehensive Marketing Campaigns module—simply go to Campaigns > Email to create email blasts or automated Journeys based on user behaviors. With user-friendly drag-and-drop templates, dynamic segments, and detailed analytics dashboards, you can track delivery rates, opens, clicks, and unsubscribes. Additionally, built-in retry logic and ISP throttling enhance deliverability. However, keep in mind that advanced features such as heat-map click analysis and AI-driven send-time optimization require an upgrade to Freshmarketer.

In contrast, Brevo concentrates on email and SMS, lacking social selling features or integration within its product suite.

In‑Context Messaging with Templates & Sequences

Freshsales features a comprehensive Marketing Campaigns module—simply go to Campaigns > Email to launch blasts or create automated Journeys based on user behaviors. With drag-and-drop templates, dynamic segments, and analytical dashboards, you can easily track delivery rates, opens, clicks, and unsubscribes. Additionally, built-in retry logic and ISP throttling enhance deliverability. However, keep in mind that more advanced functionalities, such as heat-map click analysis and AI-driven send-time optimization, necessitate an upgrade to Freshmarketer.

In contrast, Brevo does not offer support for templated messaging or browser-based sequences, with campaigns confined to email and SMS formats.

Activity & Engagement Tracking

With Freshsales, you can easily enable the “Track opens and clicks” feature in Settings > Email Settings. This ensures that every email sent through the native plugin captures open events and link clicks within the contact timeline. You'll find delivery, open, and click metrics displayed in both the Deal dashboard and the Campaigns module. Keep in mind that open tracking depends on image-based pixels; if a recipient has images blocked or views links in preview panes, the stats may be underreported.

Engagement tracking encompasses email opens, clicks, and SMS delivery rates, but it does not include any social activity in the contact history.

folk CRM: The Ultimate CRM for Social Selling!

folk CRM is a cutting-edge social selling CRM that transforms social selling into an efficient, repeatable process. It quickly captures contacts, maintains conversation context, and minimizes manual tasks with enrichment and smart fields, ensuring timely follow-ups.

Designed for LinkedIn-driven outreach, folk enables teams to centralize leads from various sources, organize them within customizable pipelines, and monitor every interaction in one location. Automatic contact enrichment fills in information gaps, deduplication maintains a tidy database, and shared notes and tags simplify warm introductions and track relationship histories across the team.

For everyday social selling, folk ensures consistent execution: segment leads, personalize outreach, set reminders, log interactions, and advance opportunities through a pipeline while preserving the human context that truly closes deals.

👉 Try folk CRM for free

結論

In summary, Freshsales excels with its robust automation and seamless email integration, making it ideal for teams focused on streamlining their sales process. Brevo, while great for marketing campaigns, lacks the depth required for sophisticated sales engagement. In contrast, folk stands out as the ultimate CRM for social selling, offering a flexible workspace that captures contacts, enriches data, and enables efficient follow-ups. For teams that rely on email integration, automation, and sequencing, folk is the clear choice to enhance relationship-building and drive success.

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